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Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
Understanding Podcast and Video Metrics
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Understanding Podcast and Video Metrics

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This presentation was originally done at Content Marketing Retreat, May 9th, 2014; Langley, WA. It breaks down some initial ideas on gathering metrics for conversion with podcasting.

This presentation was originally done at Content Marketing Retreat, May 9th, 2014; Langley, WA. It breaks down some initial ideas on gathering metrics for conversion with podcasting.

Published in: Marketing, Business, Technology
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  • 1. Understanding Podcast & Video Metrics Content Marketing Retreat May 2014 Pamela Muldoon
  • 2. Content & Social Media Podcaster - Voice Over A little about me… @pamelamuldoon
  • 3. Is There An Audience? @pamelamuldoon
  • 4. @pamelamuldoon
  • 5. @pamelamuldoon
  • 6. @pamelamuldoon
  • 7. @pamelamuldoon
  • 8. @pamelamuldoon
  • 9. @pamelamuldoon
  • 10. UNIQUE VISITORS EACH MONTH @pamelamuldoon
  • 11. EACH MONTH @pamelamuldoon
  • 12. HOURS OF VIDEO UPLOADED EACH MINUTE @pamelamuldoon
  • 13. Connect Content Goal To A Business Objective
  • 14. Goal Business Objective @pamelamuldoon Increase Brand Awareness Increase Sales/Leads Decrease Customer Service Calls Shorten Sales Cycle Train/Educate Staff
  • 15. Intention To Next Conversion @pamelamuldoon Key Performance Indicator Goal Business Objective
  • 16. Common KPI’s @pamelamuldoon • Downloads • Audio/Video • Landing Page • Subscribers • Channel • Email List • Referral Traffic • Time On Page
  • 17. Connect With Pamela Pamela Muldoon Next Stage Media Group pam@nextstagemediagroup.com www.nextstagemediagroup.com www.facebook.com/NextStageMediaGroup @pamelamuldoon @NextStageMedia www.linkedin.com/in/pamelamuldoon www.gplus.to/pamelamuldoon www.gplus.to/NextStageMediaGroup

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