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Inbound Marketing Volpe Hub Spot March 2009
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Inbound Marketing Volpe Hub Spot March 2009

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ANPI is excited to have HubSpot\'s Mike Volpe lead this year\'s marketing workshop focused on Inbound Marketing.

ANPI is excited to have HubSpot\'s Mike Volpe lead this year\'s marketing workshop focused on Inbound Marketing.


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Transcript

  • 1. Inbound Marketing 101 March 2009 | ANPI Annual Meeting Preview Mike Volpe VP Marketing HubSpot Twitter: @mvolpe
  • 2. Agenda • Inbound vs. Outbound Marketing • Four Inbound Marketing Tips
  • 3. Outbound Marketing 800-555-1234 Annoying Salesperson
  • 4. Inbound Marketing Blog SEO Social Media
  • 5. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools / trials • TV/radio ads • PR / Buzz Interruption Permission
  • 6. Agenda • Inbound vs. Outbound Marketing • Four Inbound Marketing Tips
  • 7. Tip #1 – Publish, Don’t Advertise “Think like a publisher” -- David Meerman Scott
  • 8. Where do you get your news?
  • 9. What to Publish? • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases
  • 10. Where to Publish?
  • 11. Tip #2 – SEO 7,900,000,000 (3,000+ per second)
  • 12. 25% of SEO = On Page • Page Title • URL • H1,H2,H3 tags • Page Text • Bold
  • 13. 25% of SEO = On Page • Description • Keywords • Alt text on images
  • 14. 75% of SEO = Off Page • Recommendations from friends 1. “I know Mike Volpe” 2. “Mike Volpe is a marketing expert” 3. You trust the person saying this • Links are online recommendations 1. A link: www.HubSpot.com 2. Anchor text: Internet Marketing 3. Link is from a trusted website
  • 15. Tip #3 – Social Media Flickr: chelmsfordpubliclibrary
  • 16. “I’m too old to understand this Social Media stuff.” • Similar to a business cocktail reception • Without constraints of time or space
  • 17. Social Media = Cocktail Party • Become a real member of the community • Add value to the community • Ask and answer questions • More effective than live cocktail parties • No boundaries of time or space • Other people can listen in easily
  • 18. Build Network - Keyword Search
  • 19. Build Network - Engage Famous People 2,700 followers 1,200 followers
  • 20. Promote Your Content
  • 21. Tip #4 – Measurement Flickr: noblelgnnoble
  • 22. Internet Marketing Scorecard
  • 23. Blog Subscribers & Visitors
  • 24. SEO Ranks
  • 25. Traffic, Leads and Customers Visitors from Blogging Visitors Leads Customers SEO 5,289 754 12 Blogging 834 72 3 Social Media 511 28 1
  • 26. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
  • 27. Thank You! I hope to see you! Register: www.ANPIsolutions.com Mike Volpe VP Marketing HubSpot

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