0
IsYourBrand
aNounoraVerb?
QUESTION:
Whatdothese
bigbrandshave
incommon?
BigBrandSystem.com
ANSWER:
They’resorecognizable,
theycanusetheirlogo
symbolonly,andyouknow
exactlywhatcompanyitis.
BigBrandSystem.com
Mustbenice,huh?
BigBrandSystem.com
Thesecompaniesaremore
thanjusttheirlogos.
They’ve spent millions
on ads that promise
anexperience…
BigBrandSystem.com
Nikepromises
health, vitality, and
an active lifestyle
BigBrandSystem.com
McDonaldspromises
quick, consistent food at
a reasonable price
BigBrandSystem.com
Applepromises
sleek, user-friendly
technology that
empowers your life
BigBrandSystem.com
Howaboutyou?
BigBrandSystem.com
Do you have piles of
money sitting around
that you can spend
on helping people
associate y...
Yeah,meneither ;-)
BigBrandSystem.com
BigBrandSystem.com
Here’s how to build a memorable
brand experience in just five steps.
(No multi-million dollar budget
ne...
STEP 1:
KnowYour
Audience
BigBrandSystem.com
BigBrandSystem.com
Discover your ideal customer:
understand who they are, and
what motivates them.
BigBrandSystem.com
Choose language and messages
that resonate with them.
Now, the fun part ...
STEP 2:
PinpointYour
BrandPersonality
BigBrandSystem.com
2
BigBrandSystem.com
Every brand has a personality.
Don’t know yours? Use the
Brand Personality Quiz to
pinpoint it. It’s fr...
BigBrandSystem.com
With your target market and
brand personality in hand,
you can start thinking about
your message.
STEP 3:
WriteYourStory
BigBrandSystem.com
3
BigBrandSystem.com
For every piece of marketing
you create, think about the
story you’d like to tell.
BigBrandSystem.com
Here’s the most important
question:
How will your product or service
empower, delight, entertain, or
so...
STEP 4:
Communicate
YourBrandwith
Multimedia
BigBrandSystem.com
4
BigBrandSystem.com
Bootstrapping your marketing?
No worries. ere are lots of tools
available that will deliver your
marke...
BigBrandSystem.com
Share your story:
With a deck on SlideShare
Via a YouTube video
rough Pinterest pins
With audio on you...
STEP 5:
BackUpYour
BrandStory
withActions
BigBrandSystem.com
5
BigBrandSystem.com
Using multimedia to tell your
brand story is great, but it won’t
have a lasting effect unless it’s
backe...
BigBrandSystem.com
You should offer top-quality
services and products at a fair
price. Your customer service
needs to be ev...
Whenyoucommunicate
yourbrandthroughactions,
you’llcommunicatea
completevisionofwhat
yourbusinessrepresents.
BigBrandSystem...
Yourbrandwillgofrom
beinganountoaverb.
Still hungry?
BigBrandSystem.com
There’smore…
BigBrandSystem.com
Click to
get the
FREE
Marketing
Toolkit
Let’sstayintouch…
Pamela Wilson of Big Brand System
On Twitter
On Facebook
On LinkedIn
On Google+
Upcoming SlideShare
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Is Your Brand a Noun or a Verb? How to Build a Memorable Brand Experience

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Marketing your business yourself? Here's how to create a brand that communicates a complete vision of what your business represents.

It's all about your brand experience. It goes way beyond your logo, and it's much more than your tagline.

It's about making your brand go from being a noun to a verb.

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Transcript of "Is Your Brand a Noun or a Verb? How to Build a Memorable Brand Experience"

  1. 1. IsYourBrand aNounoraVerb?
  2. 2. QUESTION: Whatdothese bigbrandshave incommon? BigBrandSystem.com
  3. 3. ANSWER: They’resorecognizable, theycanusetheirlogo symbolonly,andyouknow exactlywhatcompanyitis. BigBrandSystem.com
  4. 4. Mustbenice,huh? BigBrandSystem.com
  5. 5. Thesecompaniesaremore thanjusttheirlogos. They’ve spent millions on ads that promise anexperience… BigBrandSystem.com
  6. 6. Nikepromises health, vitality, and an active lifestyle BigBrandSystem.com
  7. 7. McDonaldspromises quick, consistent food at a reasonable price BigBrandSystem.com
  8. 8. Applepromises sleek, user-friendly technology that empowers your life BigBrandSystem.com
  9. 9. Howaboutyou? BigBrandSystem.com Do you have piles of money sitting around that you can spend on helping people associate your brand with a feeling?
  10. 10. Yeah,meneither ;-) BigBrandSystem.com
  11. 11. BigBrandSystem.com Here’s how to build a memorable brand experience in just five steps. (No multi-million dollar budget necessary.) Ready?
  12. 12. STEP 1: KnowYour Audience BigBrandSystem.com
  13. 13. BigBrandSystem.com Discover your ideal customer: understand who they are, and what motivates them.
  14. 14. BigBrandSystem.com Choose language and messages that resonate with them. Now, the fun part ...
  15. 15. STEP 2: PinpointYour BrandPersonality BigBrandSystem.com 2
  16. 16. BigBrandSystem.com Every brand has a personality. Don’t know yours? Use the Brand Personality Quiz to pinpoint it. It’s free, and takes less than 10 minutes to complete.
  17. 17. BigBrandSystem.com With your target market and brand personality in hand, you can start thinking about your message.
  18. 18. STEP 3: WriteYourStory BigBrandSystem.com 3
  19. 19. BigBrandSystem.com For every piece of marketing you create, think about the story you’d like to tell.
  20. 20. BigBrandSystem.com Here’s the most important question: How will your product or service empower, delight, entertain, or solve a problem?
  21. 21. STEP 4: Communicate YourBrandwith Multimedia BigBrandSystem.com 4
  22. 22. BigBrandSystem.com Bootstrapping your marketing? No worries. ere are lots of tools available that will deliver your marketing message as a multimedia experience. And they won’t break the bank.
  23. 23. BigBrandSystem.com Share your story: With a deck on SlideShare Via a YouTube video rough Pinterest pins With audio on your website On Vine and Instagram And don’t forget to ...
  24. 24. STEP 5: BackUpYour BrandStory withActions BigBrandSystem.com 5
  25. 25. BigBrandSystem.com Using multimedia to tell your brand story is great, but it won’t have a lasting effect unless it’s backed up by actions. at means …
  26. 26. BigBrandSystem.com You should offer top-quality services and products at a fair price. Your customer service needs to be every bit as good as your marketing.
  27. 27. Whenyoucommunicate yourbrandthroughactions, you’llcommunicatea completevisionofwhat yourbusinessrepresents. BigBrandSystem.com
  28. 28. Yourbrandwillgofrom beinganountoaverb. Still hungry? BigBrandSystem.com
  29. 29. There’smore… BigBrandSystem.com Click to get the FREE Marketing Toolkit
  30. 30. Let’sstayintouch… Pamela Wilson of Big Brand System On Twitter On Facebook On LinkedIn On Google+
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