Corporate Office: 5 Independence Way, Suite #300, Princeton, NJ 08540
INTEGRATED DIGITAL MARKETING
Kaushal Shroff & Keyur Shroff
THE WORLD HAS CHANGED!
Shift from centralized push marketing to decentralized
pull marketing
Customers expect right information at the right time on the
device of their choice
Audience awareness is fragmented due to information overload
INTEGRATED DIGITAL MARKETING CAN HELP
What is Integrated Digital Marketing?
Connect with customers across multiple touch points with a
single unified message.
PhysicalDigital

Integrated Marketing - Sample
Email
Campaign

SMS
Message
Blast

Plan an
Event

Web
Registration

Social
...
Key Benefits of Integrated Marketing
•
•
•
•
•
•
•
•
•

Offer more personalization
Seamless online user experience
Real-ti...
Example 1: Carling Black Label
Example
Example 2: Coke
Brand
consistency
across multiple
media
Well-optimized
page

Embedded

video

Facebook stream
and plugin

...
Example 2: Coke

Responsive design

Integrated Marketing: Example Coke

Rewards connected
with messaging on site
and on so...
Example 3. American Express

Social icons

Twitter handle
Native mobile app
Option to follow
on Twitter
PamTen Confidentia...
Example 3. American Express

Share blogs on
social networks

Weekly blogs

RSS Feed
PamTen Confidential

15
Increase Revenue

Digital
Marketing

Search Engine

Social Media

Digital
Experience

Email

Mobile

Video

Blog

Digital ...
Search Engine – Integration Ideas
• Use backlinks from blogs, social media etc to improve ranking
• Backlinks from YouTube...
Increase Revenue

Digital
Marketing

Search Engine

Social Media

Digital
Experience

Email

Mobile

Video

Blog

Digital ...
Social Media – Integration Ideas
•
•
•
•

Repurpose web and blog content for social media
Share videos when you upload the...
Increase Revenue

Digital
Marketing

Search Engine

Social Media

Digital
Experience

Email

Mobile

Video

Blog

Digital ...
Email Marketing – Integration Ideas
•
•
•
•
•

Link to various digital and social media properties
Include social media ic...
Increase Revenue

Digital
Marketing

Search Engine

Social Media

Digital
Experience

Email

Mobile

Video

Blog

Digital ...
Mobile Marketing – Integration Ideas
•
•
•
•
•
•

Gather mobile numbers from your Contact Us forms
Messages should be shor...
Increase Revenue

Digital
Marketing

Search Engine

Social Media

Digital
Experience

Email

Mobile

Video

Blog

Digital ...
Video – Integration Ideas
• YouTube channel can drive targeted leads to your website
• Video content can be used in websit...
Increase Revenue

Digital
Marketing

Search Engine

Social Media

Digital
Experience

Email

Mobile

Video

Blog

Digital ...
Blog – Integration Ideas
•
•
•
•
•

Use social media widgets to drive engagement
Display social media icons
Encourage comm...
QUESTIONS?

Contact us for a Digital Marketing Workshop
• Email: contact@pamten.com
• Phone: 888.800.4634
Integrated digital-marketing-2013
Integrated digital-marketing-2013
Integrated digital-marketing-2013
Integrated digital-marketing-2013
Integrated digital-marketing-2013
Integrated digital-marketing-2013
Integrated digital-marketing-2013
Integrated digital-marketing-2013
Integrated digital-marketing-2013
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Building Brand Awareness through Integrated Digital Marketing. Integrated Digital Marketing strategy that synergies the marketing efforts across various media in real-time.

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Integrated digital-marketing-2013

  1. 1. Corporate Office: 5 Independence Way, Suite #300, Princeton, NJ 08540
  2. 2. INTEGRATED DIGITAL MARKETING Kaushal Shroff & Keyur Shroff
  3. 3. THE WORLD HAS CHANGED!
  4. 4. Shift from centralized push marketing to decentralized pull marketing
  5. 5. Customers expect right information at the right time on the device of their choice
  6. 6. Audience awareness is fragmented due to information overload
  7. 7. INTEGRATED DIGITAL MARKETING CAN HELP
  8. 8. What is Integrated Digital Marketing? Connect with customers across multiple touch points with a single unified message.
  9. 9. PhysicalDigital Integrated Marketing - Sample Email Campaign SMS Message Blast Plan an Event Web Registration Social Media Buzz Offline Promotion Social Media Wall Send Updates & Notifications On-site Registration and Engagement Post Event Pictures & Blog Capture Video Clips and Pictures Reward Engagement Through Free Giveaways Gather SMS & Email Addresses Gather Event Content Press Release Event Video on Branded YouTube Channel
  10. 10. Key Benefits of Integrated Marketing • • • • • • • • • Offer more personalization Seamless online user experience Real-time engagement Device, platform and channel agnostic Consistent tone and message Apply single unified strategy Cohesive identity and brand image Efficient: Repurpose existing content and assets Effective: Each activity reinforcing the other
  11. 11. Example 1: Carling Black Label Example
  12. 12. Example 2: Coke Brand consistency across multiple media Well-optimized page Embedded video Facebook stream and plugin PamTen Confidential Social icons 12
  13. 13. Example 2: Coke Responsive design Integrated Marketing: Example Coke Rewards connected with messaging on site and on social networks PamTen Confidential 13
  14. 14. Example 3. American Express Social icons Twitter handle Native mobile app Option to follow on Twitter PamTen Confidential 14
  15. 15. Example 3. American Express Share blogs on social networks Weekly blogs RSS Feed PamTen Confidential 15
  16. 16. Increase Revenue Digital Marketing Search Engine Social Media Digital Experience Email Mobile Video Blog Digital Experience Email Platform Digital Infrastructure Content Management System Blog Platform Payment System Hosting Platform Database
  17. 17. Search Engine – Integration Ideas • Use backlinks from blogs, social media etc to improve ranking • Backlinks from YouTube and Google+ are indexed by Google frequently • Do not use the same content in multiple places – repurpose it • Quality of deep links matter • Focus on users not search engines
  18. 18. Increase Revenue Digital Marketing Search Engine Social Media Digital Experience Email Mobile Video Blog Digital Experience Email Platform Digital Infrastructure Content Management System Blog Platform Payment System Hosting Platform Database
  19. 19. Social Media – Integration Ideas • • • • Repurpose web and blog content for social media Share videos when you upload them to YouTube Offer offline promotion for online engagement Display Social Media icons on website, emails and print
  20. 20. Increase Revenue Digital Marketing Search Engine Social Media Digital Experience Email Mobile Video Blog Digital Experience Email Platform Digital Infrastructure Content Management System Blog Platform Payment System Hosting Platform Database
  21. 21. Email Marketing – Integration Ideas • • • • • Link to various digital and social media properties Include social media icons Send out an email when you post a useful blog Experiment with AB Testing Review click through data to measure effectiveness
  22. 22. Increase Revenue Digital Marketing Search Engine Social Media Digital Experience Email Mobile Video Blog Digital Experience Email Platform Digital Infrastructure Content Management System Blog Platform Payment System Hosting Platform Database
  23. 23. Mobile Marketing – Integration Ideas • • • • • • Gather mobile numbers from your Contact Us forms Messages should be short, urgent and have a call to action Include QR Codes in print materials (delivr.com) Link to your web or social media destinations In your email ask for mobile numbers to text discount offers Use web analytics to track the performance of your mobile campaigns (Mobilytics, AdMob, Bango etc)
  24. 24. Increase Revenue Digital Marketing Search Engine Social Media Digital Experience Email Mobile Video Blog Digital Experience Email Platform Digital Infrastructure Content Management System Blog Platform Payment System Hosting Platform Database
  25. 25. Video – Integration Ideas • YouTube channel can drive targeted leads to your website • Video content can be used in website, email, social media etc
  26. 26. Increase Revenue Digital Marketing Search Engine Social Media Digital Experience Email Mobile Video Blog Digital Experience Email Platform Digital Infrastructure Content Management System Blog Platform Payment System Hosting Platform Database
  27. 27. Blog – Integration Ideas • • • • • Use social media widgets to drive engagement Display social media icons Encourage commenting Share new blog posts on social media and through emails Leverage videos or other content on blogs
  28. 28. QUESTIONS? Contact us for a Digital Marketing Workshop • Email: contact@pamten.com • Phone: 888.800.4634
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