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WEEK THREE AGENDA <ul><li>Building Your Professional Platform </li></ul><ul><li>Create Your Marketing Message </li></ul><u...
WEEK 3 OBJECTIVE <ul><li>Build Your Platform to Solve Problems </li></ul><ul><li>Communicate a Compelling Message </li></u...
WEEK FOUR AGENDA <ul><li>Promoting Your Message Using Wire Services </li></ul><ul><li>Building a Press Room </li></ul><ul>...
WEEK 4 OBJECTIVE <ul><li>Creating Your Core Message </li></ul><ul><li>Expanding Your Core Message into Marketing Material ...
PRODUCE PEOPLE AND PROFITS http://www.e-junkie.com/pamperry
Assessment Goals & Skills Assessment Audience Product Svc Matrix Copyright © 2011 Antonio L. Crawford STEP TWO: Expand You...
Build Your Platform Media Kit & Message Resume & Bio Groups & Calendars Copyright © 2011 Antonio L. Crawford STEP THREE: B...
Wire Services Opt Press Releases Articles eBlasts Copyright © 2011 Antonio L. Crawford STEP FOUR: Expand Your Message   ht...
STEP FOUR: Expand Your Message   <ul><li>What is wire services? </li></ul><ul><li>en.wikipedia.org/wiki/Wire_services   </...
STEP FOUR: Expand Your Message   <ul><li>Optimize Press Releases </li></ul><ul><li>What is a Press Release?  </li></ul><ul...
STEP FOUR: Expand Your Message   <ul><li>Articles </li></ul><ul><li>What are news articles?  </li></ul><ul><li>What inform...
STEP FOUR: Expand Your Message   <ul><li>eZines </li></ul><ul><li>What are eZines?  </li></ul><ul><li>What information goe...
STEP FOUR: Expand Your Message   <ul><li>eBlasts </li></ul><ul><li>What are eBlasts?  </li></ul><ul><li>What information g...
STEP FOUR: Expand Your Message   <ul><li>Blogs </li></ul><ul><li>What are Blogs?  </li></ul><ul><li>What information goes ...
W. Edwards Deming American Statistician <ul><li>In every system & process there is a beginning and an end. </li></ul><ul><...
WEEK 4 SUMMARY <ul><li>Promoting Your Message Using Wire Services </li></ul><ul><li>Building a Press Room </li></ul><ul><l...
Questions?
Copyright © 2011 Antonio L. Crawford Social Media Preneur Ebooks Get connected  Today!  & learn how to: Become a Social Me...
Copyright © 2011 Antonio L. Crawford Creating Multiple Income Streams Grab your copy  Today!   Structure your intellectual...
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Social preneur with pam perry and antonio crawford

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  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford 2 Ephesians 4:11 It was he who gave some to be apostles, some to be prophets, some to be evangelists, and some to be pastors and teachers, Jeremiah 3:15 Then I will give you shepherds after my own heart, who will lead you with knowledge and understanding. 1 Corinthians 12:4 There are different kinds of gifts, but the same Spirit. 1 Corinthians 12:28 And in the church God has appointed first of all apostles, second prophets, third teachers, then workers of miracles, also those having gifts of healing, those able to help others, those with gifts of administration, and those speaking in different kinds of tongues. Ephesians 4:8 This is why it says: &amp;quot;When he ascended on high, he led captives in his train and gave gifts to men.&amp;quot;
  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford
  • copyright 2008 Antonio L. Crawford
  • copyright 2008 Antonio L. Crawford
  • copyright 2008 Antonio L. Crawford 2 A news agency is an organization of journalists established to supply news reports to news organizations: newspapers, magazines, and radio and television broadcasters. Such an agency may also be referred to as a wire service, newswire or news service.
  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford
  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford 2
  • copyright 2008 Antonio L. Crawford 2
  • Transcript of "Social preneur with pam perry and antonio crawford"

    1. 1. WEEK THREE AGENDA <ul><li>Building Your Professional Platform </li></ul><ul><li>Create Your Marketing Message </li></ul><ul><li>Writing Your Resume and Biography </li></ul><ul><li>Building your blog and web site </li></ul><ul><li>Joining groups and community calendars </li></ul>Copyright © 2011 Antonio L. Crawford
    2. 2. WEEK 3 OBJECTIVE <ul><li>Build Your Platform to Solve Problems </li></ul><ul><li>Communicate a Compelling Message </li></ul><ul><li>Draw People to Your Platform </li></ul><ul><li>Maximize Your Smart Skills (Eph 4:11) </li></ul><ul><li>Identify Your Money Trail </li></ul>Copyright © 2011 Antonio L. Crawford
    3. 3. WEEK FOUR AGENDA <ul><li>Promoting Your Message Using Wire Services </li></ul><ul><li>Building a Press Room </li></ul><ul><li>Creating a Wire Service Database </li></ul><ul><li>Press Releases, Articles </li></ul><ul><li>eZines, eBlasts, Blogs </li></ul>Copyright © 2011 Antonio L. Crawford
    4. 4. WEEK 4 OBJECTIVE <ul><li>Creating Your Core Message </li></ul><ul><li>Expanding Your Core Message into Marketing Material </li></ul><ul><li>Positioning Yourself as an Expert </li></ul><ul><li>Building your electronic Press Room </li></ul><ul><li>Grow your audience into a global market </li></ul>Copyright © 2011 Antonio L. Crawford
    5. 5. PRODUCE PEOPLE AND PROFITS http://www.e-junkie.com/pamperry
    6. 6. Assessment Goals & Skills Assessment Audience Product Svc Matrix Copyright © 2011 Antonio L. Crawford STEP TWO: Expand Your Vision http://www.e-junkie.com/pamperry
    7. 7. Build Your Platform Media Kit & Message Resume & Bio Groups & Calendars Copyright © 2011 Antonio L. Crawford STEP THREE: Build Your Platform http://www.e-junkie.com/pamperry Web Site & Blog
    8. 8. Wire Services Opt Press Releases Articles eBlasts Copyright © 2011 Antonio L. Crawford STEP FOUR: Expand Your Message http://www.e-junkie.com/pamperry eZines
    9. 9. STEP FOUR: Expand Your Message <ul><li>What is wire services? </li></ul><ul><li>en.wikipedia.org/wiki/Wire_services </li></ul><ul><li>Communicate news to a public audience </li></ul><ul><li>Medium to communicate your message in text </li></ul><ul><li>Newspapers, Magazines, eZines, eBlasts </li></ul>Copyright © 2011 Antonio L. Crawford http://www.e-junkie.com/pamperry
    10. 10. STEP FOUR: Expand Your Message <ul><li>Optimize Press Releases </li></ul><ul><li>What is a Press Release? </li></ul><ul><li>What information goes into a press release? </li></ul><ul><li>How can you market your message using press releases? </li></ul><ul><li>What are optimize press releases? </li></ul><ul><li>http://www.publicityhound.com </li></ul>Copyright © 2011 Antonio L. Crawford http://www.e-junkie.com/pamperry
    11. 11. STEP FOUR: Expand Your Message <ul><li>Articles </li></ul><ul><li>What are news articles? </li></ul><ul><li>What information goes into a news articles? </li></ul><ul><li>What are the benefits of using news articles? </li></ul><ul><li>How can you market your message using articles? </li></ul><ul><li>http://www.submityourarticle.com </li></ul>Copyright © 2011 Antonio L. Crawford http://www.e-junkie.com/pamperry
    12. 12. STEP FOUR: Expand Your Message <ul><li>eZines </li></ul><ul><li>What are eZines? </li></ul><ul><li>What information goes into an eZine? </li></ul><ul><li>What are the benefits of using eZines? </li></ul><ul><li>How to optimize your eZine to drive traffic? </li></ul><ul><li>http://ezinearticles.com </li></ul>Copyright © 2011 Antonio L. Crawford http://www.e-junkie.com/pamperry
    13. 13. STEP FOUR: Expand Your Message <ul><li>eBlasts </li></ul><ul><li>What are eBlasts? </li></ul><ul><li>What information goes into an eBlast? </li></ul><ul><li>What are the benefits of using eBlasts? </li></ul><ul><li>How to maximize eBlasts to build potential customers? </li></ul><ul><li>http://www.constantcontact.com </li></ul>Copyright © 2011 Antonio L. Crawford http://www.e-junkie.com/pamperry
    14. 14. STEP FOUR: Expand Your Message <ul><li>Blogs </li></ul><ul><li>What are Blogs? </li></ul><ul><li>What information goes into an Blog? </li></ul><ul><li>What are the benefits of using Blogs? </li></ul><ul><li>How to maximize your Blog to expand your message? </li></ul><ul><li>http://www.blogger.com http:// www.wordpress.org </li></ul>Copyright © 2011 Antonio L. Crawford http://www.e-junkie.com/pamperry
    15. 15. W. Edwards Deming American Statistician <ul><li>In every system & process there is a beginning and an end. </li></ul><ul><li>Focus on the first 15% of that process, Get it Correct , </li></ul><ul><li>you will ensure at least 85% of your desired outcome. </li></ul><ul><li>“ Focus on the first 15% of anything, the remaining 85% </li></ul><ul><li>will effortlessly follow.” M. V. Hansen & R. G. Allen, </li></ul><ul><li>The One Minute Millionaire </li></ul>Copyright © 2010. Antonio L. Crawford
    16. 16. WEEK 4 SUMMARY <ul><li>Promoting Your Message Using Wire Services </li></ul><ul><li>Building a Press Room </li></ul><ul><li>Creating a Wire Service Database </li></ul><ul><li>Press Releases, Articles </li></ul><ul><li>eZines, eBlasts, Blogs </li></ul>Copyright © 2011 Antonio L. Crawford
    17. 17. Questions?
    18. 18. Copyright © 2011 Antonio L. Crawford Social Media Preneur Ebooks Get connected Today! & learn how to: Become a Social Media Expert Increase Your Brand Awareness Drive Traffic to Your Web Site Market Your Ideas to a Larger Global Audience Build a Winning Social Media Strategy http://www.e-junkie.com/pamperry Click The Link to Get Your Copy today, PAM PERRY
    19. 19. Copyright © 2011 Antonio L. Crawford Creating Multiple Income Streams Grab your copy Today! Structure your intellectual property to create multiple streams of income Take the first step toward becoming an Infopreneur Position your ideas in the marketplace Expand your creativity using multiple information products http://tinyurl.com/2eavkvq Click The Link to Get Your Copy AMAZON.COM
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