SlideShare a Scribd company logo
1 of 50
Download to read offline
Social Media
Measurement
Pam Moore
CEO / Founder Marketing Nutz
@PamMktgNut
Pam Moore
CEO /Founder
http://www.pamslinkedin.com
@PamMktgNut
Marke&ng	
  Nutz	
  Founders	
  
Josh Moore
CCO /Founder
http://linkedin.com/in/joshroinut
@JoshROINut
“Experience helping brands of all
size bridge complex gap to social
success.”
why	
  Marke&ng	
  Nutz?	
  
Founders have 30+ years
combined experience in digital
marketing, corporate brand,
startups & platforms.
“PHD in acronyms not required. We help you fit social
business in a nut shell so you can focus on what you
do best, your business!”
“CEO, best selling author
recognized by Forbes as Top 10
Social Media Power Influencer +
Top 10 Social Media Women
Influencers!
Embrace	
  	
  
the	
  
JOURNEY!	
  
Social
Business
Success
social business
“Becoming a social business
transforms the organization from the
inside out, connecting the internal with
the external in a way that enhances
relationships and creates shared value
for the people, the business and
ecosystem as a whole.”
social media
“Refers to the means of
interactions among
people in which they
create, share, and
exchange information
and ideas in virtual
communities and
networks.”
Brand
“A brand is the set of expectations, memories,
stories and relationships that, taken together,
account for a consumer’s decision to choose
one product or service over another. If the
consumer (whether it’s a business, a buyer, a
voter or a donor) doesn’t pay a premium, make
a selection or spread the word, then no brand
value exists for that consumer.”
~Seth Godin
Why	
  should	
  we	
  do	
  social?	
  
Measuring	
  &	
  worrying	
  
about	
  the	
  wrong	
  things	
  
Source: Creative Commons
Quit selling your CEO Twitter!
11
1.3B	
  mobile	
  workers	
  by	
  2015	
  
Source: IDC
90%	
  mobile	
  users	
  have	
  device	
  
within	
  arms	
  reach	
  100%	
  of	
  &me	
  
	
  
Houston	
  we	
  have	
  a	
  
failure	
  to	
  
communicate	
  
Social Media ROI Measurement Workshop University Central Florida
start	
  from	
  inside	
  out	
  
•  Strengths	
  and	
  weaknesses?	
  	
  
•  Demonstrate	
  impact	
  of	
  strategic	
  work	
  
•  What	
  training	
  is	
  required?	
  	
  
•  Change	
  management	
  needs?	
  	
  
•  Categories	
  for	
  readiness	
  assessment	
  
•  Mindset	
  
•  Stakeholder	
  buy-­‐in	
  
•  Realis&c	
  expecta&ons	
  
•  Roles	
  	
  
•  Customer	
  profile	
  
•  Market	
  analysis	
  
•  Compe&&ve	
  analysis	
  
•  Brand	
  Readiness	
  
•  Processes	
  
•  Organiza&onal	
  
model	
  
•  Communica&on	
  
•  Educa&on	
  
•  Monitoring	
  
•  Repor&ng	
  
•  Budget	
  
Assess	
  readiness	
  to	
  be	
  social	
  
Source: Altimeter Group
Language matters
LOB/Geo
Stakeholders
Social Strategist/
Community Manager
•  Business metrics:
revenue, CSAT,
reputation.
•  Social media analytics:
Insights, share of
voice, resonance,
WOM.
•  Engagement metrics:
fans, followers, clicks.
Corporate
communities create markets
Opportunity Harvest
Free	
  	
  
member	
  
Paid	
  	
  
member	
  
Loyal	
  	
  
evangelist	
  
Community Zone Customer Zone
$$
Stop	
  dancing	
  
around	
  &	
  
start	
  dancing	
  
with	
  ROI!	
  	
  
benefits – costs
costs= x100
Without	
  STRATEGY	
  there	
  is	
  
no	
  ROI	
  	
  
Stop the Random Acts of
Marketing (RAMs)
=
Your
Mission
Understand
where your
audience is
hanging out online
& learn how to
have a relevant
conversation
with them that
helps meet
business goals.
•  WHO are you talking to?
•  WHAT do they need?
•  WHEN will they engage with you?
•  HOW can you help?
•  WHERE do they want to talk?
•  WHY should they care?
Why should you invest?
People don’t buy things,
they join things
NOT about CONTROL
think	
  DNA,	
  not	
  tools	
  	
  
relevance	
  	
  
Maslow’s	
  hierarchy	
  of	
  needs	
  
Morality,
creativity,
spontaneity,
problem solving,
lack of prejudice,
acceptance of facts
Self-esteem, confidence,
achievement, respect of
others, respect by others
Friendship, family, sexual intimacy
Security of body, employment, resources,
morality, family, health, property
Breathing, food, water, sleep, homostasis,
excretion
physiological
safety
belonging
esteem
self-actualization
hierarchy	
  of	
  social	
  community	
  
inspira&on	
  
self-
actualization
esteem
belonging
safety
physiological
achieve
connect
inspire
humanize	
  it	
  
human	
  brands…	
  	
  
•  Think like humans
•  Care about humans
•  Value relationships
•  Listen to other humans
•  Talk like humans
•  Have a personality
•  Show their “human”
•  Make & own their mistakes
•  Are available
•  Know themselves
•  Know their audience
•  Invest in people
•  Take risk
My	
  Brand	
  is…	
  
•  What I say
•  What I do
•  What I think
•  What I tweet
•  What I post on Facebook
•  What I Instagram
•  What I write in email
•  What I share
•  How I respond
•  How I interact on & offline!
•  How I drive!
• ME!
Tech
Enthusiasts
Visionaries
Pragmatists
Conservatives
Skeptics
Technology	
  Adop&on	
  
Geoffrey Moore Technology Adoption Lifecycle
Social media
plugs
into your
Business
Business
Pick Goals
where social can have an
impact
Align Social with
top Business
Goals
We use
POST
strategy
to frame the
Social Media
Strategy
POST+GM
P	
  
O	
  
S	
  
T	
  
People
Identify WHO & assess their social activities
What do you want to accomplish? WHY?
Plan for how relationships with the “people” will change
Decide which social technologies to use
G Goals
What metrics will be used to measure success
Objectives
Strategy
Technology
MetricsM
Set goals for achievement, qualitative & quantitative
Based Upon POST Methodology Source: Forrester Research
Select	
  tools	
  AFTER	
  you	
  
know	
  WHAT	
  you	
  want	
  to	
  
measure	
  and	
  WHY!	
  	
  
sales
thought
leadership
customer
satisfaction
employee empowerment
leads
brand
Where	
  are	
  you	
  going?	
  
•  Key Performance
Indicators help measure
transformation
•  Business goals /
objectives define where
you are going and why
Know	
  desired	
  shibs	
  (changes)	
  	
  
•  Brand awareness new markets
•  Sentiment shifts
•  Thought leadership
•  Decrease sales cycle
•  Increased customer
satisfaction
•  Community growth
•  Influencer / advocate tribes
•  Sales
It’s not what the
technology can do
for you but what
you can do with
the technology!
outcomes	
  
1.  Brand	
  awareness	
  
2.  Brand	
  loyalty	
  
3.  Customer	
  sa&sfac&on	
  
4.  Market	
  Research	
  
5.  Compe&&ve	
  Intelligence	
  
6.  Shorten	
  sales	
  cycle	
  
7.  Decrease	
  service	
  costs	
  
8.  Lead	
  Genera&on	
  
9.  Revenue	
  
common business goals
1.  Social	
  listening	
  	
  	
  
2.  Thought	
  leadership	
  
3.  Nurture	
  rela&onships	
  
4.  Build	
  community	
  	
  
5.  Earn	
  loyal	
  brand	
  advocates	
  
6.  Maximize	
  reach	
  in	
  exis&ng	
  &	
  
new	
  markets	
  
7.  Support	
  sales	
  /	
  marke&ng	
  
campaigns	
  
8.  Talent	
  recrui&ng	
  &	
  reten&on	
  
common social media business
goals
Popular	
  Social	
  Media	
  Tools	
  	
  
Social Media Management
•  Hootsuite
•  Sprout Social
•  Buffer (schedule posts)
Social Monitoring
•  Sysmos
•  Radian 6
•  Trackur
•  Social Mention
•  Brandwatch
Build Twitter Following
•  Twellow
•  Social Bro
•  Manage Flitter
•  Triberr (+blog traffic, community)
Social Measurement
•  Social Bakers
•  Sprout Social
•  Tweetreach (Twitter)
•  Twitonomy
•  Pinalytics (Pinterest)
•  Likalyzer (Facebook)
•  BlitzMetrics (Facebook)
•  Sumall
•  Argyle
Blog / Website
•  Google Analytics
•  Alexa
•  Kissmetrics
•  Webtrends
•  IBM CoreMetrics
evaluate	
  each	
  ini&a&ve	
  
Impact
How does it
support an
objective?
What metrics
matter?
Readiness
Do we have
people who can
do this?
Is there budget?
Risks
What are the risks
if we do this?
What if we don’t?
Priority
Does this initiative
enable other
work?
Embrace	
  OPCs	
  
Empower	
  internal	
  brand	
  evangelists	
  
ac&vate	
  
influencers	
  
Questions?
Pam Moore
CEO / Founder
Marketing Nutz
@pammktgnut
www.pammarketingnut.com
www.themarketingnutz.com

More Related Content

What's hot

How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
 
Mychal Edelman - Advanced Customerhub
Mychal Edelman - Advanced CustomerhubMychal Edelman - Advanced Customerhub
Mychal Edelman - Advanced CustomerhubInfusionsoft
 
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessSocial Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
 
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
 
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Pam Moore
 
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
 
Donorpath Webinar
Donorpath WebinarDonorpath Webinar
Donorpath WebinarBeth Kanter
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Elizabeth Quintanilla, MBA
 
The How To Guide To Social Media Marketing
The How To Guide To Social Media MarketingThe How To Guide To Social Media Marketing
The How To Guide To Social Media MarketingSocialize Group
 
Certified Management Accountants of Saskatchewan Social Media Presentation
Certified Management Accountants of Saskatchewan Social Media PresentationCertified Management Accountants of Saskatchewan Social Media Presentation
Certified Management Accountants of Saskatchewan Social Media PresentationShane Gibson
 
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google Plus
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google PlusSmall Business Focus: Facebook, LinkedIn, Twitter and Now Google Plus
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google PlusSocial Media Today
 
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?Elizabeth Quintanilla, MBA
 
Shifting perception and making an impact through Social Media and Influencer ...
Shifting perception and making an impact through Social Media and Influencer ...Shifting perception and making an impact through Social Media and Influencer ...
Shifting perception and making an impact through Social Media and Influencer ...Jon Chin
 
Building a social media team
Building a social media teamBuilding a social media team
Building a social media teamDavid Jones
 
No Bullshit Social Media Marketing — SMC Evansville
No Bullshit Social Media Marketing — SMC EvansvilleNo Bullshit Social Media Marketing — SMC Evansville
No Bullshit Social Media Marketing — SMC EvansvilleErik Deckers
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!AJ Gerritson
 
University of Buffalo - School of Social Work - Workshop
University of Buffalo - School of Social Work - WorkshopUniversity of Buffalo - School of Social Work - Workshop
University of Buffalo - School of Social Work - WorkshopBeth Kanter
 
The Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy StepsThe Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
 

What's hot (20)

How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In How to Prioritize Social Networks Your Business Should Invest In
How to Prioritize Social Networks Your Business Should Invest In
 
Mychal Edelman - Advanced Customerhub
Mychal Edelman - Advanced CustomerhubMychal Edelman - Advanced Customerhub
Mychal Edelman - Advanced Customerhub
 
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessSocial Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social Business
 
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016
 
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Personal Branding Keynote Presentation
Personal Branding Keynote Presentation
 
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...
 
Donorpath Webinar
Donorpath WebinarDonorpath Webinar
Donorpath Webinar
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?
 
Chris Barger
Chris BargerChris Barger
Chris Barger
 
The How To Guide To Social Media Marketing
The How To Guide To Social Media MarketingThe How To Guide To Social Media Marketing
The How To Guide To Social Media Marketing
 
Certified Management Accountants of Saskatchewan Social Media Presentation
Certified Management Accountants of Saskatchewan Social Media PresentationCertified Management Accountants of Saskatchewan Social Media Presentation
Certified Management Accountants of Saskatchewan Social Media Presentation
 
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google Plus
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google PlusSmall Business Focus: Facebook, LinkedIn, Twitter and Now Google Plus
Small Business Focus: Facebook, LinkedIn, Twitter and Now Google Plus
 
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
LinkedIn 101 - CareerConnects - Are you leveraging LinkedIn for your job search?
 
Shifting perception and making an impact through Social Media and Influencer ...
Shifting perception and making an impact through Social Media and Influencer ...Shifting perception and making an impact through Social Media and Influencer ...
Shifting perception and making an impact through Social Media and Influencer ...
 
Kipp Bodnar
Kipp BodnarKipp Bodnar
Kipp Bodnar
 
Building a social media team
Building a social media teamBuilding a social media team
Building a social media team
 
No Bullshit Social Media Marketing — SMC Evansville
No Bullshit Social Media Marketing — SMC EvansvilleNo Bullshit Social Media Marketing — SMC Evansville
No Bullshit Social Media Marketing — SMC Evansville
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
 
University of Buffalo - School of Social Work - Workshop
University of Buffalo - School of Social Work - WorkshopUniversity of Buffalo - School of Social Work - Workshop
University of Buffalo - School of Social Work - Workshop
 
The Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy StepsThe Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy Steps
 

Similar to Social Media ROI Measurement Workshop University Central Florida

Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
 
BVU Technology and Communications Summit Plenary Powerpoint
BVU Technology and Communications Summit Plenary PowerpointBVU Technology and Communications Summit Plenary Powerpoint
BVU Technology and Communications Summit Plenary PowerpointBVU
 
Ipha social media presentation 11.14.12
Ipha social media presentation 11.14.12Ipha social media presentation 11.14.12
Ipha social media presentation 11.14.12michaelshmarak
 
LinkedIN B2B-2022.pdf
LinkedIN B2B-2022.pdfLinkedIN B2B-2022.pdf
LinkedIN B2B-2022.pdfKevinSigliano
 
The New Wave of Real-Time Social Media Marketing
The New Wave of Real-Time Social Media MarketingThe New Wave of Real-Time Social Media Marketing
The New Wave of Real-Time Social Media MarketingNetBase Solutions Inc.
 
Social Media Strategy Certification
Social Media Strategy CertificationSocial Media Strategy Certification
Social Media Strategy CertificationVivastream
 
Personal Branding for Public Health Professionals
Personal Branding for Public Health ProfessionalsPersonal Branding for Public Health Professionals
Personal Branding for Public Health Professionalsde Beaumont Foundation
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategypholbrook
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategypholbrook
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentationGreg Fry
 
NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012Kim Williams
 
Social Media Brand Perception
Social Media Brand PerceptionSocial Media Brand Perception
Social Media Brand PerceptionBrittany Gadient
 
1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hội1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hộiDchvKTonThu1ketoan
 
Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
 
Social media
Social mediaSocial media
Social mediaSubash T
 
AMA Influencer Marketing Deck
AMA Influencer Marketing DeckAMA Influencer Marketing Deck
AMA Influencer Marketing DeckJoe Cox
 

Similar to Social Media ROI Measurement Workshop University Central Florida (20)

Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
BVU Technology and Communications Summit Plenary Powerpoint
BVU Technology and Communications Summit Plenary PowerpointBVU Technology and Communications Summit Plenary Powerpoint
BVU Technology and Communications Summit Plenary Powerpoint
 
Ipha social media presentation 11.14.12
Ipha social media presentation 11.14.12Ipha social media presentation 11.14.12
Ipha social media presentation 11.14.12
 
LinkedIN B2B-2022.pdf
LinkedIN B2B-2022.pdfLinkedIN B2B-2022.pdf
LinkedIN B2B-2022.pdf
 
The New Wave of Real-Time Social Media Marketing
The New Wave of Real-Time Social Media MarketingThe New Wave of Real-Time Social Media Marketing
The New Wave of Real-Time Social Media Marketing
 
Social Media Strategy Certification
Social Media Strategy CertificationSocial Media Strategy Certification
Social Media Strategy Certification
 
Personal Branding for Public Health Professionals
Personal Branding for Public Health ProfessionalsPersonal Branding for Public Health Professionals
Personal Branding for Public Health Professionals
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategy
 
Creating An Integrated Social Media Strategy
Creating An Integrated Social Media StrategyCreating An Integrated Social Media Strategy
Creating An Integrated Social Media Strategy
 
Mespil strategy presentation
Mespil strategy presentationMespil strategy presentation
Mespil strategy presentation
 
NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012
 
2013 Luna Conference Digital Marketing Strategy
2013 Luna Conference Digital Marketing Strategy2013 Luna Conference Digital Marketing Strategy
2013 Luna Conference Digital Marketing Strategy
 
Social Media Brand Perception
Social Media Brand PerceptionSocial Media Brand Perception
Social Media Brand Perception
 
1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hội1ketoan.com - Marketing trên Mạng xã hội
1ketoan.com - Marketing trên Mạng xã hội
 
Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?
 
Social Media 101 May 2013
Social Media 101 May 2013Social Media 101 May 2013
Social Media 101 May 2013
 
Social media
Social mediaSocial media
Social media
 
Social Media Training
Social Media TrainingSocial Media Training
Social Media Training
 
Tips for a Social Media Strategy
Tips for a Social Media StrategyTips for a Social Media Strategy
Tips for a Social Media Strategy
 
AMA Influencer Marketing Deck
AMA Influencer Marketing DeckAMA Influencer Marketing Deck
AMA Influencer Marketing Deck
 

Recently uploaded

Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 

Recently uploaded (20)

Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 

Social Media ROI Measurement Workshop University Central Florida

  • 1. Social Media Measurement Pam Moore CEO / Founder Marketing Nutz @PamMktgNut
  • 2. Pam Moore CEO /Founder http://www.pamslinkedin.com @PamMktgNut Marke&ng  Nutz  Founders   Josh Moore CCO /Founder http://linkedin.com/in/joshroinut @JoshROINut
  • 3. “Experience helping brands of all size bridge complex gap to social success.” why  Marke&ng  Nutz?   Founders have 30+ years combined experience in digital marketing, corporate brand, startups & platforms. “PHD in acronyms not required. We help you fit social business in a nut shell so you can focus on what you do best, your business!” “CEO, best selling author recognized by Forbes as Top 10 Social Media Power Influencer + Top 10 Social Media Women Influencers!
  • 4. Embrace     the   JOURNEY!  
  • 6. social business “Becoming a social business transforms the organization from the inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business and ecosystem as a whole.”
  • 7. social media “Refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
  • 8. Brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” ~Seth Godin
  • 9. Why  should  we  do  social?  
  • 10. Measuring  &  worrying   about  the  wrong  things   Source: Creative Commons
  • 11. Quit selling your CEO Twitter! 11
  • 12. 1.3B  mobile  workers  by  2015   Source: IDC
  • 13. 90%  mobile  users  have  device   within  arms  reach  100%  of  &me    
  • 14. Houston  we  have  a   failure  to   communicate  
  • 17. •  Strengths  and  weaknesses?     •  Demonstrate  impact  of  strategic  work   •  What  training  is  required?     •  Change  management  needs?     •  Categories  for  readiness  assessment   •  Mindset   •  Stakeholder  buy-­‐in   •  Realis&c  expecta&ons   •  Roles     •  Customer  profile   •  Market  analysis   •  Compe&&ve  analysis   •  Brand  Readiness   •  Processes   •  Organiza&onal   model   •  Communica&on   •  Educa&on   •  Monitoring   •  Repor&ng   •  Budget   Assess  readiness  to  be  social  
  • 18. Source: Altimeter Group Language matters LOB/Geo Stakeholders Social Strategist/ Community Manager •  Business metrics: revenue, CSAT, reputation. •  Social media analytics: Insights, share of voice, resonance, WOM. •  Engagement metrics: fans, followers, clicks. Corporate
  • 19. communities create markets Opportunity Harvest Free     member   Paid     member   Loyal     evangelist   Community Zone Customer Zone $$
  • 20. Stop  dancing   around  &   start  dancing   with  ROI!    
  • 22. Without  STRATEGY  there  is   no  ROI    
  • 23. Stop the Random Acts of Marketing (RAMs) =
  • 24. Your Mission Understand where your audience is hanging out online & learn how to have a relevant conversation with them that helps meet business goals.
  • 25. •  WHO are you talking to? •  WHAT do they need? •  WHEN will they engage with you? •  HOW can you help? •  WHERE do they want to talk? •  WHY should they care? Why should you invest?
  • 26. People don’t buy things, they join things NOT about CONTROL
  • 27. think  DNA,  not  tools    
  • 29. Maslow’s  hierarchy  of  needs   Morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts Self-esteem, confidence, achievement, respect of others, respect by others Friendship, family, sexual intimacy Security of body, employment, resources, morality, family, health, property Breathing, food, water, sleep, homostasis, excretion physiological safety belonging esteem self-actualization
  • 30. hierarchy  of  social  community   inspira&on   self- actualization esteem belonging safety physiological achieve connect inspire
  • 32. human  brands…     •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people •  Take risk
  • 33. My  Brand  is…   •  What I say •  What I do •  What I think •  What I tweet •  What I post on Facebook •  What I Instagram •  What I write in email •  What I share •  How I respond •  How I interact on & offline! •  How I drive! • ME!
  • 36. Pick Goals where social can have an impact Align Social with top Business Goals
  • 37. We use POST strategy to frame the Social Media Strategy
  • 38. POST+GM P   O   S   T   People Identify WHO & assess their social activities What do you want to accomplish? WHY? Plan for how relationships with the “people” will change Decide which social technologies to use G Goals What metrics will be used to measure success Objectives Strategy Technology MetricsM Set goals for achievement, qualitative & quantitative Based Upon POST Methodology Source: Forrester Research
  • 39. Select  tools  AFTER  you   know  WHAT  you  want  to   measure  and  WHY!     sales thought leadership customer satisfaction employee empowerment leads brand
  • 40. Where  are  you  going?   •  Key Performance Indicators help measure transformation •  Business goals / objectives define where you are going and why
  • 41. Know  desired  shibs  (changes)     •  Brand awareness new markets •  Sentiment shifts •  Thought leadership •  Decrease sales cycle •  Increased customer satisfaction •  Community growth •  Influencer / advocate tribes •  Sales
  • 42. It’s not what the technology can do for you but what you can do with the technology! outcomes  
  • 43. 1.  Brand  awareness   2.  Brand  loyalty   3.  Customer  sa&sfac&on   4.  Market  Research   5.  Compe&&ve  Intelligence   6.  Shorten  sales  cycle   7.  Decrease  service  costs   8.  Lead  Genera&on   9.  Revenue   common business goals
  • 44. 1.  Social  listening       2.  Thought  leadership   3.  Nurture  rela&onships   4.  Build  community     5.  Earn  loyal  brand  advocates   6.  Maximize  reach  in  exis&ng  &   new  markets   7.  Support  sales  /  marke&ng   campaigns   8.  Talent  recrui&ng  &  reten&on   common social media business goals
  • 45. Popular  Social  Media  Tools     Social Media Management •  Hootsuite •  Sprout Social •  Buffer (schedule posts) Social Monitoring •  Sysmos •  Radian 6 •  Trackur •  Social Mention •  Brandwatch Build Twitter Following •  Twellow •  Social Bro •  Manage Flitter •  Triberr (+blog traffic, community) Social Measurement •  Social Bakers •  Sprout Social •  Tweetreach (Twitter) •  Twitonomy •  Pinalytics (Pinterest) •  Likalyzer (Facebook) •  BlitzMetrics (Facebook) •  Sumall •  Argyle Blog / Website •  Google Analytics •  Alexa •  Kissmetrics •  Webtrends •  IBM CoreMetrics
  • 46. evaluate  each  ini&a&ve   Impact How does it support an objective? What metrics matter? Readiness Do we have people who can do this? Is there budget? Risks What are the risks if we do this? What if we don’t? Priority Does this initiative enable other work?
  • 48. Empower  internal  brand  evangelists  
  • 50. Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com