Bridging the Social Digital Divide #Isummit 2013 Presentation

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Orlando Social Media Agency, Marketing Nutz CEO & Founder presented strategies & tips for bridging the social media digital divide at the #Isummit event in Orlando, Florida 2013.

Orlando Social Media Agency, Marketing Nutz CEO & Founder presented strategies & tips for bridging the social media digital divide at the #Isummit event in Orlando, Florida 2013.

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  • 1. Pam  Moore   CEO  /  Founder   Marke2ng  Nutz   @PamMktgNut   bridging  the     social  digital  divide  
  • 2. Embrace     the   JOURNEY!  
  • 3. Houston,  we  have  a  problem.    
  • 4. news     no  longer   breaks!   It     tweets!    
  • 5. stop     the   noise!  
  • 6. don’t  starve  your  community  
  • 7. 76%  marketers  think  they   know  what  customers  want   34%  have  asked  them   Source: Pivot
  • 8. -­‐  59%  social  customers  want  to  share  feedback     -­‐  58%  want  customer  service   only  34%  marketers  think  these   services  are  in  demand   Source: Pivot
  • 9. YOU     are  the     media  
  • 10. your                ul2mate                            plaVorm  
  • 11. talk  to  yourself  much?  
  • 12. teach  others  to  talk  to   themself?  
  • 13. crazy  depressed  cat  lady   counselor?  
  • 14. don’t  fall  for  tricks   KloutFacebook Edgerank
  • 15. don’t  fake  un2l  you  make  it     Source: Creative Commons
  • 16. Human  Brands:     •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people
  • 17. quit  whining!  
  • 18. run  it  like  a  BUSINESS!    
  • 19. IDC  predicts  1.3B  mobile   workers  by  2015  
  • 20. 90%  mobile  users  have  device   within  arms  reach  100%  of  2me  
  • 21. Social  Media  2013   •  Major factors driving social media in 2013 –  Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs –  Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 –  G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
  • 22. is  anyone   listening    to  you?  
  • 23. think  DNA,  not  tools    
  • 24. • WHO are you talking to? •  WHAT do they need? •  HOW can you help? •  WHERE do they want to talk? •  WHY should they care?
  • 25. audio  bridging  the  divide  
  • 26. think  assets   templates hangout
  • 27. ac2vate   influencers  
  • 28. COMMUNITIES CREATE MARKETS Opportunity Harvest Free     member   Paid     member   Loyal     evangelist   Community Zone Customer Zone $$
  • 29. got  it?  
  • 30. Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com