Your	  	  Audience	  Must	  	  “GET	  IT!”	  	  16	  Content	  	  Marke;ng	  	  Golden	  Rules	  	  For	  Real	  Re...
Get to know your customer - or someone else will! !MESSAGE: 
mes•sage: Noun
a communication containing someinformation, ne...
1.	  Slow	  down	  	  to	  Speed	  up	  !	  
2.	  Build	  your	  	  content	  FOUNDATION!	  
Determine	  Your	  Message	  Tiers	  Not all content has equal weight or valueTier 1:VisionTier 2Tier 3Tier 4 Tier 4Tier 3...
3.	  Set	  goals	  6
Goalsare key to SuccessObjectives&SMART
Align content withtop BusinessGoalsimpactPick Goalswhere content can have an
4.	  Know	  Who	  YOU	  Are!	  	  
5.	  Know	  What	  They	  WANT!	  
6.	  Leverage	  What	  Ya’	  Got!
7.	  Embrace	  Imperfect	  Perfec;on	  
8.	  Create	  Once,	  Use	  Many!	  
9.	  Integrate	  Eliminate	  	  Random	  Acts	  	  of	  Marke;ng!	  	  
What is a RAM?RandomAct ofMarketing
the result….
ID & acknowledge RAMs!ü Not fundedü Not in the planü Not integratedü No metrics forsuccess
10.	  BE	  YOU!	  	  
11.	  Stay	  Fresh	  
12.	  Try	  The	  Cow!	  	  
13.	  Create	  a	  real	  conversion	  funnel!
14.	  Don’t	  Over	  Complicate!	  
15.	  Take	  them	  	  	  	  	  	  	  	  	  on	  your	  	  	  	  	  	  	  	  	  journey!	  
16.	  When	  in	  doubt…	  INSPiRE	  them!	  
INSPIRE	  your	  audiences	  to	  CONNECT	  with	  you	  with	  a	  goal	  of	  	  helping	  them	  ACHIEVE	  their	  goal...
inspire	   connect	   achieve	  
Content	  Marke;ng	  Golden	  Rules	  1.  Slow down to speed up2.  Build foundation3.  Set goals4.  Know who you are5.  Kn...
Got it?!Pam MooreCEO / Founder Marketing N@pammktgnuthttp://www.pammarketingnut.comhttp://www.themarketingnutz.comhttp://w...
“CEO, Marketing Nutz – fullservice social brand, conversionoptimization & digital marketingagency.Why	  	  15+ years combi...
Pam helps her clients develop &implement strategies and socialbusiness frameworks that buildbridges between companies,cust...
Need	  help	  building	  your	  content	  marke;ng	  &	  brand	  architecture?	  	  	  Contact	  us	  today:	  hbp://www.t...
16 Content Marketing Golden Rules for Real Results
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16 Content Marketing Golden Rules for Real Results

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16 Golden Rules to Rock Your Results and Return on Investment with Content Marketing

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16 Content Marketing Golden Rules for Real Results

  1.      Your    Audience  Must    “GET  IT!”    16  Content    Marke;ng    Golden  Rules    For  Real  Results  
  2. Get to know your customer - or someone else will! !MESSAGE: 
mes•sage: Noun
a communication containing someinformation, news, advice, request,or the like, sent by messenger,radio, telephone, or other means. 

UNDERSTAND:un•der•stand: Verb 
to perceive the meaning of; toaccept as true-believe, tograsp the significance,implications, or importance of 
GET THE MESSAGE:Idiom
to understand or comprehend,esp. to infer the correct meaningfrom circumstances, hints 

BELIEVE:
be•lieve: Verb 
to have confidence in thetruth, the existence, orreliability of something, faith.Do  Your  Customers  GET  your  MESSAGE?      
  3. 1.  Slow  down    to  Speed  up  !  
  4. 2.  Build  your    content  FOUNDATION!  
  5. Determine  Your  Message  Tiers  Not all content has equal weight or valueTier 1:VisionTier 2Tier 3Tier 4 Tier 4Tier 3Tier 4 Tier 4Tier 3Tier 4 Tier 4
  6. 3.  Set  goals  6
  7. Goalsare key to SuccessObjectives&SMART
  8. Align content withtop BusinessGoalsimpactPick Goalswhere content can have an
  9. 4.  Know  Who  YOU  Are!    
  10. 5.  Know  What  They  WANT!  
  11. 6.  Leverage  What  Ya’  Got!
  12. 7.  Embrace  Imperfect  Perfec;on  
  13. 8.  Create  Once,  Use  Many!  
  14. 9.  Integrate  Eliminate    Random  Acts    of  Marke;ng!    
  15. What is a RAM?RandomAct ofMarketing
  16. the result….
  17. ID & acknowledge RAMs!ü Not fundedü Not in the planü Not integratedü No metrics forsuccess
  18. 10.  BE  YOU!    
  19. 11.  Stay  Fresh  
  20. 12.  Try  The  Cow!    
  21. 13.  Create  a  real  conversion  funnel!
  22. 14.  Don’t  Over  Complicate!  
  23. 15.  Take  them                  on  your                  journey!  
  24. 16.  When  in  doubt…  INSPiRE  them!  
  25. INSPIRE  your  audiences  to  CONNECT  with  you  with  a  goal  of    helping  them  ACHIEVE  their  goals.  You  will  then  achieve  your  goals  by  default.    Inspire  –  connect  –  achieve!                                        ~Pam  Moore  
  26. inspire   connect   achieve  
  27. Content  Marke;ng  Golden  Rules  1.  Slow down to speed up2.  Build foundation3.  Set goals4.  Know who you are5.  Know what they want6.  Know what ya’ got7.  Embrace imperfect perfection8.  Create once, use many9.  Integrate10.  Be You11.  Stay Fresh12.  Try the Cow13.  Create real conversion funnel14.  Don’t over complicate15.  Take them on a journey16.  When in doubt, inspire them
  28. Got it?!Pam MooreCEO / Founder Marketing N@pammktgnuthttp://www.pammarketingnut.comhttp://www.themarketingnutz.comhttp://www.pamsfanpage.comhttp://www.pamslinkedin.com
  29. “CEO, Marketing Nutz – fullservice social brand, conversionoptimization & digital marketingagency.Why    15+ years combined experiencein digital, integrated marketing,corporate brand, socialbusiness, startups & platforms.“PHD in acronyms not required. Pam will help you fitsocial business in a nut shell so you can focus onwhat you do best, your business!”“CEO, best selling authorrecognized by Forbes as Top 10Social Media Power Influencer+ Top 5 Social Media WomenInfluencers!?    
  30. Pam helps her clients develop &implement strategies and socialbusiness frameworks that buildbridges between companies,customers, employees and otherstakeholders by creating experiencesthat inspire and connect brands withpeople, nurture communities & fosterprofitable personal and professionalrelationships that endure time andtechnology evolution to sustain andgrow business.What  does     do?
  31. Need  help  building  your  content  marke;ng  &  brand  architecture?      Contact  us  today:  hbp://www.themarke;ngnutz.com    
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