16 Content Marketing Golden Rules for Real Results
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16 Content Marketing Golden Rules for Real Results

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16 Golden Rules to Rock Your Results and Return on Investment with Content Marketing

16 Golden Rules to Rock Your Results and Return on Investment with Content Marketing

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16 Content Marketing Golden Rules for Real Results 16 Content Marketing Golden Rules for Real Results Presentation Transcript

  •      Your    Audience  Must    “GET  IT!”    16  Content    Marke;ng    Golden  Rules    For  Real  Results  
  • Get to know your customer - or someone else will! !MESSAGE: 
mes•sage: Noun
a communication containing someinformation, news, advice, request,or the like, sent by messenger,radio, telephone, or other means. 

UNDERSTAND:un•der•stand: Verb 
to perceive the meaning of; toaccept as true-believe, tograsp the significance,implications, or importance of 
GET THE MESSAGE:Idiom
to understand or comprehend,esp. to infer the correct meaningfrom circumstances, hints 

BELIEVE:
be•lieve: Verb 
to have confidence in thetruth, the existence, orreliability of something, faith.Do  Your  Customers  GET  your  MESSAGE?      
  • 1.  Slow  down    to  Speed  up  !  
  • 2.  Build  your    content  FOUNDATION!  
  • Determine  Your  Message  Tiers  Not all content has equal weight or valueTier 1:VisionTier 2Tier 3Tier 4 Tier 4Tier 3Tier 4 Tier 4Tier 3Tier 4 Tier 4
  • 3.  Set  goals  6
  • Goalsare key to SuccessObjectives&SMART
  • Align content withtop BusinessGoalsimpactPick Goalswhere content can have an
  • 4.  Know  Who  YOU  Are!    
  • 5.  Know  What  They  WANT!  
  • 6.  Leverage  What  Ya’  Got!
  • 7.  Embrace  Imperfect  Perfec;on  
  • 8.  Create  Once,  Use  Many!  
  • 9.  Integrate  Eliminate    Random  Acts    of  Marke;ng!    
  • What is a RAM?RandomAct ofMarketing
  • the result….
  • ID & acknowledge RAMs!ü Not fundedü Not in the planü Not integratedü No metrics forsuccess
  • 10.  BE  YOU!    
  • 11.  Stay  Fresh  
  • 12.  Try  The  Cow!    
  • 13.  Create  a  real  conversion  funnel!
  • 14.  Don’t  Over  Complicate!  
  • 15.  Take  them                  on  your                  journey!  
  • 16.  When  in  doubt…  INSPiRE  them!  
  • INSPIRE  your  audiences  to  CONNECT  with  you  with  a  goal  of    helping  them  ACHIEVE  their  goals.  You  will  then  achieve  your  goals  by  default.    Inspire  –  connect  –  achieve!                                        ~Pam  Moore  
  • inspire   connect   achieve  
  • Content  Marke;ng  Golden  Rules  1.  Slow down to speed up2.  Build foundation3.  Set goals4.  Know who you are5.  Know what they want6.  Know what ya’ got7.  Embrace imperfect perfection8.  Create once, use many9.  Integrate10.  Be You11.  Stay Fresh12.  Try the Cow13.  Create real conversion funnel14.  Don’t over complicate15.  Take them on a journey16.  When in doubt, inspire them
  • Got it?!Pam MooreCEO / Founder Marketing N@pammktgnuthttp://www.pammarketingnut.comhttp://www.themarketingnutz.comhttp://www.pamsfanpage.comhttp://www.pamslinkedin.com
  • “CEO, Marketing Nutz – fullservice social brand, conversionoptimization & digital marketingagency.Why    15+ years combined experiencein digital, integrated marketing,corporate brand, socialbusiness, startups & platforms.“PHD in acronyms not required. Pam will help you fitsocial business in a nut shell so you can focus onwhat you do best, your business!”“CEO, best selling authorrecognized by Forbes as Top 10Social Media Power Influencer+ Top 5 Social Media WomenInfluencers!?    
  • Pam helps her clients develop &implement strategies and socialbusiness frameworks that buildbridges between companies,customers, employees and otherstakeholders by creating experiencesthat inspire and connect brands withpeople, nurture communities & fosterprofitable personal and professionalrelationships that endure time andtechnology evolution to sustain andgrow business.What  does     do?
  • Need  help  building  your  content  marke;ng  &  brand  architecture?      Contact  us  today:  hbp://www.themarke;ngnutz.com