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"Next Generation of American Giving" whitepaper

by on Apr 07, 2010

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Anecdotally and intuitively nonprofit professionals know that changing demographics and technology are driving a shift in charitable engagement. Edge Research, Convio, and Sea Change Strategies ...

Anecdotally and intuitively nonprofit professionals know that changing demographics and technology are driving a shift in charitable engagement. Edge Research, Convio, and Sea Change Strategies collaborated on of a first-of-its-kind national research study into the charitable giving behaviors and attitudes across Gen Y, Gen X, Boomers and Matures. Some of the key findings will change the way nonprofit’s approach the art and science of fundraising.

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"Next Generation of American Giving" whitepaper "Next Generation of American Giving" whitepaper Document Transcript