Why an integrated database system is more important now more than ever An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
The Basics Age? Internet use? Gift size? Interests? Communication preference? Children? Volunteer interests?
The Basics… Prospect Research Executive Reports Planned Gift Calculators eReceipting Moves Management or RaisingMoreMoney Advanced Security Data Hygiene Tools eCommerce Outlook Integration WishList Grant Explorer Websites Advanced Email Matching Gifts
The Basics… 3. Know your Resources Time Staff Expertise Money Technology
The Basics… 4. Something usable by Key Stakeholders Admin staff Board members Executive staff Volunteers Researchers
Traditional versus New… Traditional (Client Server ) New (ASP)
Bought or Built
In-House Computer Systems
Not all bad!
Integrate to Web Services
Use your database to help expand relationships…
Contact Management… Every phone call Every email Every conversation Every event Record it in your database!
Constituent interactions "I open up my database and look at the journal entries to see the last time we talked. If I don’t know them very well, I can see who introduced them to the organization. It’s really powerful." Connie Sherman, Connie Sherman, Executive Director, St. Mary's Child Center
Phone-A-Thon improved because … Easier and faster to record pledge / gift information Last year we have a lot of duplicate sheets printed somehow Cheaper & “greener” in the future without having to print 13,000 sheets of paper. Our $31,000 increase in phone-a-thon completely paid for our database system within the first two weeks of it going live! St. Thomas Aquinas Newman Center – Phone – A- Thon
Now, for the very first time, you can get dynamic reports that let you compare your fundraising activities and results to other nonprofit organizations! You can even filter the data to match your results to organizations that are similar to you in type, size and location.
Benchmark Reporting module is designed to gather aggregate statistics from a large number of participating eTapestry/FEP customer databases. The data is then displayed side-by-side with the same statistics from your own database, giving you a comparison between your organization and other nonprofits.
Having access to this data will allow you to see where your strengths and weaknesses lie in comparison to similar groups. This valuable data supports growth-oriented strategic planning and budgeting for your fundraising programs, enabling you to raise more money!
We are losing current donors, not focusing enough of our development time on lapsed donors, and spending more money to acquire donors
Your ability to fund your mission is dependent on the generosity of donors. However, the loyalty of donors is what allows you to sustain, plan, and expand your mission. Do you know if your donors are “loyal” to your organization?
Can provide a scientific measurement of individual donor loyalty, which provides accurate insight into future donor behavior.