How Film Distribution Might Look in the Future
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How Film Distribution Might Look in the Future

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  • 1. Targeted Advertising and User Privacy Arielle, Collet, Jessica, Lewis, Mayang, Paulina
  • 2. November 4th 2013
  • 3. Data brokering: What is it and who’s on top? A data broker (information broker/reseller) is a business that collects personal information about consumers and sells that information to other organisations Acxiom Rableaf Spokeo Et cetera et cetera
  • 4. Data brokers Can collect information from variety of public and non- public sources (courthouse records, website cookies, loyalty card programs) Create profiles of individuals for marketing purposes Sell them to businesses who want to target advertisements Currently, there is no legislation that requires a data broker to share gathered information with profiled consumers Acxiom’s effort for transparency: www.aboutthedata.com
  • 5. Example: FitBit • A small sleek device that monitors your movement • Tracks the number of steps you take, distance travelled, calories you’ve burned, sleep activity, activity intensity and how many floors you’ve climbed. • Can sync up to the FitBit website where you can see all the information it has recorded from your day.
  • 6. iPhone 5S Technology M7 chip Motion coprocessor – continually monitors your motion data with real-time tracking Accelerometer, compass and gyroscope Could possibly facilitate accurate traffic info through tracking the movement of your car, create maps of indoor spaces like malls, public transit systems, parking garage
  • 7. iWatch Connects to your phone Games, music player, call history May include health and fitness capabilities Monitors sleep and heart rate iPhones can use the collected information to know when best to play ads during sleep when connected to the music-playing-pillow Strongly potential with M7 chip technology
  • 8. iMusic Pillow http://www.gadgetgrotto.com/imusic-pillow
  • 9. http://www.youtube.com/watch?v=_xToQ4cIHkk
  • 10. Pillow Cloud Network
  • 11. Disruption to traditional media landscape Forced into listening to advertisements Allows advertising to become more psychologically altering which makes it easier for people to fall prey and purchase the products being advertised In relation to the film industry One UK movie theatre uses cameras behind the screen to monitor audience reaction The system knows if you are alone/in a group of friends/with family Allows advertising to become more psychologically altering which makes it easier for people to fall prey and purchase the products being advertised
  • 12. Possible changes in the cultural industries in the future More aggressive advertising Choice to avoid advertisements might decrease or even disappear Trade of personal information by wealthy companies to be used to sell products
  • 13. Prophecy of Wall-E http://www.youtube.com/watch?v=_xToQ4cIHkk