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Startups & Twitter

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  • 1. Startups & Twitter
  • 2. Social Media Strategy
    5 questions
    By Rodger D. Johnson
    http://www.getsocialpr.com/2010/06/five-question-you-want-to-answer-before-launching-a-social-pr-program
  • 3. What are you
    looking for?
    • Leadership
    • 4. Word of Mouth
    • 5. Awareness
  • 2. Can you write
    your social media
    goal in one sentence?
    Your goal sets the stage
    to write actionable and
    measurable objective
  • 6. 3. How will you know
    if your social media
    efforts work?
    • Set measurable objectives
    • 7. Choose the right evaluation tools
  • 4. Who’s responsible
    for social media
    engagement?
    • Who manages social
    engagement is not a difficult
    choice if the goal is clear
  • 8. 5. What are you offering
    to your customers, stakeholders, etc?
    • You can create valuable contents
    if you understand your customers thoughts, feelings, values, background, and perceptions
  • 9. We are talking about people…
    What they want
    What they need
    What kind of contents they want to share
    THEM
  • 10. We are talking about…
    Transparency
    Participation
    Colaboration
    WE
  • 11.
  • 12. 140 characters
    Following
    Followers
    @Replies
    @Mentions
    #Hashtag
    Trending Topic
    DMs
    RTs
  • 13. Twitter allowsyou…
    • Announcing news & product updates
    • 14. Having conversations& feedback loops
    • 15. Creating evangelists
    • 16. Humanize your brand
    • 17. Listening to marketplace
  • Twitter bestpractices
    for Startups
    By K9 Ventures
    http://www.k9ventures.com/2010/08/twitter-best-practices-for-startups/
  • 18. 1. Quality not Quantity
    - “Would my followers really care about this information?”
    - Look for followers that are truly interested in your company, or your product, or what you have to say
  • 19. 2. Limit self promotion
    - Anyone who is following you on Twitter already knows about you.
    - They want to know just about major announcements, news, and/or press mentions
    - Your followers should feel informed, not bombarded
  • 20. 3. Announcements/Service Updates
    - Make announcements about what is going on
    - If you’re having problems, don’t be afraid to tell people that you’re sorry and working on fixing it.
  • 21. 4. Engage w/@Replies and RTs
    • People like to be reTwitted
    - @Replies are a great way to engage with specific followers without bombarding all your followers
  • 22. And…
    5. Monitor your brand and
    listen to your followers
    6. Do not spam
    7. Stay classy
    8. Be real
  • 23. Thankyou!

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