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Startups & Twitter
 

Startups & Twitter

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    Startups & Twitter Startups & Twitter Presentation Transcript

    • Startups & Twitter
    • Social Media Strategy
      5 questions
      By Rodger D. Johnson
      http://www.getsocialpr.com/2010/06/five-question-you-want-to-answer-before-launching-a-social-pr-program
    • What are you
      looking for?
      • Leadership
      • Word of Mouth
      • Awareness
    • 2. Can you write
      your social media
      goal in one sentence?
      Your goal sets the stage
      to write actionable and
      measurable objective
    • 3. How will you know
      if your social media
      efforts work?
      • Set measurable objectives
      • Choose the right evaluation tools
    • 4. Who’s responsible
      for social media
      engagement?
      • Who manages social
      engagement is not a difficult
      choice if the goal is clear
    • 5. What are you offering
      to your customers, stakeholders, etc?
      • You can create valuable contents
      if you understand your customers thoughts, feelings, values, background, and perceptions
    • We are talking about people…
      What they want
      What they need
      What kind of contents they want to share
      THEM
    • We are talking about…
      Transparency
      Participation
      Colaboration
      WE
    • 140 characters
      Following
      Followers
      @Replies
      @Mentions
      #Hashtag
      Trending Topic
      DMs
      RTs
    • Twitter allowsyou…
      • Announcing news & product updates
      • Having conversations& feedback loops
      • Creating evangelists
      • Humanize your brand
      • Listening to marketplace
    • Twitter bestpractices
      for Startups
      By K9 Ventures
      http://www.k9ventures.com/2010/08/twitter-best-practices-for-startups/
    • 1. Quality not Quantity
      - “Would my followers really care about this information?”
      - Look for followers that are truly interested in your company, or your product, or what you have to say
    • 2. Limit self promotion
      - Anyone who is following you on Twitter already knows about you.
      - They want to know just about major announcements, news, and/or press mentions
      - Your followers should feel informed, not bombarded
    • 3. Announcements/Service Updates
      - Make announcements about what is going on
      - If you’re having problems, don’t be afraid to tell people that you’re sorry and working on fixing it.
    • 4. Engage w/@Replies and RTs
      • People like to be reTwitted
      - @Replies are a great way to engage with specific followers without bombarding all your followers
    • And…
      5. Monitor your brand and
      listen to your followers
      6. Do not spam
      7. Stay classy
      8. Be real
    • Thankyou!