It was founded in 1946. Brand name managed by an Indian cooperative organization, the Gujarat Co-operative Milk Marketing Federation Ltd. SMUL spurred the White Revolution in India Contd….
It is also the worlds largest vegetarian cheese brand. SMUL has entered overseas markets such as Mauritius, UAE, USA, Oman, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries. Its bid to enter Japanese market in 1994 did not succeed, but it plans to venture again.
Deliver profitable and equitable returns to a large number of farmers for a long period of time. Expansion of distribution network, creative marketing, consumer education and product innovation.
Raw Milk Condensed - Packaged Milk Dried Milk>Ghee, butter, ->Ice cream ->Skimmed cream and beverages milk powder
The test of India is to be a part of everyones life. Smul is one of the oldest brands in the marketplace and consumers get attracted to it. It is also the one to bring the co-operative movement in the milk segment; like in rural villages of Gujarat and Rajasthan. It also enhanced the financial position of rural women. Its vision is quality and unity.
Content TechnologyArchitecture Architecture Components Process PeopleArchitecture Architecture
Content Architecture Techniques and Procedures for making new products. Competitors and Market Information. Research and Developments Activities. Contd….
Internal ExternalKnowledge Knowledge Maintenance Content Content Publish Edit S - Database User
Technology Architecture Portal was developed named as MILKWAY. It is for External and Internal users. The URL of the portal is www.milkway.com It is consist of News, Groups, Product Advertisement, Seminar Papers, etc. Contd….
Technology Architecture Firewall is used for security.S - Database was also developed by using Active Server Page. ATG dynamo was used to develop portal. Contd….
People Architecture The committee of 30 people was appointed named as MILKWAY Team. Two people for each Factory. - Research and Content Manager (2) and, - Technical Manager (2) Committee looked after collection of information within three Factories. Contd….
People Architecture Information collected is forwarded to the Central Unit of the factories Central Unit Analyses and Processes the information received for the purpose of co- ordination Contd….
Research and Production Content Manager Finance KM Technical Chief Manager R&DManager HRD Editors Marketing
Process Architecture People can share the knowledge by submitting documents through portal. To encourage people and employees to submit documents to portal cash rewards as an incentives were thought of. It is followed by review process where experts assign rating to the review documents. The content is uploaded through factories by Research and content manager and technical manager through intranet to central repository. Contd….
Process ArchitectureThe users who read the document and gain benefits out of it should rate the document . Special events are to held to promote MILKWAY portal among employees. Periodic ‘Knowledge summits’ are held at various factories.