PAK HOU CHEUNG
ORGANIC SEARCH STRATEGIST
BLUEGLASS.CO.UK
SES HONG KONG – SEPTEMBER 2013
BLUEGLASS.CO.UK
UPDATING STRATEGIE...
BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
Source Credit: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349
BECAUSE IT SAYS SO
BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
Source Credit: Google Webmaster Tools
BLUEGLASS.CO.UK
Links are there to help:
“Drive users to your
website”
BLUEGLASS.CO.UK
LINKS WERE NATURALLY
EARNED & HUMANLY CURATED
BLUEGLASS.CO.UK
WHAT IS GOOGLE PANDA & PENGUIN?
Panda identifies thin/weak content
and penalises you for publishing it
Pen...
BLUEGLASS.CO.UK
HOW CAN I TELL IF I
HAVE BEEN
PENALISED?
BLUEGLASS.CO.UK
GOOGLE WEBMASTER TOOLS
BLUEGLASS.CO.UK
GOOGLE WEBMASTER TOOLS
Examples of Manual Actions
1. Unnatural links to your site
2. Unnatural links from ...
BLUEGLASS.CO.UK
WHAT DOES A
PENALISED SITE LOOK LIKE?
Pre Panda & Penguin Organic Traffic
BLUEGLASS.CO.UK
WHAT DOES A
PENALISED SITE LOOK LIKE?
Update: 18th September,2012 Panda Rolls Out affecting 0.7% of querie...
BLUEGLASS.CO.UK
WHAT DOES A
PENALISED SITE LOOK LIKE?
Update: 15th March, 2013 – Panda algorithm update
Source: http://sea...
BLUEGLASS.CO.UK
WHAT DOES A
PENALISED SITE LOOK LIKE?
Update: 22nd May, 2013 – Penguin algorithm update (1.2 – 3rd update)...
BLUEGLASS.CO.UK
MOZ GOOGLE ALGORITH HISTORY CHANGE
Source: http://moz.com/google-algorithm-change
BLUEGLASS.CO.UK
PANGUIN TOOL
Source: http://www.barracuda-digital.co.uk/panguin-tool/
BLUEGLASS.CO.UK
WHAT SHOULD
I DO NOW?
BLUEGLASS.CO.UK
AUDIT FOR PANDA - TECHNICAL
• Redirects ( 301s, 302s)
• Crawl Errors (404s, 500s)
• Title Tag (Too Long / ...
BLUEGLASS.CO.UK
AUDIT FOR PANDA - CONTENT
Source: http://www.blueglass.co.uk/blog/content-auditing/
BLUEGLASS.CO.UK
AUDIT FOR PANDA - CONTENT
Source: http://www.blueglass.co.uk/blog/content-auditing/
Pages that have no:
- ...
BLUEGLASS.CO.UK
AUDIT FOR PANDA - CONTENT
Source: http://www.blueglass.co.uk/blog/content-auditing/
Technical Tools to hel...
BLUEGLASS.CO.UK
PANDA RECOVERY EXAMPLE
• Title tag revision
• Removal of duplicate sub domain site
• 301 redirect of dupli...
BLUEGLASS.CO.UK
AUDIT FOR PENGUIN –
1) DOWNLOAD ALL YOUR LINKS
BLUEGLASS.CO.UK
AUDIT FOR PENGUIN –
2) ANALYSE YOUR ANCHOR TEXT DISTRIBUTION %
BLUEGLASS.CO.UK
AUDIT FOR PENGUIN –
3) ANALYSE TOPICAL RELEVANCY OF LINKS
BLUEGLASS.CO.UK
AUDIT FOR PENGUIN –
4) COMPARE AGAINST YOUR COMPETITORS!
BLUEGLASS.CO.UK
AUDIT FOR PENGUIN –
5) FIND OUT WHAT A NUMBER 1 SITE PROFILE LOOKS LIKE
Source: http://www.linkdetective.c...
BLUEGLASS.CO.UK
AUDIT FOR PENGUIN –
6) WORK ON REMOVAL OF OBVIOUS LINKS
- Site Wide Links
- Directory
- Social Bookmarks
-...
BLUEGLASS.CO.UK
AUDIT FOR PENGUIN –
7) LASTLY USE DISAVOW IF YOU CANNOT REMOVE LINK
Common Problems with Disavow: http://w...
BLUEGLASS.CO.UK
GOOGLE INCREASE IN RANKINGS
Example of internal results: Helped client remove - +32k links from 40 domains
BLUEGLASS.CO.UK
BING DECREASE IN RANKINGS
Example of internal results: Helped client remove - +32k links from 40 domains
BLUEGLASS.CO.UK
WHERE ARE
GOOGLE GOING
NEXT?
BLUEGLASS.CO.UK
WE KNOW GOOGLE HAS MORE DATA SIGNALS THEN EVER
BLUEGLASS.CO.UK
Google+ is verification network for authors
BLUEGLASS.CO.UK
Source: http://gs.statcounter.com/#browser-ww-monthly-200807-201309
BLUEGLASS.CO.UK
STAYING AHEAD OF THE GAME
BLUEGLASS.CO.UK
GOOGLE ALREADY TOLD US:
- PANDA – PENALISE LOW VALUE CONTENT
- PENGUIN – PENALISE MANIPULATIVE LINKS
- AGE...
BLUEGLASS.CO.UK
WELCOME
PAGE METRIC RANK
2013 & BEYOND
BLUEGLASS.CO.UK
PAGE METRIC RANK:
1) SOCIAL SIGNALS
2) LINK SIGNALS
BLUEGLASS.CO.UK
SOCIAL METRICS:
• GOOGLE +
• FACEBOOK
• TWITTER
• LINKEDIN
• PINTEREST
• STUMBLES
BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
Source Credit: http://mashable.com/2013/09/09/increase-search-traffic/
BLUEGLASS.CO.UK
Source Credit: http://mashable.com/2013/09/05/yahoo-new-logo-3/
BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
HOW DO WE BENCHMARK
HUMAN INTERACTIONS?
BLUEGLASS.CO.UK
USE #SOCIALCRAWLYTICS TO BENCHMARK A WEBSITE’S SOCIAL INTERACTIONS
BLUEGLASS.CO.UK
0
20000
40000
60000
80000
100000
120000
140000
/2011/01/28/text-messaging-comic/
/2013/02/20/wearing-googl...
BLUEGLASS.CO.UK
0
20000
40000
60000
80000
100000
120000
140000
/2011/01/28/text-messaging-comic/
/2013/02/20/wearing-googl...
BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
PAGE METRICS:
- AUTHOR
- LINK METRICS
- PAGE RANK
- DOMAIN AUTHORITY
- CITATION & TRUST FLOW
- LINK RELEVA...
BLUEGLASS.CO.UK
Image credit to Jackie Hole (@JackieHole) from March, 2013 - Think Visibility Conference
BLUEGLASS.CO.UK
Image credit to Jackie Hole (@JackieHole) from March, 2013 - Think Visibility Conference
BLUEGLASS.CO.UK
Google+ is verification network for authors
BLUEGLASS.CO.UK
Source Credit to Agent Rank: http://www.seobythesea.com/2011/11/trusted-by-google/
AGENT RANK: WHO LINKS T...
BLUEGLASS.CO.UK
UNDERSTANDING TOPICAL AUTHORITY & RELEVANCE IS CRUCIAL
BLUEGLASS.CO.UK
WORK WITH AUTHORS & INFLUENCERS, NOT COPYWRITERS
BLUEGLASS.CO.UK
DON’T GIVE UP ON
LINK METRICS –
USE AUTHORSHIP TO SUPPORT SEO!
BLUEGLASS.CO.UK
USE LINK METRICS TO YOUR ADVANTAGE:
- PAGERANK
- DOMAIN AUTHORITY
- CITATION & TRUST FLOW
- LINK RELEVANCE...
BLUEGLASS.CO.UK
CREATE A SCALABLE CONTENT STRATEGY TO FOCUS ON QUALITY
PRODUCTION & OUTREACH
Content types include:
• Info...
BLUEGLASS.CO.UK
CONTENT OUTREACH &
ENGAGEMENT
STAYING AHEAD OF THE GAME
PAK HOU CHEUNG
ORGANIC SEARCH STRATEGIST
BLUEGLASS.COM
ThinkVisibi...
BLUEGLASS.CO.UK
Don’t rush straight into
content marketing
BLUEGLASS.CO.UK
Analyse & fix
the content and links
you have already
BLUEGLASS.CO.UK
Then you can execute a
content strategy from a
solid platform
PCHEUNG@BLUEGLASS.CO.UK
WWW.BLUEGLASS.CO.UK
BLUEGLASS.CO.UK
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SES Hong Kong 2013: Updating strategies: why traditional content spamming methods no longer work

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SES Hong Kong 2013 - Updating strategies: why traditional content spamming methods no longer work

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  • SES Hong Kong 2013: Updating strategies: why traditional content spamming methods no longer work

    1. 1. PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.CO.UK SES HONG KONG – SEPTEMBER 2013 BLUEGLASS.CO.UK UPDATING STRATEGIES WHY TRADITIONAL CONTENT SPAMMING METHODS NO LONGER WORK
    2. 2. BLUEGLASS.CO.UK
    3. 3. BLUEGLASS.CO.UK
    4. 4. BLUEGLASS.CO.UK
    5. 5. BLUEGLASS.CO.UK
    6. 6. BLUEGLASS.CO.UK Source Credit: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349 BECAUSE IT SAYS SO
    7. 7. BLUEGLASS.CO.UK
    8. 8. BLUEGLASS.CO.UK
    9. 9. BLUEGLASS.CO.UK
    10. 10. BLUEGLASS.CO.UK
    11. 11. BLUEGLASS.CO.UK Source Credit: Google Webmaster Tools
    12. 12. BLUEGLASS.CO.UK Links are there to help: “Drive users to your website”
    13. 13. BLUEGLASS.CO.UK LINKS WERE NATURALLY EARNED & HUMANLY CURATED
    14. 14. BLUEGLASS.CO.UK WHAT IS GOOGLE PANDA & PENGUIN? Panda identifies thin/weak content and penalises you for publishing it Penguin penalises you for thin/weak content which links to you
    15. 15. BLUEGLASS.CO.UK HOW CAN I TELL IF I HAVE BEEN PENALISED?
    16. 16. BLUEGLASS.CO.UK GOOGLE WEBMASTER TOOLS
    17. 17. BLUEGLASS.CO.UK GOOGLE WEBMASTER TOOLS Examples of Manual Actions 1. Unnatural links to your site 2. Unnatural links from your site 3. Hacked site 4. Thin content with little or no added value 5. Pure spam 6. User-generated spam 7. Cloaking and/or sneaky redirects 8. Hidden text and/or keyword stuffing 9. Spammy freehosts Source: https://support.google.com/webmasters/answer/2604824?hl=en&ref_topic=2604771
    18. 18. BLUEGLASS.CO.UK WHAT DOES A PENALISED SITE LOOK LIKE? Pre Panda & Penguin Organic Traffic
    19. 19. BLUEGLASS.CO.UK WHAT DOES A PENALISED SITE LOOK LIKE? Update: 18th September,2012 Panda Rolls Out affecting 0.7% of queries Source: http://searchengineland.com/panda-update-3-92-rolling-out-or-is-it-panda-4-0-time-133607
    20. 20. BLUEGLASS.CO.UK WHAT DOES A PENALISED SITE LOOK LIKE? Update: 15th March, 2013 – Panda algorithm update Source: http://searchengineland.com/googles-matt-cutts-on-upcoming-penguin-panda-link-networks- updates-151273
    21. 21. BLUEGLASS.CO.UK WHAT DOES A PENALISED SITE LOOK LIKE? Update: 22nd May, 2013 – Penguin algorithm update (1.2 – 3rd update) Source: http://searchengineland.com/google-penguin-update-3-135527
    22. 22. BLUEGLASS.CO.UK MOZ GOOGLE ALGORITH HISTORY CHANGE Source: http://moz.com/google-algorithm-change
    23. 23. BLUEGLASS.CO.UK PANGUIN TOOL Source: http://www.barracuda-digital.co.uk/panguin-tool/
    24. 24. BLUEGLASS.CO.UK WHAT SHOULD I DO NOW?
    25. 25. BLUEGLASS.CO.UK AUDIT FOR PANDA - TECHNICAL • Redirects ( 301s, 302s) • Crawl Errors (404s, 500s) • Title Tag (Too Long / Short) • Pages Where The Title is Missing or Empty • Duplicate Pages (Title Tags & Content) • Pages That have Long URLs (> 115 characters) • Overly-Dynamic URL Analysis • Pages Containing Too Many On-Page Links • Missing Meta Description Tag Analysis • Robots.txt Analysis • Canonical Tags Analysis • Indexed URLs Analysis • Total URLs Indexed in Search Engines • Clear Site Structure • Page Speed
    26. 26. BLUEGLASS.CO.UK AUDIT FOR PANDA - CONTENT Source: http://www.blueglass.co.uk/blog/content-auditing/
    27. 27. BLUEGLASS.CO.UK AUDIT FOR PANDA - CONTENT Source: http://www.blueglass.co.uk/blog/content-auditing/ Pages that have no: - Traffic - Links - Comments - Social Interactions Essentially there to manipulate the Google algorithm
    28. 28. BLUEGLASS.CO.UK AUDIT FOR PANDA - CONTENT Source: http://www.blueglass.co.uk/blog/content-auditing/ Technical Tools to help recover: • Microsoft IIS SEO Crawler • Screaming Frog SEO Spider • Google Webmaster Tools Content Tools to help recover: • Screaming Frog • Google Analytics • Site Liner
    29. 29. BLUEGLASS.CO.UK PANDA RECOVERY EXAMPLE • Title tag revision • Removal of duplicate sub domain site • 301 redirect of duplicate pages • 301 redirect of crawl error pages • Building up on thin content pages • Contextual links from blog • URL friendly re-write • Canonical URLs
    30. 30. BLUEGLASS.CO.UK AUDIT FOR PENGUIN – 1) DOWNLOAD ALL YOUR LINKS
    31. 31. BLUEGLASS.CO.UK AUDIT FOR PENGUIN – 2) ANALYSE YOUR ANCHOR TEXT DISTRIBUTION %
    32. 32. BLUEGLASS.CO.UK AUDIT FOR PENGUIN – 3) ANALYSE TOPICAL RELEVANCY OF LINKS
    33. 33. BLUEGLASS.CO.UK AUDIT FOR PENGUIN – 4) COMPARE AGAINST YOUR COMPETITORS!
    34. 34. BLUEGLASS.CO.UK AUDIT FOR PENGUIN – 5) FIND OUT WHAT A NUMBER 1 SITE PROFILE LOOKS LIKE Source: http://www.linkdetective.com/
    35. 35. BLUEGLASS.CO.UK AUDIT FOR PENGUIN – 6) WORK ON REMOVAL OF OBVIOUS LINKS - Site Wide Links - Directory - Social Bookmarks - Articles - Advertorials
    36. 36. BLUEGLASS.CO.UK AUDIT FOR PENGUIN – 7) LASTLY USE DISAVOW IF YOU CANNOT REMOVE LINK Common Problems with Disavow: http://www.youtube.com/watch?v=CX5K741AlWg
    37. 37. BLUEGLASS.CO.UK GOOGLE INCREASE IN RANKINGS Example of internal results: Helped client remove - +32k links from 40 domains
    38. 38. BLUEGLASS.CO.UK BING DECREASE IN RANKINGS Example of internal results: Helped client remove - +32k links from 40 domains
    39. 39. BLUEGLASS.CO.UK WHERE ARE GOOGLE GOING NEXT?
    40. 40. BLUEGLASS.CO.UK WE KNOW GOOGLE HAS MORE DATA SIGNALS THEN EVER
    41. 41. BLUEGLASS.CO.UK Google+ is verification network for authors
    42. 42. BLUEGLASS.CO.UK Source: http://gs.statcounter.com/#browser-ww-monthly-200807-201309
    43. 43. BLUEGLASS.CO.UK STAYING AHEAD OF THE GAME
    44. 44. BLUEGLASS.CO.UK GOOGLE ALREADY TOLD US: - PANDA – PENALISE LOW VALUE CONTENT - PENGUIN – PENALISE MANIPULATIVE LINKS - AGENT RANK – WHO LINKS TO WHO ESSENTIALLY GOOGLE IS TRYING TO FUTURE PROOF THEIR SEARCH ENGINE FROM SPAMMERS
    45. 45. BLUEGLASS.CO.UK WELCOME PAGE METRIC RANK 2013 & BEYOND
    46. 46. BLUEGLASS.CO.UK PAGE METRIC RANK: 1) SOCIAL SIGNALS 2) LINK SIGNALS
    47. 47. BLUEGLASS.CO.UK SOCIAL METRICS: • GOOGLE + • FACEBOOK • TWITTER • LINKEDIN • PINTEREST • STUMBLES
    48. 48. BLUEGLASS.CO.UK
    49. 49. BLUEGLASS.CO.UK Source Credit: http://mashable.com/2013/09/09/increase-search-traffic/
    50. 50. BLUEGLASS.CO.UK Source Credit: http://mashable.com/2013/09/05/yahoo-new-logo-3/
    51. 51. BLUEGLASS.CO.UK
    52. 52. BLUEGLASS.CO.UK HOW DO WE BENCHMARK HUMAN INTERACTIONS?
    53. 53. BLUEGLASS.CO.UK USE #SOCIALCRAWLYTICS TO BENCHMARK A WEBSITE’S SOCIAL INTERACTIONS
    54. 54. BLUEGLASS.CO.UK 0 20000 40000 60000 80000 100000 120000 140000 /2011/01/28/text-messaging-comic/ /2013/02/20/wearing-google-glass/ /2010/12/14/new-facebook-profile-hacks/ /2011/09/14/htc-sensation-xe/ /2013/02/11/grammy-gifs-memes/ /2013/02/11/helicopter-crash-top-gear-… /sgs/ /2013/02/11/taylor-swift-gets-death-… /2011/09/30/facebook-too-complicated/ /2013/02/04/unicorn-accessories/ /2011/09/22/facebook-f8-live-video/ /2011/05/29/foursquare-marketing-… /2011/05/20/social-media-resumes/ /2011/02/22/facebook-scam-southwest/ /2012/10/03/kitchen-aid-obama-dead-… /2011/09/29/hipmunk-android-app/ /2011/12/01/electronics-spending-… /2012/07/06/internet-human-right/ /2013/01/21/rumor-apple-to-launch-an-… /2011/05/26/google-mobile-payment-… /2010/10/06/new-twitter-background-… /2011/06/22/klout-gate/ /2011/03/04/qr-codes-infographic/ /2010/09/13/future-social-media-… /2010/07/28/social-media-productivity/ /2012/06/05/the-internet-changes-… /2013/01/05/hashtag-word-of-year/ /2011/04/21/facebook-like-button-one/ /2013/01/28/google-government-data/ /2011/01/05/homeless-man-golden-voice/ /2011/09/05/groupon-tuition-deal/ /2011/06/03/mi6-hacks-al-qaeda/ /2009/10/27/social-media-roi/ /2011/07/02/myspace-tom-google/ /2011/02/04/design-facebook-landing-… /2012/02/28/ipad-3-event/ /2011/11/06/justin-bieber-infographic/ /2011/01/10/facebook-places-campaigns/ /2011/01/31/google-twitter-egypt-call-… /2011/01/17/banksy-identity-ebay/ /2012/04/13/netflix-unlimited-vacation/ /2011/07/05/ipad-web-traffic/ /2013/02/16/working-from-home/ /2012/10/29/google-crisis-map-… /2010/12/24/more-new-facebook-… /2011/04/01/youtube-marketing-tips/ /2013/01/26/instagram-facebook-id/ /2013/02/18/19-clicks-internet/ /2012/06/05/facebook-engagement/ /2011/09/20/facebook-news-feed-revamp/ TOTAL CONTENT SOCIAL SHARES FROM 300 URLS
    55. 55. BLUEGLASS.CO.UK 0 20000 40000 60000 80000 100000 120000 140000 /2011/01/28/text-messaging-comic/ /2013/02/20/wearing-google-glass/ /2010/12/14/new-facebook-profile-hacks/ /2011/09/14/htc-sensation-xe/ /2013/02/11/grammy-gifs-memes/ /2013/02/11/helicopter-crash-top-gear-… /sgs/ /2013/02/11/taylor-swift-gets-death-… /2011/09/30/facebook-too-complicated/ /2013/02/04/unicorn-accessories/ /2011/09/22/facebook-f8-live-video/ /2011/05/29/foursquare-marketing-… /2011/05/20/social-media-resumes/ /2011/02/22/facebook-scam-southwest/ /2012/10/03/kitchen-aid-obama-dead-… /2011/09/29/hipmunk-android-app/ /2011/12/01/electronics-spending-… /2012/07/06/internet-human-right/ /2013/01/21/rumor-apple-to-launch-an-… /2011/05/26/google-mobile-payment-… /2010/10/06/new-twitter-background-… /2011/06/22/klout-gate/ /2011/03/04/qr-codes-infographic/ /2010/09/13/future-social-media-… /2010/07/28/social-media-productivity/ /2012/06/05/the-internet-changes-… /2013/01/05/hashtag-word-of-year/ /2011/04/21/facebook-like-button-one/ /2013/01/28/google-government-data/ /2011/01/05/homeless-man-golden-voice/ /2011/09/05/groupon-tuition-deal/ /2011/06/03/mi6-hacks-al-qaeda/ /2009/10/27/social-media-roi/ /2011/07/02/myspace-tom-google/ /2011/02/04/design-facebook-landing-… /2012/02/28/ipad-3-event/ /2011/11/06/justin-bieber-infographic/ /2011/01/10/facebook-places-campaigns/ /2011/01/31/google-twitter-egypt-call-… /2011/01/17/banksy-identity-ebay/ /2012/04/13/netflix-unlimited-vacation/ /2011/07/05/ipad-web-traffic/ /2013/02/16/working-from-home/ /2012/10/29/google-crisis-map-… /2010/12/24/more-new-facebook-… /2011/04/01/youtube-marketing-tips/ /2013/01/26/instagram-facebook-id/ /2013/02/18/19-clicks-internet/ /2012/06/05/facebook-engagement/ /2011/09/20/facebook-news-feed-revamp/ TOTAL CONTENT SOCIAL SHARES FROM 300 URLS
    56. 56. BLUEGLASS.CO.UK
    57. 57. BLUEGLASS.CO.UK PAGE METRICS: - AUTHOR - LINK METRICS - PAGE RANK - DOMAIN AUTHORITY - CITATION & TRUST FLOW - LINK RELEVANCE - REFERRING DOMAINS - CITATION LINKS - CO CITATION LINKS
    58. 58. BLUEGLASS.CO.UK Image credit to Jackie Hole (@JackieHole) from March, 2013 - Think Visibility Conference
    59. 59. BLUEGLASS.CO.UK Image credit to Jackie Hole (@JackieHole) from March, 2013 - Think Visibility Conference
    60. 60. BLUEGLASS.CO.UK Google+ is verification network for authors
    61. 61. BLUEGLASS.CO.UK Source Credit to Agent Rank: http://www.seobythesea.com/2011/11/trusted-by-google/ AGENT RANK: WHO LINKS TO YOU IS LIKELY TO BE MORE IMPORTANT THAN WHERE IT’S FROM
    62. 62. BLUEGLASS.CO.UK UNDERSTANDING TOPICAL AUTHORITY & RELEVANCE IS CRUCIAL
    63. 63. BLUEGLASS.CO.UK WORK WITH AUTHORS & INFLUENCERS, NOT COPYWRITERS
    64. 64. BLUEGLASS.CO.UK DON’T GIVE UP ON LINK METRICS – USE AUTHORSHIP TO SUPPORT SEO!
    65. 65. BLUEGLASS.CO.UK USE LINK METRICS TO YOUR ADVANTAGE: - PAGERANK - DOMAIN AUTHORITY - CITATION & TRUST FLOW - LINK RELEVANCE - IP ADDRESS - EXTERNAL VS INTERNAL LINKS
    66. 66. BLUEGLASS.CO.UK CREATE A SCALABLE CONTENT STRATEGY TO FOCUS ON QUALITY PRODUCTION & OUTREACH Content types include: • Infographics • Infograms • In-Depth Articles/Blog Posts • Videos • Kinetic Typography • Interactive Infographics • HTML5 content • Quizzes • Microsites/Communities • Events
    67. 67. BLUEGLASS.CO.UK
    68. 68. CONTENT OUTREACH & ENGAGEMENT STAYING AHEAD OF THE GAME PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.COM ThinkVisibility - MARCH 2013 BLUEGLASS.CO.UK
    69. 69. BLUEGLASS.CO.UK Don’t rush straight into content marketing
    70. 70. BLUEGLASS.CO.UK Analyse & fix the content and links you have already
    71. 71. BLUEGLASS.CO.UK Then you can execute a content strategy from a solid platform
    72. 72. PCHEUNG@BLUEGLASS.CO.UK WWW.BLUEGLASS.CO.UK BLUEGLASS.CO.UK

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