Your SlideShare is downloading. ×
Content marketing show 2013   selling the content marketing story - 29.05.2013 - cv
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Content marketing show 2013 selling the content marketing story - 29.05.2013 - cv

5,947

Published on

Selling the Content Marketing Story - Pak Hou Cheung's presentation for the Content Marketing Show in May 2013. …

Selling the Content Marketing Story - Pak Hou Cheung's presentation for the Content Marketing Show in May 2013.

Located at the Institute of Education near Russell Square Station, in London.

Published in: Business, Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,947
On Slideshare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
0
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • What happened?!?!
  • Transcript

    • 1. SELLINGTHECONTENT MARKETING STORYPAK HOU CHEUNGORGANIC CONTENT STRATEGISTBLUEGLASS.CO.UKCONTENT MARKETING SHOW – MAY 2013
    • 2. THE FOLLOWINGEVENTS ARE BASEDON A TRUE STORY…(kind of…)
    • 3. IT BEGAN HERE…..
    • 4. TODAY…..
    • 5. YOU NEED SOME AWESOME SEO…..
    • 6. YOU NEED SOME AWESOME SEO…..
    • 7. SO YOU BEGIN…
    • 8. AWESOME SEO GETS TRAFFIC….
    • 9. YOU GET HIT BY A GOOGLE UPDATE….
    • 10. YOU DO SOME MORE AWESOME SEO…
    • 11. YOU START CHASING THE ALGORITHM..
    • 12. YOU GET HIT BY A BIG UPDATE…..
    • 13. FINALLY……
    • 14. SO WHAT NOWTHEN…..
    • 15. THE NEXT SERIESOF EVENTS,IS SADLY ALSO BASEDON A TRUE STORY…..(kind of…)
    • 16. ?CONTENTSTRATEGYSEOSOCIALMEDIA
    • 17. YOURBRANDCONTENTSTRATEGYSEOSOCIALMEDIA
    • 18. MY CONTENT IDEAS1) Viral Content Ideas2) Target Publisher Sites3) Find Influencers
    • 19. WHAT ISYOURGOAL?
    • 20. HOW WILLCONTENT MARKETINGACHIEVE MY GOAL?
    • 21. Content in the Awareness StageMake it memorable, shareable & optimized• It has to stand-out• Allow & encourage sharing• PromoteMake it interesting, useable & dynamic• Tips• Tools• Tutorials• Free downloads• Include visuals
    • 22. Content in the Consideration StageBe educationalUse your content to demonstrate how it solves that problem• Product demos• In-depth tutorials• Entertaining FAQs• Buying guidesLeverage (and build) relationships• Testimonials & reviews• Case studies (tell a story)• Analysis reports
    • 23. Content in the Purchase StageFocus on The WhyInspire your audience to buy• Share; don’t push• Elicit emotion• Be passionateTell them what they’ll getShow results; demonstrate true value with your content• ROI calculators• Descriptive case studies• Pricing information• Detailed tutorials
    • 24. Source: http://www.conversion-rate-experts.com/crazy-egg-case-study/
    • 25. Source: http://www.conversion-rate-experts.com/crazy-egg-case-study/
    • 26. Content in the Retain & Upsell PhaseHow do you get them coming back?• Don’t stop offering value• Find different ways to reach them(i.e. newsletters, interactive quizzes & polls, direct-mail pieces,events, etc.)• Keep it fresh and exciting• Remind them of all benefitsDon’t stop sharing• A social strategy can be a powerful thing• So can a phone call• Or a personalized email
    • 27. Screen Shot TakenDecember 20th, 2002
    • 28. Screen Shot TakenDecember 20th, 2002
    • 29. Screen Shot Taken29th May, 2013
    • 30. Screen Shot Taken29th May, 2013
    • 31. Screen Shot Taken29th May, 2013
    • 32. Screen Shot Taken29th May, 2013
    • 33. SAD, BUT TRUE…NOT EVERY BUSINESS ISASOS…..
    • 34. http://bit.ly/measuring-your-success-2013http://bit.ly/4-types-of-content-marketing-metricshttp://bit.ly/top-5-micro-conversion-metricshttp://bit.ly/content-auditing-2012
    • 35. CONTENT OUTREACH &ENGAGEMENTSTAYING AHEAD OF THE GAMEPAK HOU CHEUNGORGANIC SEARCH STRATEGISTBLUEGLASS.COMThinkVisibility - MARCH 2013
    • 36. You need quality, method & patience to pay off….
    • 37. SO YOU BEGIN…
    • 38. YOU MIGHT NOT SEE MUCH DIFFERENCE
    • 39. THEN THINGS PICK UP…..
    • 40. TRAFFIC GROWS….
    • 41. YOU SEE THE RESULTS…
    • 42. PCHEUNG@BLUEGLASS.CO.UKWWW.BLUEGLASS.CO.UK

    ×