Brighton seo 2013 content outreach looking beyond the link - 11.04.2013 - v8 final

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Pak Hou Cheung's - BrightonSEO - lightening round presentation in regards to content outreach lookking beyond the link.

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  • Brighton seo 2013 content outreach looking beyond the link - 11.04.2013 - v8 final

    1. 1. CONTENT OUTREACHLOOKING BEYOND THE LINK PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.COM Brighton SEO – April 2013
    2. 2. 2012 WAS THE YEAR OF THE PENGUIN
    3. 3. BREAK DOWN THE SILOS CONTENT STRATEGY ? SOCIAL DIGITAL MEDIA PR
    4. 4. YOUR BRAND NEEDS TO BE AT THE CORE CONTENT STRATEGY YOUR BRAND SOCIAL DIGITAL MEDIA PR
    5. 5. BEFORE YOU GOCONTENT MARKETING CRAZY
    6. 6. START WITH A BACKLINK AUDITFURTHER TIPS: http://www.blueglass.com/blog/link-building-post-penguin/
    7. 7. RESULTS
    8. 8. TYPES OF LINKS IDENTIFIED & REMOVED - Site-wide links - Directory - Social Bookmarks - Article Directory
    9. 9. GOOGLE INCREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
    10. 10. BING DECREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
    11. 11. CONSIDER A DIFFERENT STRATEGY
    12. 12. CONTENT OUTREACH & ENGAGEMENTSTAYING AHEAD OF THE GAME PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.COM ThinkVisibility - MARCH 2013
    13. 13. Don’t rush straight into content marketing
    14. 14. Analyse & fix the links & content you have alreadyREAD MORE OFF SITE : http://www.blueglass.com/blog/link-building-post-penguin/READ MORE ON SITE : http://uk.blueglass.com/blog/content-auditing/
    15. 15. Then you can execute acontent strategy from a solid platform

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