Brighton seo 2013 content outreach looking beyond the link - 11.04.2013 - v8 final

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Pak Hou Cheung's - BrightonSEO - lightening round presentation in regards to content outreach lookking beyond the link.

Pak Hou Cheung's - BrightonSEO - lightening round presentation in regards to content outreach lookking beyond the link.

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Transcript

  • 1. CONTENT OUTREACHLOOKING BEYOND THE LINK PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.COM Brighton SEO – April 2013
  • 2. 2012 WAS THE YEAR OF THE PENGUIN
  • 3. BREAK DOWN THE SILOS CONTENT STRATEGY ? SOCIAL DIGITAL MEDIA PR
  • 4. YOUR BRAND NEEDS TO BE AT THE CORE CONTENT STRATEGY YOUR BRAND SOCIAL DIGITAL MEDIA PR
  • 5. BEFORE YOU GOCONTENT MARKETING CRAZY
  • 6. START WITH A BACKLINK AUDITFURTHER TIPS: http://www.blueglass.com/blog/link-building-post-penguin/
  • 7. RESULTS
  • 8. TYPES OF LINKS IDENTIFIED & REMOVED - Site-wide links - Directory - Social Bookmarks - Article Directory
  • 9. GOOGLE INCREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
  • 10. BING DECREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
  • 11. CONSIDER A DIFFERENT STRATEGY
  • 12. CONTENT OUTREACH & ENGAGEMENTSTAYING AHEAD OF THE GAME PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.COM ThinkVisibility - MARCH 2013
  • 13. Don’t rush straight into content marketing
  • 14. Analyse & fix the links & content you have alreadyREAD MORE OFF SITE : http://www.blueglass.com/blog/link-building-post-penguin/READ MORE ON SITE : http://uk.blueglass.com/blog/content-auditing/
  • 15. Then you can execute acontent strategy from a solid platform