CONTENT OUTREACHLOOKING BEYOND THE LINK         PAK HOU CHEUNG     ORGANIC SEARCH STRATEGIST             BLUEGLASS.COM    ...
2012 WAS THE YEAR OF THE PENGUIN
BREAK DOWN THE SILOS            CONTENT            STRATEGY             ?   SOCIAL              DIGITAL   MEDIA           ...
YOUR BRAND NEEDS TO BE AT THE CORE                   CONTENT                   STRATEGY                   YOUR            ...
BEFORE YOU GOCONTENT MARKETING      CRAZY
START WITH A BACKLINK AUDITFURTHER TIPS: http://www.blueglass.com/blog/link-building-post-penguin/
RESULTS
TYPES OF LINKS IDENTIFIED & REMOVED -   Site-wide links -   Directory -   Social Bookmarks -   Article Directory
GOOGLE INCREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
BING DECREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
CONSIDER A DIFFERENT STRATEGY
CONTENT OUTREACH &     ENGAGEMENTSTAYING AHEAD OF THE GAME             PAK HOU CHEUNG       ORGANIC SEARCH STRATEGIST     ...
Don’t rush straight into  content marketing
Analyse & fix                   the links & content                    you have alreadyREAD MORE OFF SITE : http://www.blu...
Then you can execute acontent strategy from a    solid platform
Brighton seo 2013   content outreach looking beyond the link - 11.04.2013 - v8 final
Brighton seo 2013   content outreach looking beyond the link - 11.04.2013 - v8 final
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Brighton seo 2013 content outreach looking beyond the link - 11.04.2013 - v8 final

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Pak Hou Cheung's - BrightonSEO - lightening round presentation in regards to content outreach lookking beyond the link.

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  • Brighton seo 2013 content outreach looking beyond the link - 11.04.2013 - v8 final

    1. 1. CONTENT OUTREACHLOOKING BEYOND THE LINK PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.COM Brighton SEO – April 2013
    2. 2. 2012 WAS THE YEAR OF THE PENGUIN
    3. 3. BREAK DOWN THE SILOS CONTENT STRATEGY ? SOCIAL DIGITAL MEDIA PR
    4. 4. YOUR BRAND NEEDS TO BE AT THE CORE CONTENT STRATEGY YOUR BRAND SOCIAL DIGITAL MEDIA PR
    5. 5. BEFORE YOU GOCONTENT MARKETING CRAZY
    6. 6. START WITH A BACKLINK AUDITFURTHER TIPS: http://www.blueglass.com/blog/link-building-post-penguin/
    7. 7. RESULTS
    8. 8. TYPES OF LINKS IDENTIFIED & REMOVED - Site-wide links - Directory - Social Bookmarks - Article Directory
    9. 9. GOOGLE INCREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
    10. 10. BING DECREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
    11. 11. CONSIDER A DIFFERENT STRATEGY
    12. 12. CONTENT OUTREACH & ENGAGEMENTSTAYING AHEAD OF THE GAME PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.COM ThinkVisibility - MARCH 2013
    13. 13. Don’t rush straight into content marketing
    14. 14. Analyse & fix the links & content you have alreadyREAD MORE OFF SITE : http://www.blueglass.com/blog/link-building-post-penguin/READ MORE ON SITE : http://uk.blueglass.com/blog/content-auditing/
    15. 15. Then you can execute acontent strategy from a solid platform
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