Your SlideShare is downloading. ×
Brighton seo 2013   content outreach looking beyond the link - 11.04.2013 - v8 final
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Brighton seo 2013 content outreach looking beyond the link - 11.04.2013 - v8 final

2,781
views

Published on

Pak Hou Cheung's - BrightonSEO - lightening round presentation in regards to content outreach lookking beyond the link.

Pak Hou Cheung's - BrightonSEO - lightening round presentation in regards to content outreach lookking beyond the link.

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,781
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Its great
  • Its great
  • What happened?!?!
  • Transcript

    • 1. CONTENT OUTREACHLOOKING BEYOND THE LINK PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.COM Brighton SEO – April 2013
    • 2. 2012 WAS THE YEAR OF THE PENGUIN
    • 3. BREAK DOWN THE SILOS CONTENT STRATEGY ? SOCIAL DIGITAL MEDIA PR
    • 4. YOUR BRAND NEEDS TO BE AT THE CORE CONTENT STRATEGY YOUR BRAND SOCIAL DIGITAL MEDIA PR
    • 5. BEFORE YOU GOCONTENT MARKETING CRAZY
    • 6. START WITH A BACKLINK AUDITFURTHER TIPS: http://www.blueglass.com/blog/link-building-post-penguin/
    • 7. RESULTS
    • 8. TYPES OF LINKS IDENTIFIED & REMOVED - Site-wide links - Directory - Social Bookmarks - Article Directory
    • 9. GOOGLE INCREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
    • 10. BING DECREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
    • 11. CONSIDER A DIFFERENT STRATEGY
    • 12. CONTENT OUTREACH & ENGAGEMENTSTAYING AHEAD OF THE GAME PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.COM ThinkVisibility - MARCH 2013
    • 13. Don’t rush straight into content marketing
    • 14. Analyse & fix the links & content you have alreadyREAD MORE OFF SITE : http://www.blueglass.com/blog/link-building-post-penguin/READ MORE ON SITE : http://uk.blueglass.com/blog/content-auditing/
    • 15. Then you can execute acontent strategy from a solid platform