Brighton seo 2013   content outreach looking beyond the link - 11.04.2013 - v8 final
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Brighton seo 2013 content outreach looking beyond the link - 11.04.2013 - v8 final

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Pak Hou Cheung's - BrightonSEO - lightening round presentation in regards to content outreach lookking beyond the link.

Pak Hou Cheung's - BrightonSEO - lightening round presentation in regards to content outreach lookking beyond the link.

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Brighton seo 2013   content outreach looking beyond the link - 11.04.2013 - v8 final Brighton seo 2013 content outreach looking beyond the link - 11.04.2013 - v8 final Presentation Transcript

  • CONTENT OUTREACHLOOKING BEYOND THE LINK PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.COM Brighton SEO – April 2013
  • 2012 WAS THE YEAR OF THE PENGUIN
  • BREAK DOWN THE SILOS CONTENT STRATEGY ? SOCIAL DIGITAL MEDIA PR
  • YOUR BRAND NEEDS TO BE AT THE CORE CONTENT STRATEGY YOUR BRAND SOCIAL DIGITAL MEDIA PR
  • BEFORE YOU GOCONTENT MARKETING CRAZY
  • START WITH A BACKLINK AUDITFURTHER TIPS: http://www.blueglass.com/blog/link-building-post-penguin/
  • RESULTS
  • TYPES OF LINKS IDENTIFIED & REMOVED - Site-wide links - Directory - Social Bookmarks - Article Directory
  • GOOGLE INCREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
  • BING DECREASE IN RANKINGSExample Internal Results: Helped Client Remove – +32k – backlinks comprised from 40 domains.
  • CONSIDER A DIFFERENT STRATEGY
  • CONTENT OUTREACH & ENGAGEMENTSTAYING AHEAD OF THE GAME PAK HOU CHEUNG ORGANIC SEARCH STRATEGIST BLUEGLASS.COM ThinkVisibility - MARCH 2013
  • Don’t rush straight into content marketing
  • Analyse & fix the links & content you have alreadyREAD MORE OFF SITE : http://www.blueglass.com/blog/link-building-post-penguin/READ MORE ON SITE : http://uk.blueglass.com/blog/content-auditing/
  • Then you can execute acontent strategy from a solid platform