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Effective Business Writing
Effective Business Writing
Effective Business Writing
Effective Business Writing
Effective Business Writing
Effective Business Writing
Effective Business Writing
Effective Business Writing
Effective Business Writing
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Effective Business Writing

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  • 1. EFFECTIVE BUSINESS WRITING WHAT DO YOU NEED TO KNOW TO IMPROVE YOUR WRITING SKILLS?
  • 2. The ingredients for succesful writing are… <ul><li>a strong reader focus </li></ul><ul><li>a strong organizational pattern </li></ul><ul><li>a clear, concise writing style </li></ul><ul><li>attention to grammar and spelling </li></ul><ul><li>a tone that is appropriate for the reader and the message </li></ul><ul><li>a visually appealing presentation </li></ul>
  • 3. Write to your readers … Answer their questions Be brief and concise Go straight to the point How?
  • 4. Following the six step process… <ul><li>getting started </li></ul><ul><li>headlines/sequencing </li></ul><ul><li>writing the draft </li></ul><ul><li>designing for visual impact </li></ul><ul><li>honing the tone </li></ul><ul><li>proofreading </li></ul>Planning Drafting Formatting Editing Proofreading
  • 5. Keep it clear! Today’s business communications require a style of writing that is concise, clear and easy to use. <ul><li>choose simple words </li></ul><ul><li>use connectors </li></ul><ul><li>avoid clichés </li></ul><ul><li>use Plain English </li></ul><ul><li>use strong verbs </li></ul><ul><li>prefer active language </li></ul><ul><li>write short sentences </li></ul><ul><li>write short paragraphs </li></ul>
  • 6. Grammar, spelling and punctuation Put all the pieces together … <ul><li>Check … </li></ul>modifiers pronouns nouns, adjectives, adverbs plurals comparatives, superlatives verb tenses agreement subject &lt;&gt;verb capital letters period, commas, dashes apostrophe and more …
  • 7. Choose the right tone formal neutral courteous polite informal
  • 8. Looks are important! The effectiveness of your words depends on the way your message looks. <ul><li>white spaces </li></ul><ul><li>margins </li></ul><ul><li>font type and size </li></ul><ul><li>sentence and paragraph lenghts </li></ul><ul><li>justification </li></ul><ul><li>capital letters, boldface and italics </li></ul><ul><li>bullets, numbers and sidelines </li></ul><ul><li>tables and charts </li></ul>
  • 9. Are you ready? Write on!

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