Different types of creative production briefs

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  • 1. Different Types Of Creative Production Briefs. Contractual Briefsinvolves a signed agreement stating certain objectives, if either you or the party were to break any of the agreements this would be breeching the contact which could lead to legal action. For example;I was asked to carry out a role as a main character in a reality TV Programme by the BBC on BBC Three. I attended a meeting with the TV show director along with legal representatives to ensure the contract was ‘proper’ and I fully understood the terms and guidelines of the role. The director contacted me shortly after the meeting via telephone stating we have regular meetings and rehearsals that I must attended. During my free time I decided to learn my lines from the script and memorise all stage directions and events within the script. I also used a diary during this so I could keep up with the interviews and rehearsals, this helped a lot. I don’t really need any technical skills for this but I did need experience and proof which I shown the TV show director some of my previous work. This helped me a lot with my career because a bigger range of audience got to see my acting skill and what I am capable of, also other TV directors may want me on there shows to work with or even the same TV director. http://wiki.answers.com/Q/Identify_the_different_types_of_briefs_used_in_the_media_industries “Contractual - Involves a signed agreement with stated objectives. If you or the other party were to break any agreements you would be in breach of contract and could face legal action” Negotiated Briefsare when two parties have different ideas but they’ve come to a decision by working together and making sure that they both are happy with the decision. The brief gradually develops by a discussion. For example; I have been asked to take part in a radio show working with another presenter by Capital FM, they have asked us both to say certain things and play the jingles/music which they want during the radio show instead of the show which we have both organised together. We didn’t agree with this so we emailed them asking if we could arrange a meeting to discuss our show and what they’ve told us do. During the discussion they agreed to certain parts of our script as long as we added certain parts they wanted in the radio show. While we were both progressing on editing the script we kept in touch with Capital FM via email, once we completed the script we emailed them what we had come up with so they could let us know if they agreed with the final script with both ours and their ideas. While we were producing the script we had to manage our time as we both work, we arranged certain times and days for both of us to work on the script. To get the part of being a presenter on the show we had to show them previous work and tell them about the skills we had and what software we know how to use. This could help with my career because a wider audience will hear me as a presenter, also Capital FM could ask me to presenter more of mine or there radio shows. I could also get asked off other radio stations to write up scripts for them, make jingles, adverts etc…
  • 2. http://workingtoabriefmattwheeler.blogspot.co.uk/2011/09/understand-requirements-of-working-to.html “Negotiated: This is when two parties have different ideas from each other but they both have to come to a decision by compromising and making sure that both the parties are happy by the decision. In this way the brief is gradually developed by discussion. This is good because client will get what he or she wants, but because the media firm is not competing against others the client doesn’t know if they are getting a good price” A Formal Briefis when a media company have been given a brief by the client which outlines the product they want to produce. The brief can be very open and it only includes the information to be able to produce the product, any other information the company wanting to know can be discussed while they’re negotiating with the client. The client and the company employed by them will have to formally agree on the brief, but agreeing on it doesn’t always make it legally binding. For example; I have been asked to produce a trailer for a new video game which hasn’t been released yet, it has to be at least 3minutes long. After reading the brief I will put down a few ideas and then I will email or phone them to organise an interview, if I want to know anything else I will ask them during the interview and show them a few ideas of mine to see if they’re still interested. If they are I will email them if I need/want to know anything during the planning and producing. I will have to do some research on the game and ask them for certain clips of the video game in which I can edit within my trailer. I will have to manage my time as I have been given a deadline for the trailer to be complete, I will make a rough copy of the trailer to show them my ideas put together and if they like it I will try and complete the official trailer before my deadline as if they want anything else edited into it I can do it in time and not go over the time given to me. To be able to do this I will need certain Technical skills such as being able to edit videos on programs such as song Vegas pro, adobe after effects and adobe premiere pro. This could help with my career as a wider audience will get to see my skills and work, also I could get asked off other game designers to produce them an advert for their new game or even from the same video game designer. http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html “This this where a media company is given a brief by the client which outlines the product which they are wanting to be made. This brief is very open and only gives enough information to be able to produce the product, any issues or information that the media company would like to go over can be discussed during the negotiations with the client. Both the client and the company employed by them will formally agree on the project and the brief but it can not always be legally binding.” An Informal Briefis done during a meeting; the brief must appeal to all members from the client list. Informal briefs can be created a lot quicker than any other brief as the environment is usually relaxed but they’re not always seen as a professional brief and they can sometimes be unclear. http://sophiehunit5workingwithabrief.blogspot.co.uk/2011/11/guide-to-working-in-creative-media.html “This type of brief is done face to face through a meeting, all aspects of the brief must appeal to all members from the client list, the advantages of doing an informal brief is that it can create a relaxed enviroment and their for be created alot quicker, the disadvantages of a informal brief is that it can be seen as unprofessional and unclear.”
  • 3. A Commission Brief is when a large media company employs any other independent media company to create and produce a product for them. Once the product has been produced the larger company may go using the product for an external client who may pay the independent company who produced the product. Unlike most other briefs they’re not negotiated between the company and the client, but the brief does get negotiated between the media companies who are involved. http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html “This brief is where a large media company will employ an other independent media company to create and produce the product for them, and after the product has been made the larger company may go on to be use the product for an external client who will pay the independent media company for making the product and they could even get a cut of the royalties too. The brief is not negotiated between the company and the client, however is negotiated between the two media companies.” For Example; Tender Briefsare briefs which you would receive if you’re a new to the company, these are where you’d share your ideas and develop them with others. Once the brief has been discussed the company decides if you should be the client. For example; I have recently been recruited by the BBC as they’re looking for new individuals who have new ideas for a new TV show to be shown on BBC One, we have been asked to work in a team to put our ideas together and share them with the BBC to see if they will agree and air the TV show. We have to put all the time in we can to try and meet the deadline and we also will have to arrange meeting which we can all make. Also email each other with certain ideas they would like to put into the pitch we are going to do. We will have to share what technical skills we have with each other and also include it in our pitch so the BBC know we have some sort of experience and that we can do a lot with our TV show as well as just plan it, for example we will need to know how to use cameras, sound equipment, editing programmes etc… in a professional way. This can help with my career as a wider audience will get to see my work and what I am capable of, it will also give me more experience. Also the BBC could ask me to do other work within the company and other companies may asked me to do work in their studios. http://sophiehunit5workingwithabrief.blogspot.co.uk/2011/11/guide-to-working-in-creative-media.html “This is the type of brief you would recieve if you are new to the company and wher you would develop your ideas amongst others and from their the company would decide if you should be the client. The advantages are that it is very relaxed and easy however the disadvatages are that you may not be chosen as the final client” Co-Operative briefsare when you work with other production companies/organisations that have also got a brief for the same product. You both have to work together co- operatively. For example; I have been asked by a company to share some of my ideas for a new magazine which they’re producing. They’ve came up with a variety of professional ideas and are offering to take on some of my ideas, during this I will have to work co- operatively with the company even if they change or disagree with some of my ideas as I may disagree with some of theirs. I will have a variety of meetings with them as we will
  • 4. be working together on producing the product. I will also email them to either organise meetings or to discuss some more of my ideas. I will have to manage my time by making sure I’m free on the set meetings/discussions. We will also have to make sure we meet the dead line either before or in time. Technical skills would help as I may need some editing skills with some pictures which the magazine will include, I also may need to know how to work certain programs on a computer. This may help with my career as the same company may ask me to help produce other products or may even ask me to produce my own products, not only the same company but other big companies may ask me to as well. A Competition Brief is a brief when you’re taking part in a competition, it allows the clients to understand what they need to do to enter and complete the competition. A competition brief can be more intense with the audience than any other brief. They give the client the brief for them to understand what they need to do. For example; Key103 have asked me to create a radio advert to advertise for one of their new presenters on the radio. They have told me it can’t be longer than 30seconds and it will feature on every other break within the radio show. This brief would be best suited as I will be able to feature the main rules within the competition. I will communicate with Key103 by arranging an interview and finding as much information about the competition as I can. I will also ask what they would like within the advert or if they want anything specific I could put in with my ideas. During the discussion I will tell them about some ideas I have for the advert. Once I have found out all the information which I need to plan and produce the advert I will keep sending them ideas via email.Time management would be crucial with this piece of work which means all the work must be completed preferably before or on the deadline. To get a bigger chance of creating the radio advert I will mention past experience and show them previous work which I have produced, I will tell them this before, by email, or during the first interview. Having technical skill will be useful as being able to operate sound recording equipment and having the correct editing software would mean the advert would be as professional as possible. If they liked my radio advert and used it in their radio show a bigger audience would be able to hear my work and it may also help me making more money because I could get asked to do other adverts by the same or different company. http://sophiehunit5workingwithabrief.blogspot.co.uk/2012/01/competition-brief.html “This type of brief is given to you when participating in competitions, it allows the clients tounderstand what they must do to enter and complete the competition, this brief is different to other briefs as it is more intense with the audience. This brief is usually used for companys that are promoting competitions, the brief is given out to clients so they can understand what they are to do. When creating the brief the client must consider the scope of work, medium required, size of purchase ( how many competition details are needed), target ..”