Target Market & Persona Demographics: Psychographics: • Male, Females, Families • Attitudes: Fun spirited, uplifting, movie • 17-35 lovers, • Not a high income • comedy lovers • Yes, Educated • Interests: Watching comedies, laughingBehavioristic’s:• Use movies for: hanging out with friends, date night, family nights• Internet usage: Yes must have internet Geographics: • Location: GTA – any area that has Netflix Blog Titles:
Facebook Facebook Interact, create conversation, get feedbackTwitter Twitter How to get followers: make more tweets, stay up-to-date, follow the right people
YouTube YouTube More playlists, more favorites, and more videos Blog Continually update,My Blog create buzz, focus on creativity
Website No, Netflix has its own website My Blog Yes, Changes would have to be made in order to capture more attention from customers SEOIn order to improve I would: Make titles of blogs shorter Make more keywords Make Blog more specific
Display Ads & Social Media Goals: Websites • NetflixTwitter Followers = 80 • Google • Movie Lovers • FilmFantasticFacebook likes = 25
E-mail & Mobile Marketing The Question is Are they necessary?
Affiliate Marketing • Helps to make the business profitable • Connects all social media outlets • Makes a good presents on the internet, easy for customers to find you!
Recommendation Not Recommending to continue blogWhy not? Metrics No real benefits for customers Summaries and Ratings already on Netflix site
Important links https://twitter.com/#!/NetflixUpdates4 http://netflixupdates4u.blogspot.com/ http://www.facebook.com/NetflixUpdates 4You http://www.youtube.com/user/NetflixUpd ates4u?feature=mhee