Shares, Links and Likes or the End of Social Media Marketing


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Social media marketing is a huge topic for small and medium sized business. They invest a lot of time in it and hope to find new customer or establish themselves as experts with the right shares, but does it really help? What does really catch your and your customers attention?

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Shares, Links and Likes or the End of Social Media Marketing

  1. 1. Or the End of Social Media Marketing
  2. 2. DO YOU USE THESE MARKETING STRATEGIES? • Posting and sharing on Social Media to increase the visibility of your company and your products • Sharing “interesting” links to other website to show you know your market and actual trends • Writing a blog with tips to establish you as an expert in your field • Sharing actual facts and figures about your company to show how successful you are © 2014 London Global Consultants
  3. 3. WHAT IS YOUR RESULT? • More traffic on your website • Better communication with customers • Higher visibility • Lots of shares, likes and fans • … and, and, and … Did you ever asked why all those statistics on the benefits of social media measuring only the feelings of marketers, customer potential and what other companies are doing? © 2014 London Global Consultants
  4. 4. WHAT REALLY CATCHES YOUR ATTENTION • Bill Gates, the nerd, and his charity • Steve Ballmer, the big kid, as Kinect avatar • Richard Branson, the business punk, and his really crazy ideas • Steve Jobs, the design stickler, gets fired by his own company, which asked him back, because his company does not work without him • Mark Zuckerberg, the net punk, with the own movie about him • Marissa Meyer, the flagship Asperger, who question the entire flexible telecommuting working model © 2014 London Global Consultants
  5. 5. WHAT STORIES DO YOU HAVE IN MIND? Flying drones Santa Claus Big Brother is watching you … and many more marketing stories © 2014 London Global Consultants
  6. 6. WHY CAN YOU REMEMBER THEM? These are the stories, which building connection to customers, partners, investors and to the media, because they are: • Personal • Touchable • Controversial • And unique © 2014 London Global Consultants Thanks to for the pics
  7. 7. STOP SPAMMING YOUR CUSTOMERS WITH FACTS, FIGURES AND LINKS! Start telling a personal story about you, your company and the products. © 2014 London Global Consultants
  8. 8. Paige Whitemore - The Queen Of Changes © 2014 London Global Consultants
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