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Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
Sens Bar - Innovation Towards Sustainability Course Project
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Sens Bar - Innovation Towards Sustainability Course Project

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Course Group Project: Innovation Towards Sustainability …

Course Group Project: Innovation Towards Sustainability

Target? To create a social enterprise

Read more about at my website paigeswaffer.com

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  • 1. SNACK BARS empowering people through local food SENS
  • 2. "SENS Snack bars is a social enterprise, providing healthy snack bars, made of local whole foods for health conscious Asian LOHAS consumers who by purchasing will support the local health food programs."
  • 3. only us who should improve our eating habits It’s not
  • 4. growing in their backyards nutrient dense food They have the most
  • 5. WHO: “The Philippines is one of the world’s emerging diabetes hotspots. Philippines is home to more than 4 million people diagnosed with the disease – and a worryingly large unknown number who are unaware they have diabetes.” “In the Philippines, a 2011 survey by the Food and Nutrition Research Institute (FNRI) showed that 22.3% of Filipino adults are overweight and 6.1% are obese.” Type II diabetes
  • 6. example We’ve been a very bad
  • 7. We need to take a step back SENS and do what makes
  • 8. Ingredients Cashew (50%) Raisins (20%) Coconut oil (20%) Vanilla (5%) Passion flower extract (4%) Seasalt (1%) SNACK SENS Pricepoint 80 pesos / € 2.00 Value prop Nutritious meal booster made of local goodies
  • 9. Natural food Market in Asia has grown at a CAGR of 12.4% A global natural food business is € 377 Billion LOHAS market ? Snack Bars Market Size
  • 10. Local LOHAS communities Target
  • 11. Target: Lohas Consumer Consumer Characteristics Average LOHAS consumer: Highest income of the LOHAS segments Lifestyle: Interested in building a sense of community - ethical consumers - environmental stewards - dedicated to personal & planetary health - heaviest purchasers & influencers of green/socially responsible products - less price sensitive & more brand loyal - early adapters & predictors of upcoming trends - most politically active consumer group; will boycott socially irresponsible businesses Attitudes and Behavior Source: Understanding the LOHAS Market report, 2008. Natural Marketing Institute.
  • 12. Competitors and Trends Market Positioning “You’re Stronger Than You Think” Trying to provide the needed nutrition and energy to athletes Created by athletes, for athletes -Originally brand made from San Francisco Price: 80 pesos per bar ($1.79 US dollars) High priceLow price Tasty Healthy SENS Nestle’s Philippines PowerBar ! “A delicious and lower-calories bar made with a variety of natural grains” “Only 99 Calories!” For the health conscious individual (on a diet) Low calories and good for better digestion using grain Price: 25 pesos per bar ($0.56 US dollars) Jack ‘n Jill Nova Multigrain Snack Bar “Good source of Fiber” “0g Trans fat + No Cholesterol” 1st Real cereal bar made in the Philippines from the makers of Growers Nuts Many promotions supporting sports in Philippines Price: 14 pesos per bar ($0.31 US dollars) 80pesos a box of 6 ($1.8 US dollars) Growers Nutribar
  • 13. How do we operate? Stakeholder Map SENS
  • 14. Premium Product Product Distribution Retailers offering high quality, eco, organic and fair trade products Trendy, upper-class lifestyle cafés promoting healthy eating Spas, yoga studios, gyms, health salons promoting healthy lifestyles Eco- stores Cafés Wellness Centers Pop-up Stores
  • 15. Plan A Compostable Biofilm Plan B Partner with Ecoist Plan C Social Media Upcycling Campaign Criteria: - Long lasting fresh product - Biodegradable or Recyclable Waste - Suitable for industrial or home waste management - International Certification - Labor creation or community involvement (increase awareness) Solutions Packaging and Waste
  • 16. Strategy Promotion ATL Ads Ver. 1 Movements to make a community group with the interested consumer group of women, to lead the trend ATL Ads Ver. 2 Trendy healthy people bars for treats Who would enjoy for style and taste, fun - A big trend in the snack industry for “real” - Ensure that the ingredients are safe and healthy - Might imply that it is from local farms “The bar with the real stuff” Campaign 1 Campaign 2 Show the process of the production Make your own granola Bars To find new tastes that can be produced Emphasize that the bars are ingredients available here Encourage the making of healthy food in the households Demonstrate the production of the SENS bars in an open place To show how the food is from everyday ingredients How safe the bar is healthy and nutritious Create your own menu out of sense bars!
  • 17. social about this? What’s
  • 18. Food Progammes Education EMPLOYMENT NUTRITION EDUCATION CHANGE Franchise business model: SENS bars are sold in vending carts run by local street vendors Micronutrient-rich SENS bars are sold in the streets carts display nutrition information and healthy eating messages vendors are required to go through a nutrition training and serve as “healthy eating ambassadors” SENS bars provide an example of nutritious and tasty options for unhealthy street food 4.3.2.1.
  • 19. education healthy food available profit €100,000 yearly sales 500 vendor carts in 5 years with our social programs Tasty and local healthy snack food available in Phillippines Targets Goals and Scope
  • 20. Nutritious meal booster made of local goodies. Supporting local agriculture by using local ingredients and educating them about healthy eating. Eco-stores, cafes, wellness centers, pop-up stores, supermarkets Multi-channel model. Sourcing, product development, brand marketing, social media, trade marketing, social programmes, logistics Contact network, product knowledge, customer insights, NGO partnerships COGS 30%, supply chain 10%, overhead 40%, marketing 5%, 10% street vendors social program and 5% of profit/buffer Channel sales and crowdfunding/ external investor Suppliers Logistics Finance Marketing partners and brand ambassadors LOHAS community. Trendy minded people who care for sustainability Key Partner Key activities Value proposition Customer relationship Key resources cost structure cost structure Sales channels Customer segment Biz model canvas
  • 21. How wonderful it is that nobody need wait a single moment before starting to improve the world. Anne Frank

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