Market   ngInformat   on L  teracy…<br />Paige Jaeger<br />Coordinator, School Library Services<br />WSWHE BOCES<br />Sara...
Warning:  The following presentation uses copyright protected materials used under the multimedia guidelines and fair use ...
Know your consumer…<br />
<ul><li> Literacy,
 Illiteracy,
 Emerging literacy
 Media literacy,
 Cultural literacy,
 Functional literacy,
 Family literacy,
 and now there’s ….</li></ul>InformationLiteracy<br />Many Faces of Literacy?<br />
Know the marketKnow your audience…<br />http://www.law.georgetown.edu/ist/images/Students2.jpg<br />
We are preparing the 21st Century Workforce <br />
NDEA <br />
“Mediocrity that threatens our very future as a nation….” <br />A Nation At Risk … 1983 <br />
This generation is bombarded…<br />
So… If you can’t beat ‘em—join ‘em.<br />
Y R we tlking 2 u bout this ? <br />Soon, our patrons & students will be totally  Millenials. <br />By 2012, 70% of the wo...
The World: <br />8 Billion <br />Caveat!<br />
What Characteristics do you see in your students? <br />#1: Know your consumer…<br />
Not afraid of hard work <br />Self-sufficient<br />Conformity – o.k.<br />Disciplined <br />Loyal <br />Team sports better...
Entertain me?<br />
According to Marilee Sprenger, The Digital Brain, Sept 2009…<br />Hyper-connectedness leads to…<br />
Ant farmers<br />The jumper<br />Spiders who web crawl and nothing else?<br />Retrievers?<br />Squirreling?<br />
In 1942, Aldous Huxley wrote: <br />People will come to love …technologies that undue their capacities to think.<br /> -- ...
#2:  Assume the Need <br />
Assume the need…. <br />Pizza picture here… <br />Book assumptions here… <br />
http://www.youtube.com/watch?v=a2J8KJDsqqY&feature=player_embedded<br />#2: Create the need!<br />
Get Smart Video – “Infomercial”(create the need…) <br />
#3: Advertise  <br />
#3: Advertise <br />
Let Avatars Advertise for you: http://www.librarydoor.blogspot.com/<br />
#3:  Market your product<br />
Frog Finds a topic: 1st in series<br />
Gerry suggests ideas …Embed in webpages…a snap. <br />
Crazy Talk  ala, “Read Style” <br />Talking Movie Stars… <br />
Guerrilla Marketing…<br />
Voki & other web 2.0 tools <br /><ul><li>Click the link to hear a special voice message from your friend using a cool Voki...
http://librarydoor.blogspot.com/</li></li></ul><li>Frog… crazy talk <br />
#3: advertise…<br />
What can we do? <br />Read--Don&apos;t speed<br />
#4: Develop a slogan!<br />Develop a slogan! <br />http://www.sloganizer.net/en/<br />
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Marketing Information AASL 2009

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This is the PPT I gave in Charlotte. Many people have asked me for it. I do hope the videos uploaded also. If not, I will try to re-do those. Warning: this presentation uses copyright protected materials used under the Multimedia guidelines and fair use exemptions of the U.S Copyright law. Further use is prohibited.

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Marketing Information AASL 2009

  1. 1. Market ngInformat on L teracy…<br />Paige Jaeger<br />Coordinator, School Library Services<br />WSWHE BOCES<br />Saratoga Springs, NY<br />Pjaeger@wswheboces.org<br />www.Librarydoor.blogspot.com<br />
  2. 2. Warning: The following presentation uses copyright protected materials used under the multimedia guidelines and fair use exemptions of the US Copyright law. Further use is prohibited. <br />Many images are cited, or used from creative common license sources, allowing for re-use<br />
  3. 3. Know your consumer…<br />
  4. 4. <ul><li> Literacy,
  5. 5. Illiteracy,
  6. 6. Emerging literacy
  7. 7. Media literacy,
  8. 8. Cultural literacy,
  9. 9. Functional literacy,
  10. 10. Family literacy,
  11. 11. and now there’s ….</li></ul>InformationLiteracy<br />Many Faces of Literacy?<br />
  12. 12. Know the marketKnow your audience…<br />http://www.law.georgetown.edu/ist/images/Students2.jpg<br />
  13. 13. We are preparing the 21st Century Workforce <br />
  14. 14. NDEA <br />
  15. 15. “Mediocrity that threatens our very future as a nation….” <br />A Nation At Risk … 1983 <br />
  16. 16. This generation is bombarded…<br />
  17. 17. So… If you can’t beat ‘em—join ‘em.<br />
  18. 18. Y R we tlking 2 u bout this ? <br />Soon, our patrons & students will be totally Millenials. <br />By 2012, 70% of the workforce will be the<br /> hyper-connected generation.<br />You need to know how to reach them. <br />
  19. 19. The World: <br />8 Billion <br />Caveat!<br />
  20. 20. What Characteristics do you see in your students? <br />#1: Know your consumer…<br />
  21. 21. Not afraid of hard work <br />Self-sufficient<br />Conformity – o.k.<br />Disciplined <br />Loyal <br />Team sports better than group<br />Heroes…probably historical <br />“will do it” mantra <br />Many self interests?<br />Individuality is o.k. <br />Independent <br />Risk taker <br />Love entertainment & movies <br />Heroes are sports &actors <br />Independent sports rule <br />High tech <br />Won many trophies or medals<br />Skeptical <br />Hate meetings <br />“just do it” mantra <br />Love fun. <br />Confident<br />Conformist <br />Protected – o.k.<br />Believe in community service <br />Tech savvy, connected. <br />Heroes, parents <br />Want to get a tattoo ?<br />Love group work <br />Admire intelligence<br />“Why do it?” mantra <br />Serious <br />
  22. 22. Entertain me?<br />
  23. 23. According to Marilee Sprenger, The Digital Brain, Sept 2009…<br />Hyper-connectedness leads to…<br />
  24. 24. Ant farmers<br />The jumper<br />Spiders who web crawl and nothing else?<br />Retrievers?<br />Squirreling?<br />
  25. 25. In 1942, Aldous Huxley wrote: <br />People will come to love …technologies that undue their capacities to think.<br /> -- Brave New World <br />
  26. 26. #2: Assume the Need <br />
  27. 27. Assume the need…. <br />Pizza picture here… <br />Book assumptions here… <br />
  28. 28. http://www.youtube.com/watch?v=a2J8KJDsqqY&feature=player_embedded<br />#2: Create the need!<br />
  29. 29. Get Smart Video – “Infomercial”(create the need…) <br />
  30. 30. #3: Advertise <br />
  31. 31. #3: Advertise <br />
  32. 32. Let Avatars Advertise for you: http://www.librarydoor.blogspot.com/<br />
  33. 33. #3: Market your product<br />
  34. 34. Frog Finds a topic: 1st in series<br />
  35. 35. Gerry suggests ideas …Embed in webpages…a snap. <br />
  36. 36. Crazy Talk ala, “Read Style” <br />Talking Movie Stars… <br />
  37. 37. Guerrilla Marketing…<br />
  38. 38. Voki & other web 2.0 tools <br /><ul><li>Click the link to hear a special voice message from your friend using a cool Voki character: http://www.voki.com/php/viewmessage/?chsm=1b243ad31a85625e333fa7bb92e996bf&mId=310004
  39. 39. http://librarydoor.blogspot.com/</li></li></ul><li>Frog… crazy talk <br />
  40. 40. #3: advertise…<br />
  41. 41. What can we do? <br />Read--Don&apos;t speed<br />
  42. 42. #4: Develop a slogan!<br />Develop a slogan! <br />http://www.sloganizer.net/en/<br />
  43. 43. AASL Standards for the 21st C…<br />Organize knowledge (info)<br />Narrow the search<br />Assess the info<br />Ask questions… <br />Dig deeper – more info needed <br />Connect <br />Ethical use <br />Change directions? <br />teamwork<br />Intellectual freedom <br />Diverse perspectives<br />Create (don’t regurgitate)<br />Participate collaborate communicate<br />Read, view & listen <br />Fluent use of info <br />Social networking tools<br /> Express yourself<br />Your turn… With your neighbor (s) <br />
  44. 44. <ul><li>Bias
  45. 45. Accuracy – Authoritative?
  46. 46. Conflict with anything
  47. 47. Knowledgeable author?
  48. 48. Up –to-date?
  49. 49. Published?</li></ul>Ann Myers acronym) <br />Get your flip video cam’s out…<br />Your turn … <br />
  50. 50. Millenials want… <br />Branding <br />Possession “my” <br />Opportunity to express (AASL standards) <br />Look at me generation <br />Easy access <br />Once is not enough <br />Build networks <br />Integrity <br />Structure is o.k. <br />Conformity <br />Admire Intelligence <br />
  51. 51. Millenials in the classroom <br />Teamwork <br />Hyper-connected <br />Love brands <br />(brand your library?)<br />Structure = o.k. <br />Walking spam filter <br />They need to hear 15 times! <br />Once is not enough! <br />Dependent upon connections <br />Don’t supervise, build networks <br />Loves “ownership”<br />Customize your service! <br />
  52. 52. Ideas… for discussion<br />Enough <br />Research <br />Information <br />Analysis<br />Evaluation<br />New knowledge <br />Collaboration<br />
  53. 53. Frank Smith Signs, Albany NY will ship. <br />Door Prizes.. <br />
  54. 54. Resources <br />Marilee Sprenger. Educational Leadership: Focus on the Digital Brain. September 2009. <br />Generation Me <br />Jaeger, Paige. Marketing Information Literacy. School Library Media Activities Monthly Vol. XXV, March 2009. <br />

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