Marketing Information AASL 2009

  • 304 views
Uploaded on

This is the PPT I gave in Charlotte. Many people have asked me for it. I do hope the videos uploaded also. If not, I will try to re-do those. Warning: this presentation uses copyright protected …

This is the PPT I gave in Charlotte. Many people have asked me for it. I do hope the videos uploaded also. If not, I will try to re-do those. Warning: this presentation uses copyright protected materials used under the Multimedia guidelines and fair use exemptions of the U.S Copyright law. Further use is prohibited.

More in: Education , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
304
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Market ngInformat on L teracy…
    Paige Jaeger
    Coordinator, School Library Services
    WSWHE BOCES
    Saratoga Springs, NY
    Pjaeger@wswheboces.org
    www.Librarydoor.blogspot.com
  • 2. Warning: The following presentation uses copyright protected materials used under the multimedia guidelines and fair use exemptions of the US Copyright law. Further use is prohibited.
    Many images are cited, or used from creative common license sources, allowing for re-use
  • 3. Know your consumer…
  • 4.
    • Literacy,
    • 5. Illiteracy,
    • 6. Emerging literacy
    • 7. Media literacy,
    • 8. Cultural literacy,
    • 9. Functional literacy,
    • 10. Family literacy,
    • 11. and now there’s ….
    InformationLiteracy
    Many Faces of Literacy?
  • 12. Know the marketKnow your audience…
    http://www.law.georgetown.edu/ist/images/Students2.jpg
  • 13. We are preparing the 21st Century Workforce
  • 14. NDEA
  • 15. “Mediocrity that threatens our very future as a nation….”
    A Nation At Risk … 1983
  • 16. This generation is bombarded…
  • 17. So… If you can’t beat ‘em—join ‘em.
  • 18. Y R we tlking 2 u bout this ?
    Soon, our patrons & students will be totally Millenials.
    By 2012, 70% of the workforce will be the
    hyper-connected generation.
    You need to know how to reach them.
  • 19. The World:
    8 Billion
    Caveat!
  • 20. What Characteristics do you see in your students?
    #1: Know your consumer…
  • 21. Not afraid of hard work
    Self-sufficient
    Conformity – o.k.
    Disciplined
    Loyal
    Team sports better than group
    Heroes…probably historical
    “will do it” mantra
    Many self interests?
    Individuality is o.k.
    Independent
    Risk taker
    Love entertainment & movies
    Heroes are sports &actors
    Independent sports rule
    High tech
    Won many trophies or medals
    Skeptical
    Hate meetings
    “just do it” mantra
    Love fun.
    Confident
    Conformist
    Protected – o.k.
    Believe in community service
    Tech savvy, connected.
    Heroes, parents
    Want to get a tattoo ?
    Love group work
    Admire intelligence
    “Why do it?” mantra
    Serious
  • 22. Entertain me?
  • 23. According to Marilee Sprenger, The Digital Brain, Sept 2009…
    Hyper-connectedness leads to…
  • 24. Ant farmers
    The jumper
    Spiders who web crawl and nothing else?
    Retrievers?
    Squirreling?
  • 25. In 1942, Aldous Huxley wrote:
    People will come to love …technologies that undue their capacities to think.
    -- Brave New World
  • 26. #2: Assume the Need
  • 27. Assume the need….
    Pizza picture here…
    Book assumptions here…
  • 28. http://www.youtube.com/watch?v=a2J8KJDsqqY&feature=player_embedded
    #2: Create the need!
  • 29. Get Smart Video – “Infomercial”(create the need…)
  • 30. #3: Advertise
  • 31. #3: Advertise
  • 32. Let Avatars Advertise for you: http://www.librarydoor.blogspot.com/
  • 33. #3: Market your product
  • 34. Frog Finds a topic: 1st in series
  • 35. Gerry suggests ideas …Embed in webpages…a snap.
  • 36. Crazy Talk ala, “Read Style”
    Talking Movie Stars…
  • 37. Guerrilla Marketing…
  • 38. Voki & other web 2.0 tools
    • Click the link to hear a special voice message from your friend using a cool Voki character: http://www.voki.com/php/viewmessage/?chsm=1b243ad31a85625e333fa7bb92e996bf&mId=310004
    • 39. http://librarydoor.blogspot.com/
  • Frog… crazy talk
  • 40. #3: advertise…
  • 41. What can we do?
    Read--Don't speed
  • 42. #4: Develop a slogan!
    Develop a slogan!
    http://www.sloganizer.net/en/
  • 43. AASL Standards for the 21st C…
    Organize knowledge (info)
    Narrow the search
    Assess the info
    Ask questions…
    Dig deeper – more info needed
    Connect
    Ethical use
    Change directions?
    teamwork
    Intellectual freedom
    Diverse perspectives
    Create (don’t regurgitate)
    Participate collaborate communicate
    Read, view & listen
    Fluent use of info
    Social networking tools
    Express yourself
    Your turn… With your neighbor (s)
  • 44. Ann Myers acronym)
    Get your flip video cam’s out…
    Your turn …
  • 50. Millenials want…
    Branding
    Possession “my”
    Opportunity to express (AASL standards)
    Look at me generation
    Easy access
    Once is not enough
    Build networks
    Integrity
    Structure is o.k.
    Conformity
    Admire Intelligence
  • 51. Millenials in the classroom
    Teamwork
    Hyper-connected
    Love brands
    (brand your library?)
    Structure = o.k.
    Walking spam filter
    They need to hear 15 times!
    Once is not enough!
    Dependent upon connections
    Don’t supervise, build networks
    Loves “ownership”
    Customize your service!
  • 52. Ideas… for discussion
    Enough
    Research
    Information
    Analysis
    Evaluation
    New knowledge
    Collaboration
  • 53. Frank Smith Signs, Albany NY will ship.
    Door Prizes..
  • 54. Resources
    Marilee Sprenger. Educational Leadership: Focus on the Digital Brain. September 2009.
    Generation Me
    Jaeger, Paige. Marketing Information Literacy. School Library Media Activities Monthly Vol. XXV, March 2009.