Measuring &
Monitoring
Social Media
#MANSHIP4002
Tools
 Hootsuite
Hootsuite
 HootSuite is optimized for managing Twitter
accounts, but you can also post to your personal
Facebook and Link...
Hootsuite
Hootsuite
 Search #HootTip on YouTube:
http://www.youtube.com/results?search_q
uery=%23HootTip&sm=3
Monitoring:
 Twitter Analytics
 Google Analytics
(http://www.google.com/analytics/)
 Google URL Building
(http://gaconf...
Social Mention
 Real-time social media search and
analysis:
http://www.socialmention.com/
Review your Goals
 Find your audience on Social Media
 Run analysis on your audience – demographics? Are
you reaching wh...
Weekend Assignment:
 Monitor your social media
views, likes, retweets, comments, etc.
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#Manship4002 Social Media Management - Lecture 11

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#Manship4002 Social Media Management - Lecture 11

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#Manship4002 Social Media Management - Lecture 11

  1. 1. Measuring & Monitoring Social Media #MANSHIP4002
  2. 2. Tools  Hootsuite
  3. 3. Hootsuite  HootSuite is optimized for managing Twitter accounts, but you can also post to your personal Facebook and LinkedIn accounts, as well as to pages and groups of which you're a member or administrator. HootSuite will not connect to personal Google+ profiles, but it allows you to manage your pages. How to Use HootSuite to Curate and Share Content
  4. 4. Hootsuite
  5. 5. Hootsuite  Search #HootTip on YouTube: http://www.youtube.com/results?search_q uery=%23HootTip&sm=3
  6. 6. Monitoring:  Twitter Analytics  Google Analytics (http://www.google.com/analytics/)  Google URL Building (http://gaconfig.com/google-analytics- url-builder/)  URL Shorteners:  Owli (http://ow.ly/url/shorten-url)  Bitly (https://bitly.com/)
  7. 7. Social Mention  Real-time social media search and analysis: http://www.socialmention.com/
  8. 8. Review your Goals  Find your audience on Social Media  Run analysis on your audience – demographics? Are you reaching who you want to reach? What are they talking about?  Where are your posts getting the most traction? Facebook? Twitter? Reddit?  Things to monitor:  Engagement: views, likes, retweets, comments  Sharing: how much your content is being shared, and on what platforms  Which content is drawing most attention? Good or bad?  Which platform, demographic group, location, time of day result in the most views, clicks, conversations?
  9. 9. Weekend Assignment:  Monitor your social media views, likes, retweets, comments, etc.

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