HootSuite is optimized for managing Twitter
accounts, but you can also post to your personal
Facebook and LinkedIn accounts, as well as to
pages and groups of which you're a member or
administrator. HootSuite will not connect to
personal Google+ profiles, but it allows you to
manage your pages.
How to Use HootSuite to Curate and Share Content
Search #HootTip on YouTube:
Google URL Building
Real-time social media search and
Review your Goals
Find your audience on Social Media
Run analysis on your audience – demographics? Are
you reaching who you want to reach? What are they
Where are your posts getting the most traction?
Facebook? Twitter? Reddit?
Things to monitor:
Engagement: views, likes, retweets, comments
Sharing: how much your content is being shared, and on
Which content is drawing most attention? Good or bad?
Which platform, demographic group, location, time of
day result in the most views, clicks, conversations?
Monitor your social media
views, likes, retweets, comments, etc.