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Lecture 4 21
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Lecture 4 21

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  • 1. #Manship4002
  • 2.  Your social media plans are due on May 2nd, and we will begin presentations on Monday April 28th  Give a brief presentation on your social media plan:  1 minute: Organization overview  1 minute: Social media audit (what organization is already doing)  3 minutes: Your plan: Social media strategies and tactics for the organization + video  Part of your presentation will be a 30sec – 1 minute YouTube video, or series of Vine/Instagram videos, about the organization and your social media plan.  If you have a powerpoint ready, e-mail me the powerpoint AND the video(s) BEFORE 8am on the day your present.
  • 3. Quiz! Raise your hand fast… Ready?
  • 4. Where do social media tools fit in, and How? PR activities should be/have the following…  Deliberate.  Planned.  Performance.  Public Interest.  Two-Way Communication.  Strategic Management of competition and conflict.
  • 5. What is PRSA’s new definition of public relations? “Public relations is a…” “strategic communications process that builds mutually beneficial relationships between organizations and their publics.”
  • 6. Which of Grunig’s 4 classic models of PR do we try to achieve with social media? Two-way symmetric!
  • 7. I have a wedding-cake bakery, and my goal is to inspire future brides to come up with their dream cake designs. What social media platform(s) should I use? Pinterest / Instagram!
  • 8. List 3 ways of being transparent with your tweets: (Don’t raise your hand until you have 3!) Provide accurate and timely information Reveal who you are in your Bio Have a “human face” Share your dislikes as well as your likes, you weakness and passions Be consistent Be accountable for failures Have a 2-way street
  • 9. What social media platform has HIGH self-presentation / self-disclosure but relatively LOW social presence / media richness / immediacy? Blog!
  • 10. Describe and give an example of a content community YouTube, Flickr – where people can create and share their own content in a community.
  • 11.  We can use social media to…  Provide __________________  Provide __________________ (Hint* special deals)  Engage audiences’ ________________________ (Hint* )  Tell _______________________________ (Hint* Hero’s Journey)  Encourage______________________________ (Hint* Listening)
  • 12. We can use social media to…  Provide Information  Provide Exclusivity  Engage audiences’ Emotions  Tell Stories!  Encourage Feedback
  • 13. How many characters are in a Tweet? 140, silly! What was the most re-tweeted Tweet this year (so far)? The Oscar’s selfie
  • 14.  In a study by Saffer, Sommerfeldt and Taylor, students assigned to a high interactivity social media account (Starbucks) perceived greater ___________________________________________ ____ than students assigned to read low interactivity account tweets (Nike)?  Trust, control mutuality, satisfaction and commitment to the brand/organization
  • 15. Describe the “Think like a Dandelion” principle of social media http://www.slideshare.net/PaigeBrown/manship4002-instagram-spreadability-lecture-7
  • 16. What is a leading edge, and why is it important in an (Instagram) picture? http://www.slideshare.net/PaigeBrown/manship4002-instagram-spreadability-lecture-7
  • 17. Describe social photography. What has made it possible? http://www.slideshare.net/PaigeBrown/manship4002-instagram-lecture-8
  • 18. What are the 4 stages of social media metrics / analysis? 1. E… 2. E… 3. I…. 4. A….
  • 19. What are the 4 stages of social media metrics / analysis? 1. Exposure 2. Engagement 3. Influence 4. Action
  • 20. Give us a 60sec brief of your Social Media Assessment Part 2: How have you improved on social media this semester?

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