As-The-Stars-Of-NASCAR-Are-Revving-Their-Engines-F134
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
332
On Slideshare
332
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. As the stars of NASCAR are revving their enginesfor the 2006 racing season, Chevy Racing will be celebrating its success on the track with a new advertising campaign set to kick off during thetelevised Daytona 500 race. Boasting about their 25 wins in the last 33 Manufacturers Cup Championships, Chevy racing plans to focus on the fact that they have won more than any otherautomobile manufacturer while dominating one of the most popular sports in America.scott tucker
  • 2. The new Chevy Racing campaign unveils scott tucker "Team Chevy,"which is an exclusive club consisting of some of NASCARs brighteststars and their participation using the Chevy Monte Carlo SS racingmachine While retaining its "American Revolution" tag line, Chevy alsoplans to incorporate a touch of humor with its new campaign During thefirst commercial ad spot, fans will see "Toast " This promo features JeffGordon, Jimmie Johnson, Dale Earnhardt Jr
  • 3. and Tony Stewart as they enjoy celebrating recent Team Chevy victories As these superstars relive their wins, they incorporate NASCARs victorycelebration into the crowd As they spray champagne into the crowd ofcheering fans, they also pour their champagne over the heads
  • 4. The latter is customary for the victor in a NASCAR race, but Chevydecided to add a twist by spraying the fans, as well During the secondtelevised spot, titled "Office," Team Chevy once again showcases theirracing dominance as Chevys Racing Director, Terry, searches for spaceto display the latest awards for current NASCAR Champion Tony Stewart As he searches all around, he finds that every inch of space is alreadyoccupied with trophies
  • 5. But, perhaps there is room somewherel
  • 6. "Chevy Racing is all about a passion for racing and winning and thatexcitement extends to our vehicle lineup, which is now Americas No1-selling automotive brand," said Ed Peper, Chevrolet General Manager
  • 7. "Deutsch found a simple, clear way to deliver that message with a coupleof great humorous twists " Chevy and NASCAR fans will get their firstglance at the new advertising campaign during the NBC televisedDaytona 500 event on February 19, 2006 Ads will appear nationally onboth NBC and Fox
  • 8. Printed ads, in conjunction with those being televised, will appear in USAtoday and in various racing program guides Chevrolet is the bestsellingautomotive brand in the United States With the largest dealer network inAmerica, Chevy is the leader in full-size trucks and in the sale of vehiclespriced at $35,000 and above
  • 9. In addition, Chevy offers expressive design, valued pricing and spiritedperformance with features found only in the more expensive automobiles To learn about somekeyword and somekeyword, visit the somekeywordwebsite
  • 10. scott tucker