Thai airways

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Thai airways

  1. 1. THAI AIRWAYS Amidee Bin Azizan
  2. 2. Introduction • Thai Airways International Public Company Limited (Thai) (SET: Thai: is the national flag carrier and largest airline of Thailand. • Formed in 1988, the airline's headquarters are located in Chatuchak District, Bangkok, and operates out of Suvarnabhumi Airport. Thai is a founding member of the Star Alliance. • Thai is a major shareholder which hold 39% shares of Nok Air—a low-cost Bangkok-based carrier. In August 2010, • Thai announced to own 51% of a joint venture for a lowcost airline based in Thailand, with Tiger Airways owning the remaining 49%.
  3. 3. HISTORY
  4. 4. Early beginning • Thai Airways International has its origins in 1960, when the airline was a result of a joint venture between Scandinavian Airlines System (SAS) which held a 30 percent share capital of 2 million Baht, and Thailand's domestic carrier, Thai Airways Company (Thai: to create an international wing for Thai Airways. • Thai nationals, through training and experience, were gradually able to assume full managerial responsibility and the number of expatriate staff duly reduced until, in 1987, expatriates accounted for less than one percent of staff based in Thailand. • The carrier's first revenue-raising flight was on 1 May 1960. Flights were operated to nine overseas Asian destinations from Bangkok. The first intercontinental services started in 1971 to Australia, then to Europe the following year. Services to North America commenced 1980.
  5. 5. End of Joint Venture with SAS • On 1 April 1977, after 17 years of capital participation by SAS, the Thai government bought out the remaining 15% of SAS-owned shares and Thai became an airline fully owned by the Thai government.
  6. 6. One national airline policy • On 1 April 1988, Thai Airways Company or TAC, which was the operator of all domestic flights, and the international division, on behalf of the then-Prime Minister Gen. Prem Tinsulanonda, in a goal to have a single national carrier, merged to form the present company, Thai Airways International.
  7. 7. Corporate Image
  8. 8. • Thai Airways is one of the few airlines with a uniform change policy. International female flight attendants are required to change from their corporate purple suits (for use outside the cabin) into their traditional Thai dress (as seen on the company's marketing campaigns) prior to the general boarding of passengers. • Required to change back into the former prior to disembarkation. Cabin crew of nationalities other than Thai are not allowed to wear the traditional Thai dress.
  9. 9. Key Person
  10. 10. • (Chairman) Ampon Kittiampon • (President) Piyasvasti Amranand
  11. 11. HUBS
  12. 12. • Suvarnabhumi International Airport • Focus cities Chiang Mai International Airport Phuket International Airport
  13. 13. Subsibdiaries • THAI SMILE
  14. 14. Code Share Agreement
  15. 15. Codeshare agreements • In addition to some fellow Star Alliance member airlines, Thai codeshares with these following: -Aerosvit Airlines -Air Canada (Star Alliance member) -Air Madagascar -Air New Zealand (Star Alliance member) -ANA (Star Alliance member) -Asiana Airlines (Star Alliance member) -Austrian Airlines (Star Alliance member) -Bangkok Airways -Blue1 -BMI (Star Alliance member) -China Airlines (SkyTeam) -China Eastern Airlines (SkyTeam) -EgyptAir (Star Alliance member) -El Al -Emirates -Gulf Air -Japan Airlines(Oneworld) -Japan Transocean Air (Oneworld) -Lufthansa (Star Alliance member) -Malaysia Airlines (future Oneworld member) -Nok Air -Pakistan International Airlines -Royal Brunei Airlines -SAS (Star Alliance member) -Spanair (Star Alliance member) -Swiss International Airlines (Star Alliance TAP) Portugal (Star Alliance member) -United Airlines (Star Alliance member)
  16. 16. Destination
  17. 17. Boom and Bust
  18. 18. After achieving profitability for the previous 40 years • Thai recorded a loss for the first time in 2008 at around 21 billion Baht on high fuel costs and Thailand's political situation. As of Q2 of 2009, after a series of restructuring initiatives, the carrier returned to a net profit of 2.5 billion Baht • Thai Airways has announced that it is trying to sell its fleet of four Airbus A340-500 aircraft which was used to fly between Bangkok and New York, but has not yet done so due to the world economic crisis and the weak market for an aircraft with a relatively high seat-mile-cost.
  19. 19. • Airbus A340-500s were used for flights between Bangkok and Oslo for some months during 2009, and currently operates flights from Bangkok to Tokyo (Haneda) and Los Angeles • All four airliners will stay in the fleet and might be reconfigured and deployed on other profitable routes
  20. 20. Awards
  21. 21. Hygiene award • The Most Hygienic In-cabin Environment programme was initiated for the safety and hygiene of Thai Airways International passengers and employees. The programme includes removal of all inflight disposable materials after flight, sterilization and fumigation of all cabin equipment and inspection of the air-circulation system. The programme also includes passenger food safety. • Thai Airways International is the first airline to install hospital grade air-filter True HEPA capable of intercepting up to 99.999% of dust particles and micro organisms on every flight.
  22. 22. • The World Health Organization awarded Thai Airways International a plaque for the implementation of the in-cabin management system in 2004. It was the first award of its kind to be presented to private organization
  23. 23. Ground Services Award • Thai Airways's passengers are provided separate waiting lounges in some domestic and international destinations which were Royal Silk lounges or Royal Orchid lounges.In Suvarnabhumi Airport,Thai Airways provides the awarded Royal First lounges.Also,they offers a Royal Orchid Spa which provides massage. This service is available for Royal First and Royal Silk passengers only(visitor are not allowed to use this service). • On 30 September 2008 Thai Airways's Ground services Department received Certificate ISO 14001 from Bureau Veritas Certification On 4 January 2011 The airline has been providing the service for checkin service at Bangkok City Air Terminal at Makkasan Station Suvarnabhumi Airport Link for passengers and their baggage flying THAI domestic and international flights. • Ground services department thai airways have Best Airport Services and Best Airline Lounge – First Class at the 2010 Skytrax World Airline Awards.
  24. 24. Incidents and accidents
  25. 25. • 30 June 1967 Thai Airways International Flight 601, a Sud Aviation SE-210 Caravelle III with registration HS-TGI, crashed into the sea when on approach to Kai Tak Airport in a typhoon. 24 out of the 80 passengers and crew on board were killed. • 25 December 1967 A Thai Airways International Flight Douglas DC-3 with registration HS-TDH crashed at Chiang Mai Airport Killing 4 out of 31 passengers and crew on the flight. • 10 May 1973 Thai Airways International Douglas DC-8-33 with registration HS-TGU overran the runway on landing at Tribhuvan International Airport in Kathmandu. There was 1 fatality out of 100 passengers and 10 crew on board. • 27 April 1980 Thai Airways Flight 231, an Hawker Siddeley HS 748 crashed after entering a severe thunderstorm on approach to Khon Kaen Airport. Forty four of the fifty three people on board were killed. • 10 November 1990 – Flight 306,an Airbus A300-600 Yangon to Don Muang International Airport Hijackers demanded to be taken to Kolkata
  26. 26. • 31 July 1992 – Flight 311, an Airbus A310-300 hit the side of a hill 23 miles north of Kathmandu while descending towards Tribhuvan International Airport from Bangkok. All 113 on board (99 passengers and 14 crew) died. The accident was caused by technical faults (with flaps and a possible second unknown fault), pilot error and lack of equipment at TIA at the time (no radar). • 11 December 1998 – Flight 261, an A310-200, bound for Surat Thani from Bangkok, during its third landing attempt in heavy rain, crashed into a rice paddy about two miles from Surat Thani airport; 102 of 143 on board were killed. • 3 March 2001 – Thai Airways International Flight 114, a Boeing 737-400 HS-TDC, bound for Chiang Mai from Bangkok, was destroyed by explosion of the center wing tank resulting from ignition of the flammable fuel/air mixture in the tank while the aircraft was parked, pre-boarding, on the ground. The source of the ignition energy for the explosion could not be determined with certainty, but the most likely source was an explosion originating at the center wing tank pump as a result of running the pump in the presence of metal shavings and a fuel/air mixture. One death was reported.
  27. 27. Frequent Flyer Programs
  28. 28. • Thai Airways International's Royal Orchid Plus is the airline's frequent flyer program. It has a membership of over two million people. • Earning miles There are two types of mile which can be earned towards a Royal Orchid Plus account.
  29. 29. • Firstly, Eligible Qualifying Miles (EQM) this type of mileage is earned on:  Thai Airways flights  Flights operated by other carriers that also carry a Thai Airways codeshare (China Airlines, China Eastern Airlines, El Al, Emirates, Malaysia Airlines and Royal Brunei)  Flights operated by fellow Star Alliance members  Qualifying Miles (Q Miles) are the miles flown and additional class of service miles on Thai and Star Alliance airlines. Royal Orchid Plus miles are earned based on the paid class of travel.
  30. 30. • Secondly, Partner Miles are earned from non-airline partners, such as hotels. • Status Tiers There are four tiers in the Royal Orchid Plus program  Member– entry-level status  Silver– requires 10,000 Q Miles in one calendar year or 15,000 Q Miles from the date of enrollment up to 31 December of the next complete calendar year  Gold– requires 50,000 Q Miles in one calendar year, 80,000 Q Miles from the date of enrollment up to 31 December of the next complete calendar year, or 40 international flown sectors on Thai within any 1 calendar year.  Platinum– by invitation only; requires frequent and consistent premium class travel on Thai in addition to longstanding Royal Orchid Plus Gold status
  31. 31. Fleet
  32. 32. Airbus • • • • • • • A300-600R- 11 A320-200- In Order(11) A330-300- 20 A340-500- 4 A340-600- 6 A350-900- In Order(16) A380-800- In Order(6)
  33. 33. Boeing • • • • • • • • • B737-400- 4 B747-400- 18 B777-200- 8 B777-200ER- 6 B777F- 1 B777-300- 6 B777-300ER- 4 – In Order(16) B787-8- In Order(6) B787-9- In Order(2)
  34. 34. Present & Future Challenge
  35. 35. Present • Air Transport today in the world is like growing mushrooms after the rain that after deregulation many airlines are established such as low cost airlines that compete with major airlines • The technology today also give an impact to the world with high technology modem for the aircraft • Air Transportation today also as major transport for the passenger that want to go to far destination that why the airlines also must give a good services to the passenger • Nowadays Thai is the major airlines that leads for the best crew cabin
  36. 36. Future • For the future our group think air transportation got a high demand because more airline are expected appeal in the world and give a competition and at the same time the price for the ticket was going down and everyone can fly for far destination • From time to time technology also growth up and the aircraft got an effect for this situation. Maybe for the future the aircraft no need steward or stewardess the robot are ready give a best service to the passenger. • Boeing also plan a future aircraft for their customer that called ‘Transparent Aircraft’ and passenger can see outside with safety and amazing views.
  37. 37. Conclusion • Today Thai airways becoming competitive to become the lead operator airlines in Thailand
  38. 38. The End

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