What\'s the Value of Your Marketing and Communications Investments?
During a challenging economy, every dollar spent on marketing and business communications is open to scrutiny. So measuring the effectiveness and impact of these programs is more important than ever.
Yet even with today\'s advanced technology and tools, many organizations aren\'t sure how to determine the value, effects and relative return on their communications efforts.
This presentation offers a fresh perspective on communications measurement. Included are insights on the best strategies, methods and tools to help you calculate the value of your communications investments – and make the most of your marketing spend.
• Common mistakes of measuring results.
• Shifting from measuring what can be measured to measuring what\'s important.
• The best new and traditional tools to benchmark and track performance.
• How to focus on activities that shorten the sales cycle.