About Member of the management committee, reporting directly to the General Manager.
-Definition and implementation of the group’s entire marketing strategy.
-Responsibility for all product development, from design to positioning, addressing all aspects related to pricing strategies, distribution channels and sales and promotion systems (in the last 2 years, we have obtained success rates for new products of 18% and 16%, with an average of 12%).
-Search for international suppliers and negotiation of commercial purchasing agreements.
-Creation of numerous dashboards and portfolio analyses for decision-making. Implementation of segmentation, positioning, CRM and ROI strategies for our clie...