Future of Retail - Quantitative Survey Data Report

1,891 views

Published on

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,891
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
61
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Future of Retail - Quantitative Survey Data Report

  1. 1. FUTURE OF RETAIL What is the next retail format for Belgium? “ The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you ” want everything. Sam Walton, Founder of Wal-Mart Céline Abi Abdallah, Pablo Castiel Gazier, Christophe Mertens, Ali Panahandeh, Olivier Van den Biggelaar, Lucine Yesayan Quantitative Survey - Data Report - 11/01/2011
  2. 2. FUTURE OF RETAIL AGENDA 1. Retail Formats 2. Main Results 3. In-Depth Results 2
  3. 3. FUTURE OF RETAIL RETAIL FORMATS 1/2 Shopping Everywhere Consumer is the Boss • Consumers choose future products • Everything in the street, at a on the shelves from retailer’s friends’ house or at work is an propositions. item you can buy, swap or sell. • They can also suggest their own • Just scan the item (e.g. take a products. picture) and the brand, description, price, availability, location, reviews will show up! • Price of the products is also adapted live, given current The whole world becomes a shop The consumer selects products demand, offer and inventories. The Discovery Store Your Design • A shop where you can create • Green food, fair trade and fresh your own clothes or your farm products. home interior using the different variety of fabrics, • Touch screen and smartphone colours and basic elements. are displaying information on products. • 3D-scanner or hologram technology allows to scan • Large kitchen in the center of the consumers body and virtually store. Digital dressing try on their own creations. Shopping means learning 3
  4. 4. FUTURE OF RETAIL RETAIL FORMATS 2/2 Theme Park/ Shop fusion The convenience store chain • Most attractions can be bought. • Small convenience stores, open 24h a day and 7 days a week. • Scan your creation in the park and go back home with the • No information asimetry (quality elements to recreate it. and freshness). • Cross merchandising between • Adapted to ever changing on-the- store and park. go daily needs. Theme park goes home A chain opened 24h/ 7days • Take-away hot meals can be heated. The Personal Shopper Restaurant Owner’s Market Hall • Clients are assisted in their • Restaurants can rent a space. shopping choices. • Sell as a restaurant or caterer. • Based on profiles, advices from experts generated a custom • All under one roof. product selection. • Allows to discover new • Customizable on an internet restaurants. platform. Helps make the best choice Restaurant becomes caterer in 1 place • Theme events are organized. 4
  5. 5. FUTURE OF RETAIL MAIN RESULTS 1/2 Integration in Future Routine Excited People How often would you visit this format per week? On a scale from 1 to 6 please rate how much you would like to test this format (1 = wouldn't like at all, 6 = would like very much)? • «Your Design» lags behind because non food • «Consumer is the boss» and «Theme Park Shop» should be ejected • «7 Eleven» is the least innovative: people can project • Top 3 convinced 50%+ of population • «Theme Park Shop» bad mark can be explained by no parents in the sample Convenience Store Your Design Shopping Everywhere Convenience Store Discovery Store Shopping Everywhere Personal Shopper Restaurant Hall Your Design Discovery Store Consumer is the Boss Personal Shopper Restaurant Hall Consumer is the Boss Theme Park Shop Theme Park Shop 0 % 20 % 40 % 60 % 0 0.5 1 1.5 2 Very Excited People (5-6/6) - % Average Visit per Week per Person 5
  6. 6. FUTURE OF RETAIL MAIN RESULTS 2/2 Limits •The sample is not representative: Age segment 19-35 over represented, students over represented. •We can not be sure people understood the retail formats. •It is difficult to project into the future. •Survey in English and French: No Dutch. How old are you? What is your marital status? Do you have children? 60 % 70 % 100 % 45 % 53 % 75 % 30 % 35 % 50 % 15 % 18 % 25 % 0 % 0 % 0 % Under 18 19-25 26-35 36-45 46-55 Over 55 Single Married Separated Divorce Yes No 6
  7. 7. FUTURE OF RETAIL IN-DEPTH RESULTS 1/6 7
  8. 8. FUTURE OF RETAIL IN-DEPTH RESULTS 2/6 8
  9. 9. FUTURE OF RETAIL IN-DEPTH RESULTS 3/6 9
  10. 10. FUTURE OF RETAIL IN-DEPTH RESULTS 4/6 10
  11. 11. FUTURE OF RETAIL IN-DEPTH RESULTS 5/6 11
  12. 12. FUTURE OF RETAIL IN-DEPTH RESULTS 6/6 12
  13. 13. FUTURE OF RETAIL What is the next retail format for Belgium? Contact: Pablo Castiel Gazier pablocg@me.com Céline Abi Abdallah, Pablo Castiel Gazier, Christophe Mertens, Ali Panahandeh, Olivier Van den Biggelaar, Lucine Yesayan Quantitative Survey - Data Report - 11/01/2011

×