The video starts with several quick shots showing palm trees and white flowers. A focus pull is used revealing a white mansion in the background as birds can be heard setting calm, seaside scene.
Bubble ‘comic-like’ writing flashes onto the screen reading ‘A serial pictures production’. Throughout this sequence various names flash onto the screen reflecting ‘opening credits’.
Various fades are used showing water fountains, and chandeliers whilst piano keys can be heard in the background being played.
Various quick cuts are used showing a pile of money on the floor imprinted with GaGa’s face. This could be a use of branding Gaga as an artist, incorporating her alter ego within the scene.
Close ups are used of gaga and her boyfriend seen lying on a bed talking in Swedish; subtitles are imprinted on the screen again much like in a movie.
Gaga is seen wearing black heavy eye shadow and over exaggerated false eye lashes with a leather glove and ‘Dior’ diamond rings; high fashion is a predominant feature within the video and highly associated with the artist choosing over exaggerated fashion choices.
Next Gaga is shown with mid-shots sat on a golden couch where she makes out with a trio of ‘rockers’ dressed in edgy clothing; trilby hats, waistcoats, ripped jeans, beads and white shirts with tattoos.
Gaga is seen in heavy black eye makeup and a black leather outfit doing various dramatic hand gestures with frequent close ups of sexual facial expressions.
This scene overall is quite sexual as gaga licks one of the trio’s hands and is seen kissing them often. This represents the artist as having a sexual image.
Gaga is represented within the video as dark and unique, choosing to present various alter egos within her videos following different narratives presenting her as a versatile artist.
The chorus starts again with Gaga now wearing a white body suit and a black skirt on her right leg.
The scene is now revolving around a Dance routine, using several cutaways of dancer’s feet in extravagant shoes with frills; again highlighting the high fashion as a key element of the video and artist.
The video continues through the song, with Gaga wearing a dress made up of film strips and a headdress.
Quick cuts of gaga an in extravagant head piece are used, miming to the song and stood against a dark wood wall reflecting an edginess to the scene.
Flashing red lights are seen as the camera uses quick cuts to extreme close-up of GaGa's eyes and mouth and images of a model on a bed and two dogs are seen; creating this effective fast-pace between two scenes matching the speed of the music and impression of a camera flash.
The scene then cuts to Gaga and her eye-patch wearing boyfriend reading magazines on a sofa in a tea room.