Cloud Computing   Pascal Walschots
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Cloud Computing Pascal Walschots

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Cloud Computing   Pascal Walschots Cloud Computing Pascal Walschots Presentation Transcript

  • Migration To Cloud Computing Build, Buy or Both?
    Pascal Walschots
    EMEA Communication Sector | Software plus Services
    Microsoft Corporation
  • What’s in a Cloud?
    ?
  • Agenda
    Industry transformation & trends
    Cloud computing & Windows Azure
    Combining Public & Private Cloud
    Service Provider Roles
    Next steps
  • The Industry Debate
    • Security & Privacy
    • Customizability
    • Visibility & Control
    • Data Accessibility
    • Global Reach
    • Ease of Provisioning
    • Business Agility
    • Deployability & Manageability
    • Best of both worlds
    • User in control
    • Deployment choices for IT
    • Extending tools and platform to cloud
    • Experience across multiple devices
    • Best-in-class SLAs and IT governance
    Software + Services
    +
  • Cloud Computing opportunity
    %
    $150B
    $46B
    2009
    2013
    Graph created by Microsoft based on Gartner data.
    Source: Gartner, Inc. “Forecast: Sizing the Cloud, Understanding the Opportunities in Cloud Services”, by Ben Pring et al, March 18, 2009
  • Service Providers: Key to Cloud Growth
    20k+ WW Hosters**
    ~15% YoY Growth**
    All ‘In-house’ hosting falls below 50% in 2008 *
    Enterprises, ISV’s, Public Sector see the value of 3rdparty hosting
    * IDC Survey 2008
    ** Tier1 Research on Managed Hosting
  • Still early …
  • Adapting to Change: Datacenter Evolution
    PrivateCloud
    PublicCloud
    PrivateCloud
    PublicCloud
    • Utilization Increases to >50%
    • Management Costs Decrease
    • Management Costs Decrease Significantly
    • IT as a Service
    • Well-known, stable and secure
    • Utilization <15%
    • Capacity on Demand
    • Global Reach
    TraditionalDatacenter
    VirtualizedDatacenter
    TraditionalDatacenter
    VirtualizedDatacenter
  • Non-Cloud inefficiencies
    Allocated IT-capacities
    Load Forecast
    “Under-supply“ of capacities
    “Waste“ of capacities
    Fixed cost of IT-capacities
    IT CAPACITY
    Barrier for
    innovations
    ActualLoad
    Time
  • Optimized in a Cloud View
    Allocated IT-capacities
    Load Forecast
    No “under-supply“
    IT CAPACITY
    Reduction of “over-supply“
    Reduced costs if reduced load
    Reduction of initial investments
    ActualLoad
    Time
  • The Cloud Computing Continuum
    Private
    Public
    Partner
    Microsoft
    Software as a Service
    (SaaS)
    IT as a Service
    Platform as a Service
    (PaaS)
    Infrastructure as a Service
    (IaaS)
    |
    Dynamic Data Center Toolkit
    For Hosters
    Dynamic Data Center Toolkit
    For Enterprises
  • A high-level view
  • WEB & CLOUDS
    Web applications
    Third party cloud
    Developer Experience
    Use existing skills and tools
    Compute
    Storage
    Management
    Management
    Relational data
    Connectivity
    Access control
    LOB Applications
    Composite applications
    ON-PREMISES
    Windows Azure
  • Azure Services – Purchasing Models
    CONSUMPTION
    “Pay as you go and grow”
    Available at PDC* launch
    Low barrier to entry and flexibility
    Optimized for cloud elasticity
    SUBSCRIPTION
    “Value for a commitment“
    Select offers at PDC*
    Discounts for commitment
    Plans for payment predictability
    VOLUME LICENSING
    “Coordinated purchasing”
    Planned for post PDC*
    Unified purchasing through EA
    Introduction to volume discounts
  • Metered usage
  • Combining Private & Public Cloud
    Offer integrated management of solutions across your private cloud and Azure
    ManagedHosting
    Provide managed services on top of your own private cloud
    Integrate your control panel with Windows Azure and resell access to Azure-hosted applications
    Mass MarketHosting
    Offer access to shared and dedicated services through your control panel
    Network Providers
    Offer web and email delivered over your network
    Offer innovative Azure services that connect data and devices over your network
  • Be the first
  • Managed Hosting examples
    Disaster Recover
    Back up on-premise data
    An ITIL compliance service where the customer backs up critical system data to SQL Azure. In emergencies systems are restored from Azure, backup to virtual servers at the Service Provider
    Customer
    Azure
    Hoster
    Fail over to hosted servers
    “Burstable” server capacity
    Hoster
    A hosteroffers “burst hosting” – temporary development, test and data processing environments for high usage over short periods. By using Azure the customer pays only for the time and capacity used.
    Hoster
    servers
    Dedicated servers
    Customer
    Burst servers
    Azure
  • For Windows hosters: 
    Integrate your control panel with Azure and resell access to SaaS applications running on Windows Azure
    Mass Market Hosting examples
    Hoster
    Hoster Services
    Unified Control Panel
    Azure
    Customer
    Provisioning
    Azure
    offers
    ISV App
    ISV App
    ISV App
    Hoster
    For Linux hosters:
    Integrate your control panel with Azure and offer Windows hosting without having to run Windows
    Hoster Linux servers
    Unified Control Panel
    Customer
    ASP.NET, SQL, DotNetNuke, on Azure
  • Bright future ahead
  • In Summary
    We are still far from the time when everything goes in the Public cloud
    Private and Public Cloud fedaration will unleash a huge opportunity to win Enterprise IT
    Service Providers should invest in a dynamic infrastructure to optimize cost and create new offerings, use the Dynamic Data Center toolkit to get started
  • © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.