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  • 1. 1 ADVOCACY ADVANCEPro Walk Pro Bike Catapulting Bicycle and September 13 ACTION 2020 WORKSHOP Pedestrian Advocacy   Action 2020 Workshop
  • 2. Agenda  About Advocacy Advance  Building Capacity: BikeWalkKC  Supporting Innovation: Bike Pittsburgh  Finding Models: Atlanta Bicycle Coalition
  • 3. Advocacy Advance Partnership  Reports, technical assistance & coaching, grants, workshops  AdvocacyAdvance.org
  • 4. Startup / Capacity Building Grants  Supports development & professionalization  State Orgs: CA, CT, DE, ID, MS, NJ, PA  Cities: Denver, Boston, LA, Tucson, NOLA, Oakland  Living Streets Alliance “Poised for Growth”  Bike Walk Mississippi “Bicycle Friendly Mississippi”
  • 5. Innovation Grants  Planning & Funding (IL, VA, WA)  Neighborhoods & Advocacy (Sea, Chi, ME)  Traffic Safety (NYC)  Education & Encouragement (WI, OH, PGH)  Infrastructure (SF, MEM)
  • 6. Model Grants  3-year grants  Government funding  Bike Pittsburgh “Tetanus Shot for the Rust Belt”  Atlanta Bicycle Coalition “From Worst to First”
  • 7. Rapid Response Grants  $1,000 – $3,000  Public funding campaign  Local (PDX, DC, East $21,000 available Bay, NOLA, Boston) AdvocacyAdvance.org  State (WI, MN, NY, TX)
  • 8. Building CapacityBikeWalkKCSarah ShipleyDirector of Marketing and Communications
  • 9. I am a bootstrapper. I have initiative and insight and guts, but not much money. I will succeed because my efforts and my focus will defeat bigger and better-funded competitors. I am fearless. I keep my focus on growing the business—not on politics, career advancement, or other wasteful distractions. Seth Godin, The Bootstrappers Bible Get Ready…Starting A nonprofit –Get Ready to BootstrapPrepare yourself for impactTell your friendsConsult with spouse
  • 10. I’m in it for the long haul. Building a business that will last separates me from the opportunist, and is an investment in my brand and my future. Surviving is succeeding, and each day that goes by makes it easier still for me to reach my goals. - Seth Godin, The Bootstrappers Bible Wait for it…Make a Plan - Know the Market –Write the PlanTalk to everyoneInterview EveryoneWrite it all down –really…do it
  • 11. My secret weapon is knowing how to cut through bureaucracy. My size makes me faster and more nimble than any company could ever be. - Seth Godin, The Bootstrappers Bible Go…Show Up - Be Present – PushNinety percent of life is just showingup. – Woody AllenFigure out where policy is madeget a seat at the table.ChamberRegional Gov’t – MPO’sCity Hall
  • 12. I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favors, and will offer them and grant them whenever I can. Seth Godin, The Bootstrappers Bible Go further, faster…Leverage EverythingOPT/OPMConnect
  • 13. I am a guerrilla. I will be persistent, consistent, and willing to invest in the marketing of myself and my business. Seth Godin, The Bootstrappers Bible Smile…Learn to love the art ofshameless self promotionMake a media goalCelebrate once a month – at leastComment on everything
  • 14. Supporting InnovationBike PittsburghLou FinebergProgram Director and Co-Founder
  • 15. 2009 Origins Car Free Fridays(How to boost your advocacy efforts with little or no budget) a F LU alter ID nativ GRO to bi e BUILD W wor k ke to busin day stro nger mem ess s bersh alli ance ip
  • 16. 2009 R A L LY I N G S U P P O R T
  • 17. 2009 R A L LY I N G S U P P O R T“Reduce theNumber ofSingleOccupant CarTrips”
  • 18. 2009 R A L LY I N G S U P P O R TEmpowerPartners
  • 19. 2010 Capacity
  • 20. 2010 Capacity19 $50,630115$62,150
  • 21. 2010 Capacity
  • 22. 2010 & Substance2011How ManyPeopleParticipated? $7,500Is it ChangingPeople’sBehavior? 500
  • 23. 2012 Substance$7500+$5001067
  • 24. 2012 Marketing
  • 25. 2012 Marketing
  • 26. 2012 Promotions
  • 28. Perseverance Is it Changing People’s a F LU p ro g I D Behavior? ra m Empower Partners“Reduce the Number of EnhanceSingle Occupant Car Trips” Business Relationships
  • 29. conclusion
  • 30. Finding ModelsAtlanta Bicycle CoalitionRebecca SernaExecutive Director
  • 31. Overview Building community support Bike share and facility network Decision maker outreach New funding opportunities Last mile approach Getting more out of the state DOT
  • 32. Model Grant Goals Double federal funding for bike/ped in 3 years Triple bicycle mode share (1% to 3%) 5% Congestion Mitigation Air Quality (CMAQ) (Change the model for project selection) 10% Fair share for safety Highway Safety Improvement Program (HSIP)
  • 33. Community events build public supportfor public funding
  • 34. Keeping up with the Johnsons (and Bloombergs) U.S. Mayors want - no, need - bike share programs
  • 35. Chicken or egg: bike share or bike network?●  Leverage interest to gain political commitment to build bike infrastructure
  • 36. Special edition rides for decision-makers“This never wouldhave occurred to me,to ride a bike downPeachtree Street!” Denise Quarles, Atlanta Office of Sustainability Director; photo second from right Bike mode share goal
  • 37. Supporting new funding opportunities always have a plan B
  • 38. Last mile approach combines transit and bike/ped Atlanta Regional Commission: ●  Multiple funding programs ●  Planning and capital improvements for safe bicycle and pedestrian travel in the region coupled with transit ●  $50 million (20% match) in FY 2012 ‐2017 TIP ●  FY 2014 $12.5 million (matched)
  • 39. Strategies to get more out of the state DOT Roadway safety auditsTimingUse private to leverage public fundingHighway Safety Improvement Program●  bike projects not expensive enough!
  • 40. Strategies to get more out of the state DOT:Complete Streets●  Georgia DOT Board vote●  City of Atlanta adapting LAs Model Design Manual for Living Streets●  Sparking county interest
  • 41. Questions?
  • 42. Resources  Alliance Fundraising Guide Series:   FundraisingPlanning   Grant Proposal  Next round announced early 2013  $21,000 Rapid Response Grants available now PeoplePoweredMovement.org
  • 43. Thank You!Brighid O’KeaneAdvocacy AdvanceProgram ManagerBrighid@AdvocacyAdvance.orgwww.AdvocacyAdvance.org