#47 Getting the Bike Fix on Route 66 - Sullivan
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#47 Getting the Bike Fix on Route 66 - Sullivan #47 Getting the Bike Fix on Route 66 - Sullivan Presentation Transcript

  • Zooming Ahead:The Triple Bottom Line of Bike TourismJim Sayer * Adventure Cycling Association * www.adventurecycling.orgPro-Walk/Pro-Bike/Pro-Place * Long Beach, CA * September 11, 2012
  • Zooming Ahead:The Triple Bottom Line of Bike TourismJim Sayer * Adventure Cycling Association * www.adventurecycling.orgPro-Walk/Pro-Bike/Pro-Place * Long Beach, CA * September 11, 2012
  • www.adventurecycling.org
  • Competition Bike Tourism
  • OR video: http://www.youtube.com/watch?v=-a-r68dy4ls
  • “Oregon has identified road cycling andmountain biking as a key strategy foreconomic growth through tourism.”Holly MacfeeVice President, Global Brand StrategyTravel Oregon
  • Wisconsin!• Nearly a billion dollars for bike tourism$924million
  • Europe!• 54 billion Euros for bike tourism$70billion
  • Lanesboro, MN (just 800 people) $25 million
  • 41 states * 8 new US Routes in 2011-12
  • Michigan!A Cycling DestinationUS Bicycle Routes20 & 35• Local interest and support• Mix of existing facilities• Adjacent state and national links• Statewide economic impact study
  • http://www.pedalmn.org/
  • The Triple BottomLine of BicycleTourism• Money• Visibility• Facilities
  • Money VisibilityCombine with Facilitieslocal-serving & Networkstransportation
  • For traveling andeveryday cyclists
  • Seven Steps to theTriple Bottom Line1. Build and Brand Bike Facilities – Create Destinations2. Build and Brand Local, Regional and State Networks3. Connect with the U.S. Bicycle Route System4. Connect with, educate, and utilize tourism and economic development agencies5. Capture and connect with bike tourism interests
  • Seven Steps to theTriple Bottom Line6. Develop, promote, and cross-pollinate ALL types of bike tourism • Day tours • Bike Sharing • Bike Overnights • Events • Multi-Day Tours
  • Seven Steps to theTriple Bottom Line7. Attend Bike Tourism Sessions @ PWPBPP • Peer Expert Session @ 1:45 today – Room 204 (near ballroom) • Oregon • Bicycle Route 66 • U.S. Bicycle Routes
  • Time for the triple bottom line www.adventurecycling.org