#47 Getting the Bike Fix on Route 66 - Sullivan

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#47 Getting the Bike Fix on Route 66 - Sullivan

  1. 1. Zooming Ahead:The Triple Bottom Line of Bike TourismJim Sayer * Adventure Cycling Association * www.adventurecycling.orgPro-Walk/Pro-Bike/Pro-Place * Long Beach, CA * September 11, 2012
  2. 2. Zooming Ahead:The Triple Bottom Line of Bike TourismJim Sayer * Adventure Cycling Association * www.adventurecycling.orgPro-Walk/Pro-Bike/Pro-Place * Long Beach, CA * September 11, 2012
  3. 3. www.adventurecycling.org
  4. 4. Competition Bike Tourism
  5. 5. OR video: http://www.youtube.com/watch?v=-a-r68dy4ls
  6. 6. “Oregon has identified road cycling andmountain biking as a key strategy foreconomic growth through tourism.”Holly MacfeeVice President, Global Brand StrategyTravel Oregon
  7. 7. Wisconsin!• Nearly a billion dollars for bike tourism$924million
  8. 8. Europe!• 54 billion Euros for bike tourism$70billion
  9. 9. Lanesboro, MN (just 800 people) $25 million
  10. 10. 41 states * 8 new US Routes in 2011-12
  11. 11. Michigan!A Cycling DestinationUS Bicycle Routes20 & 35• Local interest and support• Mix of existing facilities• Adjacent state and national links• Statewide economic impact study
  12. 12. http://www.pedalmn.org/
  13. 13. The Triple BottomLine of BicycleTourism• Money• Visibility• Facilities
  14. 14. Money VisibilityCombine with Facilitieslocal-serving & Networkstransportation
  15. 15. For traveling andeveryday cyclists
  16. 16. Seven Steps to theTriple Bottom Line1. Build and Brand Bike Facilities – Create Destinations2. Build and Brand Local, Regional and State Networks3. Connect with the U.S. Bicycle Route System4. Connect with, educate, and utilize tourism and economic development agencies5. Capture and connect with bike tourism interests
  17. 17. Seven Steps to theTriple Bottom Line6. Develop, promote, and cross-pollinate ALL types of bike tourism • Day tours • Bike Sharing • Bike Overnights • Events • Multi-Day Tours
  18. 18. Seven Steps to theTriple Bottom Line7. Attend Bike Tourism Sessions @ PWPBPP • Peer Expert Session @ 1:45 today – Room 204 (near ballroom) • Oregon • Bicycle Route 66 • U.S. Bicycle Routes
  19. 19. Time for the triple bottom line www.adventurecycling.org

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