Adventure Cycling: Who We Are• “America’s Bicycle Travel Experts”• Started as Bikecentennial in 1973• Largest cycling membership group inNorth America: 45,000 globally• Non-profit mission: to inspire andempower people to travel by bicycle• 32 staff and many volunteers• Outside Magazine Best Place to Work• Create some of the best bike routemaps, publications, special cycling routes(40,000+ miles), tours in North America
Why Designate National Bicycle Routes? Lon HaldemanMelissa Thompson
Why travel by bike?• It’s Hip!• Liberating – independent or group• Easy to set your own budget• Fitness• A chance to eat all you want• Truly “learn the landscape”• Easy to meet incredible people• Great for communities• Eco-friendly• Pedal for a purpose• Relaxing• Exhilarating• Life-changing
10 Indicators: Bike Travel Blooming• Economic impact• State & Provincial interest & actions• New bicycle travel websites• Commercial tours up• Cycling events up• More cyclist campsites everywhere• Mountain bike-related travel• 30+ states working on USBRS• Adventure Cycling network – 40K+ miles• Record year for bike tourism
Bike TravelDemographics• Highly Educated• Higher Discretionary Income• Bike travelers spend more thanaverage tourist ($100+ dailyversus $60+ in 2005)• Typically stay longer in an area• Less direct impact on localenvironment• Green travel potential andlinkage with trains/buses• Becoming sweet spot for 50-64demo, which as of 2010accounts for 43 percent ofincrease in consumer spending
Where is Bicycle Travel Going?Tourism Trends• Chadwick, Martin & Bailey travel trends: Active vacations Sustainable travel Experiential travel• New York Times Travel Magazine (March 2010): 50% of American travelers want a culturally authentic experience
European Bike Travel• Germany -- 3.9 billioneuros and 3% of tourismsector• Austria -- 317 million eurosand 5% of tourism sector• Netherlands – 565 millioneuros• Switzerland – 120 millioneuros• European bicycle tourism(including 2.8 billion daytrips) -- 54 billion euros!
A recent study for the EuropeanParliament (2009) concluded thatcycle tourism has a role to play Inmore sustainable future fordomestic and international tourism,and“that cycle tourists bring majorbenefits to localities which currentlydo not enjoy mainstream tourismdevelopment.”Yet the barriers continue to be• Poor integration with public transport• Lack of consistent infrastructureDemand tends to occur where goodnetworks of cycle routes exist; in aEuropean context this tends to beDenmark, Germany and theNetherlands.
National Cycle Network20004,269 miles85.5 million trips2005~10,000 miles236 million trips200812,000+ miles386 million tripsCar displacement =134 million trips (~35%)
Quebec and La Route Verte• $160 million-plus spent onbicycle travel along the network• ROI: $134 million-plus per year• Urban-suburban-rural system• Hospitality certification program• Virtuous cycle: as the networkgrows, serious injuries andfatalities have dropped by half –and by much more in per riderterms – total number of riders ismushrooming in all demographiccategories
U.S. Economic Impact •Wisconsin - $534 million/year out ofstate impact; $924 million direct andindirect impact 13,193 jobsIowa - A University of Northern Iowastudy: biking benefits exceed $450millionMinnesota - $427 million forrecreational road and mountainbiking – sizable chunk for tourismNC Outer Banks - $60 million and1,407 jobs ($6.7 million up frontinvestment)Great Allegheny Passage - $40.6million/ $98 per person per day onovernight cycling travel
Bike travel and tourism aregrowing in popularityThe potential?• US Bike Industry -~ $6.5 billion• Adventure Travel Industry ~ $89billion (3 continents)• Wisconsin and Minnesota alone ~almost $1 billion annually eachHow do we capture, organizeand utilize this growing clouton behalf of bicycling?
Chicago, Illinois • League of Illinois Bicyclists draft a route guide • DNR assembles stakeholders • Trail Concept Plan is developed
St. Louis, Missouri• Regional Bike Plan• Missouri Bike and Pedestrian Federation• Missouri DOT: priority for USBR designation Mel Selway
Oklahoma!• HB 2049 Historic Route 66 Bike Trail• Oklahoma Bicycle Coalition Outreach• Community & Tourism SupportBUT will the DOT designate?
Texas: HistoricBicycle TourismTrailsBike Texas is proud toencourage and supportthe development ofthese bicycle tourismtrails in an attempt tofoster and promoteTexas as a world classdestination for touringcyclists.
ArizonaDraft Route by DOTOutreach by Arizona Bicycle CoalitionSigning the Route
Planning the Route: California Alan Thompson Active Transportation CoordinatorSeptember 12, 2012 Southern California Association of Governments 44Pro Walk/Pro BikeLong Beach, CA
Southern CaliforniaAssociation ofGovernments San Bernardino Ventura Los Angeles Orange RiversideMetropolitan Planning Organization Imperial 6 Counties 189 Cities
Transportation PlanningNew Plan every Four Years Examine All modes Fiscally constrained 20+ year horizon 46
Transportation Planning2008 Transportation Plan $545 Billion for all modes $2.6 billion for Biking/Walking Biking just under 0.5% of all trips in 20002012 Transportation Plan $525 Billion for all modes $6.7 billion for Biking/Walking Biking over 1.7% of all trips in 2010 47
How Does BR66 Fit in RTP?Objectives• Increase dedicated funding for active transportation infrastructure• Develop a regional bikeway network • Establish Bike Route 66 as part of a functional network of regional bicycle routes connecting the region and serving commuter, recreational and touring cyclists. 48
Relevant LawMAP-21- allocates “Transportation Alternatives” funding to be dividedequally between MPOs and the StatesAB1358 (California Complete Streets Act) – requires all cities toinclude complete streets principles/policies when performing a majorupdate of their General PlanCaltrans DD64R1 – which details how Caltrans will incorporateAB1358 into their transportation planning processSB375 – designed to reduce greenhouse gas emissions. Integratesland use decisions and transportation. Active Transportation, as a TDMMeasure can play a big role. 49
Implementation Develop Draft Route Structure Recently traveled by ACA Develop BR66 Concept Plan Based on Illinois BR66 Concept Plan Includes draft Route Structure Use BR66 Concept Plan for Local Buy-In Resolutions supporting BR66 Finalize route 53
Cities Along Proposed Route• San Bernardino County • Los Angeles County Cities: Cities: • Arcadia • Monrovia• Barstow • Azusa • Pasadena• Fontana • Beverly Hills • Pomona• Hesperia • Claremont • San Dimas• Needles • Duarte • Santa Monica• Rancho Cucamonga • Glendora • South• Rialto • Irwindale Pasadena• San Bernardino • La Verne • West• Upland • Los Angeles Hollywood.• Victorville 54
Implementation (cont.) Once Route is designated Signage and Wayfinding Improve Roadway for bicyclists As part of normal roadway maintenance As stand-alone bikeway project 55 66
Sample Page from Concept PlanNeedlesIn Needles, the preliminary Bike Route 66 travels south to North along Broadway,turning west on Needles Highway/W. Broadway/River Road. As it passes Interstate40, the road turns into the National Trails Highway. The Bike Route will connect withInterstate 40 again at West Park Road.ImplementationImplementation will involve finalizing theroute through Needles, posting signageand possibly painting bike lane, andinstalling bike racks in front of businesses.Primary coordination will be with the City ofNeedles and local business community.It is important to note that leaving Needles,traveling west, there will be long distancestraveled without access to water. 56
U.S. Bicycle Route 66ProWalk ProBike 2012 Colin Bogart Education Director
About LACBC• The largest member-supported, non-profit bicycle advocacy organization serving Los Angeles County ▫ Founded in 1998 to build a better, more bike-able Los Angeles County ▫ Promote cycling through education, community building, policy, planning and advocacy ▫ Over 1,200 members ▫ Work with the 88 civic jurisdictions of Los Angeles County, as well as with Caltrans, LADOT, METRO and other agencies
USBR-66 and the Advocate’s RoleWhy is USBR-66 Important to LACBC?• Potential for Improved Bikeways• Possibility for Improved Roads at Minimum• Help to Establish Regional Network of Bikeways • Connects Cities in LA County and Beyond • Consistent with LACBC goals for County-wide bicycle improvements Photo: Tammy Shurr
USBR-66 and the Advocate’s RoleWhy is USBR-66 Important to LACBC?•Supports and Encourages Active Transportation•Gives LACBC a chance to connect with business and economic developmentgroups • USBR-66 Will Attract Tourism Dollars•Tool to engage the public that we don’t normally reach Photo: Tammy Shurr
USBR-66 and the Advocate’s RoleThree Phases for Establishing a US Bicycle Route• Planning• Implementation• Promotion Photo: Tammy Shurr
USBR-66 and the Advocate’s RoleLACBC’s role for all three phases•Educate•Push for Coordinated Planning, Implementation, Promotion Photo: Melissa Thompson
Coordinated ImplementationWho Should We Look to for Implementation?• Individual Cities• Metro• County Public Works• California Department of Transportation• All of the Above?
Coordinated ImplementationPotential Partners (Beyond ACA and SCAG)• California Bicycle Coalition (state DOT focus?)• LACBC Local Chapters Pomona West Hollywood Beverly Hills Santa Monica• CICLE• Bike SGV• Bicycle Clubs
Coordinated ImplementationAdditional Role of LACBC and Local Chapters•Educate and Advocate • City Government • Local Business Groups • Members • Public•Ride It!! – Check alignment • You Can’t Beat Local Knowledge Photo: Lon Haldeman
Tactics for Education/PromotionSome of the tactics that can be employed•Newsletter Updates•Website•Facebook Page or “Event”•Twitter•Local newspaper – letters or op-ed•City Council meetings•Business Group meetings•Bike Rides!! – fun and good for publicity! Photo: Ride America for Safe Routes
Ginny SullivanAdventure Cycling Associationgsullivan@adventurecycling.orgAlan ThompsonSouthern California Association of Governmentsthompson@scag.ca.govColin BogartLos Angeles County Bicycle Coalitioncolin@la-bike.org