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This article offers insight into how CIOs can use the IT infrastructure to support more disciplined idea-to-cash processes. Implementing and supporting end-to-end processes has long been part of the CIO’s charter. To drive innovation, CIOs can contribute in two distinct areas. First, they can help drive the creation of the end-to-end innovation process. Second, they can put together and implement the technology on which the enterprise executes much of the innovation process.