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As economic conditions improve, CEOs have felt an improvement in consumer and creditor trust in their industry, but there is still much work to be done - and a significant proportion of that work revolves around taxation.
The amount that companies pay in tax has become an important element in the trust relationship between business and stakeholders. A media storm in some parts of the world over the need for multinationals to pay their ‘fair share’ of tax threatens to damage the reputation of many large businesses. CEOs understand that tax policy can impact their brand and that their tax affairs will be closely watched by stakeholders.
In PwC's 17th Annual Global CEO Survey CEOs weigh in on some of today’s most pressing tax issues, from policy issues such as international tax reform to the role tax plays in building corporate trust and reputation.