Strength Export Target of Indian Textile Industry
Ludhaina Textile industry Ludhiana is one of the principal producers of woolen and acrylic knitwear, apart from it also uses cotton and blended fiber to produce hosiery, knitwear and various ready-made garments. The total output of hosiery products in Ludhiana is estimated to be around Rs. 8,000 crore in 2008-09 and the share of domestic sale to exports is to the tune of 75:25 ratio.
The major export markets of Ludhiana today are the EU, US, Africa,Vietnam & Bangladesh. Ludhiana accounts for nearly 90 per cent of the country’s woolen hosiery industry Ludhiana Textile Industry serves as the backbone of Indian hosiery industry. Cont…
Research Design: Descriptive. Sampling Technique: Convenience & snowball sampling. Universe: All the exporters of textiles. Population: All the exporters of textiles in Ludhiana
Sample Unit: A singletextile company in Ludhiana which is into export business. Sample Size: 20 Exporters. Sample Type: Area Sampling : Sample area of the study is Ludhiana
Data collection: Primary data : Questionnaire. Secondary data: Journals and websites.
Limitations of the study The study is limited to Ludhiana city due to time constraints.
The Sample size has been restricted to 20 due to constraints of time .
The analysis could have been made much more accurate, if the project be done in other cities also. The respondents were busy or for some other reasons, did not show much attention filing the questionnaire; hence the chances of biasness could be possible.
To collect valid data a senior authority was needed to fill the questionnaire. Most of the time they were having important works to do and questionnaires were filled by other people.
Table 4.9: Competition Faced From Different Countries
Table 4.10: Table nature of competition (N = 20)
Table 4.11.1: Strengths of Textile industry ( N=20 )
Table 4.11.2: Weakness of Textile industry ( N=20 )
Table 4.14: Future potential of textile industry ( N=20 )
Findings Most of the export houses in Ludhiana are dealing in garments, woollen & yarn sector. Majority of the exporters of Ludhiana find South Africa as their potential export market followed by European countries . Strength of the textile industry is abundant raw material and the Weakness is govt. policies. China is the major competitor of Indian textile industry.
Suggestions Government . has to extend validity of promotional schemes to promote textile exports. Ludhiana textile industry should explore new markets for exports . Government should take steps to provide better infrastructure ,technology, innovations & govt. policies to boost textile industry in near future.