Oswalppt

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Oswalppt

  1. 1. AN ANALYSIS ON EXPORT OF INDIAN TEXTILE INDUSTRY WITH SPECIAL REFERENCE TO LUDHIANA. <br />Presented By :<br />Pushp Sambyal<br /> MBA- 2B<br />
  2. 2. Introduction to The Company<br />
  3. 3. “At Nahar, excellence is always an ongoing journey never destination”<br />The Nahar Group<br />
  4. 4. <ul><li>Nahar group came into existence in 1949 .
  5. 5. It was established with initial efforts of three Oswal brothers Sh.Vidya Sagar Oswal ,Sh. Lachman Dass& Sh. Rattan Chand Oswal.
  6. 6. The initial capacity of nahar group was 800 spindles.
  7. 7. At present it has more than 66200 spindles of capacity.</li></li></ul><li><ul><li>OSWAL WOOLLEN MILLS LTD.
  8. 8. NAHAR INDUSTRIAL ENTERPRISES LTD.
  9. 9. NAHAR SPINNING MILLS LTD.</li></ul>Nahar Group of Companies<br />
  10. 10. Introduction to<br />At OWM, Even the Word<br />“Impossible”<br />Says<br />“I’m Possible.”<br />
  11. 11. <ul><li>It was established in 1949 by Sh. Vidya Sagar Oswal.
  12. 12. It is manufacturing all type of blended worsted yarn, weaving yarn, shawls,garments etc.</li></ul>OSWAL WOOLLEN MILLS LTD<br />
  13. 13. <ul><li>Group turnover is Rs. 2500 Crore. </li></ul>Export Markets: Argentina ,Brazil ,China, Poland ,Portugal ,U.K ,U.S.A, Turkey, South Africa, Egypt, Israel and Bangladesh.<br /><ul><li>Social upliftment by establishing Jawahar Lal Oswal Public Charitable Trust and Mohan Dai Oswal Memorial Hospital.</li></ul>Features<br />
  14. 14. List of Directors<br /><ul><li>Mr. Jawahar Lal Oswal Chairman-Cum-Managing Director</li></ul> <br /><ul><li>Mr. Amarjeet Singh Director</li></ul> <br /><ul><li>Mr. Dinesh Oswal Director</li></ul> <br /><ul><li>Mr. Kamal Oswal Director</li></ul> <br /><ul><li>Mr. Sandeep Jain Executive Director</li></ul> <br /><ul><li>Mr. Dinesh Gogna Executive Director</li></ul> <br /><ul><li>Dr. (Mrs.) H.K. Bal Additional Director</li></ul> <br /><ul><li>Mr. O.P. Sahni Additional Director</li></ul> <br /><ul><li>Mr. K.S. Maini Additional Director
  15. 15. Dr. Suresh Kumar Additional Director</li></li></ul><li><ul><li>Wool / acrylic top
  16. 16. Yarns
  17. 17. Textile fabrics
  18. 18. Hosiery knitwear products</li></ul>Product Portfolio<br />
  19. 19. Brands of OWM<br />
  20. 20. <ul><li>Quality Control
  21. 21. Human Resource Department
  22. 22. Finance Department
  23. 23. Marketing Department</li></ul>Departments in OWM<br />
  24. 24. Major competitors in pullovers and cardigans<br />Casablanca<br /> Pringle (Scotland)<br />Competitors of woolen/blended worsted yarn<br />Vardhman Textiles Limited<br />JayshreeTextiles Limited<br /> Malwa Cotton Mills Limited<br />Competitors of their denim fabric<br />Arvind Mills Limited <br /> Aarvee Denims Limited <br /> Raymond Limited<br />Competitors<br />
  25. 25. SWOT Analysis<br />
  26. 26. <ul><li>Good Brand Image.
  27. 27. Many persons are working here for more than 50 yrs. This shows commitment of employees towards their org.
  28. 28. Member of wool mark and ISO 9002.
  29. 29. Laboratories for testing the quality of the product.</li></ul>Strengths<br />
  30. 30. Weaknesses<br /><ul><li>OWM is dependent upon foreign producers for greasy wool.
  31. 31. Depend on the third party for sale and the distribution of the product.</li></li></ul><li>Opportunities<br /><ul><li>Fabrication for various companies likes NIKE, MARKS AND SPENCER, GAP, WILLS, etc.
  32. 32. Manufacturing of kids garments.</li></li></ul><li><ul><li>Mushrooming and upcoming of small hosieries in Ludhiana.
  33. 33. Seasonal demand for their major product i.e. pullovers.</li></ul>Threats <br />
  34. 34. INTRODUCTION TO INDIAN TEXTILE INDUSTRY <br />
  35. 35. <ul><li>India textile industry largely depends upon the textile manufacturing and export.
  36. 36. India earns about 27% of its total foreign exchange through textile exports.
  37. 37. It also contributes around 3% to the GDP of the country</li></ul>Indian Textile Industry<br />
  38. 38. <ul><li>It is the second largest employer after the agriculture sector in both rural and urban areas.
  39. 39. Textile sector contributes 14% of value addition in manufacturing sector.</li></ul>Contd…<br />
  40. 40. Indian Textile Industry<br />
  41. 41. Market Size of Indian Textile Industry<br />
  42. 42. Value-wise share of various products in total T&C exports by India (2008-09): <br />
  43. 43. Share of major export markets in total T&C exports by India (2008-09 Value-wise):<br />
  44. 44. INDIAN TEXTILE EXPORTS (2008-09)ITEM WISE<br />
  45. 45. Strength<br />Export Target of Indian Textile Industry<br />
  46. 46. Ludhaina Textile industry<br />Ludhiana is one of the principal producers of woolen and acrylic knitwear, apart from it also uses cotton and blended fiber to produce hosiery, knitwear and various ready-made garments. <br />The total output of hosiery products in Ludhiana is estimated to be around Rs. 8,000 crore in 2008-09 and the share of domestic sale to exports is to the tune of 75:25 ratio.<br />
  47. 47. The major export markets of Ludhiana today are the EU, US, Africa,Vietnam & Bangladesh. <br />Ludhiana accounts for nearly 90 per cent of the country’s woolen hosiery industry<br />Ludhiana Textile Industry serves as the backbone of Indian hosiery industry.<br />Cont…<br />
  48. 48. Sector wise share in Ludhiana<br />
  49. 49. Percentage share of companies in total exports of textiles in 2008-09 from Ludhaina .<br />
  50. 50. Percentage of domestic sales to exports of textiles in Ludhaina(2008-09) <br />
  51. 51. AN ANALYSIS ON EXPORT OF INDIAN TEXTILE INDUSTRY WITH SPECIAL REFERENCE TO LUDHIANA<br />Title of the Project<br />
  52. 52. To analyse the export potential of Ludhiana textile industry.<br /> <br />To know the factors affecting exports of textiles.<br />To know the strengths & weakness of textile industry.<br /> <br />Objectives<br />
  53. 53. RESEARCH METHODOLOGY<br />
  54. 54. Research Design:<br />Descriptive.<br />Sampling Technique:<br /> Convenience & snowball sampling. <br />Universe:<br /> All the exporters of textiles.<br />Population:<br /> All the exporters of textiles in Ludhiana<br />
  55. 55. Sample Unit: <br /> A singletextile company in Ludhiana which is into export business.<br />Sample Size: <br />20 Exporters.<br />Sample Type:<br />Area Sampling : Sample area of the study is Ludhiana<br />
  56. 56. Data collection:<br />Primary data : Questionnaire.<br />Secondary data: Journals and websites.<br />
  57. 57. Limitations of the study<br />The study is limited to Ludhiana city due to time constraints.<br /> <br />The Sample size has been restricted to 20 due to constraints of time .<br /> <br />The analysis could have been made much more accurate, if the project be done in other cities also. <br />The respondents were busy or for some other reasons, did not show much attention filing the questionnaire; hence the chances of biasness could be possible.<br /> <br />To collect valid data a senior authority was needed to fill the questionnaire. Most of the time they were having important works to do and questionnaires were filled by other people.<br /> <br />
  58. 58. Data Interpretation <br />& <br />Analysis<br />
  59. 59. Table 4.1 Nature Of Company (N = 20)<br />
  60. 60. Table : 4.3 Specification Of Export Products (N= 20)<br />
  61. 61. Table 4.4 Performance Of Export Sales (N = 20)<br />
  62. 62. Table 4.5 Potential Market For Exports (N= 20)<br />
  63. 63. Table 4.6 Factor Affecting Exports ( N = 20)<br />
  64. 64. Table 4.8: Exporter’s Risk ( N = 20)<br />
  65. 65.  Table 4.9: Competition Faced From Different Countries<br />
  66. 66. Table 4.10: Table nature of competition (N = 20)<br />
  67. 67.  Table 4.11.1: Strengths of Textile industry ( N=20 )<br />
  68. 68.  Table 4.11.2: Weakness of Textile industry ( N=20 )<br />
  69. 69. Table 4.14: Future potential of textile industry ( N=20 )<br />
  70. 70. Findings<br />Most of the export houses in Ludhiana are dealing in garments, woollen & yarn sector.<br />Majority of the exporters of Ludhiana find South Africa as their potential export market followed by European countries .<br />Strength of the textile industry is abundant raw material and the Weakness is govt. policies.<br />China is the major competitor of Indian textile industry.<br />
  71. 71. Suggestions<br />Government . has to extend validity of promotional schemes to promote textile exports.<br />Ludhiana textile industry should explore new markets for exports .<br />Government should take steps to provide better infrastructure ,technology, innovations & govt. policies to boost textile industry in near future.<br />
  72. 72. Conclusion<br />
  73. 73. Thank You<br />
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