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Vegas Cosmetic Surgery 2013 Video Marketing Presentation

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Learn how video marketing can make a difference in your plastic surgery practice. It's easier than you think.

Learn how video marketing can make a difference in your plastic surgery practice. It's easier than you think.

Published in: Education, Health & Medicine

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Transcript

  • 1. Why Video Can Be An Important Educational & Marketing Tool for Your Practice
  • 2. Heather J. Furnas, M.D. Conflict of Interest: Editor, The Business of Plastic Surgery
  • 3. Why Video?
  • 4. Why Video? Emotions build a relationship between the face on the screen and the viewer.
  • 5. Over one billion viewing 0 1 2 3 4 5 6 7 In Billions hrs/month '12 hours/month '13
  • 6. Why Video? # 2 Search Engine Fastest growing ad medium 35 hrs of video loaded/m
  • 7. Why not Video? Complicated Intimidating Expensive Foreign Territory FEAR
  • 8. How to Make a Movie?
  • 9. How to use those programs?
  • 10. Apple Support
  • 11. http://www.apple.com/support/imovi e/
  • 12. Why Video?
  • 13. Example of an Educational Video
  • 14. Video Tips • Short ‘n’ Sweet (< 5 minutes) • Vivid images • Human interaction
  • 15. Content, Not Ads! • Create a brand. • Build valuable content. • Build a relationship with viewers.
  • 16. How to Build an Audience?
  • 17. How to Build an Audience? Hint: Be Social!
  • 18. FACEBOOK BLOG YOUTUBE
  • 19. BLOG SOCIAL MEDIA
  • 20. VIDEOS!
  • 21. If you get stuck, there is YouTubeHelp!
  • 22. Channel Trailer
  • 23. PLAYLISTS
  • 24. Abby Created This Video.
  • 25. Example of a Persuasive Video
  • 26. From the Top 1) Make a video. (Write a Blog.) 2) Share it on SHARE
  • 27. FACEBOOK BLOG YOUTUBE
  • 28. Blog Announced In Newsletter
  • 29. Example of a Branding Video…