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WEB2.0 tools provide you with a unique approach to forming better ties to your customers. Blogging is a great way to start. You could blog about seasonal allergies and what you recommend for your LOCAL ENVIRONMENT. You could feature biographies on your (willing) staff and create a common place for customer comments and interaction. Interaction is the key. It\'s a social medium that enables you to reach out to your customers as creatively as you want.