<ul><li>PLANNED TELEVISION ARTS </li></ul><ul><li>The nation’s most successful book promotion firm </li></ul><ul><li>www ....
Who is PTA? <ul><li>PTA is a book publicity firm headquartered in New York City a leader in the media placement field sinc...
Why PTA? <ul><li>Our core proficiency -- and the main reason you work with Planned Television Arts -- is our ability to ge...
The Team <ul><li>PTA is led by Managing Director David Hahn who has been with the firm since 1986.  </li></ul><ul><li>Rude...
Locations <ul><li>PTA is headquartered in New York City and has locations in the following cities: </li></ul><ul><li>Washi...
Services <ul><li>PTA is a lot different from other PR firms – not just with our talented and creative staff and the types ...
Additional Services <ul><li>In addition, PTA also offers the following services: </li></ul><ul><li>Professional Consultati...
Additional Services <ul><li>Teleprint Conference:  PTA will schedule and arrange a press conference via telephone between ...
Benefits of a PTA Campaign <ul><li>Creates a branding of your name and your book. </li></ul><ul><li>Sells more products, b...
Additional Benefits <ul><li>Puts your positive thumbprint on the message you want the public to become aware of. </li></ul...
PTA Specialties
Clients
Notable Authors
Author Testimonials <ul><li>  &quot;I tell everyone I know that PTA is the best in the business.“ - Brian Tracy, Author, M...
Publisher/Agent Testimonials <ul><li>“ The gang at PTA can get bookings out of a rock.” - Lori Glazer, Director of Publici...
Organization  Testimonials <ul><li>“ I was so impressed with the return on our investment. PTA handled our national ambass...
Radio  <ul><li>The Morning Drive Radio Tour (MDRT) </li></ul><ul><li>The MDRT was created and trademarked by PTA in 1990 a...
Radio <ul><li>Radio News Release </li></ul><ul><li>PTA will create and send out a one-minute sound byte with you about you...
Television <ul><li>Satellite TV Tour (SMT) </li></ul><ul><li>SMTs work in the same way as the Morning Drive Radio Tour, ju...
Radio & Television <ul><li>Hybrid Satellite TV/Radio Tour </li></ul><ul><li>This is a combination of the Morning Drive Rad...
Print
Print <ul><li>Types of print placement include: </li></ul><ul><li>Feature story </li></ul><ul><li>Interviews for inclusion...
Print <ul><li>Feature articles quickly establish a client's credibility and greatly enhance a client's media and marketing...
Internet <ul><li>PTA Interactive  will seek out exposure on the Internet offering the following online services: </li></ul...
Internet <ul><li>PTA Interactive campaigns combine innovative new media tactics with more conventional PR approaches. </li...
Road Tours <ul><li>PTA will book publicity in a city you are already traveling to. </li></ul><ul><li>PTA seeks to book a m...
Conclusion <ul><li>We know a lot is at stake, and that you want a respected and successful firm with a great track record....
Conclusion <ul><li>We still run our firm as an intimate, family-owned business, providing personal attention to all the de...
412,000 New Books Will Be Published This Year! How Will  You  Promote Your Book? Contact: Planned Television Arts Brian Fe...
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Planned Television Arts

  1. 1. <ul><li>PLANNED TELEVISION ARTS </li></ul><ul><li>The nation’s most successful book promotion firm </li></ul><ul><li>www .plannedtvarts.com </li></ul>
  2. 2. Who is PTA? <ul><li>PTA is a book publicity firm headquartered in New York City a leader in the media placement field since 1962, celebrating nearly 50 years of thousands of satisfied clients. </li></ul><ul><li>PTA is a division of Ruder Finn, the 12 th largest PR agency in the nation, and the largest private public relations firm in New York City. </li></ul><ul><li>PTA customizes a publicity plan to meet your needs, goals, and budget. </li></ul><ul><li>We provide media coverage with local and national print, television, radio, and online media. </li></ul>
  3. 3. Why PTA? <ul><li>Our core proficiency -- and the main reason you work with Planned Television Arts -- is our ability to get you significant news media coverage. We are proficient specialists at getting you attention. </li></ul><ul><li>We are in contact with influential members of the media every hour of every day, leveraging relationships on our clients' behalf. </li></ul><ul><li>We are the largest book promoter in the United States and have conducted more book publicity campaigns than any other promoter. </li></ul><ul><li>PTA represents both best-selling authors as well as first-time and/or self-published authors, of both fiction and non-fiction in every major genre. </li></ul><ul><li>PTA has provided quality media representation to not only best-selling authors, but Fortune 500 corporations, INC 500 companies, leading non-profits, celebrities, magazines, toys, entertainers, and small businesses. </li></ul>
  4. 4. The Team <ul><li>PTA is led by Managing Director David Hahn who has been with the firm since 1986. </li></ul><ul><li>Ruder Finn’s original co-founder David Finn, has been with the firm since its inception in 1948– over 60 years ago! </li></ul><ul><li>PTA’s senior managers each have at least 15 years of PR and book publicity experience, and many years of loyal service to the company. </li></ul><ul><li>PTA Chief Marketing Officer Brian Feinblum has been in publishing and publicity for two decades, with experience as a publicist, author, editor, and marketer. He has served with PTA since 1999. </li></ul>
  5. 5. Locations <ul><li>PTA is headquartered in New York City and has locations in the following cities: </li></ul><ul><li>Washington, DC </li></ul><ul><li>San Francisco </li></ul><ul><li>Boston </li></ul>
  6. 6. Services <ul><li>PTA is a lot different from other PR firms – not just with our talented and creative staff and the types of clients we represent – but in the kinds of services we offer . </li></ul><ul><li>PTA offers a wide variety of media placement, including: </li></ul><ul><ul><li>Radio (local and national) </li></ul></ul><ul><ul><li>Television (local and national) </li></ul></ul><ul><ul><li>Print (local and national) </li></ul></ul><ul><ul><li>Internet (bloggers, websites, podcasts) </li></ul></ul><ul><ul><li>Road Tours (local tour cities) </li></ul></ul>
  7. 7. Additional Services <ul><li>In addition, PTA also offers the following services: </li></ul><ul><li>Professional Consultation and Media Training: The client will have strategy and brainstorming sessions with senior staff members, media training and coaching. PTA will assist you in identifying your primary campaign objectives. </li></ul><ul><li>Press Kit Development : PTA will write and develop a comprehensive press kit including: a press release, biography, suggested interview questions or Q and A, additional pages of story-ready information, relevant background materials, statistical data, and fact sheets. We will strategize on media positioning. </li></ul><ul><li>Locating an Expert Spokesperson: PTA can tap into its enormous network of celebrities, professional athletes, and newsmakers and locate a professional spokesperson for your client or company. </li></ul>
  8. 8. Additional Services <ul><li>Teleprint Conference: PTA will schedule and arrange a press conference via telephone between the client and top editors, writers, newswires, and syndicated columnists from across the country. </li></ul><ul><li>Holding a Press Conference: PTA will schedule a press conference and line up media to attend and cover the event. </li></ul><ul><li>Arranging Speaking Engagements: PTA, with 4-6 months advance notice, can schedule events and speaking engagements, on a case by case basis for select books and authors. We typically promote faith books to churches and business books to various business organizations. We’ll arrange for book sales, garner media attention, and help promote the event. </li></ul>
  9. 9. Benefits of a PTA Campaign <ul><li>Creates a branding of your name and your book. </li></ul><ul><li>Sells more products, books, and services. </li></ul><ul><li>Uses the news media to brand you and establish your presence. </li></ul><ul><li>Promotes your company. </li></ul><ul><li>Allows you to control and define how the public perceives your vision or ideas. </li></ul><ul><li>Positions you to collect higher fees for your service as an expert or speaker. </li></ul><ul><li>Garners more traffic to your Web site or 800 number. </li></ul><ul><li>Increases your company’s fees and enables you to expand your product line. </li></ul><ul><li>Beats the cost of advertising; PR is cost-effective and generates results—provides a real value. </li></ul>
  10. 10. Additional Benefits <ul><li>Puts your positive thumbprint on the message you want the public to become aware of. </li></ul><ul><li>Supplements and supports the coordinated efforts of your other PR efforts. </li></ul><ul><li>Creates a dialogue in the media and public – and stirs a buzz of debate on you or your topic. </li></ul><ul><li>You actually help people and improve lives with your message. </li></ul><ul><li>Publicity gives you lucrative credibility and currency in the marketplace, community, and in specific industries. </li></ul><ul><li>Publicity can bestow the title of “leading expert” upon your name. </li></ul><ul><li>Publicity can greatly broaden and expand your audience and customer base. </li></ul><ul><li>Publicity can position you for future marketing campaigns. </li></ul><ul><li>Publicity can build a portfolio of successes that can be used to gain a better deal on your next book, gain sponsors, or land other deals. </li></ul>
  11. 11. PTA Specialties
  12. 12. Clients
  13. 13. Notable Authors
  14. 14. Author Testimonials <ul><li>  &quot;I tell everyone I know that PTA is the best in the business.“ - Brian Tracy, Author, Maximum Achievement </li></ul><ul><li>“… Planned Television Arts combines professionalism, experience and market knowledge to provide me with the opportunity to reach millions of people each year through print and radio media…” – John Gray, Author, Men are From Mars, Women are From Venus </li></ul><ul><li>&quot;This was fun. You all did a wonderful job.“ - Barbara Bush, Author, Barbara Bush: A Memoir (St. Martin's Press) </li></ul><ul><li>“ Just hire 'em. They are among the best in the business, and we couldn't have sold nearly 20,000 books so far without them.&quot;- Hal Runkel, LMFT, Author, ScreamFreeParenting: Raising Your Kids By Keeping Your Cool </li></ul>
  15. 15. Publisher/Agent Testimonials <ul><li>“ The gang at PTA can get bookings out of a rock.” - Lori Glazer, Director of Publicity, Houghton Mifflin </li></ul><ul><li>“… Absolutely the best publicists in the business. Any look at the bestseller list will make that clear--half of them are usually their clients!“ - Wendy Keller, Literary Agent, Forth Write Literary Agency </li></ul><ul><li>&quot;PTA is unstoppable! .... the energizer publicity firm!&quot;- Jeremy Katz, Publisher, Men's Health Books/Rodale Books </li></ul><ul><li>“ The team is professional, knowledgeable, organized and communicates well with us so we always know the status of our projects. We know that we can rely on them to create solid publicity campaigns for Scholastic.” - Charisse Meloto, Associate Director of Publicity, Scholastic Inc. </li></ul>
  16. 16. Organization Testimonials <ul><li>“ I was so impressed with the return on our investment. PTA handled our national ambassador with the utmost professionalism. “ - Liz Greco-Rocks, VP, Communications - American Foundation for the Blind </li></ul><ul><li>&quot;Planned Television Arts at Ruder Finn brings solid experience, creativity, and high energy to all of their media work. Brookings has greatly benefited from and enjoyed our partnership with PTA.” - Amy Liu, Brookings Institution </li></ul><ul><li>&quot;I am so thrilled with the outcome of the radio tour. It's so rewarding to see a concept implemented, and then see its success – which was so positively acknowledged by our clubs. Many thanks to you and your staff for such wonderful work and support.” - Karen Rarog, Manager, State&Government Relations/Traffic Safety Advocacy, AAA </li></ul>
  17. 17. Radio <ul><li>The Morning Drive Radio Tour (MDRT) </li></ul><ul><li>The MDRT was created and trademarked by PTA in 1990 and has proven to be an extremely popular and effective publicity vehicle. </li></ul><ul><li>The MDRT capitalizes on the enormous audience listening to news and talk shows in cities around the country by lining up a guaranteed 18 to 20 back-to-back interviews in one morning, all performed from a client’s home or office (by phone). </li></ul><ul><li>We contact leading mainstream radio stations across the country, primarily in the top 40-50 markets, as well as regionally and nationally syndicated outlets. </li></ul><ul><li>Listener totals range in the millions, targeted to news/talk or other formats, such as NPR, business, health, oldies, etc. </li></ul>
  18. 18. Radio <ul><li>Radio News Release </li></ul><ul><li>PTA will create and send out a one-minute sound byte with you about your book, service, or organization to cover 10,000 radio producers at 4,000 radio stations, to both FM and AM stations, in hundreds of markets and cities. </li></ul><ul><li>We guarantee at least 200 stations will air your story, but often 500-800 stations will air it. </li></ul><ul><li>Power Radio Promotion & Giveaways </li></ul><ul><li>We will arrange a promotional giveaway of books/videos or products on top AM/FM radio stations in any market or markets around the country. </li></ul><ul><li>We typically give away 3-5 promotional items per station. </li></ul>
  19. 19. Television <ul><li>Satellite TV Tour (SMT) </li></ul><ul><li>SMTs work in the same way as the Morning Drive Radio Tour, just with television. </li></ul><ul><li>During one morning, we will arrange 15 back-to-back news interviews with local TV stations across the country via satellite, allowing you to stay in a single location. </li></ul><ul><li>The tour lasts about 3 hours with each interview lasting approximately 4-6 minutes. </li></ul><ul><li>PTA lands interviews on shows that air just prior to national news programs like The Today Show, Good Morning America, and The Early Show. </li></ul><ul><li>Every hour on the tour means over a million viewers have heard and seen your message, on average. </li></ul><ul><li>We regularly book with affiliates of NBC, ABC, CBS, and FOX. </li></ul>
  20. 20. Radio & Television <ul><li>Hybrid Satellite TV/Radio Tour </li></ul><ul><li>This is a combination of the Morning Drive Radio Tour and the Satellite TV Tour, with 10 radio interviews and 10 television interviews. </li></ul><ul><li>The tour takes place in a single morning from one location. </li></ul><ul><li>National Broadcast Television & Syndicated Radio Campaign </li></ul><ul><li>We will reach out to every single appropriate national network and cable television station and show, as well as nationally syndicated radio shows primarily focused on news/talk or on your topic. This is a three to six-month campaign. </li></ul>
  21. 21. Print
  22. 22. Print <ul><li>Types of print placement include: </li></ul><ul><li>Feature story </li></ul><ul><li>Interviews for inclusion of a larger story </li></ul><ul><li>News coverage </li></ul><ul><li>Book reviews or mentions; the making of a list or posting of an announcement </li></ul><ul><li>Excerpts of a book or publication </li></ul><ul><li>Client-created op-ed and by-line article submissions </li></ul><ul><li>Website coverage of a publication </li></ul>
  23. 23. Print <ul><li>Feature articles quickly establish a client's credibility and greatly enhance a client's media and marketing efforts. </li></ul><ul><li>PTA will target hundreds of major daily newspapers, magazines, journals, newswires, freelance columnists, and major newsletters on your behalf. </li></ul><ul><li>Newspaper Feature Service: </li></ul><ul><li>PTA creates a news feature story for distribution to thousands of editors at 4,500 newspapers across the country. The typical piece runs 500 words with a photo. Typical results: over five months from the time that it runs, 60-125 papers publish the piece. We guarantee at least 50 papers will publish it, with a combined readership of at least 1.5 million. </li></ul>
  24. 24. Internet <ul><li>PTA Interactive will seek out exposure on the Internet offering the following online services: </li></ul><ul><li>Securing online interviews and book reviews. </li></ul><ul><li>Posting reviews or excerpts of the book. </li></ul><ul><li>Generating guest blog spots. </li></ul><ul><li>Arranging podcast appearances. </li></ul><ul><li>Creating link exchanges. </li></ul><ul><li>Getting exposure via article marketing. </li></ul><ul><li>Participation in niche newsgroups. </li></ul><ul><li>Viral e-mail blasts. </li></ul><ul><li>Social networking site exposure. </li></ul><ul><li>Circulating a story via a news wire. </li></ul>
  25. 25. Internet <ul><li>PTA Interactive campaigns combine innovative new media tactics with more conventional PR approaches. </li></ul><ul><li>PTA Interactive offers web design services, as well as consulting services that help authors turn their website from a static press kit into a more dynamic, search friendly, marketing tool. </li></ul><ul><li>PTA pitches book reviews, features, interviews, and guest content to editors at major portal and broad platform sites such as Yahoo, MSN, AOL, About, and more. </li></ul><ul><li>We also maintain relationships with online editors at top TV affiliate sites (CNBC, MSNBC, CNN, etc.), magazine sites (Fast Company, Business Week, etc.), and all of the nation’s top-100 newspapers. </li></ul>
  26. 26. Road Tours <ul><li>PTA will book publicity in a city you are already traveling to. </li></ul><ul><li>PTA seeks to book a minimum of three interviews (any combination of: TV, radio, and print) in each city toured—or pro-rates the fee. </li></ul><ul><li>These city tours increase the impact of issues locally and reach your target audiences. </li></ul><ul><li>We will approach the most appropriate area news organizations and industry press in order to make the most of your time. </li></ul>
  27. 27. Conclusion <ul><li>We know a lot is at stake, and that you want a respected and successful firm with a great track record. PTA is here to help! </li></ul><ul><li>We are proud of our hard-earned reputation and are excited to build upon it by participating with you for an exciting campaign. </li></ul><ul><li>PTA offers the resources of a well-respected name that resonates positively with the news media. </li></ul><ul><li>You can be part of a PR powerhouse, which has become increasingly important if you want your voice heard by the news media. </li></ul>
  28. 28. Conclusion <ul><li>We still run our firm as an intimate, family-owned business, providing personal attention to all the details of your account. </li></ul><ul><li>We don’t depend on blind, mass mailings, which yield little. We produce results by tapping into our “black book” of contacts and repeatedly follow up with the media. </li></ul><ul><li>PTA works with you to orchestrate whatever it takes to obtain quality media placements and active, strategic marketing. As a result, you’ll be able to leverage PR success. </li></ul><ul><li>At PTA, you can judge a book by its coverage! Remember, when you are with PTA, you are the news! </li></ul>
  29. 29. 412,000 New Books Will Be Published This Year! How Will You Promote Your Book? Contact: Planned Television Arts Brian Feinblum Chief Marketing Officer 212-583-2718 www.plannedtvarts.com [email_address]

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