Social Media  &  the Real Estate Industry<br />How to optimize Social Media for your Real Estate business<br />Social Medi...
Background:  Major influences<br />Public use of the Internet<br />The Role of the Realtor<br />Influence of search engine...
Influence of search engines: Google<br />Social Media for Real  Estate         Lanell Perry 303-319-9424<br />
Social Media for Real  Estate         Lanell Perry 303-319-9424<br />
Social Media for Real  Estate         Lanell Perry 303-319-9424<br />
Social Media for Real  Estate         Lanell Perry 303-319-9424<br />
Influence of Mobile phones<br />Social Media for Real  Estate         Lanell Perry 303-319-9424<br />
Social Media for Real  Estate         Lanell Perry 303-319-9424<br />
Online Marketing<br />Lead generation<br />2.  Organic<br />3.  Conversion Optimization<br />4.  Analytics<br />5.  Conten...
PLAN<br />PLAN<br />PLAN<br />Social Media for Real  Estate         Lanell Perry 303-319-9424<br />
PROTECT YOUR BRAND<br />Twitter.com/yourbrandname<br />YouTube.com/yourbrandname<br />Flickr.com/yourbrandname<br />Linked...
Seed some FaceBook fans (build threshold of 25 fans to set up your vanity URL</li></ul>Social Media for Real  Estate      ...
Research, define, and refine core organic search keywords<br />Who is customer – what do they want – what are their proble...
DESIGN<br />Landing Pages - consistency<br />“Marketing Glue” consistency for all actions, messages<br />Focus customers o...
Content marketing<br />Give knowledge away for free<br /><ul><li>Link bait – infographic – video – pictures –  bookmarked ...
Social Media Marketing<br />Claim your brand<br />Set up Twitter<br />Define your style – have something to say  (your BRA...
Ads & affiliate links (immediate monetization)
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Blogging for real estate

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Overview of issues / approach for establishing blogging capability for real estate agent

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Blogging for real estate

  1. 1. Social Media & the Real Estate Industry<br />How to optimize Social Media for your Real Estate business<br />Social Media for Real Estate Lanell Perry 303-319-9424<br />
  2. 2. Background: Major influences<br />Public use of the Internet<br />The Role of the Realtor<br />Influence of search engines…..Google !<br />Growth of Mobile Phones<br />Outbound Marketing (push)<br />Inbound Marketing (pull)<br />ONLINE MARKETING<br />Social Media for Real Estate Lanell Perry 303-319-9424<br />
  3. 3. Influence of search engines: Google<br />Social Media for Real Estate Lanell Perry 303-319-9424<br />
  4. 4. Social Media for Real Estate Lanell Perry 303-319-9424<br />
  5. 5. Social Media for Real Estate Lanell Perry 303-319-9424<br />
  6. 6. Social Media for Real Estate Lanell Perry 303-319-9424<br />
  7. 7. Influence of Mobile phones<br />Social Media for Real Estate Lanell Perry 303-319-9424<br />
  8. 8. Social Media for Real Estate Lanell Perry 303-319-9424<br />
  9. 9. Online Marketing<br />Lead generation<br />2. Organic<br />3. Conversion Optimization<br />4. Analytics<br />5. Content Marketing<br />6. Pay Per Click PPC<br />7. Social Media Marketing<br />8. eMail Marketing<br />Social Media for Real Estate Lanell Perry 303-319-9424<br />
  10. 10. PLAN<br />PLAN<br />PLAN<br />Social Media for Real Estate Lanell Perry 303-319-9424<br />
  11. 11. PROTECT YOUR BRAND<br />Twitter.com/yourbrandname<br />YouTube.com/yourbrandname<br />Flickr.com/yourbrandname<br />LinkedIn/yourbrandname<br />Facebook/yourbrandname<br /><ul><li>Create a conversion oriented FaceBook fan page (get people to like you and convince them to follow you)
  12. 12. Seed some FaceBook fans (build threshold of 25 fans to set up your vanity URL</li></ul>Social Media for Real Estate Lanell Perry 303-319-9424<br />
  13. 13. Research, define, and refine core organic search keywords<br />Who is customer – what do they want – what are their problems<br />Who is the competition? ( healthclub and diet coke)<br />Real or perceived benefits<br />Your products and services<br />Features<br />Keyword analysis BEFORE you start blogging<br />Raven SEO (raventools.com), KeywordDiscovery.com, WordTracker.com, Google Adwords Keyword Tool<br />Social Media for Real Estate Lanell Perry 303-319-9424<br />
  14. 14. DESIGN<br />Landing Pages - consistency<br />“Marketing Glue” consistency for all actions, messages<br />Focus customers on a ‘call to action’<br />Tag line – Positioning statement – signature – <br />Templates – Style - Layout<br />Social Media for Real Estate Lanell Perry 303-319-9424<br />
  15. 15. Content marketing<br />Give knowledge away for free<br /><ul><li>Link bait – infographic – video – pictures – bookmarked for reference and shared</li></ul>Submit your posts to social hubs <br /><ul><li> Digg, Reddit, Sphinn, SERPd, Mixx, -- People who only submit their own </li></ul> work usually don’t see the same level of results as people who also <br /> promote the work of others. If you are going to use StumbleUpon or a <br /> similar tool, try and promote other people’s work in 80/20 ratio to yours<br />Bookmark content on Delicious (http://delicious.com) (key word tag = SEO)<br /><ul><li>Bloggers, researchers, PR marketers, Newspaper columnists, authors, public speakers</li></ul>Build a following on Twitter<br />Social Media for Real Estate Lanell Perry 303-319-9424<br />
  16. 16. Social Media Marketing<br />Claim your brand<br />Set up Twitter<br />Define your style – have something to say (your BRAND)<br />Build a following on Twitter<br />Time your Tweets<br />Create conversion oriented Facebook fan page<br />Connect Blog to Facebook (you tube, Flickr, SlideShare)<br /><ul><li>Incorporate SEO in blogging (every blog is a new web page)
  17. 17. Ads & affiliate links (immediate monetization)
  18. 18. Lead generation (permission required)
  19. 19. Google Insights for Search – be the first</li></ul>Seed Facebook pages<br />Start networking on LinkedIn<br />Stay connected – leave Twitter tabs open for ‘live’ interaction<br />Create social media contest page – viral based on value of prize to your audience <br /><ul><li> share this link – tweet this – FaceBook like - comment/feedback- live chat –</li></ul> survey widget - <br />Social Media for Real Estate Lanell Perry 303-319-9424<br />
  20. 20. Blogging Specifics<br />Keyword rich titles<br />The colon is your friend<br />Keywords at beginning and sprinkled throughout<br />Use with emphasis (bold, italic)<br />Use in headers, subheaders, alt-tags, tags<br />Link appropriate<br />Individual pages for each product/services you offer<br />Breakup posts (300-500 words) plus another blog with ToC<br />Keyword questions (wordtracker)<br />Tool: Scribe SEO (keyword = ideas for content, links etc.)<br />Off page optimization – incoming RELEVANT links<br /><ul><li>Numbered lists
  21. 21. How to articles
  22. 22. Embedded video
  23. 23. List of best blogs in industry
  24. 24. Guest Blogs
  25. 25. Share “link juice”</li></ul>Social Media for Real Estate Lanell Perry 303-319-9424<br />
  26. 26. Blogging Mistakes<br />Blogging without a Plan<br />Blogging before you get your own domain name (URL)<br />NOT branding your personal look / design<br />NOT paying close attention to important of SEO<br />NOT reading other blogs Use a blog search engine (http://www.technorati.com) to find blogs in your niche<br />NOT leaving informed, intelligent comments on related blogs<br />NOT responding to all comments on blog, good and bad<br />Making it difficult to subscribe to your Blog.<br />NOT taking advantage of social media<br />Measuring the wrong things<br />NO commitment and not allowing enough time for Blog’s success <br />Minimum of 3 hr/week for 6 months. In that time you should be able to <br /> generate at least 3 posts a week, and leave comments on related blogs to drive traffic <br /> back to your blog.<br />Social Media for Real Estate Lanell Perry 303-319-9424<br />
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