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Blogging for real estate
 

Blogging for real estate

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Overview of issues / approach for establishing blogging capability for real estate agent

Overview of issues / approach for establishing blogging capability for real estate agent

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    Blogging for real estate Blogging for real estate Presentation Transcript

    • Social Media & the Real Estate Industry
      How to optimize Social Media for your Real Estate business
      Social Media for Real Estate Lanell Perry 303-319-9424
    • Background: Major influences
      Public use of the Internet
      The Role of the Realtor
      Influence of search engines…..Google !
      Growth of Mobile Phones
      Outbound Marketing (push)
      Inbound Marketing (pull)
      ONLINE MARKETING
      Social Media for Real Estate Lanell Perry 303-319-9424
    • Influence of search engines: Google
      Social Media for Real Estate Lanell Perry 303-319-9424
    • Social Media for Real Estate Lanell Perry 303-319-9424
    • Social Media for Real Estate Lanell Perry 303-319-9424
    • Social Media for Real Estate Lanell Perry 303-319-9424
    • Influence of Mobile phones
      Social Media for Real Estate Lanell Perry 303-319-9424
    • Social Media for Real Estate Lanell Perry 303-319-9424
    • Online Marketing
      Lead generation
      2. Organic
      3. Conversion Optimization
      4. Analytics
      5. Content Marketing
      6. Pay Per Click PPC
      7. Social Media Marketing
      8. eMail Marketing
      Social Media for Real Estate Lanell Perry 303-319-9424
    • PLAN
      PLAN
      PLAN
      Social Media for Real Estate Lanell Perry 303-319-9424
    • PROTECT YOUR BRAND
      Twitter.com/yourbrandname
      YouTube.com/yourbrandname
      Flickr.com/yourbrandname
      LinkedIn/yourbrandname
      Facebook/yourbrandname
      • Create a conversion oriented FaceBook fan page (get people to like you and convince them to follow you)
      • Seed some FaceBook fans (build threshold of 25 fans to set up your vanity URL
      Social Media for Real Estate Lanell Perry 303-319-9424
    • Research, define, and refine core organic search keywords
      Who is customer – what do they want – what are their problems
      Who is the competition? ( healthclub and diet coke)
      Real or perceived benefits
      Your products and services
      Features
      Keyword analysis BEFORE you start blogging
      Raven SEO (raventools.com), KeywordDiscovery.com, WordTracker.com, Google Adwords Keyword Tool
      Social Media for Real Estate Lanell Perry 303-319-9424
    • DESIGN
      Landing Pages - consistency
      “Marketing Glue” consistency for all actions, messages
      Focus customers on a ‘call to action’
      Tag line – Positioning statement – signature –
      Templates – Style - Layout
      Social Media for Real Estate Lanell Perry 303-319-9424
    • Content marketing
      Give knowledge away for free
      • Link bait – infographic – video – pictures – bookmarked for reference and shared
      Submit your posts to social hubs
      • Digg, Reddit, Sphinn, SERPd, Mixx, -- People who only submit their own
      work usually don’t see the same level of results as people who also
      promote the work of others. If you are going to use StumbleUpon or a
      similar tool, try and promote other people’s work in 80/20 ratio to yours
      Bookmark content on Delicious (http://delicious.com) (key word tag = SEO)
      • Bloggers, researchers, PR marketers, Newspaper columnists, authors, public speakers
      Build a following on Twitter
      Social Media for Real Estate Lanell Perry 303-319-9424
    • Social Media Marketing
      Claim your brand
      Set up Twitter
      Define your style – have something to say (your BRAND)
      Build a following on Twitter
      Time your Tweets
      Create conversion oriented Facebook fan page
      Connect Blog to Facebook (you tube, Flickr, SlideShare)
      • Incorporate SEO in blogging (every blog is a new web page)
      • Ads & affiliate links (immediate monetization)
      • Lead generation (permission required)
      • Google Insights for Search – be the first
      Seed Facebook pages
      Start networking on LinkedIn
      Stay connected – leave Twitter tabs open for ‘live’ interaction
      Create social media contest page – viral based on value of prize to your audience
      • share this link – tweet this – FaceBook like - comment/feedback- live chat –
      survey widget -
      Social Media for Real Estate Lanell Perry 303-319-9424
    • Blogging Specifics
      Keyword rich titles
      The colon is your friend
      Keywords at beginning and sprinkled throughout
      Use with emphasis (bold, italic)
      Use in headers, subheaders, alt-tags, tags
      Link appropriate
      Individual pages for each product/services you offer
      Breakup posts (300-500 words) plus another blog with ToC
      Keyword questions (wordtracker)
      Tool: Scribe SEO (keyword = ideas for content, links etc.)
      Off page optimization – incoming RELEVANT links
      • Numbered lists
      • How to articles
      • Embedded video
      • List of best blogs in industry
      • Guest Blogs
      • Share “link juice”
      Social Media for Real Estate Lanell Perry 303-319-9424
    • Blogging Mistakes
      Blogging without a Plan
      Blogging before you get your own domain name (URL)
      NOT branding your personal look / design
      NOT paying close attention to important of SEO
      NOT reading other blogs Use a blog search engine (http://www.technorati.com) to find blogs in your niche
      NOT leaving informed, intelligent comments on related blogs
      NOT responding to all comments on blog, good and bad
      Making it difficult to subscribe to your Blog.
      NOT taking advantage of social media
      Measuring the wrong things
      NO commitment and not allowing enough time for Blog’s success
      Minimum of 3 hr/week for 6 months. In that time you should be able to
      generate at least 3 posts a week, and leave comments on related blogs to drive traffic
      back to your blog.
      Social Media for Real Estate Lanell Perry 303-319-9424