Blogging for real estate
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Blogging for real estate

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Overview of issues / approach for establishing blogging capability for real estate agent

Overview of issues / approach for establishing blogging capability for real estate agent

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Blogging for real estate Blogging for real estate Presentation Transcript

  • Social Media & the Real Estate Industry
    How to optimize Social Media for your Real Estate business
    Social Media for Real Estate Lanell Perry 303-319-9424
  • Background: Major influences
    Public use of the Internet
    The Role of the Realtor
    Influence of search engines…..Google !
    Growth of Mobile Phones
    Outbound Marketing (push)
    Inbound Marketing (pull)
    ONLINE MARKETING
    Social Media for Real Estate Lanell Perry 303-319-9424
  • Influence of search engines: Google
    Social Media for Real Estate Lanell Perry 303-319-9424
  • Social Media for Real Estate Lanell Perry 303-319-9424
  • Social Media for Real Estate Lanell Perry 303-319-9424
  • Social Media for Real Estate Lanell Perry 303-319-9424
  • Influence of Mobile phones
    Social Media for Real Estate Lanell Perry 303-319-9424
  • Social Media for Real Estate Lanell Perry 303-319-9424
  • Online Marketing
    Lead generation
    2. Organic
    3. Conversion Optimization
    4. Analytics
    5. Content Marketing
    6. Pay Per Click PPC
    7. Social Media Marketing
    8. eMail Marketing
    Social Media for Real Estate Lanell Perry 303-319-9424
  • PLAN
    PLAN
    PLAN
    Social Media for Real Estate Lanell Perry 303-319-9424
  • PROTECT YOUR BRAND
    Twitter.com/yourbrandname
    YouTube.com/yourbrandname
    Flickr.com/yourbrandname
    LinkedIn/yourbrandname
    Facebook/yourbrandname
    • Create a conversion oriented FaceBook fan page (get people to like you and convince them to follow you)
    • Seed some FaceBook fans (build threshold of 25 fans to set up your vanity URL
    Social Media for Real Estate Lanell Perry 303-319-9424
  • Research, define, and refine core organic search keywords
    Who is customer – what do they want – what are their problems
    Who is the competition? ( healthclub and diet coke)
    Real or perceived benefits
    Your products and services
    Features
    Keyword analysis BEFORE you start blogging
    Raven SEO (raventools.com), KeywordDiscovery.com, WordTracker.com, Google Adwords Keyword Tool
    Social Media for Real Estate Lanell Perry 303-319-9424
  • DESIGN
    Landing Pages - consistency
    “Marketing Glue” consistency for all actions, messages
    Focus customers on a ‘call to action’
    Tag line – Positioning statement – signature –
    Templates – Style - Layout
    Social Media for Real Estate Lanell Perry 303-319-9424
  • Content marketing
    Give knowledge away for free
    • Link bait – infographic – video – pictures – bookmarked for reference and shared
    Submit your posts to social hubs
    • Digg, Reddit, Sphinn, SERPd, Mixx, -- People who only submit their own
    work usually don’t see the same level of results as people who also
    promote the work of others. If you are going to use StumbleUpon or a
    similar tool, try and promote other people’s work in 80/20 ratio to yours
    Bookmark content on Delicious (http://delicious.com) (key word tag = SEO)
    • Bloggers, researchers, PR marketers, Newspaper columnists, authors, public speakers
    Build a following on Twitter
    Social Media for Real Estate Lanell Perry 303-319-9424
  • Social Media Marketing
    Claim your brand
    Set up Twitter
    Define your style – have something to say (your BRAND)
    Build a following on Twitter
    Time your Tweets
    Create conversion oriented Facebook fan page
    Connect Blog to Facebook (you tube, Flickr, SlideShare)
    • Incorporate SEO in blogging (every blog is a new web page)
    • Ads & affiliate links (immediate monetization)
    • Lead generation (permission required)
    • Google Insights for Search – be the first
    Seed Facebook pages
    Start networking on LinkedIn
    Stay connected – leave Twitter tabs open for ‘live’ interaction
    Create social media contest page – viral based on value of prize to your audience
    • share this link – tweet this – FaceBook like - comment/feedback- live chat –
    survey widget -
    Social Media for Real Estate Lanell Perry 303-319-9424
  • Blogging Specifics
    Keyword rich titles
    The colon is your friend
    Keywords at beginning and sprinkled throughout
    Use with emphasis (bold, italic)
    Use in headers, subheaders, alt-tags, tags
    Link appropriate
    Individual pages for each product/services you offer
    Breakup posts (300-500 words) plus another blog with ToC
    Keyword questions (wordtracker)
    Tool: Scribe SEO (keyword = ideas for content, links etc.)
    Off page optimization – incoming RELEVANT links
    • Numbered lists
    • How to articles
    • Embedded video
    • List of best blogs in industry
    • Guest Blogs
    • Share “link juice”
    Social Media for Real Estate Lanell Perry 303-319-9424
  • Blogging Mistakes
    Blogging without a Plan
    Blogging before you get your own domain name (URL)
    NOT branding your personal look / design
    NOT paying close attention to important of SEO
    NOT reading other blogs Use a blog search engine (http://www.technorati.com) to find blogs in your niche
    NOT leaving informed, intelligent comments on related blogs
    NOT responding to all comments on blog, good and bad
    Making it difficult to subscribe to your Blog.
    NOT taking advantage of social media
    Measuring the wrong things
    NO commitment and not allowing enough time for Blog’s success
    Minimum of 3 hr/week for 6 months. In that time you should be able to
    generate at least 3 posts a week, and leave comments on related blogs to drive traffic
    back to your blog.
    Social Media for Real Estate Lanell Perry 303-319-9424