PSTA Educational Branding Update          July 9, 2012
Educational Branding Study Update       Market Research       Key Stakeholder Interviews       Transportation Plans    ...
Market Research       Market research performed over a 3 year period.       Consistently, a majority of residents want a...
Market Research    5 surveys over 3 years show    Park & Ride lots                                80%    New traffic signa...
Market Research       Additionally, a majority of residents favor moving the process        forward.       They want mor...
Market Research    Tell Me More    ½ cent tax for bus                               54%    ½ cent tax for bus and         ...
Key Stakeholder Interviews       Understand that PSTA must go to referendum.       Agree that Pinellas County needs a un...
Transportation Plans       Reviewed seven transportation plans.       Each of the seven plans reviewed answer the same f...
Transportation Plans       All of the plans are moving in the same direction.        • The ultimate goal is an enhanced t...
Communications        We’ve reviewed the transportation conversation in Pinellas.        To be successful, we need an in...
Educational Branding Study Update        Market Research        Key Stakeholder Interviews        Transportation Plans ...
PSTA Educational Branding Update          July 9, 2012
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Slideshare acpt presentation 07.09.12

  1. 1. PSTA Educational Branding Update July 9, 2012
  2. 2. Educational Branding Study Update  Market Research  Key Stakeholder Interviews  Transportation Plans  Communications2
  3. 3. Market Research  Market research performed over a 3 year period.  Consistently, a majority of residents want an enhanced transportation system.3
  4. 4. Market Research 5 surveys over 3 years show Park & Ride lots 80% New traffic signal system to improve 81% traffic flow Dedicated trolley routes 74% Expanding bus service 80% Rail system within Pinellas County 58% Rail system to travel outside of Pinellas 76% County Dedicated bus lanes 58% 0 20 40 60 80 1004
  5. 5. Market Research  Additionally, a majority of residents favor moving the process forward.  They want more information.  They want to know more about how to pay for it.5
  6. 6. Market Research Tell Me More ½ cent tax for bus 54% ½ cent tax for bus and 51% rail 5 cent gas tax 23% Property tax ($18 per 34% $100,000) for bus and rail Property tax ($5 per 38% $100,000) for bus 0 20 40 60 806
  7. 7. Key Stakeholder Interviews  Understand that PSTA must go to referendum.  Agree that Pinellas County needs a unified transportation plan.  Questions about what is in the transportation envelope.  Necessary to communicate a cohesive brand.  Pinellas communities are open to the idea of moving the transportation conversation forward.7
  8. 8. Transportation Plans  Reviewed seven transportation plans.  Each of the seven plans reviewed answer the same four general questions: • WHAT are the transportation needs of residents? • WHERE can transportation projects benefit the most residents? • WHEN can transportation projects be completed? • WHO is responsible for the transportation project?8
  9. 9. Transportation Plans  All of the plans are moving in the same direction. • The ultimate goal is an enhanced transportation system.  The plans need to be condensed.  They should coalesce around a single vision for Pinellas County.9
  10. 10. Communications  We’ve reviewed the transportation conversation in Pinellas.  To be successful, we need an inclusive, single communications platform.  It needs to be simpler and more accessible to the public.10
  11. 11. Educational Branding Study Update  Market Research  Key Stakeholder Interviews  Transportation Plans  Communications11
  12. 12. PSTA Educational Branding Update July 9, 2012

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