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PSFK presents Future Of Mobile Tagging Report

by on Jan 10, 2011

  • 157,148 views

This PSFK report presents key trends in the mobile tagging space, so as to inspire marketers and their creative agencies about their future use of technologies that include QR codes, barcodes and ...

This PSFK report presents key trends in the mobile tagging space, so as to inspire marketers and their creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in their branding activity and communication campaigns. Mobile tags offer a unique opportunity for brands and their agencies to interact with potential and existing customers. These two dimensional barcodes can be applied to almost any surface and the information contained within them can be leveraged to create incentives and drivers that lead consumers along the purchase path. By bridging the online-offline divide with a click of a mobile phone button, mobile tags can drive a brand or product’s awareness. In this report we look at how companies are using competitions and gaming to engage a new audience. When a shopper scans a mobile tag, they can also gather a deeper level of information that will help them decide about the purchase of a product. Marketers are using the technology to provide an insider’s view about a brand—and they are also using the mobile tag to provide immediate status updates sent directly to a customer’s phone. Mobile tags can support the purchase stage. Opportunities being explored by brands and their agencies include the ability to scan-to- pay and also the offering of loyalty rewards.Beyond the purchase, marketers can use the technology to enhance customer service. For example, how-to instructions can be made easily accessible with the simple capture of a mobile tag. Mobile tags provide an exciting opportunity to interact with customers in ways not previously available to marketers. This report shines a light on to the work of other marketers to both inspire you and present some mobile tagging options as you consider your next campaign. For a download of this file, please visit:
www.psfk.com/future-of-mobile-tagging

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110 of 31 previous next Post a comment

  • bbionic bbionic Check out: http://bit.ly/1dg1YB6 for info using qr codes and mobile marketing to grow a business 4 months ago
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  • Adfeed Maxime Malherbe, Web et mobile marketing at Clicotop More info about Mobile Tagging here --> http://blog.tagging.fr/ 11 months ago
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  • CHEQROOM CHEQROOM Awesome list -- thanks for sharing.
    We've also built a list of Innovative Uses of QR Codes.
    http://pinterest.com/vincenttheeten/innovative-uses-of-qr-codes/
    1 year ago
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  • ShyamCSE ShyamCSE thanks nice one 1 year ago
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  • henrimolin Henri Molin, Campaign Planning Manager at Nokia Corporation Great layout 2 years ago
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  • TiffanyShine Tiffany Shine Very informative post. Thank you ! TiffanyShine 2 years ago
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  • hagegebenjamin Benjamin Hagège One of the best report on mobile tagging so far! 2 years ago
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  • revoire Ki Yoon Jung, Chief Information Officer at DongA Media Group 바코드 이용한 서비스 방법 2 years ago
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  • George.b George Butler, Brand & Communications at The Group A great piece, I thought the notion of giving physical objects digital memories was particularly interesting. 2 years ago
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