PSFK presents Future Of Health

PSFK presents FUTURE OF HEALTH prepared for a report Co n s u lti n g

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g Shared By The Many advances in technology are allowing for the provision of affordable, decentralized a change is also occurring that is seeing increased access to and sharing of healthcare for the masses and are lowering the barriers to entry in less developed health information. this is made possible by the proliferation of systems designed markets. to overcome infrastructure insufficiencies. these systems are enabling the broadcast of information and receipt of subsequent feedback in virtually any the analysis in PSFK’s Future of Health Report has yielded a number of insights, setting. From ‘town crier’ systems to ‘internet by text’, the collective knowledge the most evident of which is mobile technology as a catalyst for change. the found on the web is being made available to populations around the world who mobile phone and connected tablet computer are allowing for the distribution of previously lacked access. the connectivity that is enabling the sharing of health a broad range of medical and support services. this is especially important in information is also powering the growth of social networks focused on health countries with little or no healthcare infrastructure and areas in which there are and medical care. these networks are allowing professionals, health workers and few trained healthcare professionals. these technologies also allow trained individuals to connect and share knowledge quickly. professionals to perform quality control remotely. PSFK’s Future of Health Report details 15 trends that will impact health and amongst the many significant developments is a shift towards one-on-one, in- wellness around the world. Simple advances such as off-the-grid energy and the field diagnostics and monitoring. Services that were once only available at a introduction of gaming into healthcare service offerings sit alongside more doctor’s office or hospital are now available on-demand through low-tech, future-forward developments such as bio-medical printing. It is our hope that this affordable solutions. personal systems allow for ‘good enough’ diagnostics that report will inspire your thinking and lead to services, applications and would have been difficult, expensive and timely to attain previously. Using a basic technologies which will allow for more available, quality healthcare. phone with adapted software, a health worker can test for myriad symptoms - even cancer. this information can be relayed to a central medical care center where doctors and trained professionals can react to the data, provide prompt piers Fawkes diagnosis and suggest treatment options. the ability to capture this data and get Founder & president quick responses remotely means better healthcare, fewer trips to the hospital pSFK (which, for many means days away from home and family), and less time away from work. WWW.PSFK.COM 2

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g In the first half of the Future of pSFK invited the world’s leading GOALS Health Report, pSFK provides an advertising and design agencies to • provide a snapshot of the key trends ABOUT PSFK analysis of the trends impacting the react to the Future of Health driving change in personal health and healthcare pSFK is the go-to source for new ideas health of many. We explore this Report. By imagining solutions for • Inspire businesses to react with innovative and inspiration for creative business. the future from the perspective of healthcare in emerging countries. solutions to help vast numbers of people lead New York City based trends and innovation healthier lives company publishes a daily news site, organizations, patients, healthcare We asked UNICeF to identify their provides research and business consultancy, providers and communities. We also key challenges in the field and set PSFK PROCESS manages a network of experts and hosts highlight how technology and idea-generating events. pSFK aims to inspire these as a brief for the creative pSFK conducted a research cycle during readers, clients and guests to make things access to information play a vital companies. In the second half of which they searched for signs of change better—whether that’s better products, better role in the ways that people the report we feature the and spoke to opinion leaders about shifts services, better lives or a better world. in the health and wellness landscape. our understand, manage and receive responses. the solutions put forth researchers gathered several hundred pieces www.psfk.com care whether that’s at home, in by these innovators, are not meant of data that provided both literal and lateral hospitals and clinics or in doctors’ inspiration within the areas of personal health CONTACT FOR mORE to anticipate every challenge faced and healthcare. offices. the trends identified within in the field, but rather are meant to iNFORmATiON this document and the examples inspire new thinking in likeminds in at the end of the research period, pSFK’s piers Fawkes - project Lead team conducted pattern recognition to piers.fawkes@psfk.com used to bring them to life are companies, organizations, university identify trends, the strongest of which are inspired by innovation taking place researchers and governments. featured in this report, along with supporting Jeff Weiner - Business Development around the globe. examples and analysis. jeff.weiner@psfk.com For copies of this report visit: www.psfk.com/future-of-health WWW.PSFK.COM 3

prepared for PSFK presents FUTURE OF HEALTH TABLE OF CONTENTS Co n s u lti n g iNTROdUCTiON 2 CORE THEmES 5 CHALLENGES & imPLiCATiONS 6 KEy TRENdS 1. sms consultation 7 2. distance learning 15 3. temporary communities 23 4. handheld hospital 31 5. tracking matters 37 6. remote diagnostics 47 7. diy check up 55 8. picturing our health 63 9. wellness tracking 71 10. gaming for health 79 11. offline web 87 12. mobile distributed wealth 95 13. off the grid energy 103 14. hacking healthcare 111 15. bio-medical printing 119 CONCEPTS FOR HEALTH 127 ABOUT 207 WWW.PSFK.COM 4

prepared for PSFK presents FUTURE OF HEALTH CORE THEmES Co n s u lti n g each of the trends identified in this report falls within one of four core themes identified by the innovation team at UNICeF, and is defined by relationships between actors, aggregators, and interactions. the images below visualize how each trend is characterized by these relationships: COMMUNICATION FEEDBACK LOOP TOOLS Temporary Communities Personal Tracking Handheld Hospital Remote Diagnostics Gaming for Health DIY Check Up Offline Web Mobile Distributed Wealth Picturing Our Health GLOBAL NETWORKS Hacking Healthcare Bio-Medical Printing Distance Learning SMS Consultation Energy Off the Grid Tracking Matters HEALTH LAYMAN/PATIENT COMMUNITY SOCIAL “THE CLOUD” (REMOTE TO INFO AND/OR PROFESSIONAL NETWORK DIGITAL DATABASE) LOOP ACTORS AGGREGATORS INTERACTIONS WWW.PSFK.COM 5

PSFK presents CHALLENGES & prepared for FUTURE OF HEALTH imPLiCATiONS Co n s u lti n g How will the trends identified in this report impact health for the many? the Innovation team at UNICeF identified ten critical challenges their local teams face in the field, and in the table below we describe how change reported in this document is helping to overcome them. CHallenge: laCK oF aCCeSS to Relevant and aCtIonable CHallenge: dIFFICulty In exeCutIng dIStanCe tRaInIng InFoRmatIon Access By Anyone Remote guidance information and health services are now more easily utilized by people without access treatment of patients by non-experts can now be augmented with professional doctor to an internet connection or costly hardware. guidance in emergency situations. CHallenge: lImIted abIlIty to ContaCt PHySICIanS and HealtH CHallenge: lImIted avaIlabIlIty oF doSage InFoRmatIon FoR woRKeRS wHen neCeSSaRy CeRtaIn age gRouPS Anywhere Diagnosis Virtual Medical Records temporary, ad-hoc hospitals can be set up for doctors to monitor larger groups of patients can carry their personal medical record easily, allowing access to medical people who get too sick to travel to hospitals. history at any hospital or health clinic. CHallenge: laCK oF ConneCtIon/CommunICatIon between CHallenge: dIFFICulty wItH IdentIFICatIon oF CommunIty HealtH CommunIty HealtH woRKeRS woRKeRS Community information officers Phone As iD messengers have influential roles within their immediate communities, serving as a financial services are addressing security and identity concerns on mobile devices, contact point and service provider. making it possible for health services to use the mobile number as a means of id. CHallenge: ImPoRtant need to ContInue buIldIng tRuSt and CHallenge: lImIted metHodS FoR SCHedulIng vISItS and CHeCK-uP ReSPeCt wItHIn CommunItIeS RemIndeRS FoR PatIentS Empower local leaders Frequent Check-ups, Early Detection helping citizens create their own message boards around relevant topics can provide a mobile devices can be used to monitor healthy patients and larger populations, forum for discussing local issues. therefore reducing the amount of visits for patients. CHallenge: IdentIFyIng needS In dIFFeRent PaRtS oF tHe woRld CHallenge: dIFFICultIeS In RegISteRIng new bIRtHS and adaPtIng tHe uSe oF PRogRamS/teCHnologIeS aCCoRdIngly shared insights targeted updates crowdsourcing data can allow multiple groups of people (universities, medical triggered events, such as purchasing habits of new parents, can send out alerts to institutions, etc.) to analyze it and react to findings or changes. appropriate personnel. WWW.PSFK.COM 6

prepared for PSFK presents FUTURE OF HEALTH SmS CONSULTATiON Co n s u lti n g SummaRy Increased access to mobile phones with even basic capabilities has led to the development of SMS services that connect users, allowing for the exchange of vital information and expert opinions in near real-time. this simple format provides a trusted resource for asking time-sensitive questions, while providing an anonymous forum for gaining insights on potentially sensitive subjects. ImPlICatIonS • trusted and Reliable sERViCE MonitoRs thE hEAlth stAtus oF hEAlthCARE PRoFEssionAls CollABoRAtE soCiAl nEtWoRking FRoM Any PhonE SMS systems can build trust and CoMMunitiEs thRough tExt encourage repeat usage by providing timely responses to questions and submissions. • bite-Size Info Concise information is easy to remember and spread, while also serving as efficient use of user time and battery on mobile devices. • low tech SMS negates the need for more advanced smartphones and cellular infrastructure in developing countries. • maintains Privacy Services can provide users with the option to maintain anonymity and privacy when EntiRE WoRlD As DisPlAy tExting tEEns gEt REliABlE hEAlth instAnt tWo-WAy gRouP MEssAging in-APP PuRChAsing FoR AugMEntED iDEntiFying FAkE MEDiCinEs ViA MoBilE EDuCAtion REAlity ContEnt PhonE asking sensitive information. The widespread use of mobile phones now connects “The questions asked are really very simple, the world like never before. How can new services but the answers are very vital things for leverage this unprecedented access to deliver people to know. SMS allows of-the-moment relevant information in a timely manner to those who type questions and answers.” need it? Katie Malbon, M.D. SMS Healthcare Expert Mount Sinai Adolescent Health Center WWW.PSFK.COM 8

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SERviCE mONiTORS THE HEALTH STATUS OF COmmUNiTiES SmS ChildCount+ is a mobile health platform developed by the Millennium Villages project aimed at empowering communities to improve child survival and maternal health. Built on top of the open source platform rapidSMS, the CONSULTATiON service uses SMS text messages to facilitate and coordinate the activities of community based healthcare providers, allowing them to register patients and report their health status to a central web dashboard that provides a real- time view of the health of a community. http://www.childcount.org WWW.PSFK.COM 9

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g HEALTHCARE PROFESSiONALS COLLABORATE THROUGH TExT SmS San Francisco-based truth on Call has gathered a panel of physicians to answer questions through text messages. Geared towards a professional audience of media, government, pharmaceutical executives, and doctors, the CONSULTATiON service encourages critical communication between healthcare providers during situations that warrant collaboration. http://www.truthoncall.com WWW.PSFK.COM 10

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SOCiAL NETwORKiNG FROm ANy PHONE Finnish company Sibesonke, a spin-off from Nokia Siemens Networks, has SmS built a social networking service that is available on even the simplest phones. It gives people access to chat, classifieds and other information. the service works using SMS and the USSD text-based browsing protocol, both of which CONSULTATiON are part of the GSM technical standard, meaning there is no need to upgrade a phone or establish an Internet data connection. http://www.sibesonke.com WWW.PSFK.COM 11

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g TExTiNG TEENS GET RELiABLE HEALTH EdUCATiON SmS Mount Sinai adolescent Health Center has partnered with a mobile marketing company to develop the ‘text in the City’ program to encourage a closer relationship with its clinic population. this initiative provides a free and CONSULTATiON reliable health education platform for teenagers through their primary means of communication, texting. the service offers a questions and answer function, birth control reminders and weekly “healthbytes.” http://textinthecity.posterous.com WWW.PSFK.COM 12

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g iNSTANT TwO-wAy GROUP mESSAGiNG FrontlineSMS is a free, open source software that enables instantaneous SmS two-way communication on a large scale by turning a computer and a mobile phone or modem into a group messaging hub in any location that has a mobile signal. With the platform, users can send messages to wide groups CONSULTATiON of people and collect responses to questions or surveys via SMS, as well as manage contacts and export data to spreadsheets. http://www.frontlinesms.com WWW.PSFK.COM 13

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g idENTiFyiNG FAKE mEdiCiNES viA mOBiLE PHONE SmS the mpedigree system is attempting to establish an electronic library of medicine being distributed in developing countries. By creating a large resource of drug classifications that label drugs as illegitimate or genuine and CONSULTATiON making it available on a basic mobile platform, users from anywhere can be assured that they are purchasing or using safe medicine. http://mpedigree.net WWW.PSFK.COM 14

prepared for PSFK presents FUTURE OF HEALTH diSTANCE LEARNiNG Co n s u lti n g suMMARy the development of faster mobile networks and improved device technology is allowing for an unprecedented level of quality content to be streamed to and viewed on consumer handheld devices. this is enabling access to the web’s entire library of video tutorials and how-to programs, and can lead to the creation of virtual classrooms that can happen anywhere. this will evolve to include live person-to-person video chats on mobile phones, allowing for a level of real-time interactivity that will bring new opportunities mOBiLE vidEO ASSiSTS HOmE viSiTS ConnECting DistAnt hosPitAls to mOBiLE APP HELPS dOCTORS ExPLAiN to how and where people learn. iMPRoVE tREAtMEnt CONdiTiONS ImPlICatIonS • anywhere, anytime Classroom Citizens can learn proper care techniques in home, rather than travel outside, for up- to-date medical information • Reusable learnings Multiple people can receive training and learning from one information source. • Remote guidance treatment can be augmented with guidance from a highly trained medical professional in emergency situations. • Improved training training can be made faster, cheaper and WEB ViDEo tutoRiAls lEARn AnytiME on youtuBE VisuAl sElF-hElP gRouPs more efficient by using virtual classrooms to teach courses remotely. “Mobile devices make the jobs of remote Numerous attempts are being made to change the health workers easier. And when these end traditional top-down model of education. How can users have their needs addressed, they don’t new developments in internet and communications require much training and then they suggest technology, increase the reach of these new teaching more types of services that could help them.” methods and make them readily accessible to all populations? Merrick Schaefer Remote Communications Expert Project Mwana WWW.PSFK.COM 16

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mOBiLE vidEO ASSiSTS HOmE viSiTS two projects are leveraging the power of mobile video to supplement work diSTANCE in the homes of developing countries. First Days is a project by the Berkeley Institute of Design that gives healthcare workers in India short videos related to maternal health to show to their clients and help guide consultation. In LEARNiNG tanzania, healthcare volunteers are being aided with mobile video tutorials during home visits by a collaboration of D-tree International and BraC tanzania. http://bid.berkeley.edu http://www.d-tree.org http://www.brac.net WWW.PSFK.COM 17

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g CONNECTiNG diSTANT HOSPiTALS TO imPROvE TREATmENT diSTANCE In late 2009, hospitals in Sierra Leone launched a satellite link-up to connect doctors in the country to doctors in India where there is better equipment for data analysis. this facilitates real-time consultations between doctors in the LEARNiNG field and specialists in hospitals. WWW.PSFK.COM 18

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mOBiLE APP HELPS dOCTORS ExPLAiN CONdiTiONS diSTANCE the Blausen Human atlas is an app for the iphone and ipad that contains a library of 150 interactive 3D animations, 1200 images and over 1,500 medical terms to help explain human anatomy, common medical conditions and LEARNiNG treatments. the app was designed to improve communication between doctors and patients by providing a visual method for understanding complicated diagnoses and procedures. Human atlas can also be a useful tool which can be shown to patients to help explain conditions out in the field. http://blausen.com/iphone WWW.PSFK.COM 19

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g wEB vidEO TUTORiALS altus Learning Systems recently launched vSearch Mobile, a cloud-based diSTANCE service that allows users to search and access audio and video content from internet connected devices including the ipad, iphone, BlackBerry and android handsets. the service enables an organization to create a LEARNiNG repository of searchable cloud-based content, delivering knowledge to large, geographically-dispersed audiences. http://www.altuscorp.com WWW.PSFK.COM 20

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g LEARN ANyTHiNG ANyTimE ON yOUTUBE the Khan academy is a non-profit dedicated to the idea of democratizing diSTANCE education by making quality tools available to everyone in the world. to that end, the organization has created over 1400 videos accessible on Youtube that cover a breadth of topics from basic arithmetic and science to more LEARNiNG complex subjects such as business finance and medicine. over 70,000 students visit the site every month and 35,000 videos are watched every day. other organizations have also begun distributing copies of Khan’s videos on offline servers to rural areas in asia, Latin america and africa. http://www.khanacademy.org WWW.PSFK.COM 21

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g viRTUAL SELF-HELP GROUPS patientsLikeMe is a collective website that allows people with life- diSTANCE changing conditions to connect with one another. It provides a platform that helps people who have certain diseases to share their experiences and teach coping strategies to those who have been recently diagnosed. LEARNiNG By taking away geographic boundaries, users can learn first hand about how to deal with sicknesses that those in their immediate vicinity might not have experience with. http://www.patientslikeme.com WWW.PSFK.COM 22

PSFK presents TEmPORARy prepared for FUTURE OF HEALTH COmmUNiTiES Co n s u lti n g suMMARy Better networking tools are enabling people to assemble quickly around one or more shared connections such as location, interest or affiliation. these gatherings can occur anywhere and are often centered around accomplishing a common goal. these systems create hyper-relevant networks that communicate ideas and distribute information across groups. iMPliCAtions • Faster Formation sERViCE kEEPs PEoPlE ConnECtED in A MoBilE PhonE nEighBoRhooD MEssAgE instAnt hyPERloCAl shARing Groups of people can be quickly brought CRisis BoARD together for training, vaccination and emergency relief. • decentralized broadcast Citizens can gain information without having to go through potentially unreliable information channels. • task-Based Messaging local teams can quickly distribute tasks among geographically diverse people. • Relevant Messaging allowing users to create their own message boards around relevant topics can provide a forum for community issues. WEB PlAtFoRM PRoViDEs A WAy FoR ViRtuAl AssistAnt tuRns ChECk-ins into ChAt tool AlloWs gRouP ConVERsAtion PEoPlE to oRgAnizE sPontAnEously MEEtuPs oVER tExt MEssAging “Imagine hundreds of rescue workers, NGOs We’ve seen what groups of dedicated individuals and doctors as in Haiti, all passing around can accomplish when they’ve formed traditional data. That gives unparalleled up-to-date communities around common goals. Can the addition information of where people are, plus details of mobile technology increase their efficiency and such as movement patterns. It could help relevancy? faster relief, epidemic prevention and more.” Ulrik Hogrebe Communications Design Expert ASHA Project WWW.PSFK.COM 24

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SERviCE KEEPS PEOPLE CONNECTEd iN A CRiSiS TEmPORARy InSteDD has developed GeoChat, a service for coordinating the efforts of different relief organizations on the ground to help ensure an organized, rapid response following a crisis. the platform is a flexible open source group COmmUNiTiES communications technology that lets team members interact to maintain shared geospatial awareness of who is doing what where -- over any device, on any platform, over any network, using SMS, email or web browser. http://instedd.org/geochat WWW.PSFK.COM 25

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mOBiLE PHONE NEiGHBORHOOd mESSAGE BOARd MoBilE PhonE nEighBoRhooD MEssAgE BoARD TEmPORARy BlockChalk is an application for the iphone that allows people to leave behind virtual messages and see what other people are saying in the immediate vicinity. It acts as a localized digital bulletin-board where users in its proximity COmmUNiTiES can ask or answer questions and share useful information about the neighborhood. http://blockchalk.com WWW.PSFK.COM 26

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g iNSTANT HyPERLOCAL SHARiNG Nokia Instant Community is a technology in development that can create TEmPORARy communities on mobile devices within close range of each other. Without the need for an internet connection, it relies on an ad-hoc wifi to establish and exchange information with others. through the service, users can instant COmmUNiTiES message with people nearby, as well as share pictures, songs, contact info and other types of content. http://www.research.nokia.com WWW.PSFK.COM 27

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g wEB PLATFORm PROvidES A wAy FOR PEOPLE TO ORGANizE SPONTANEOUSLy TEmPORARy Meetup is a web-based platform that provides social groups the ability to announce, organize and meet in the real world. their “everywhere” service helps followers of companies and organizations to know about each other so COmmUNiTiES that they can communicate and even meet up. http://www.meetup.com/everywhere WWW.PSFK.COM 28

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g viRTUAL ASSiSTANT TURNS CHECK-iNS iNTO mEETUPS TEmPORARy MeetGatsby uses location-based data from Foursquare to match nearby strangers who may be interested in meeting. Users participate by linking their Foursquare account to the Gatsby service, identifying interests that they may COmmUNiTiES share with others. Upon check-in, Gatsby sends a text to notify users when a match is nearby, allowing for a text conversation to be held instantly. http://meetgatsby.com WWW.PSFK.COM 29

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g CHAT TOOL ALLOwS GROUP CONvERSATiON OvER TExT mESSAGiNG TEmPORARy US-based onebluebrick has created Fast Society, a tool that lets users create a message board-like forum just with text messaging. When a user sends out a text through the service, it creates a group chat that lets multiple people COmmUNiTiES read and respond to the thread through text messaging. Users start an event with a text, then when it’s over can review the event on its own web page. the service also allows groups to easily coordinate conference calls. this allows easy, short communications among groups without the need for an internet connection. http://www.fastsociety.com WWW.PSFK.COM 30

prepared for PSFK presents FUTURE OF HEALTH HANdHELd HOSPiTAL Co n s u lti n g suMMARy Mobile applications, peripherals and add- ons are becoming sophisticated enough to perform tasks comparable to their hospital equivalents, at price points that are more accessible for members of emerging economies. although they often offer only basic functionality, these devices approximate vital diagnosis protocols closely enough to provide people in remote areas with immediate diagnosis. iMPliCAtions loW-Cost MoBilE PhonE EyE tEst lEns-lEss DigitAl MiCRosCoPE Plugs into PoRtABlE MiCRosCoPE DEliVERs • Provide good enough analysis MoBilE PhonEs stREAMing ViDEo to MoBilE DEViCEs patients in remote areas can receive basic diagnosis without having to travel to health clinics. • mobile Phone as tool Services can be built that augment the capabilities of basic phones enabling them to provide mobile care. • anywhere diagnosis temporary, ad-hoc hospitals can be set up for doctors to monitor larger groups of people who don’t have easy access to medical facilities. • Frequent Check-ups, early detection Mobile devices can be used to monitor healthy patients and larger populations oFF-thE-shElF DigitAl CAMERA sEEs Plug-in tEChnology FoR MoBilE PhonEs hAnDhElD DEViCE FoR CAPtuRing identifying and preventing pandemics by CAnCER in REAl tiME DiAgnosEs PnEuMoniA BioMEtRiCs in thE FiElD treating people before disease spreads. The notion of ‘good enough’ technology has proven “What people don’t realize is how much we to be successful when applied to the basic needs can already do using existing technologies and of consumers in the marketplace. What if this same mobile devices. The challenge is making these idea was established in the healthcare industry? technologies understandable, usable and relevant in people’s lives.” Richard Fine Health Product Innovator Help Remedies WWW.PSFK.COM 32

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g LOw-COST mOBiLE PHONE EyE TEST the Near-eye tool for refractive assessment (Netra) project from the MIt HANdHELd Media Lab provides eyesight tests by utilizing the screen of a smartphone to display images while the Netra sensors measure the optical distortion across different regions of the eye. this method eliminates the need for more HOSPiTAL expensive components found in traditional optical sensors. http://web.media.mit.edu/~pamplona/NETRA WWW.PSFK.COM 33

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g Lens-Less DigitaL Microscope pLugs into MobiLe phones HANdHELd UCLa’s ozcan research Group has developed a small digital microscope that can plug into a cell phone through a USB cable and perform basic medical diagnostics. this inexpensive, lightweight microscope doesn’t use a lens, but HOSPiTAL instead incorporates a light-emitting diode to illuminate the sample along with a light-sensing chip to capture images from slides. an algorithm is able to analyze data from the images, determining patient blood counts and identifying if any diseased cells or bacteria are present. this helps ensure quicker access to medication and treatment. http://innovate.ee.ucla.edu WWW.PSFK.COM 34

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PORTABLE miCROSCOPE dELivERS STREAmiNG vidEO TO mOBiLE dEviCES HANdHELd Japanese firm Scalar Corp has developed a powerful microscope called the airMicro model a1 that can transmit video to the ipad or iphone over wireless LaN. the microscope is equipped with a 50x lens for precise imaging, HOSPiTAL enabling users to examine skin textures and blemishes on one or more mobile devices using a proprietary mobile application. http://www.scalar.co.jp/english WWW.PSFK.COM 35

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g OFF-THE-SHELF diGiTAL CAmERA SEES CANCER iN REAL TimE HANdHELd Using a $400 olympus digital camera, biomedical researchers at rice University and the University of texas are able to distinguish between healthy and cancerous cells with the addition of a small bundle of fiber-optic cable. HOSPiTAL the tip of the cable is placed against the inside of a patient’s cheek, which has been treated with a common fluorescent dye that causes cell nuclei to glow for better imaging. the pictures captured can then be examined on the camera’s LCD screen to detect if abnormal cells are present. In the future, software upgrades could be developed to perform this analysis automatically. http://www.rice.edu WWW.PSFK.COM 36

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PLUG-iN TECHNOLOGy FOR mOBiLE PHONES diAGNOSES PNEUmONiA HANdHELd researchers at the University of Melbourne in australia are adapting cell phones to help health workers quickly diagnose pneumonia. the team has developed a low-cost oximeter, a device that measures the oxygen HOSPiTAL content in red blood cells by tracking the absorption of red and infrared light waves as they pass through a patient’s fingertip. this can be plugged into a smartphone with special diagnostic software to analyze readings obtained from the sensor and determine a patient’s health. the next step is expanding the prototype to work with simpler cell phones. http://www.ni.unimelb.edu.au WWW.PSFK.COM 37

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g HANdHELd dEviCE FOR CAPTURiNG BiOmETRiCS iN THE FiELd HANdHELd the HIIDe is a portable biometric tool developed by the US army that can capture people’s iris, finger, and facial profiles in field environments. With 65,000 currently in use in Iraq and afghanistan, the device integrates with HOSPiTAL worldwide databases housing biometric data, facilitating the quick care and treatment of patients living in remote areas. http://biometricesc.mi.army.mil/Software WWW.PSFK.COM 38

prepared for PSFK presents FUTURE OF HEALTH TRACKiNG mATTERS Co n s u lti n g suMMARy the availability of low cost sensors and other digital technologies to collect and broadcast data is enabling virtually any object—from people to packages—to be tracked and monitored. existing mobile and web-based platforms can offer almost real-time access to information that can provide both positional and conditional insights, resulting in greater accountability and understanding. iMPliCAtions • Position and Condition sEnsoRs PRoViDE CoMPlEtE MonitoRing RFiD to tRACk PAtiEnts AnD RECoRDs in using sMEll to DEtECt sPoilAgE Medicine and vital supplies can be tracked oF MEDiCAl DEliVERiEs hosPitAls more accurately and easily to ensure they arrive untampered and in good condition. • targeted updates triggered events can send out alerts to appropriate personnel. • automated Inventory Inventory survey times can be shortened by requesting objects to check-into systems. • Continuous monitoring patients with chronic diseases can be monitored more easily and receive ongoing care. • Increased accountability personnel can be monitored to ensure sMARt lABEls hElP PAtiEnts tAkE Pills using RFiD FoR ACCountABility in GPS ENABLEd TRACKiNG OF CiTy RESOURCES attendance and delivery of services. EDuCAtionAl institutions “Integration of new technology (GPS, web “Whether you’re a healthcare provider, drug mapping) and the tried and true paper maps company or device maker, most of your and mobile phones ensure successful health interactions with patients are short and mapping.” mysterious. There’s a brief interaction and very limited opportunity for follow up. Everyone is Joshua Goldstein looking for ways to deepen that relationship.” Community Mapping Expert Map Kiberia Project Richard Fine Health Product Innovator Help Remedies WWW.PSFK.COM 40

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SENSORS PROvidE COmPLETE mONiTORiNG OF mEdiCAL dELivERiES TRACKiNG Senseaware is a Fedex-powered service that uses comprehensive sensor technology for web-based monitoring of packages. packages equipped with Senseaware deliver real-time information about location, temperature and mATTERS lighting, and other environmental cues, helping ensure that critical medical supplies and other sensitive materials are received in the proper condition. http://www.senseaware.com WWW.PSFK.COM 41

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g RFid TO TRACK PATiENTS ANd RECORdS iN HOSPiTALS TRACKiNG China-based Daily rFID’s single-use tracking kit is designed to be used for hospital patient management tasks such as patient monitoring, medication records, and tracing of newborn babies in hospital settings. the rFID- mATTERS enabled, wristband-based kit gives physicians and medical staff an easy way to immediately identify a patient and their medical record with a wifi-enabled pDa hand-held reader, while simultaneously updating the system with current information. http://www.rfid-in-china.com WWW.PSFK.COM 42

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g USiNG SmELL TO dETECT SPOiLAGE Ge is developing sensors that combine rFID tracking with an acute gas TRACKiNG sensing capability, which can detect the presence of distinct chemical compounds in the air. When attached to food products, these sensors periodically check for spoilage, alerting consumers either through an mATTERS intelligent label or by wireless notification. http://ge.geglobalresearch.com WWW.PSFK.COM 43

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SmART LABELS HELP PATiENTS TAKE PiLLS patients that opt into the eMedonline system are given a cellphone equipped TRACKiNG with an rFID reader and pill bottles with rFID labels. a mobile application that runs on the phone schedules their medication and alerts patients at appropriate times, explaining what they should take and what it is for, while mATTERS providing a walkthrough succession of steps for more elderly users. http://www.emedonline.com WWW.PSFK.COM 44

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g USiNG RFid FOR ACCOUNTABiLiTy iN EdUCATiONAL iNSTiTUTiONS TRACKiNG Northern arizona University is working to implement a system for using rFID proximity card readers to automatically take attendance in its classes, with an aim to increase attendance and student performance. the system calls mATTERS for embedding rFID into the personal cards of each student in an effort to monitor their whereabouts on campus. http://home.nau.edu WWW.PSFK.COM 45

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g GPS ENABLEd TRACKiNG OF CiTy RESOURCES trash track is a project by the SeNSeable City Lab at MIt that aims to help TRACKiNG residents see the path of trash after it leaves their homes. By placing rFID tags on trash and following its path with both cellular triangulation and GpS, it allows users to view the path of their trash on a map. the project also hopes mATTERS to give residents a better understanding of the “removal Chain” process and their impact on the environment. http://senseable.mit.edu/trashtrack WWW.PSFK.COM 46

prepared for PSFK presents FUTURE OF HEALTH REmOTE diAGNOSTiCS Co n s u lti n g suMMARy Web-connected devices are now able to capture an individual’s health-related data and communicate that information to healthcare professionals situated anywhere. this information allows for distributed care enabling remote diagnoses, alerting doctors to changing conditions as they occur and providing a total picture of a person’s health so that necessary care can be administered. WEB-BAsED stEthosCoPE FoR REMotE ANALySiS OUTSOURCEd TO SLEEP ExPERTS Pill AlERts DoCtoRs WhEn sWAlloWED DiAgnosis iMPliCAtions • less beds, better Health treatment centers and hospitals can track patient health without patient visits. • Family-Centered a patient’s family life and work is less disrupted with remote diagnosis. • Picturing Health More relevant, accurate, real-time data of the health of populations can be gathered. • Foreign expertise Specialists can be utilized in geographically remote areas through technology-enabled consultations. intElligEnt BoDy MonitoR PREEMPtiVEly WEB ConnECtED CuFFs MonitoR REmOTE PATiENT mONiTORiNG viA THE PREDiCts hEARt FAiluRE hyPERtEnsion FRoM AFAR iPHONE “Fitness trackers, whether as wearable devices Traditionally patients have been required to travel or embedded into smartphones, will offer to a hospital or clinic to have their basic health data doctors the ability to see in real-time how taken and to receive consultations. What happens active their patients are, helping them glean when these measurements can be taken individually, from the data generated how best to modify a when the person being monitored does not have to patient’s lifestyle.” travel, and when they can instantly see progress or problem areas? Peter Rojas Technology Expert GDGT.com WWW.PSFK.COM 48

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g wEB-BASEd STETHOSCOPE FOR REmOTE diAGNOSiS REmOTE the Zargistelemed platform by Zargis Medical streams heart and lung sounds to anywhere in the world using a web-connected stethoscope. the sounds are transmitted in real-time either over the internet or a private diAGNOSTiCS network allowing for remote diagnosis and expert analysis. the platform is integrated with the Cardioscan heart sounds analysis software and the Zargis Stethassist heart and lung sounds visualization software. http://www.zargis.com WWW.PSFK.COM 49

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g ANALySiS OUTSOURCEd TO SLEEP ExPERTS Sleep apnea is a condition that is costly to diagnose and often requires that a REmOTE patient spend several nights in clinic for proper analysis. Watermark Medical has developed an at-home device that helps doctors diagnose sleep apnea remotely. the sensor-equipped headband is worn by a patient for a night or diAGNOSTiCS two during their normal sleep cycles, measuring various metrics including blood-oxygen saturation, air flow, pulse rate and snoring levels. the data is downloaded to a personal computer, then sent to a network of sleep professionals, one of whom delivers a report to the physician within 48 hours, with a diagnosis and suggested treatment. http://www.watermarkmedical.com WWW.PSFK.COM 50

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PiLL ALERTS dOCTORS wHEN SwALLOwEd researchers at the University of Florida have developed a prototype of REmOTE an ingestible pill capsule containing a microchip and an antenna, which automatically alerts doctors or family members when it is ingested. after it is swallowed, the microchip in the pill transmits a signal to an external electronic diAGNOSTiCS device which then alerts a cell phone or computer, informing the patient’s doctor or family. the pill doesn’t require a battery as it is powered by short bursts of low-voltage charge sent by the external device. http://news.ufl.edu/2010/03/31/antenna-pill-2 WWW.PSFK.COM 51

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g iNTELLiGENT BOdy mONiTOR PREEmPTivELy PREdiCTS HEART FAiLURE REmOTE piiX is a wireless, water-resistant sensor developed by Corventis that sticks to a patient’s chest, monitoring heart rate, respiratory rate, bodily fluids, and overall activity. It transmits this data to a central server for analysis and diAGNOSTiCS review by both doctor and patient. the designers are working to generate algorithms that can analyze the data and predict when a patient is on the verge of heart failure by comparing trends in his or her vital signs against other cases. http://www.corventis.com WWW.PSFK.COM 52

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g wEB CONNECTEd CUFFS mONiTOR HyPERTENSiON FROm AFAR REmOTE Kaiser permanente Colorado recently concluded a trial to test if an easy home-based monitoring system would lead to better control of a patient’s hypertension. In the study, individuals were given a blood pressure cuff diAGNOSTiCS with a USB connection that transmitted readings to the american Heart association’s Heart 360 website and a Microsoft HealthVault account via a home computer. Clinical pharmacists and doctors looked at the reports and used standard treatment algorithms to figure out whose drugs needed tweaking. patients were contacted by phone or email with any changes. Data suggests positive outcomes from the experiment. https://www.kaiserpermanente.org WWW.PSFK.COM 53

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g REmOTE PATiENT mONiTORiNG viA THE iPHONE the airStrip series of applications for the iphone are a collection of mobile REmOTE services that allow physicians to monitor patient status information away from medical centers in real-time. the technology platform taps into the hospital systems and provides waveform data sets such as heart beat, vital diAGNOSTiCS signs and imaging data via a secure connection from hospital to doctor. http://www.airstriptech.com WWW.PSFK.COM 54

prepared for PSFK presents FUTURE OF HEALTH diy CHECK UP Co n s u lti n g suMMARy Consumer electronics such as mobile phones can be used by people to detect early warning signals related to illness and other medical conditions using simple biomedical inputs. By periodically checking their personal wellness, users are able to better manage their own health before visiting or consulting a doctor. iMPliCAtions DiAgnosE DisEAsE thRough sounD MoBilE APP Puts A thERAPist in youR low-teCH SelF-dIagnoSIS tool PoCkEt • at-Home Convenience access to self-administered tests encourages better health awareness. • empowering Citizens people can rely less on outside help for managing illnesses and ask more informed questions during routine checkups. • Increased Choice Interactive experiences can walk patients through diagnosis and treatments. • more efficient Healthcare Decreased time spent diagnosing non- critical illnesses at home enables health facilities to focus on more pressing cases. DEtECting PotEntiAl skin CAnCER intERACtiVE APP FoR DiAgnosing BACk APP PRoViDEs FRontlinE MEDiCAl inDiCAtoRs At hoME PAin ConsultAtion “The ability for people to test themselves We’ve already seen how wider access to web-based effectively will change the healthcare industry. information has empowered people to make more Focus will be taken away from in-clinic testing informed decisions in many aspects of their lives. and placed upon self-analysis.” How will further advances in these tools through a combination of ease of use and reliable results help Piers Fawkes, President, PSFK individuals take a more active role in managing their personal health? WWW.PSFK.COM 56

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g diAGNOSE diSEASE THROUGH SOUNd a new iphone application being developed by Star analytical Services is diy designed to diagnose respiratory disease using the sound of a cough. Users simply cough into the microphone; the acoustic properties of the sound are then compared against a database of coughs which indicate various CHECK UP maladies. http://www.staranalyticalservices.com/ WWW.PSFK.COM 57

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mOBiLE APP PUTS A THERAPiST iN yOUR POCKET diy the Mobile therapy application being developed by Intel works by displaying a “mood map” on a user’s cell phone screen at random times during the day. Users tap the screen to indicate their current mood. Based on the information CHECK UP entered by the user, the application offers therapeutic exercises ranging from breathing visualizations and progressive muscle relaxation to useful ways to disengage from a stressful situation. http://www.intel.com WWW.PSFK.COM 58

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g LOw-TECH SELF-diAGNOSiS TOOL Designers at Honeywell technology Solutions in Bangalore have created a diy self-diagnosis tool for people living in rural India, empowering patients and helping doctors by aiding patients in accurately identifying their symptoms. the simple design consists of a set of rings, each listing symptoms, a disease CHECK UP chart and other information. the patient rotates the rings and chooses their symptoms by bringing them into a single line, below the marker. each symptom has a number printed on it. the user maps the disease code on the chart, and the chart provides tentative results: disease name, severity, next steps, diagnostic tests required to confirm the disease, the particular specialty of doctor they should see, and contact information for doctors and hospitals. http://www.honeywell.com/sites/htsl WWW.PSFK.COM 59

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g dETECTiNG POTENTiAL SKiN CANCER iNdiCATORS AT HOmE diy the Factor 61 concept by designer antonia Haaf is a home-use medical device made for the early detection of nodular melanoma. the user holds their thumb over a sensor and the device analyzes visual characteristics from CHECK UP skin abnormalities with image recognition technology, identifying potential indicators of skin cancer. WWW.PSFK.COM 60

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g iNTERACTivE APP FOR diAGNOSiNG BACK PAiN pain Free Back is an iphone application designed to provide individuals with diy a rudimentary diagnosis and treatment guide for lower back pain. the app takes sufferers through a personalized, guided discovery of potential causes of their pain and demonstrates simple and effective exercises to help relieve CHECK UP discomfort and improve spinal health. http://www.smarthealthsoftware.com/pain-free-back WWW.PSFK.COM 61

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g APP PROvidES FRONTLiNE mEdiCAL CONSULTATiON diy US based WebMD has launched a free mobile application that lets users get basic medical information before going to a doctor. the app allows users to find local health providers, check symptoms and access basic drug and CHECK UP treatment information. http://www.webmd.com/mobile WWW.PSFK.COM 62

PSFK presents PiCTURiNG prepared for FUTURE OF HEALTH OUR HEALTH Co n s u lti n g suMMARy as more data is captured about individuals and communities, better tools are needed to make this often complex information more meaningful and easier to understand. the development of highly visual and often interactive formats are providing experts and amateurs alike with methods for investigating health on any scale, allowing for deeper analysis and greater insight. iMPliCAtions • understand large Sets of data Faster MAking VisuAl sEnsE oF hEAlth DAtA Diy PlAtFoRM FoR VisuAlizing PERsonAl MAPPing outBREAks experts can get a better understanding of stAtistiCs overall health of an individual or region in less time than was previously possible. • overcome language barriers Citizens with little or no formal education can come to a better understanding of their own health, enabling them to be proactive in their healthcare decisions. • Shared Insights Crowdsourcing data analysis can allow multiple groups of people (universities, medical institutions, etc.) to react to findings or trends. • better Indicators Understanding history and past actions allows for the optimization of future tRACk AnD shARE gluCosE lEVEls APPliCAtion hElPs usERs sEE hoW WEll DAtA VisuAlizAtion tools FoR thE PuBliC behavior and healthcare practices. thEy’RE slEEPing From tools like growth charts (for monitoring a “People just need a snapshot of their behavior child’s nutritional status over time) to information and they will learn to interpret this data and about whether a mother has had the correct adjust their lives based on it. This information vaccinations, healthcare professionals collect doesn’t require a professional to interpret it.” massive amounts of patient data. How can the ability Jay Parkinson, M.D. to see individual data in easily understandable Healthcare Innovator visualizations or compared on a national scale allow The Future Well healthcare to be more accurate and efficient? WWW.PSFK.COM 64

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g viSUALiziNG GEOGRAPHiC HEALTH Ge’s Healthymagination project is an effort to help users understand PiCTURiNG complex data sets. one aspect of the project is an interactive map that lets users navigate health issues in the US on national, state, and county levels. the map can be filtered to view categories related to physical and mental OUR HEALTH health, socioeconomic status and even the physical environment. this give researchers the ability to see a high-level view of a country, then zoom down in to examine individual problem areas and the variables that affect them. http://www.healthymagination.com WWW.PSFK.COM 65

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g diy PLATFORm FOR viSUALiziNG PERSONAL STATiSTiCS PiCTURiNG Daytum is a mobile and web-based platform that provides intuitive tools for collecting and communicating data through a series of simple visualizations. the site features a dashboard where users can easily add, display, distribute OUR HEALTH and archive relevant information. It creates a larger picture of personal statics that can be tracked over time to provide deeper insights into behaviors and other metrics. http://daytum.com WWW.PSFK.COM 66

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mAPPiNG OUTBREAKS Geographical visualizations of outbreaks and health incidents allow users PiCTURiNG to gain a broader understanding of occurrences across regions. Services like Google Flutrends aggregate data from search terms, while services like HealthMap filter news reports across media outlets. More localized solutions OUR HEALTH such as Ushahidi populate data points through user submitted SMS reports. Insights generated from the data can be used towards prevention efforts and allocating resources. http://www.google.org/flutrends http://healthmap.org/outbreaksnearme http://www.ushahidi.com WWW.PSFK.COM 67

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g TRACK ANd SHARE GLUCOSE LEvELS the Bant app for the iphone enables users to visually track their blood PiCTURiNG glucose levels throughout the day. after recording glucose levels at points throughout the day, users are then able to view their levels as a trend graph of daily, weekly and monthly views, sharing them with others as needed. OUR HEALTH http://bantapp.com WWW.PSFK.COM 68

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g APPLiCATiON HELPS USERS SEE HOw wELL THEy’RE SLEEPiNG PiCTURiNG Sleep Cycle is a mobile application for the iphone that helps monitor and visualize a user’s sleep patterns during the course of the night. through monitoring factors such as movement, snoring levels and other ambient data, OUR HEALTH the applications provides visualizations in the forms of graphs that provide visual feedback. this gives user’s an understanding of their sleep patterns that helps them make changes to their sleeping habits. http://www.mdlabs.se/sleepcycle WWW.PSFK.COM 69

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g dATA viSUALizATiON TOOLS FOR THE PUBLiC Created under IBM’s Collaborative User experience lab, Many eyes is a set PiCTURiNG of web browser tools that allow users to generate interactive visualizations of data sets. Users can submit their own data and decide on the best way to visualize their output. Visualization types include geographic maps, word OUR HEALTH clouds and block histograms. the purpose of the project is to enable the general public to focus efforts on gathering insights from data rather than generating and programming the visualizations. http://manyeyes.alphaworks.ibm.com/manyeyes WWW.PSFK.COM 70

prepared for PSFK presents FUTURE OF HEALTH wELLNESS TRACKiNG Co n s u lti n g suMMARy technologies are being developed to help people self-monitor their health from any location, tracking and delivering basic biometric data and performance statistics. apps are taking advantage of the sensors in mobile phones to provide real-time, personalized feedback to individuals that they can then share with their healthcare providers and families. When linked to action, this information can help people lead healthier lifestyles. WEAR-EVERyWhERE DEViCE MonitoRs MoBilE APP tRACks DAily nutRition VisuAlizE youR Run iMPliCAtions FitnEss DAtA • ambient tracking passive tracking technologies allow people to collect important stats without interrupting normal activities. • virtual medical Records patients can carry their personal medical record easily, allowing access to medical history at any hospital or health clinic. • Instant diagnosis Frequent updates enable users to pinpoint problems in real-time. Constant updates allow for early detection and prevention. • easy-to-learn Introducing technology will be easier because it requires less effort and requires ClouD-BAsED nutRition sCAlE hElPs PEoPlE iMPRoVE WEight oVER LiFE-LOGGiNG GLASSES CAPTURE a smaller learning curve for users. tiME EvERyTHiNG THE wEARER SEES “A positive thing that can come out of tracking “Imagine what we could be doing, if we could is that patients learn to use data, and adjust just give people something as seemingly their lives based on it, on their own. Whenever simple as an electronic medical journal that you think about it, you don’t really spend all could follow the patient using the same low- that much time with your doctor.” tech principals that ASHA is built on.” Jay Parkinson, M.D. Ulrik Hogrebe Healthcare Innovator Communications Design Expert ASHA Project WWW.PSFK.COM 72

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g suMMARy iMPliCAtions • • • BikE PoWERED PhonE ChARgER APP tRAnsFoRMs iPhonE into CREDit stoRE-FREE shoPPing ViA tExt CARD MAChinE EntiRE WoRlD As DisPlAy in-APP PuRChAsing FoR AugMEntED MoBilE CouPons oFFER oPPoRtunity FoR REAlity ContEnt REtAilERs to REWARD shoPPERs The Future Well WWW.PSFK.COM 73

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g wEAR-EvERywHERE dEviCE mONiTORS FiTNESS dATA wELLNESS the FitBit is a small device that users wear to monitor their levels of activity throughout the day. the device tracks data with motion sensors and wirelessly transmits the results online whenever it is within 15 meters of a base TRACKiNG station. http://www.fitbit.com WWW.PSFK.COM 74

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mOBiLE APP TRACKS dAiLy NUTRiTiON DailyBurn’s FoodScannner application leverages a database of over 200,000 wELLNESS foods to provide users with on-the-go nutrition information. Users simply scan product bar codes using their phone’s camera to pull up relevant entries and submit through the app to catalog their eating habits. TRACKiNG http://dailyburn.com/foodscanner WWW.PSFK.COM 75

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g TRACKiNG yOUR FiTNESS ROUTiNES runmeter is an iphone app that helps athlete track, visualize, share, and wELLNESS improve their workouts. Not limited to running, this app can also be used by cyclists, skiers, walkers and more. Key features include recording routes on a map, announcing progress during workouts, and the ability to export all data TRACKiNG for further analysis. http://www.abvio.com/runmeter WWW.PSFK.COM 76

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g CLOUd-BASEd NUTRiTiON the Google Vitamins concept by andrew Kim proposes a suite of vitamin wELLNESS pills that are taken when a prompt is sent via email. the system recommends and dispenses accurate dosages according to individual body requirements, along with long-term personal monitoring to help optimize a user’s nutritional TRACKiNG intake. http://designfabulous.blogspot.com/2010/06/google-vitamin.html WWW.PSFK.COM 77

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SCALE HELPS PEOPLE imPROvE wEiGHT OvER TimE wELLNESS France based Withings has developed an internet-enabled scale that wirelessly transmits weight measurements to computers or connected mobile devices, creating a visual history of individual weight over time. By receiving TRACKiNG feedback about their progress, users can get a better understanding of their weight and make adjustments to their diet and fitness accordingly. http://www.withings.com WWW.PSFK.COM 78

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g LiFE-LOGGiNG GLASSES CAPTURE EvERyTHiNG THE wEARER SEES wELLNESS Sony Computer Science Laboratories has created a device that tracks the movement of the human eye, using the resulting data to position a glasses- mounted camera. these glasses constantly capture video through an TRACKiNG embedded camera intended for frequent, long-term use to build a life-logged database of everything in the wearer’s field of vision. http://www.sonycsl.co.jp WWW.PSFK.COM 79

PSFK presents GAmiNG prepared for FUTURE OF HEALTH FOR HEALTH Co n s u lti n g suMMARy In an effort to motivate individuals to make smarter decisions about their health, services are being developed that provide incentives alongside activities such as fitness, diet and disease management. By introducing game mechanics into areas of life that people are already engaged in, designers are helping both influence and reinforce positive behaviors. this feedback loop not only encourages healthier choices, but also enables people to better understand their individual health. RECEiVing REAl REWARDs FoR FitnEss PRojECt gAthERs stAtistiCs, inCEntiVizEs BLOOd GLUCOSE mONiTOR REwARdS USERS PARtiCiPAtion FOR CHECKiNG THEiR LEvELS iMPliCAtions • learn through Play Increase participation and reinforce healthy habits through entertainment instead of information • Streamlining Healthcare Decreased need to monitor and remind patients of activities in which they should be engaging. • easy Implementation reward mechanics are more intuitive for everyday individuals than complex health- related processes, providing feedback and incentives that immediately make sense. • Positive Feedback soCiAl CoMPEtition PRoViDEs ExtRA hEAlth CluBs CoMBinE FitnEss With FRAMing MEDiCinE REgiMEnts As gAMEs Influencing action through positive MotiVAtion ViDEo gAMEs feedback provides additional motivation to continue specific behaviors. In the absence of need, people have a natural “We live in an era of electronic tendency to make their decisions based on positive communication, social networking and reinforcement. How do we design systems that interactive online communities. We can utilize reward individuals for making healthy but often this technology to educate and engage a large difficult choices? number of our youth quickly.” Seth Tropper Health Gaming Innovator Switch2Health WWW.PSFK.COM 81

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g RECEiviNG REAL REwARdS FOR FiTNESS Switch2Health (S2H) is a simple, wearable technology that keeps track of an GAmiNG individual’s fitness achievements and provides incentives through a scalable platform that rewards healthy behavior when a certain fitness level has been reached. the device presents a simple code to reward positive behavior FOR HEALTH that users can submit at the S2H website. the accumulated points can be redeemed for various promotions and prizes. Users can also access personal health statistics on the site. http://www.s2h.com WWW.PSFK.COM 82

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PROjECT GATHERS STATiSTiCS, iNCENTivizES PARTiCiPATiON GAmiNG the Broccoli project uses state-of-the-art biometric technology at screening facilities to scan the fingertips of poor africans, adding their profiles to a health database that Npos and NGos can tap into to create more efficient FOR HEALTH programs. this enables donor organizations to more accurately report statistics, and reduces the chances of retesting and document duplication. the Broccoli project rewards its participants with food vouchers, clothing or building materials. http://www.broccoliproject.org WWW.PSFK.COM 83

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g BLOOd GLUCOSE mONiTOR REwARdS USERS FOR CHECKiNG THEiR LEvELS GAmiNG Bayer is introducing a blood glucose meter named the Didget that connects to the Nintendo DS mobile gaming system. every time a gamer plugs the Didget into their Nintendo DS to check glucose levels, the system gives FOR HEALTH rewards like virtual currency to buy items and access new skills within associated games. Bayer aims to educate kids about managing their blood glucose levels and reinforce regular testing behaviors through the gaming platform. http://www.bayerdidget.com WWW.PSFK.COM 84

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SOCiAL COmPETiTiON PROvidES ExTRA mOTivATiON GAmiNG Several popular platforms such as Nike+, adidas’ miCoach and abvio’s runmeter app for the iphone are attempting to provide an extra level of motivation to those that exercise alone. the various programs connect FOR HEALTH friends and allow them to participate in friendly physical competitions. these services also allow users to log basic metrics including distance, speed and route, enabling them to easily track their progress over time. http://www.abvio.com/runmeter http://www.adidas.com/us/micoach http://nikerunning.nike.com/nikeos/p/nikeplus/en_US WWW.PSFK.COM 85

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g HEALTH CLUBS COmBiNE FiTNESS wiTH vidEO GAmES GAmiNG In an effort to add additional components of fun and competition to physical fitness, two health clubs have combined the worlds of exercise and video games. In Motion, a Dubai-based company whose products and services are FOR HEALTH aimed at children aged 7-17, integrates “exergaming” with an educational curriculum to promote healthier lifestyles. With multiple locations across the US, XrKade offers users real workouts while playing arcade-style games that involve dancing, biking, skateboarding, kickboxing and even rock climbing. http://www.in-motion-club.com http://www.xrkade.com WWW.PSFK.COM 86

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g FRAmiNG mEdiCiNE REGimENTS AS GAmES Movipill is a mobile phone based gaming application trialed by researchers GAmiNG at telefonica I+D in Spain that encourages patients to take their medications at prescribed times. the trial, which featured 18 participants, used a point system to reward and reprimand behaviors; points were awarded FOR HEALTH or deducted based on how close to the prescribed time users took their medication. Leaders were visible on a communal scoreboard and winners were awarded at the end of each week. http://www.tid.es WWW.PSFK.COM 87

prepared for PSFK presents FUTURE OF HEALTH OFFLiNE wEB Co n s u lti n g suMMARy Low-tech or no-tech solutions are being created to ensure that individuals have unfettered access to information where and when they need it. Solutions are being created that leverage community to deliver news and updates to people, often through word-of mouth or simple messaging. iMPliCAtions • Community information officers messengers can have influential roles within their immediate communities, ACCEssing thE intERnEt’s knoWlEDgE AnAlog Blogging in liBERiA CyCling knoWlEDgE FRoM VillAgE to serving as a contact point and service oFFlinE VillAgE provider. • Community Congregation information hubs can be gathering points for secondary services and provide new ways to distribute these services. • Access By Anyone information and health services are now more easily utilized by people without an internet connection or costly hardware. ComPReSSIon teCHnology allowS web soCiAl nEtWoRking FoR Any MoBilE MiCRo-loCAl CoMMunity nEWs Content on any PHone PhonE “A lot can be accomplished using very “Data connectivity and accessibility are unsophisticated tools. Despite the promise of important issues. Paper forms are one of the much more sophisticated use of technology, major contributors to causing delays in data the successes have come using the most basic collection, data processing as well as delays in of tools, like blogs, listservs, and other last responding to emergencies.” generation internet features.” Benedetta Piantella Jon Kuniholm Humanitarian Designer Founder, Open Prosthetics Project GRND Lab WWW.PSFK.COM 89

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g ACCESSiNG THE iNTERNET’S KNOwLEdGE OFFLiNE OFFLiNE wEB open Mind’s Question Box project is an effort to make the internet’s information available to individuals in the developing world who wouldn’t otherwise have access. Solar-powered intercoms are installed in local villages. at the touch of a button, users can connect with a live operator who has access to the internet, and can uncover answers to their questions in real- time. the service provides them with a reliable method for staying aware of what is happening nearby without having to find access to the internet. http://www.questionbox.org WWW.PSFK.COM 90

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g ANALOG BLOGGiNG iN LiBERiA alfred Sirleaf runs a low-tech news and information service called the Daily News. Located on the side of a major road in the middle of Monrovia, Liberia, OFFLiNE wEB the service allows for the dissemination of important news and information to people who can not afford (or understand) newspapers. the simple news display consists of a few large blackboards surrounded by some ad space. Sirleaf runs the whole operation through his cell phone, aided by a group of volunteers around the country who feed him news. http://vimeo.com/3602427 WWW.PSFK.COM 91

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g CyCLiNG KNOwLEdGE FROm viLLAGE TO viLLAGE OFFLiNE wEB InfoLadies is a trial program in Bangladesh that has been started by a non- profit organization called D.Net. It aims to provide solutions to some of the most common problems faced by local villagers. Volunteers cycle from village to village, carrying netbooks, mobile phones and medical supplies to give millions of poor people access to information crucial to their livelihood. Netbooks are loaded with information in the form of simple text, pictures and multimedia in the local Bangla language in order to accommodate users of all literacy levels. If answers aren’t immediately available, the women can request additional information from the organization’s call center in Dhaka. http://www.dnet-bangladesh.org WWW.PSFK.COM 92

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g coMpression technoLogy aLLows web content on any phone OFFLiNE wEB Siteon Mobile is a service developed by Hewlett-packard Labs in India that compresses websites into low-res versions called tasklets which can then be delivered to users over standard mobile networks. Users are able to access the most important content of these websites without the need for a computer or smartphone, allowing them to perform basic tasks such as booking appointments with a doctor or checking the status of medical reports. http://www.siteonmobile.com WWW.PSFK.COM 93

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SOCiAL NETwORKiNG FOR ANy mOBiLE PHONE Social network Facebook recently launched a new mobile site called 0.facebook, that includes all of the key features of Facebook but is optimized OFFLiNE wEB for speed. the service will initially be available through more than 50 mobile operators in 45 countries and territories with zero data charges assessed to users, enabling friends and families to stay in touch from virtually anywhere. http://0.facebook.com WWW.PSFK.COM 94

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g miCRO-LOCAL COmmUNiTy NEwS SMSone Media is a start-up organization in India with the goal of empowering rural villagers through the provision of community news via OFFLiNE wEB the mobile phone. the service employs local reporters in each village who both register subscribers and gather relevant local news that is sent out at specified times each day. the updates can alert residents to important developments such as when water pumps are running or current crop pricing in near real-time. the service provides them with a reliable method for staying aware of what is happening nearby and helping them live better lives. http://smsone.in WWW.PSFK.COM 95

PSFK presents mOBiLE prepared for FUTURE OF HEALTH diSTRiBUTEd wEALTH Co n s u lti n g suMMARy In an effort to facilitate reliable and easy person-to-person and person-to-institution fund transfer, platforms are being created that provide a virtual infrastructure for managing finances and verifying currency transfers from a mobile phone. these mobile networks ensure anytime access to funds and provide entrepreneurial individuals with the means to accept and make payments. iMPliCAtions • Phone as Id tExt to sEnD AnD RECEiVE PAyMEnt PhysiCAl giFting ViA tExt MEssAgE EMPloying loCAls to hElP REBuilD financial services are addressing security and identity concerns on mobile devices, making it possible for health services to use the mobile number as a means of id. • Streamlined Care patients can streamline the transaction process required to receive healthcare with mobile payments, removing one more potentially critical inconvenience from an already difficult process. • economic development Services that allow for immediate payment for small services empower wealth generation and the development of community economies. MoBilE PlAtFoRM REPlACEs signAtuRE tRAnsFERRing MonEy thRough A MoBilE PERFoRMing tAsks ViA sMs to EARn MonEy With FACE PhonE “Mobile banking innovation is taking place Mobile networks are already changing the ways that in parts of Africa. These are life-changing people now communicate. How can the ability to improvements for the majority. Our future move money quickly in a targeted and transparent economies are going to be built upon their way affect delivery of services and complex systems? financial participation.” Chris Harrison Business Expert Young & Rubicam Africa WWW.PSFK.COM 97

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g TExT TO SENd ANd RECEivE PAymENT Venmo is a service that enables trusted networks of friends to trade payment mOBiLE through text-messaging. through SMS-enabled payments, Venmo looks to reduce the inconvenience of everyday hassles like trips to atMs, splitting bills, diSTRiBUTEd wEALTH and lengthy check cashing processes. http://venmo.com WWW.PSFK.COM 98

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PHySiCAL GiFTiNG viA TExT mESSAGE Giiv is a service with financial backing from Google Ceo eric Schmidt; the mOBiLE service aims to change the way people exchange physical presents through instant, mobile-to-mobile giving. Users can text each other redeemable gift diSTRiBUTEd wEALTH vouchers to be used at major retailers such as amazon, Macy’s, and Krispy Kreme. http://www.giiv.com WWW.PSFK.COM 99

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g EmPLOyiNG LOCALS TO HELP REBUiLd Built by Greg elliott and aaron Zinman at the MIt Media Lab, Konbit is a mOBiLE service that helps communities rebuild themselves after a crisis by indexing the skill sets of locals. Most recently used in Haiti after the 2010 earthquake, diSTRiBUTEd wEALTH the service allows NGos to find and deploy registered experts where needed. residents can make free calls into the service and record their message, noting their expertise. the messages are translated through crowdsourced volunteers and partner organizations for use by workers on the ground in affected areas, instantly connecting a skilled workforce to those in need. http://konbit.media.mit.edu WWW.PSFK.COM 100

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mOBiLE PLATFORm REPLACES SiGNATURE wiTH FACE mOBiLE FaceCash is a mobile payment app developed by thinkLink that uses an individual’s face as a security token in place of a receipt signature. the service diSTRiBUTEd can be used to pay for items such as food and clothing at the point of sale with a smartphone instead of a plastic card. Users deposit money into their FaceCash accounts and can withdraw money at any time. the system also wEALTH allows users to store the account numbers of all of their store loyalty cards in one location. http://www.thinklink.com WWW.PSFK.COM 101

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g TRANSFERRiNG mONEy THROUGH A mOBiLE PHONE mOBiLE M-peSa is a Safaricom service developed in partnership with Vodaphone that allows Kenyans to transfer money using a mobile phone. the mobile banking diSTRiBUTEd wEALTH service can be installed on any handset with a SIM card and is available to any Safaricom subscriber, regardless of whether or not they have a bank account. Users simply register and make an initial deposit with an M-peSa agent and then are free to perform transactions by text messaging. http://www.safaricom.co.ke WWW.PSFK.COM 102

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PERFORmiNG TASKS viA SmS TO EARN mONEy txteagle is a service that enables mobile phone subscribers to earn money mOBiLE or additional airtime by completing simple micro-tasks such as basic translation services for large corporate clients. the platform was originally diSTRiBUTEd wEALTH conceived as a mechanism to compensate rural Kenyan nurses, but is now on track to become one of africa’s largest employers. partnerships with regional banks have led to the development of new payment and savings instruments, providing an opportunity for the banking industry to connect with populations that historically have no access to banks. http://www.txteagle.com WWW.PSFK.COM 103

PSFK presents OFF THE prepared for FUTURE OF HEALTH GRid ENERGy Co n s u lti n g suMMARy the development of human scale technologies that can to tap into and harness alternative sources of energy is yielding new solutions for powering peoples lives off the grid. Without requiring a costly infrastructure to deliver energy, these innovations address the need for access to basic services, providing a level of autonomy, sustainability and comfort that can be readily deployed in virtually any situation. iMPliCAtions BikE PoWERED PhonE ChARgER Cooking stoVE stoREs ExCEss EnERgy solAR REFRigERAtion FoR VACCinEs • Reducing Power load FoR ChARging Self-generated power ensures communication lines remain open regardless of time of day or conditions, providing reliable connections for electronics. • Capturing energy exhaust Innovative design can work to capture energy from existing activities that would otherwise go to waste. • self-sustaining individuals by generating their own sources of energy, users can alleviate some of the concerns around the reliability of utilities. • energy Commodities By harnessing energy from existing suBsCRiPtion MoDEl FoR suPPlying hoME soCCER BAll gEnERAtEs AnD stoREs loW-Cost solAR ConCEntRAtoR activities and storing it, communities can EnERgy ElECtRiCity harvest energy to resell. “Electricity begets better health. It eliminates There is already a drive to develop large-scale kerosene fumes, enables doctors to deliver babies alternative energy systems. How do we take that in environments with proper lighting, and powers same sustainable model and apply it on an individual refrigeration to store vaccines. The grid is expensive, scale to create solutions that leave a smaller so the only solutions that are both practical and are footprint and require no additional infrastructure? cost-effective are off-grid.” Heather Fleming Design Expert, Catapult Design WWW.PSFK.COM 105

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g suMMARy iMPliCAtions • • • BikE PoWERED PhonE ChARgER APP tRAnsFoRMs iPhonE into CREDit stoRE-FREE shoPPing ViA tExt CARD MAChinE EntiRE WoRlD As DisPlAy in-APP PuRChAsing FoR AugMEntED MoBilE CouPons oFFER oPPoRtunity FoR REAlity ContEnt REtAilERs to REWARD shoPPERs WWW.PSFK.COM 106

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g BiKE POwEREd PHONE CHARGER the Nokia Bicycle Charger Kit can be attached to any bicycle to power up OFF THE devices from the pedaling motion of the bike’s rider. the electricity generator is powered by the front bicycle wheel as a rider pedals and transfers electricity to a charger attached to the handlebar, which plugs into a phone. GRid ENERGy a 10-minute journey at six miles per hour produces around 28 minutes of talk time or 37 hours of standby time. http://www.conversations.nokia.com WWW.PSFK.COM 107

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g COOKiNG STOvE STORES ExCESS ENERGy FOR CHARGiNG OFF THE the BioLite portable cooking stove is a working prototype that is designed to revolutionize cooking for the nearly 3 billion people who cook with wood or other solid fuels. as the fuel burns, a fraction of the thermal energy produced GRid ENERGy is harvested, converted to electricity, and used to power a small fan that aids combustion efficiency. excess electricity is made available to users for charging small electronic devices such as cell phones and LeD lights. http://biolitestove.com/CampStove WWW.PSFK.COM 108

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SOLAR REFRiGERATiON FOR vACCiNES the appropriate technology Collaborative, in partnership with engineering OFF THE students and professors at Michigan State University, has developed a refrigeration technology that requires no moving parts and receives its power from solar energy. the Solar Vaccine refrigerator uses the heat from the sun GRid ENERGy to create condensation within the unit, which in turn creates a cooling effect. the design is easy to maintain, uses basic materials and can be assembled in the country or region where it is to be used. http://apptechdesign.org WWW.PSFK.COM 109

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SUBSCRiPTiON mOdEL FOR SUPPLyiNG HOmE ENERGy OFF THE Created by a team from MIt and Harvard, egg energy uses a subscription model approach to supplying energy to populations in developing countries. For a $27 first-year subscription, customers will get their home wired for GRid ENERGy electricity and receive a fully-charged, relatively compact battery. this power supply can be swapped out for a fresh one whenever necessary at a cost of 40 cents, bringing an estimated savings of $31 per year to average homes. http://egg-energy.com WWW.PSFK.COM 110

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SOCCER BALL GENERATES ANd STORES ELECTRiCiTy OFF THE the soccket is a prototype soccer ball design that captures the energy generated during game play using an inductive coil mechanism at its core. after playing with the ball, a child can return home and use the ball to power GRid ENERGy an LeD lamp or plug in batteries in need of a charge. Currently, 15 minutes of play can provide 3 hours of LeD light. http://www.soccket.com WWW.PSFK.COM 111

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g LOw-COST SOLAR CONCENTRATOR Solupower is a patent-pending solar concentrator designed by D-rev for OFF THE use in the developing world, intended to provide electricity for cell phone chargers, batteries, or other devices. Costing $50, the modular system can be tailored for various end-uses and multiple units can be linked together to GRid ENERGy create a larger generation array. http://www.d-rev.org/projects/solupower WWW.PSFK.COM 112

PSFK presents HACKiNG prepared for FUTURE OF HEALTH HEALTHCARE Co n s u lti n g suMMARy In an effort to develop viable, low-cost, widely-available solutions for a number of pressing healthcare concerns, a growing community of users is taking a DIY approach to bottom-up innovation. these often collaborative efforts focus on creating open source designs and releasing them into the public sphere for further evolution and production from anywhere. iMPliCAtions • distributed Knowledge EMPoWERing PARAlysis ViCtiMs thRough CollABoRAtiVE PRojECt DEsigns loW- Diy CoMMunity FoR BiologiCAl EnginEERs Immediate challenges can be shared CREAtiVE tEChnology Cost PRosthEtiCs within the community, allowing users to participate and volunteer solutions. • Creating Connections Fostering the development of skills required to build custom healthcare tools yields long term benefits over monetary contributions. • already-available Parts Users can create products based on equipment and parts they have in their possession, cutting costs and development time. • good enough treatments Developing low-cost solutions for augmenting lost body functions can toWARDs An oPEn souRCE BuilDing OPEN SOURCE TECHNOLOGy COmmUNiTy FOR WEB CoMMunity PRoViDEs ACCEss to provide good enough care to bring back systEM HOBByiSTS CREAting unMAnnED AERiAl VEhiClEs a significant quality of life without high financial costs. “We need to train local people to build and “Assistive tech is by its nature often highly assemble tools on site. Small industries customized, but the dual developments could be assembling, programming and of open hardware and mass customized troubleshooting their own technological production promise to make the delivery solutions to immediate humanitarian, social of healthcare much cheaper and more and environmental challenges.” accessible.” Benedetta Piantella Jon Kuniholm Humanitarian Designer Founder, Open Prosthetics Project GRND Lab WWW.PSFK.COM 114

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g EmPOwERiNG PARALySiS viCTimS THROUGH CREATivE TECHNOLOGy HACKiNG the eyeWriter project is an ongoing research effort to empower people who are suffering from amyotrophic Lateral Sclerosis (aLS) with creative technologies. the result of the venture is the development of a low-cost HEALTHCARE ($200) eye-tracking apparatus and custom software, that allows artists with paralysis resulting from the condition to draw on a screen using only their eyes. Comparable technologies come at a minimum cost of $20,000. http://www.eyewriter.org WWW.PSFK.COM 115

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g COLLABORATivE PROjECT dESiGNS LOw-COST PROSTHETiCS HACKiNG the open prosthetics project is an open source collaboration between users, designers and funders with the goal of producing useful innovations in the field of prosthetics. the project seeks to empower and freely share HEALTHCARE prosthetics designs in the public sphere for improvement and potential production. With wider access to 3D printing technology and a greater variety of materials available in the manufacturing process, there is the potential to fabricate functional, low-cost prosthetics and replacement parts from anywhere in the world. http://openprosthetics.org WWW.PSFK.COM 116

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g diy COmmUNiTy FOR BiOLOGiCAL ENGiNEERS DIYbio is an organization with the aim of making biology an accessible HACKiNG pursuit for citizen scientists, amateur biologists, and DIY biological engineers who value openness and safety. their site provides amateurs with the tools to enhance their knowledge and skillset, as well as access to a community HEALTHCARE of experts. DIYbio also has set out to develop a code of ethics, responsible oversight and leadership on issues that are unique to doing performing biological experimentation outside of traditional professional settings. http://diybio.org WWW.PSFK.COM 117

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PROjECT CREATES mOdULAR BUiLdiNG SySTEm the openStructures project is developing a modular construction model HACKiNG based off of a shared geometrical grid, creating a collaborative framework that encourages the community to contribute parts, components and structures. the goal is to initiate a universal standard that allows the widest HEALTHCARE range of people – from craftsmen to multinationals – to design, build and exchange the broadest range of modular components. the end result is a more flexible and scalable built environment, built on the proposition that an item created should be easily disassembled and reassembled. http://www.openstructures.net WWW.PSFK.COM 118

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g OPEN SOURCE TECHNOLOGy COmmUNiTy FOR HOBByiSTS HACKiNG Humane Informatics of California has released both open source software and hardware designs that provide instructions on how to build an e-reader for $20. Users simply attach a pC keyboard and monitor to the device to HEALTHCARE create the e-reader. the Humane reader can provide users who have no other internet access with content from libraries or Wikipedia, and is available to NGos, non-profits, educators and other aid agencies. http://humaneinfo.com WWW.PSFK.COM 119

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g wEB COmmUNiTy PROvidES ACCESS TO CREATiNG UNmANNEd AERiAL vEHiCLES HACKiNG DIYDrones is a web resource that provides users with information on how to source and build sophisticated technology cheaply and easily. the site provides instructions on building autonomous aircraft, or “drones,” as well HEALTHCARE as a community to link members together to share knowledge and answer questions. http://diydrones.com WWW.PSFK.COM 120

prepared for PSFK presents FUTURE OF HEALTH BiO-mEdiCAL PRiNTiNG Co n s u lti n g suMMARy Building on advances in physical and 3D printing technologies, artificial constructions of biomedical materials are becoming a reality. Developments that allow for rapid printing of medicines, artificial prosthetics, and even human tissue, point towards future access to medical support anywhere on- demand. iMPliCAtions • on-Demand allocate resources efficiently by providing 3D PRintER suCCEssFully CREAtEs huMAn Bio-PRintER sPRAys skin CElls onto PRinting MEDiCinE DiRECtly onto Pills supplies through an on-demand, and just- VEin WounDs in-time system. • Extended Reach with decentralized production of medical supplies, organizations can benefit from decreased time required to ship and distribute medical goods during emergencies and access to hard-to-reach geographical locations. • Closer to home off-location bio-printing systems can store medical specifications relevant to individuals, giving individuals closer access to their own care. • Personalized Printing allows for customized dosages and other BiosEnsoRs EMBEDDED in Clothing PRint youR MEAl With DigitAl sERViCE AlloWs usERs to DEsign AnD healthcare based on an individual’s needs. gAstRonoMy CREAtE thEiR oWn oBjECts “3D printing is being used to print hip implants Wider access to 3D printing technology and a in titanium using Direct Metal Laser Sintering greater variety of available materials has opened (DMLS). This offers the advantage of a custom up the means of production to anyone with a fit for the patient - the attachment to the leg viable design. As this technology becomes more bone is much better due to the printing of a sophisticated, what impacts can it have on people’s mesh, allowing the bone to grow into it.” lives when applied to healthcare? Peter Weijmarshausen 3D Printing Expert Shapeways WWW.PSFK.COM 122

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g 3d PRiNTER SUCCESSFULLy CREATES HUmAN vEiN BiO-mEdiCAL the organovo NovoGen printer is an emerging piece of technology in the area of regenerative medicine that recently created the first “printed” human vein, pointing to a future where individual organs could be printed on demand. PRiNTiNG the printer is loaded with cartridges of “bio-ink,” a substance that acts as scaffolding for cells to retain their shape. a sophisticated computer is linked to the printer which is pre-programmed with a 3D blueprint of whatever is being made. the computer instructs the printer to lay down two dimensional layers of bio-ink into cells that eventually form a physical body part. http://organovo.com WWW.PSFK.COM 123

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g BiO-PRiNTER SPRAyS SKiN CELLS ONTO wOUNdS BiO-mEdiCAL researchers at Wake Forest University are developing a new bio-printer that sprays skin cells onto the wounds of burn victims, promoting speedier and more efficient recovery. a laser reads the depth and shape of the injury, and PRiNTiNG with the help of a computer the device sprays a precise layer of skin cells onto the wound. the process can heal infection-prone wounds in just three weeks. http://www.wfubmc.edu/Research/WFIRM/Military-Applications/Printing-Skin WWW.PSFK.COM 124

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PRiNTiNG mEdiCiNE diRECTLy ONTO PiLLS a collaboration between the University of Leeds, Durham University and BiO-mEdiCAL GlaxoSmithKline is looking at “printing” pills to order to create safer, faster- acting medicines. Drugs produced with this concept method would have the active ingredient “printed” onto the pill’s surface; the resulting pill would no PRiNTiNG longer need to be broken down by the digestive system before entering the bloodstream. the method makes it possible to print several drugs onto one pill, reducing the number of tablets swallowed by patients requiring multiple medicines. http://www.leeds.ac.uk WWW.PSFK.COM 125

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g BiOSENSORS EmBEddEd iN CLOTHiNG US scientists have developed durable biosensors that can be printed directly BiO-mEdiCAL onto clothing, allowing for continuous monitoring outside the walls of the hospital. these sensors detect physiological changes, improving upon existing systems that currently track only blood pressure and heart rate. PRiNTiNG http://www.rsc.org WWW.PSFK.COM 126

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PRiNT yOUR mEAL wiTH diGiTAL GASTRONOmy Cornucopia is an MIt Fluid Interface Group concept design that stores users BiO-mEdiCAL favorite ingredients and food components and allows them to print food using ink jet-like nozzles. PRiNTiNG http://web.media.mit.edu/~marcelo/cornucopia WWW.PSFK.COM 127

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SERviCE ALLOwS USERS TO dESiGN ANd CREATE THEiR OwN OBjECTS BiO-mEdiCAL Shapeways is a website that allows people to create new objects through 3D printing. people can use the web software to develop designs in plastic and stainless steel. the Dutch company then prints the design and sends it in the PRiNTiNG mail. http://www.shapeways.com WWW.PSFK.COM 128

psFK presents Future oF heaLth intro to concepts ten Key chaLLenges uniceF Faces in the FieLD: PSFK’s Future of Health Report shines a light on innovation occurring within the health and wellness 1. Lack of access to relevant and actionable information space around the world. this document brings together both literal and lateral inspiration to provide 2. Difficulty in executing distance training a framework within which businesses can begin to contemplate the issues facing UNICeF and community health workers. these issues include limited resources, technological constraints, lack of 3. Limited ability to contact physicians and health workers when necessary health education, and limited access to timely and relevant health and wellness information. 4. availability of dosage information for certain age groups In an effort to start this exciting conversation, pSFK challenged advertising and design agencies from 5. Lack of connection/communication between community health workers around the world to react to the Future of Health report. they were tasked with developing concepts 6. Difficulty with accountability and identification of community healthcare workers in the form of products, services or communications that addressed one or more or the needs set forth by UNICeF and fit within a creative brief (shown below). the end result of this initial phase of ideation 7. Important need to continue to building trust and respect within communities is more than 40 innovative concepts that are detailed in the following pages. 8. Limited methods for scheduling visits and check-up reminders for patients 9. Identifying different needs that exist in different parts of the world, and adapting the use of what are the chaLLenges that neeD to be oVercoMe? programs/technologies accordingly Cost and access to medical care remain problems of worldwide scope. they are particularly severe in 10. Difficulties in registering new births the developing world, where an estimated one-million more health care workers are needed in africa to meet the Millennium Development Goals. It is estimated that to meet health workforce needs using the model employed by american and european nations, africa would need to build 300 medical schools with a total training cost of over $33 billion. even with this investment, it would take over 20 years just to catch up to current levels of healthcare that exist within the most developed nations. While foreign and domestic investment in healthcare has increased in many maligned nations, much of it has been earmarked for specific disease oriented programs. the systems that support community healthcare workers, who function as the lynchpin of the health system in their respective communities, remain underfunded and ill-equipped to address to even basic needs. WWW.PSFK.COM

psFK presents Future oF heaLth Co n S u lt I n g who are we heLping? what are the criteria For success? In areas of the world where a developed health care infrastructure and formally trained health workers the solutions that creative businesses arrive at must be scaleable, easily deployed, and able to function in are lacking, Community Health Workers (CHWs) play a valuable role in providing necessary services some of the most difficult operating environments in the world. Lack of access to education, connectivity, to the under-served and vulnerable populations. as local community members, these workers are power and many other basic infrastructure elements make importing technology difficult or impossible. uniquely positioned to understand the health needs and risks of those around them. But, these individuals often receive minimal training and little recognition for their work. user Centered design one of the main causes for high morality rates in the developing world is a severe shortage of adequate facilities. Hospitals can be few and far between in some areas, requiring patients to travel • projects should be created with an eye towards the people who will be directly interfacing with the long distances for treatment. even when hospitals are readily accessible, they often lack basic product or service - Community Health Workers infrastructure such as running water, reliable electricity and proper sanitation. additionally, they don’t • Intuitive design strategies that require little prior knowledge on the part of users and only need basic have enough trained staff, medical supplies or up-to-date equipment, meaning the care is not of the training for deployment same standard expected elsewhere in the world. In light of the current situation, people living in these remote areas typically have to rely on the care open Source provided by Community Health Workers (CHWs). CHWs are typically looked to for the provision of: • all platforms and processes should be open and publicly accessible * Health promotion * Disease prevention * Basic Diagnosis and Curative Care Sustainability * expert referrals • Solutions should be developed that consider sustainability beyond initial deployment * Monitoring of patients and Health Indicators • projects designed to thrive within existing local parameters - infrastructure, staffing, allocated resources Scalability • all solutions should be developed to easily scale based on need • projects should be designed to be flexible, allowing for modification, duplication and implementation across regions WWW.PSFK.COM

psFK presents concepts For heaLth Future oF heaLth 1. beattie Mcguinness bungay 8. story worLDwiDe inForMation bLanKet For newborns baLLoons phones For phones 2. wieDen + KenneDy new yorK inForMation printing centers encycLopDF born to teXt boDy Language wearabLe sensors chw raDio networK giVe city syMboL Langauge banDs baby bags 3. ZeMoga aD & Design agencies to aDopt ViLLages Messages through the sKy – googLe earth heaLth coDes Dr. cube MeDicaL Diagnostic anD Data coLLection serVice 9. toKyo coyote teach-shirts MobiLe cLinic e-sos: coMMunications on eMergency situations augMenteD reaLity FieLD aiD ar training recycLeD ceLL phone initiatiVe charit-i, coLLaboratiVe change sMs MeDicine Database sticKybits iD baDge systeM 4. cunning this is your coMMunity gLiF Qr coDe coMMunity connection carrier pigeon networK VisuaL Dosage instructions by LocaL artists 10. LorenZo Marini & associati pagers to streaMLine birth registration creating a coMMunity oF a coMMunity FacebooK as heaLthcare proViDer branD iDentity - Logo + concept eMpLoying a uniVersaL Language 5. great worKs reaL LiFe ViDeo iDeas gps braceLet giVing LiFe to a portaL For eMotion anD reason teXt Message birth registration + creatiVe basKet portaL organiZing a transportation systeM how to share FeeLings with no web - 6. night agency MaiLboX systeM/FrienDship post rFiDLiFebanD pubLication/newsLetter soLar heaLth station eVent coMMunity braceLet + caLenDar 7. stuDio 1thousanD & FLaMingo internationaL suppLy as a serVice Metric 11. peopLe, iDeas & cuLture LiTTLE viLLAGE BOARd GAmE SmS BiRTH REGiSTRATiON NUTRiTiON ASSESSmENT APP HEALTH PALS WWW.PSFK.COM 132

psFK presents Future oF heaLth Co n S u lt I n g inForMation bLanKet For newborns mateRIalS Created by: Beattie McGuinness Bungay team: Neil powell, peter rosch, Clayton a blanket that keeps newborns warm or cool depending on the Breathable & Moisture Wicking Fabric ruebensaal weather to provide immediate and lasting protection for the infant anti-Microbial Fabric reduces odor Causing Bacteria Contact: Clayton rubensaal, clayton.ruebensaal@ as it develops. as important, the blanket is imprinted with a very UV protection—Minimum UpF rating of 25 bmb-nyc.com basic bible of information for mothers to reference as their little more information: www.bmbagency.com one continues to grow. the Blanket features a code for scanning, so the ultimate light weight, next-to-skin base layer available. Suitable health workers can reference a database to quickly register the child, for both hot and cold conditions, the highly breathable and moisture and keep tabs on it as it develops. wicking fabric will help to keep you warm or cool depending on the environment. Silver ions impregnated into the fabric fight odor and heat generating bacteria growth—keeping you cool, light, and dry while significantly rmation Blanket made with Zensah Fabric® reducing odors resulting from long term use. t keeps newborns warm or cool depending r, provides immediate and lasting protec- NAME ant as it develops. As importantly, the PH # DOB DR inted with a very basic bible of informa- rs to reference as their little one contin- he Blanket features a code for scanning, ers can reference a database quickly to ild, and keep tabs on it as it develops. s Breathable & Moisture Wicking Fabric WARNING Anti-Microbial Fabric Reduces Odor Causing Bacteria SIGNS! UV Protection—Minimum UPF Rating of 25 FEVER RASH The ultimate light weight, next-to-skin base layer available. DIARRHEA COLDS Suitable for both hot and cold conditions, the highly VOMITING EAR TROUBLE breathable and moisture wicking fabric will help to keep DEHYDRATION EYE DISCHARGE you warm or cool depending on the environment. CONSTIPATION POOR APPETITE Silver ions impregnated into the fabric fight odor and heat generating bacteria growth—keeping you cool, light, and dry while significantly reducing odors resulting from long term use. WWW.PSFK.COM

psFK presents wieden+kennedy new york Future oF heaLth encycLopDF a way to turn discarded mobile devices into text-based medical encyclopedias. Mobile devices today are capable of amazing things. We can record HD video, surf the Web, get GpS doctors and community health workers to create the most essential and meaningful health documents directions and play 3D games, just for starters. But while we continue to discard last year’s “outdated” for different parts of the world. We can pick 3 of the most common languages in a particular area, devices in favor of new ones with better cameras, faster processors or cooler apps, there is an and transcribe it for each one. this document can be loaded as a small pDF (or a simple text file for incredible amount of collective power in the devices left behind. the most basic devices) on as many devices as we can, turning each one of them into a community medical resource. Consider your old cell phones. even in places with limited or no access to actual cell phone service, these secondhand devices can serve as very simple offline computers with a basic display. Unwanted palm pilots, old flip phones and even graphing calculators can fall into this category. How can we Implementing a simple and compelling program for original owners to donate their old mobile phone prepare these devices for a second life in another part of the world? What’s the most effective use of or pDa should be the first step toward creating these empowered devices. Let’s build a simple online their 5Mb storage space? What can we show on a screen that’s 160x120 pixels? toolkit. Using their home computers, users can run a piece of software that will wipe their personal this concept is called encyclopDF: a text-based medical encyclopedia file that can be loaded onto information from the phone (a very common practice), let them choose a region from those identified even the lowest-fi devices. text-based files can include an incredible amount of information that as most in need, and load our health encyclopedia onto it. wouldn’t be possible to access with poor or no connectivity to online resources. Let’s work with WWW.PSFK.COM 134

psFK presents wieden+kennedy new york e nCyCloPdF ContIn u e d Future oF heaLth Co n S u lt I n g after that, the device is ready to be donated to UNICeF, and ready to start helping people. perhaps Created by: W+KNY even schools and companies can support phone drives to kick off an initial large-scale collection. team: Jerome austia, erik Hanson, Charles Gallant, elyse Bergel, Laurie Jazemsky, Darren philip, Nate Coonrod, Sara Kastner Mobile devices have proven themselves capable of reaching millions of people in one way or another. Contact: erik.hanson@wk.com Let’s make the best use of the technology we have, and find a cheap and easy way to get life-saving more information: www.wk.com information to those in need. related Future of Health trends: offline Web, Handheld Hospital, DIY Checkup. WWW.PSFK.COM 135

psFK presents wieden+kennedy new york Future oF heaLth boDy Language Combining wearable sensors with your mobile device to create a real conversation between you and your body We’re always told to listen to our bodies; pay careful attention to what your body needs and let your Imagine you’re a smoker, and you’ve just quit. right around happy hour on Friday night, you get a intuition guide you toward a healthier you. However, sometimes it’s hard to know what exactly our message from your lungs saying: “Don’t even think about smoking. Look, I’m already getting pinker! bodies are telling us without a doctor there to help us translate. How can we encourage our bodies plus, you’ve increased your estimated life span by 3 days.” Here, the app knows that you’re trying to to really talk to us in terms we understand? What if our bodies were just other members of our social quit smoking, how long it’s been since you logged your last cigarette, and how much healthier you’ve network? grown since you stopped. this concept is called Body Language – a dynamic system combining wearable body sensors, a mobile the system could also respond to data from your social networks. For example, after observing phone app and a simple messaging system that facilitates an honest and informed dialogue between several foursquare check-ins the previous evening, you might get a text from your liver saying “Dude, you and your body, giving you advice about what it needs and what to do. I looked at foursquare... uhh, long night. Have a couple of bananas today and get lots of water.” reply back with the number of drinks you had last night, and the system will log them accordingly, reminding We’ve seen a host of mobile apps that help us count calories, get medical advice, even quit smoking. you to go a little easier next weekend. We’ve also seen the world of wearable sensors flourish with personal pedometers and heart monitors. While these devices can be a great way to get just the facts, we’d probably be even more willing to By leveraging social media and using it in concert with the system, we can create a host of listen to them if they had a real voice. recommendations. exercise advice, custom food recommendations, reminders about medications and WWW.PSFK.COM 136

psFK presents wieden+kennedy new york Future oF heaLth Co n S u lt I n g trips to the doctor, sleep advice, and goal tracking are all possibilities. By choosing the right voice for Created by: W+KNY you, the tone of these messages could use the, erm, language most like that of one of your friends. team: Jerome austia, erik Hanson, Charles Gallant, elyse Bergel, Laurie Jazemsky, Darren philip, Nate Coonrod, Sara Kastner Healthy living is not something an app can magically solve for you. It needs to be a daily practice. Contact: erik.hanson@wk.com But we can help bridge the gap between data gathering and behavioral changes by empowering our more information: www.wk.com bodies to talk to us, and maybe even make healthy decisions a little bit of fun. related Future of Health trends: DIY Check Up, picturing our Health, Wellness tracking. WWW.PSFK.COM 137

psFK presents wieden+kennedy new york Future oF heaLth giVe city Using the power of social gaming to make giving more interesting & fun. It’s no secret that social online games have become an important and enduring part of our online buy virtual things for virtual people to make money to buy more virtual things. So it doesn’t require a lives – from the classics like World of Warcraft (where, according to Institute for the Future’s Jane behavioral shift to just make it real and make it matter. McGonigal, gamers have spent a collective 5.9 million years playing) to the more recent mainstream Multiple levels of detail on the Give City world map will reveal different levels of specific need as you games like Farmville and Social City. But for all the time and attention we give to the problems within zoom in closer and closer. Updates from community health workers on specific needs for supplies, these virtual worlds, we haven’t even scratched the surface for ways to harness this collective energy devices and vaccinations can put these location-specific needs on the map. It can also help tell the for good in the real world. Social gaming represents an entirely new paradigm for giving. real stories of the history of each village, current events, the number of people suffering from different Let’s create an entertaining online environment that provides you and your social network with a diseases, access to drinking water, etc. putting this kind of education into a pastime can be a simple friendly, competitive playing field for solving real problems, donating and doing good in very specific way to get the most important messages across. ways. Give City is a social online “game” that visualizes contributions to real communities with real needs on a world map that can then be shared and compared with friends. It’s already a model that millions of people are familiar with in games such as Social City, where people save their virtual money to WWW.PSFK.COM 138

psFK presents y ContIn u e d wieden+kennedy new york gIve CIt Future oF heaLth Co n S u lt I n g Your donations become status updates with a link, providing your friends with a way to support and Created by: W+KNY “compete” as well. Networks of friends can engage in healthy competition, encouraging one another team: Jerome austia, erik Hanson, Charles Gallant, elyse Bergel, to give more while spreading awareness with each donation. You can also raise more donating dollars Laurie Jazemsky, Darren philip, Nate Coonrod, Sara Kastner by interacting with participating brands: watch ads, rate videos, create content and earn donation Contact: erik.hanson@wk.com credits to spend where you’d like. more information: www.wk.com as a modern culture, we spend countless hours online in a perpetual and indirect state of connection. We read status updates, we create public/private messages and we send IMs. We raise cartoon crops, exchange gifts and share pictures. Being a part of these networks is a powerful thing, and there’s no question about it. Let’s create ways to leverage this power for a charitable cause, and build an interface that makes a real connection and a real impact. related Future of Health trends: Gaming for Health, Mobile Distributed Wealth. WWW.PSFK.COM 139

psFK presents Future oF heaLth googLe earth heaLth coDes Messages Through The Sky the inhabitants of some of the poorest, most remote areas of the world the image code can contain vital information about a village, such as the often find difficulty communicating desperate situations and urgent needs, number of births and deaths, or report urgent needs, like a person in a especially those concerning health. Google earth outreach is a solution that critical state of illness, or an epidemic. delivers vital information to non-profits and public health officials to better the code format uses simple colors or shapes that require little training or assist in addressing this issue. the help of a basic manual, and must meet a minimum size requirement in Google earth outreach employs satellites to read simple graphic images order to be properly read by the satellite. another way to maximize code drawn on the ground. Image recognition software to scans the pictures for functionality is to keep the code in a consistent location; if the satellite learns the codes, detects the location, and extracts information from the image. its location, the code can be scanned more often and at a higher resolution. In emergency situations, the coded image can also be read from long distances using binoculars or from planes to ensure the fastest response possible.

psFK presents e aRtH He altH CodeS ContIn u e d goog le Future oF heaLth Co n S u lt I n g 2D barcodes hold additional promise in communicating more complex Created by: Zemoga Inc. New York City & Bogotá, Co. messages. In order to generate the barcodes, a small and easy-to-use team: Fabián Garzón, Innovation Director. codifier that converts text into coded images should be distributed to local David Méndez, Ia Designer. residents. Jorge echeverry, Designer. Contact: Daniel V. Licht, principal, Creative. dvl@zemoga.com more information: www.zemoga.com WWW.PSFK.COM 141

psFK presents Future oF heaLth Dr. cube - basic MeDicaL Diagnostic anD Data coLLection DeVice Dr. Cube is a single-button device that collects the information that doctors the Dr. Cube device can be operated by almost anyone, and will need from a basic diagnostic test. automatically send alerts to medical professionals whenever captured metrics exceed the norm. the cube will also send an alert via SMS about the the cube-shaped device will have several tools, one on each side of the condition including the position, identification, and medical history of the cube, similar to an otoscope, an ophthalmoscope, laryngeal mirrors, an patient, as well as suggest some minor emergency treatments. esthetoscope, a thermometer, and more, to run basic diagnostic tests. the tools will all be connected to an internal camera and microphone that will In order to ensure the safety and the accuracy of the data therein, the only record and take pictures whenever a test is performed. Instructions on how way to obtain information from the cube is by plugging the device into a to use the device and a system to record the personal data of the patient computer via USB or access it via bluetooth with a mobile device. gender, age, name, and fingerprint will be presented on one of the side of the device. the fingerprint will be used as a form of identification for future tests on the same patient.

psFK presentsb e ContIn u e d dR . Cu Future oF heaLth Co n S u lt I n g Healthcare providers and/or doctors must have a mobile device with a pre- Created by: Zemoga Inc. New York City & Bogotá, Co. installed program to access the data stored in the Dr. Cube device, transfer team: Fabián Garzón, Innovation Director. the information, analyze it to make a faster diagnosis, and recommend David Méndez, Ia Designer. more specific treatments. this data could also be stored in the cloud to Jorge echeverry, Designer. get metrics and statistics about the general health landscape in remote Contact: Daniel V. Licht, principal, Creative. dvl@zemoga.com communities. more information: www.zemoga.com WWW.PSFK.COM 143

psFK presents Future oF heaLth teach-shirts teach-Shirts are designed to spread basic but important knowledge about before drinking it, the importance of washing one’s hands before eating or healthy living virally through local communities. It encourages community preparing meals, the basics of water management, and other basic hygiene members to make small changes in their everyday lives that could have a practices. huge impact on their health and living conditions. In case of natural disasters, the donated clothing may be printed with the concept rose from the idea of creating different sets of screen-printed specific messages depending on the type of crisis, including safety t-shirts containing educational messages for distribution in remote areas, or procedures for different scenarios, dealing with another earthquake or areas that have been threatened by a natural disaster. aftershock, tips for communicating in an emergency, how to transform the t-shirt into a variety of first aid accessories, how to perform Cpr, and more. the printed information must be presented in a simple and visual way (infographics, diagrams, etc.) that can be universally understood regardless the teach-Shirt initiative can be supported by a number of different retail of age, language, and level of education. strategies. For instance, for every t-shirt that is sold commercially, another can be donated to someone living in a remote village. the content of the shirts may include information such as how to boil water

psFK presents te aCH -SHIRtS ContIn u e d Future oF heaLth Co n S u lt I n g a sponsored design contest can be marketed to either artists in advanced Created by: Zemoga Inc. New York City & Bogotá, Co. nations or artists in the developing world, where the winning design or team: Fabián Garzón, Innovation Director. designs conveying an educational message are mass-produced and David Méndez, Ia Designer. distributed to communities in need. Jorge echeverry, Designer. Contact: Daniel V. Licht, principal, Creative. dvl@zemoga.com more information: www.zemoga.com WWW.PSFK.COM 145

psFK presents Future oF heaLth e-sos: coMMunications on eMergency situations emergency situations such as natural disasters or acts of terrorism down, but can be restarted at any time. By then, a message containing the jeopardize even the most sophisticated communications infrastructures. user’s basic information (name, age, gender, a unique ID assigned by the and while solutions do exist to maintain communication during dire application, blood type, medications, and any other data previously stored in situations, the information doesn’t always reach every person, or isn’t very the application), the user’s physical condition, which has been selected from easy to understand. Usually, networks are clogged by people panicking over a number of predefined options, and the user’s mobility conditions, also the condition of their loved ones, or people seeking immediate help. We selected from a number of predefined options, has been sent and stored in want to create an efficient way to coordinate messages between friends, a central system. the idea is that important information is delivered in the families, and rescue teams that involves a mobile application that manages smallest possible way, using the least amount of energy, and transmitting power consumption to extend battery life of the mobile device as much as the least amount of data through the network. possible, while keeping interested parties informed of the user’s condition. Upon sending his or her emergency status, the user will receive an GpS functionality will automatically run upon startup, capturing the location automated confirmation that the message has reached the central system. of the phone and its user, and storing it in a digital database. In order to the program will also relay additional statistics about the emergency area regulate energy consumption, the GpS feature will automatically shut itself

psFK presents e-SoS ContIn u e d Future oF heaLth Co n S u lt I n g which can be accessed by other users via web, such as the victim’s family or Created by: Zemoga Inc. New York City & Bogotá, Co. international organizations. team: Fabián Garzón, Innovation Director. David Méndez, Ia Designer. rescue teams can also contact the users through the application with Jorge echeverry, Designer. information about emergency procedures, meeting points, and rescue Contact: Daniel V. Licht, principal, Creative. dvl@zemoga.com status. Ultimately, such an application will be installed on every mobile more information: www.zemoga.com phone by default in the future. the implementation of this program has the potential to greatly minimize the effects of an emergency situation and improve the efficiency of our response and rescue efforts throughout the world. WWW.PSFK.COM 147

psFK presents Future oF heaLth ar training augmented reality’s most revolutionary applications have resulted from When the HCp selects one of the procedures the first screen will show advances in mobile technology, which can point to potential benefits for where the tracking patterns must be located on the body of the patient. the healthcare industry. Doctors and other healthcare providers simply once the patterns are applied, the training simulation can start. the training download and install software to their smartphones that render printed program will display an animated simulation in 3D, showing exactly how, trackers, or coded digital patterns. when, and where the different maneuvers must be executed. the user can change the point of view of the simulation by moving the mobile augmented reality is especially useful in medical training. For instance, a device, move forwards or backwards through the animation, as well as view healthcare provider (HCp) can download a program or application to his or additional notes during specific points of the procedure. her phone, which presents a basic menu of medical procedures for them to choose from. the HCp can also use the tracking patterns to record him or herself completing the training. Later, the user can compare his or her individual execution against the animated simulation and detect possible mistakes to be corrected.

psFK presents aR tR aInIng ContIn u e d Future oF heaLth Co n S u lt I n g taking it a step further, augmented reality can layer the recorded training Created by: Zemoga Inc. New York City & Bogotá, Co. over the simulation, and can be hidden or shown at any time to facilitate the team: Fabián Garzón, Innovation Director. comparison. David Méndez, Ia Designer. Jorge echeverry, Designer. Contact: Daniel V. Licht, principal, Creative. dvl@zemoga.com more information: www.zemoga.com WWW.PSFK.COM 149

psFK presents Future oF heaLth charit-i, coLLaboratiVe change Charit-i is a social network and site where people from all over the world supplies to building low-income housing, Charit-i uses a fairly new concept can collaboratively fund projects that benefit remote or underprivileged called “crowdfunding” to bring out the best in all of us and leverage communities. technology to bring about real change. the residents of these areas can use mobile phones to text requests that are then posted to Charit-i using a web-based application. Donors on the site can contribute varying amounts of money to each cause, earning social credits and potentially prizes from the petitioners. the website also enables donors to spread the word and solicit extra support from friends on other social media platforms, like Facebook and twitter. From planting new crops to fixing wells, gathering much-needed medical

psFK presents I , Coll aboR atIve CHang e ContIn u e d CHaRIt- Future oF heaLth Co n S u lt I n g Created by: Zemoga Inc. New York City & Bogotá, Co. team: Daniel V. Licht, principal, Creative. Fabián Garzón, Innovation Director. Jorge echeverry, Designer. Contact: Daniel V. Licht, principal, Creative. dvl@zemoga.com more information: www.zemoga.com WWW.PSFK.COM 151

psFK presents Future oF heaLth gLiF GLIF is a Clinical Decision Support System (CDSS) designed to assist and a list of suggested responses. Suggestions take into consideration such community health workers with medical decisions. It would function factors as the location of the sender. a response is chosen, sequenced, similarly to the SMS question-answering service ChaCha. By capturing data sent, and again decoded by the community health worker using the exhaust, it may also help epidemiologists identify and contain outbreaks in pictographic key. the developing world. the pictographic key includes a diagram of a human body, as well In order to circumvent language barriers and illiteracy, GLIF uses a system as pictograms of the most common symptoms, treatments, units of pictorial and numeric communication. Basic information about patient of measurement, and medications. the key is designed to be easily and symptoms (“male / age 3 / yes fever / 72 w / yes nailbed pallor / transferable and reproducible. For example, it may be painted in freehand question treat for malaria / question which medication / question what onto a wall of a building and still remain usable. dosage / question how long”) is converted into hexadecimal sequence by a community health worker using a pictographic key, then automatically decoded on the receiving end. the receiver is presented with the question WWW.PSFK.COM 152

psFK presents g lIF ContIn u e d Future oF heaLth Co n S u lt I n g GLIF is not designed to replace the community health worker at the point Created by: Cunning Communications, New York, New York of care, but rather to supplement her first hand observation and knowledge team: Floyd Hayes, peter pawlick, Sarah Lu, emily Gargan, en tsao, and ana Maria triana with the power of the Internet. Contact: peter pawlick, peterp@cunning.com more information: www.cunning.com | 212 219 1050 a secondary benefit of GLIF is that time and location-based data collection may be used to indentify and contain disease outbreaks and to better allocate medical resources. See Google Flu for example. WWW.PSFK.COM 153

psFK presents Future oF heaLth carrier pigeon networK Communication issues constitute 50% of UnICeF’s 10 Challenges. Improve a pleasant side effect of using pigeons for information relay is that pigeon communication and the other challenges will be easier to overcome. waste makes excellent fertilizer. It rates higher than other fowl at 4.2% nitrogen, 3% phosphorous, and 1.4% potassium. therefore, we develop a network of carrier pigeons to carry information, data and medicine across developing nations. pigeons are a fast, cheap, and sustainable way of transmitting information and small payloads over long distances. In 2009, a race was held in Durban, South africa, between a carrier pigeon and an aDSL line to see which would transmit 4GB of data faster. the pigeon won. WWW.PSFK.COM 154

psFK presents R PIg eon net woRK ContIn u e d CaRRIe Future oF heaLth Co n S u lt I n g Proof of Concept: Carrier pigeons were used in the eastern Indian state of orissa until recently to transmit daily communications between police stations. orissa has about 400 police stations covering thousands of kilometers of remote territory. Carrier pigeons were also used en masse by the roman empire, soldiers in the american Civil war, and by the French in World War I, who used 30,000 of them. Sources: In South africa, carrier pigeon faster than broadband. ZDNet. Septermber 10, 2009. http://bit.ly/fastpigeons the hallowed history of the carrier pigeon. NYtimes. January 30, 2004. http://nyti.ms/pigeonhistory Indian pigeons Lose out to email. BBC. March 26, 2002. http://bit.ly/ pigeonsindia Created by: Cunning Communications, New York, New York team: Floyd Hayes, peter pawlick, Sarah Lu, emily Gargan, en tsao, and ana Maria triana Contact: peter pawlick, peterp@cunning.com more information: www.cunning.com | 212 219 1050 WWW.PSFK.COM 155

psFK presents Future oF heaLth VisuaL Dosage instructions by LocaL artists recruit local artists to design drug packaging using pictograms to illustrate background: instructions and dosage information. “Use of a pictorial medication labeling system to improve comprehension research conducted in Kutch, India, between 2007 and 2008 suggests that of drug information and adherence to drug regimen: a randomized trial visual dosage instructions may improve instruction comprehension and among pregnant women in a rural maternal and child health clinic in adherence among patients with low literacy. Moreover, locally-developed Kutch, India.” anjali Dotson, april, 28, 2009. http://bit.ly/picmeds pictograms proved more effective than standardized, non-local visual Created by: Cunning Communications, New York, New York vocabulary. team: Floyd Hayes, peter pawlick, Sarah Lu, emily Gargan, en tsao, and a campaign to create distinct visual drug packaging for local communities ana Maria triana could follow the model of the Federal art project (Fap), the visual arts arm of Contact: peter pawlick, peterp@cunning.com the Great Depression-era Work progress administration. the Fap hired over more information: www.cunning.com | 212 219 1050 5,000 artists to create posters, murals and paintings. the program provided funding for over 200,000 separate works of art created between 1935 and 1943. WWW.PSFK.COM 156

psFK presents Future oF heaLth Co n S u lt I n g use pagers to streaMLine birth registration problem: Using button functions (click once for “yes”, twice for “no”), they can communicate with the hospital to set an ideal time. this will also function as a tool to specifically calculate annual birthrate by Women are not registering their babies due to the tedious process of traveling long distances to wait community. in line for an appointment, only to receive a date to return again with their husband and baby for the official registration. as an added incentive, mothers will be offered travel compensation and a baby care package upon arrival at the hospital. Solution: Distribute pagers and pictorial guidebooks that can be passed between expectant mothers in rural communities. the pictorial guidebook will explain why it is beneficial to register their baby. Created by: Cunning Communications, New York, New York Immediately after the baby is born, the pager button is pressed, and the nearest hospital will be alerted team: Floyd Hayes, peter pawlick, Sarah Lu, emily Gargan, en tsao, and ana Maria triana to the exact time/date/location of a new baby (most important elements in a birth certificate). In Contact: peter pawlick, peterp@cunning.com return, the hospital will send back an appointment/registration time. more information: www.cunning.com | 212 219 1050 WWW.PSFK.COM 157

psFK presents Future oF heaLth FacebooK as heaLthcare proViDer Use Facebook Zero as a platform to incorporate social utility that connects on top of the key features offered by the site, it could also connect people people with health care news and crucial health information. with health care providers. It could also allow people to know about relevant health and immunization campaigns and health-related events happening in Facebook recently launched an update called 0.facebook (Facebook Zero), the community. a new mobile version of the site that enables free access to Facebook, even in countries where access would require data charges. 0.facebook.com is an imageless version of the site that would allow users to connect to not Created by: Cunning Communications, New York, New York only Facebook users from around the globe, but also give people access to team: Floyd Hayes, peter pawlick, Sarah Lu, emily Gargan, en tsao, and health care information. ana Maria triana Contact: peter pawlick, peterp@cunning.com more information: www.cunning.com | 212 219 1050 WWW.PSFK.COM 158

psFK presents Future oF heaLth Co n S u lt I n g “gps braceLet” improves communication between doctors and patients In developing countries, a lack of infrastructure makes communication after receiving treatment and a bracelet, the patient travels back to his between doctors and patients difficult if not near impossible. patients or her town. In the case of a medical emergency, he/she can press the often have no way to travel the great distances separating them from the button on the bracelet. the signal will be transmitted to a UNICeF hotline, clinics. and doctors have no way of contacting patients to send check-up where the patient’s location can be tracked and sent to the local clinic or reminders and medicine. community health worker via cell phone or SMS. the bracelet’s green light turns on, notifying the patient that help is on the way. the response time will In developed countries, GpS bracelets are currently being used by some differ from region to region. parents to track the location of their small children. UNICeF can apply this same technology to bridge the communication gap between doctors and patients in poorer nations. a simplified version of the GpS bracelet can be manufactured and given to patients visiting health clinics. each bracelet can include a button and two lights: one red, one green. WWW.PSFK.COM

g PS b R aCe let ContIn u e d In addition, the UNICeF hotline can use the same GpS bracelet to Created by: Great Works, New York, USa remind patients of their upcoming check-ups. the bracelet’s red light Contact: Fredrik Carlström, fc@greatworks.com turns on letting the patient know that a doctor will be on call in more information: www.greatworks.com 24 hours at the local clinic. Credits: Brian Hurewitz, Lisa adamsson, Francois Becar, Harald Hammar, Clara tagtstrom, erik Gustafsson, Fredrik Hansen WWW.PSFK.COM

psFK presents Future oF heaLth Co n S u lt I n g uniceF sMs Increase birth registration in developing countries with a UnICeF text message a large number of parents in developing countries do not have access worker with the necessary information required to generate an official birth to birth registration. the registration process may be too complex, too certificate (DoB, age, gender, etc). expensive and in many cases too far from home. Many of these parents, the CHW texts this information (Birth registration Message) to a Birth however, have access to community healthcare workers equipped with registration Database that UNICeF will create and maintain. a UNICeF text-ready cell phones. volunteer with access to the database will then send the baby’s information Because parents don’t always know how and where to register, the to the appropriate, local registration center. this will eliminate both real and community healthcare workers can bring the registration process to perceived barriers, wait time and paperwork. parents can then take the the parents. baby’s official UNICeF ID card to the local registration center to pick up their official birth certificate. this intermediary, UNICeF Birth registration Here is how it will work: a volunteer community healthcare worker meets program will help make the process more credible, more universal, more with a parent who recently gave birth. the CHW assigns a unique birth accessible and hopefully more common. this data will give UNICeF a real- registration ID to the baby (he/she will have pre-printed cards with unique time view of how many births are both registered and unregistered per ID numbers on hand.) the parent(s) provides the community healthcare WWW.PSFK.COM 161

tex t meSSag e bIRtH RegIStR atIon ContIn u e d region—helping them deploy proper resources and better manage their Created by: Great Works, New York, USa local outreach campaigns. Contact: Fredrik Carlström, fc@greatworks.com more information: www.greatworks.com But our cause cannot simply stop at making the process easier. registering Credits: Brian Hurewitz, Lisa adamsson, Francois Becar, Harald Hammar, Clara tagtstrom, a birth isn’t free in all developing countries and to some it’s quite costly. So erik Gustafsson, Fredrik Hansen UNICeF will create a donation system where people in developed countries can sponsor a less fortunate baby’s birth certificate. people from all around the world can donate the money needed via text message and Facebook’s notifier on their loved one’s birthday—in their loved one’s name. WWW.PSFK.COM 162

psFK presents Future oF heaLth Co n S u lt I n g rFiDLiFebanD the rfidlifeband not only addresses unicef’s difficulty with the rfidlifeband is a bracelet device designed specifically for registering new births, but it also has a few other perks. the device pregnant women that they can put on and take with them during the has the potential to reduce missed appointments, as it provides a term of their pregnancy. the device, given out at their first check-up, reminder for mothers when they are due for a check-up. it also has will have a timer that alerts mothers when they are due for their next the ability to keep track of new births and gives unicef agents an check-up. when the mother is in labor, the device will send a accurate idea of the baby’s health and vitals. message to a system that is specifically for birth registrations. the information sent to the system will include the mother’s location and her vitals during labor. once the signal is received, a health worker can visit the mother to register the baby and check vitals. WWW.PSFK.COM 163

RFIdlIFe band ContIn u e d the bracelet will also serve a secondary function. using rfid Created by: night agency, new york, usa technology, mothers will be able to attach the bracelets to their newborns team: darren paul: managing partner, aaron paine: manager, and supply them with a digital id number. once the bracelet registers a social media new heartbeat, it will send a signal to the care-center/unicef with the Contact: aaron paine aaron@nightagency.com mother and her newborn’s info and vitals. the bracelet will be able to More information: www.nightagency.com expand as the infant grows. the chip will also keep track of the child’s vitals and alert mothers when it’s time to take their child to their next scheduled check-up (as computed during the previous visit). at the check-up health care workers will be able to access the data from the bracelets. WWW.PSFK.COM 164

psFK presents Future oF heaLth Co n S u lt I n g soLar heaLth station the solar health station is a solar powered kiosk placed in remote the kiosk allows community members to register and make check-up villages to address unicef’s ever-growing challenges in distance appointments by selecting a predetermined date and time that learning, limited reach to physicians, trouble with scheduling visits corresponds to community health workers’ (chw) availabilities. and the difficulty of identifying needs in different remote the unicef headquarters also has a sister kiosk where they can communities. this simple user interface will have several features monitor and input the hours that they will be available. if an and two central functions. appointment needs to be changed, a message will be posted to the community kiosk. WWW.PSFK.COM 165

Sol aR He altH StatIon ContIn u e d the secondary function of the kiosk will feature basic health and hygiene Created by: night agency, new york, usa tutorials for the village community. community members will be able to team: darren paul: managing partner, aaron paine: manager, social media input questions and information requests that will be answered by various Contact: aaron paine aaron@nightagency.com unicef medical professionals. through this function unicef will be able More information: www.nightagency.com to track and record the questions and requests to provide better care to the individual issues each village and region faces. WWW.PSFK.COM 166

psFK presents STUdiO 1THOUSANd & FLAmiNGO iNTERNATiONAL Future oF heaLth Co n S u lt I n g suppLy as a serVice Metric UNICeF acknowledges that they have trouble understanding and measuring We propose to gain more insight and understanding of the amount and the “last mile.” While they have a clear understanding of amounts of types of health care in this last mile through measuring physical objects, supplies going to various countries, their understanding of conditions rather than relying on the record keeping of services. For instance, we in micro-regions is challenged by a lack of a reliable metric by which to could ask a nurse to record every child they treat for dehydration, or we measure services provided. this challenge spreads as towns and regions could count the number of dehydration packs they pass out and are used. are expanded into larger portions of the countries, as well as the countries Not only does this feedback streamline the distribution of the supplies themselves. one of the roadblocks to success that has been mentioned on themselves, but more importantly, it helps NGos and UNICeF start to track numerous occasions, is the ability to keep accurate records in clinics and the types and amounts of treatments that are provided in each region, other locations where basic education is minimal. which can help in the distribution of manpower, as well as upper level equipment. WWW.PSFK.COM 167

STUdiO 1THOUSANd & FLAmiNGO iNTERNATiONAL Su PPly aS a Se RvICe metRIC ContIn u e d ImPlementatIon UNICeF has asked that the solutions don’t come in the form of “more shiny Created by: Studio 1thousand and Flamingo International things”, and in that vein, this recording could be done as simply as a driver team: Kenzan tsutakawa-Chinn (kenzan@gmail.com), manifest and a clipboard. Based on the frequency of delivery runs, clinics Nate Dwyer (nate.dwyer@flamingo-international.com) would estimate the number of boxes/crates they would need until the more Information: www.studio1thousand.com, www.flamingo-international.com next delivery, with room for emergencies. When the next truck comes, the remaining supplies are tallied, and recorded. this feedback loop allows us to understand the specific health issues in that region as well as estimate future supply quantity. this information would then be uploaded to a UNICeF hub which will collect, organize and visualize this data in order to provide insight for future planning and distribution of UNICeF assets. WWW.PSFK.COM 168

psFK presents Future oF heaLth Co n S u lt I n g baLLoons Use simple, everyday balloons as a method of measuring liquids for Created by: Story Worldwide rehydration (such as sugar, salt & water) and also for liquid medicines. the team: rodd Chant balloons would have markings on them that would have been pre-measured Contact: rodd Chant, rodd.chant@storyworldwide.com by medical experts. they can be distributed with simple instructions so as more information: storyworldwide.com people in need can simply see what they need to add to the balloon and then drink it. Balloons offer a simple, cost effective and sterile solution. WWW.PSFK.COM

psFK presents Future oF heaLth phones For phones We enlist every cell phone provider that sells Nokia phones to adopt a plan Created by: Story Worldwide that encourages consumers to pay $3-$5 more for their plan or phone. this team: rodd Chant extra fee will be used to pay for a Nokia 1100 for distribution in a developing Contact: rodd Chant, rodd.chant@storyworldwide.com country. all the phones will be pre-loaded with addresses to text to a more information: storyworldwide.com central hub for information and resources about healthcare advice, locations to find CHW’s and more. these phones are distributed to all relevant regions and pre-loaded with that regions main dialect/language where contact and access to information is difficult. WWW.PSFK.COM

psFK presents Future oF heaLth Co n S u ltI n g Co n S u lt I n g inForMation printing centers establish simple set ups using the printStik portable printer and a Bluetooth Created by: Story Worldwide enabled phone. relevant information is sent to the phone from a central hub team: rodd Chant & Kirk Cheyfitz (operated by UNICeF) and this information is sent directly to the printer, Contact: rodd Chant, rodd.chant@storyworldwide.com enabling instant printing of notices and information to be posted in village more information: storyworldwide.com centers. this would allow for up to date information to be distributed for a low cost. this information could include dosage information, locations of CHW’s, reminders about registering births, and more. WWW.PSFK.COM

psFK presents Future oF heaLth born to teXt a simple database is created that accepts text messages from cell phones. www.themobiletracker.com/english/index.html these messages can be sent from CHW’s or from individuals themselves the CHW’s text would include – parent’s name; child’s name; gender; birth who are not near a CHW when the birth occurs. Simple instructions need to date; weight; length; village/address; note. be given to individuals who may not have fluent texting skills so that they can at least convey basic information about a birth. the messages sent from this can be done the the short form requirement of texts in this manner – individuals or village leaders will be sent to the CHW’s (from the receiving Birth: “alice Inowena;Jason Inowe;m;17-2-2010;6-2;21;Mtwara;30 days database) so that they can visit the newborn and ensure the appropriate premature”. care and vaccinations are seen to. algorithms in the receiving server could insert the name of the CHW and Via an incorporated system using GpS tracking of GSM phones, UNICeF his/her location and the number of the cell phone sending the message. We can instruct the CHW of the location that the text message came from. also could program the receiving software to check each field to make sure (this can be useful in remote areas, often there is only one CHW for areas the information is in the correct field. that have 50,000 to 100,000 people). WWW.PSFK.COM 172

psFK presents tex t ContIn u e d boRn to Future oF heaLth Co n S u lt I n g It’s also easy to send text messages about the baby’s progress that would Created by: Story Worldwide be appended to the birth record by our software so long as the CHW team: Kirk Cheyfitz started the message with the child’s name. this could include updates on Contact: rodd Chant, rodd.chant@storyworldwide.com length and weight, etc. more information: storyworldwide.com WWW.PSFK.COM 173

psFK presents Future oF heaLth chw raDio networK distribute portable haM radios to ChW in remote regions. the CHW radio Network can also be used to provide “edutainment” for villages and large groups. educational entertainment would scripted by a Via the WinLink Global radio email System, the CHW’s can have access to team of writers, linguists, anthropologists, and health care experts. each up to date information and can also send relevant information to a central show will involve entertainment and storytelling that is relevant to the hub. With the WinLink system, radio messages are converted into email region. It would convey messages that will connect with the local people messages and vice versa. this would allow for CHW’s to relay important but be interspersed with important health and education information. these health information and needs for their particular region, it also allows for could be broadcast weekly and serve as a central gathering spot for many detailed birth registration information. It also allows for detailed emails villages. the CHW would need to connect the HaM radio to an external containing dosage information, treatments, outbreak alerts and more to be speaker source. In some regions these speakers may be able to be powered sent as messages to the CHW’s HaM radio. via solar technology. www.winlink.org WWW.PSFK.COM 174

psFK presentsadIo net woRK ContIn u e d CHw R Future oF heaLth Co n S u lt I n g Created by: Story Worldwide team: rodd Chant & Kirk Cheyfitz Contact: rodd Chant, rodd.chant@storyworldwide.com more information: storyworldwide.com Solar powered Speakers WWW.PSFK.COM 175

psFK presents Future oF heaLth syMboL Language banDs We use a simple fad, Silly Bandz, to help communicate messages, act as Created by: Story Worldwide reminders and assist in education about health care and other issues. these team: rodd Chant cheap to produce wrist bands can be made into any shape required. these Contact: rodd Chant, rodd.chant@storyworldwide.com bands can be placed on the ground to spell out a story, used to better help more information: storyworldwide.com children understand things that need to be done, and also help spread the word amongst others about the messages being conveyed. In effect we are also creating a simple language that can be copied, the same shapes can be drawn in the earth or carved on wood, etc. WWW.PSFK.COM

psFK presents Future oF heaLth Co n S u lt I n g baby bags as an incentive, let villagers know that when they have a baby and they can know that the information will stay with the person/family. think of come in and register the birth, they get a multi-purpose bag. something akin to the blue bags from IKea as an example. this custom designed waterproof bag will come with some goodies inside also included in the bag there should be a basic durable/weatherproof (relevant content needs to match each regions’ needs), but the bag serves calendar to remind them of when they need to come back for vaccinations other more sustainable purposes…it can be used to fill with water from and the like. pumps etc, it can also have measurement information inside for different needs such as rehydration mixtures, dosage information, a number to text for health information and the location of healthcare workers, all this can be Created by: Story Worldwide printed inside the bag and be there permanently. the straps/handles can team: rodd Chant & Keith Blanchard also be a tape measure for measuring a baby’s length and for measuring Contact: rodd Chant, rodd.chant@storyworldwide.com upper arm circumference to check for malnutrition. Seeing as how the more information: storyworldwide.com bag serves many useful purposes it will be kept and used and as such we WWW.PSFK.COM

psFK presents Future oF heaLth aD & Design agencies to aDopt ViLLages encourage every ad/design agency in the Western World to adopt a village Some posters could be in the Burma Shave style to illustrate messages in an in need. the agency would simply provide design and printing of posters easy to understand manner. and print outs that convey healthcare information, dosage information, From posters in town/village centers, to hand outs, flyers and much more, numbers that can be texted for information, locations of CHW’s, reminders ad/design agencies can use their skills and equipment to easy produce to register births and more. the process will be managed via UNICeF these materials and help UNICeF to spread much needed information. and they will deliver the packages of posters/print outs on a regular basis throughout villages. agencies would simply bundle up the artwork and hand over to UNICeF who can then utilize their distribution network and ensure they all get to participating agencies receive a mark that they can show on their website where they need to go and are distributed. acknowledging that they have adopted a village for UNICeF. this would be a very low cost contribution for agencies. the work they are do will be UNICeF’s regional centers could also be outfitted with simple print on shown on a communal website with information about the villages. demand technology for when additional posters/print outs are needed. Don’t forget to tell a health worker about your baby. WWW.PSFK.COM 178

psFK presents n ag e nCIeS to adoP t vIll ag eS ContIn u e d ad & deSIg Future oF heaLth Co n S u lt I n g Co n S u lt I n g agencies can also go one step further and sponsor some additional GSM Created by: Story Worldwide cell phones for their villages to ensure communications are kept between team: Kirk Cheyfitz & rodd Chant CHW’s, village leaders and UNICeF. Contact: rodd Chant, rodd.chant@storyworldwide.com more information: storyworldwide.com Boil all water before using WWW.PSFK.COM 179

psFK presents TOKyO COyOTE Future oF heaLth MobiLe cLinic through a combination of inexpensive communications technologies, - Video driven instructions for simple machine operations this program helps develop a health record database where participants -a USB thumbprint reader initially registers the user’s identity with a create biometric profiles that can be securely transmitted to healthcare corresponding id number. For subsequent uses, the thumbprint reader practitioners for assessment and available treatment recommendations. provides confirmation when distributing doctors’ diagnosis Industrially outfitted netbooks with universal video instructions drive a biometric profiling process that logs and transmits user information to -the patient’s immune system is evaluated using a USB thumbdrive blood healthcare practitioners for evaluation. the profile creation process entails reader the following: -an encrypted version of the patient’s ID and blood work is transmitted to healthcare practitioners WWW.PSFK.COM

psFK presents TOKyO COyOTE Future oF heaLth Co n S u lt I n g aid response: Created by: tokyo Coyote, San Diego, USa team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategist -Video driven instructions for administering relevant aid Contact: nbui@lambesis.com -thumbprint reader links user to their unique bloodwork assessment more information: www.lambesis.com -relevant treatment is administered to patients according to video responses by remote doctors WWW.PSFK.COM

psFK presents TOKyO COyOTE Future oF heaLth augMenteD reaLity FieLD aiD real time interactive overlays of life seen through smart phones provide users up-to-the-minute video and infographic supplemental guides for identifying needs and approaching rudimentary health operations and procedures. the goal is to develop a broad health administration resource for scenarios when physicians are not accessible. the ar Field aid helps users to accurately administer basic aid techniques i.e. how to make a splint, engage Cpr, and recognize symptoms of diseases/viruses/forms of illness. the innovative system leverages facial recognition software to identify visible health maladies, potentially containing epidemics by reporting body scan results before problems spread. WWW.PSFK.COM

psFK presents aId ContIn u e d aR FIe ld TOKyO COyOTE Future oF heaLth Co n S u lt I n g Created by: tokyo Coyote, San Diego, USa team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com more information: www.lambesis.com WWW.PSFK.COM

psFK presents TOKyO COyOTE Future oF heaLth recycLeD ceLL phone initiatiVe to better assist with community reminders for checkups, scheduling Created by: tokyo Coyote, San Diego, USa visits to clinics and registering births, this program provides cell phones team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategist that generate daily prompts via a SMS service. the cell phones enable Contact: nbui@lambesis.com community members to confirm relevant information via text and to receive more information: www.lambesis.com additional data including health station locations, identifying displaced family members and activating emergency response systems. through a domestic cell phone donation/recycling service, existing phones from developed nations are repurposed and equipped with hand crank charging systems for sustainable usage in diverse environments. WWW.PSFK.COM

psFK presents TOKyO COyOTE Future oF heaLth Co n S u lt I n g sMs MeDicine Database By leveraging existing medicinal databases, the SMS service enables users Created by: tokyo Coyote, San Diego, USa to text pill codes and specially tagged medicine barcode numbers to receive team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategist object information in their native tongue. the goal is to help provide easy Contact: nbui@lambesis.com and open access to vital health data. this service helps users interpret more information: www.lambesis.com donated or distributed medicine with detailed overviews of the item in question including dosage information, age recommendations, symptom assessments, etc. WWW.PSFK.COM

psFK presents TOKyO COyOTE Future oF heaLth Co n S u lt I n g sticKybits iD baDge systeM In order to deliver accountability on the part of aid workers, the Stickybits . Created by: tokyo Coyote, San Diego, USa ID Badge System keeps record of tasks workers perform, items distributed, team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategist and interactions conducted with other team members. Using an open Contact: nbui@lambesis.com verification system, the numeric sequence on the barcode can be texted more information: www.lambesis.com and worker ID information will be sent in a response message, extending the range of the barcode to include phones and other electronic devices that don’t have scanning capabilities WWW.PSFK.COM

psFK presents TOKyO COyOTE Future oF heaLth Co n S u lt I n g this is your coMMunity a retail space promotion designed to spread awareness of global health Created by: tokyo Coyote, San Diego, USa needs and to raise funds for developing outreach programs. In this initiative, team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategist aid workers in the field become celebrated local heroes for their services Contact: nbui@lambesis.com and accomplishments. projections on domestic retail space interiors and more information: www.lambesis.com exteriors call out critical info that highlights the daily life of workers and those in need. these infographic, sculptural forms literally shed light on heroes from the local community who are working to alleviate global health needs in communities afar. the projections act as a call to action that develops a compelling, metaphoric connection between communities. the robust textual forms drape over spaces and objects that are included in a program partnership with proceeds to assist with ongoing support. (photo credit good.is) WWW.PSFK.COM

psFK presents TOKyO COyOTE Future oF heaLth Qr coDe coMMunity connection Cultural objects receive Qr code stickers that activate curated video testimonials for helping identify needs that exist in different parts of the world. revenue from the objects goes towards funding aid packages and cultural preservation initiatives. a major component of the program is building trust and respect within communities by creating video content developed by aid recipients, providing a firsthand account of their daily lives and simultaneously promoting local culture and heritage. WWW.PSFK.COM

psFK presents Comm u nIt y ConneC tIon QR Code TOKyO COyOTE Future oF heaLth Co n S u lt I n g Created by: tokyo Coyote, San Diego, USa team: Kevin oberbauer: Creative Strategist, Nam Bui: Creative Strategist Contact: nbui@lambesis.com more information: www.lambesis.com WWW.PSFK.COM

psFK presents Future oF heaLth COmPANy LOGO creating a coMMunity oF a coMMunity Starting point of our quest was the simple idea that man is a social creature. communities and patients. they are a relevant key of the whole process. and they are human, like everyone else in the world. Being and feeling part that man has feelings. and, most of all, the opportunity to share our of a community might be for a community health worker an access to new feelings with someone else is fundamental to feel alive. Being part of a strength, ideas, feelings. Community health workers worldwide are now group makes us stronger than feeling abandoned to ourselves. Moreover speaking different languages, coming from different social and cultural belonging to a group of people experiencing the same way of life, duties, backgrounds, they have different age, motivation, approach. We could help difficulties, give us the opportunity to feel the understanding, the comfort, them move from far to near and from fragmentation to unification. they the comprehension, and the warmth of a family. already are one. one body, one light, one instrument of peace and life. that’s why we tried to change focus. Community health workers are the ring that links UNICeF and other organizations, doctors and specialized staff to local communities. Community health workers represent a real source of life to local Conceptualization The source UNICEF Far from the field Innovation makers Other volunteers People sensitive to Brands / sponsors Creative world social themes On the field Hospitals and other health Doctors structures Creating a group visual identity Community of Codification of a The ring Community health universal language workers Building a common platform Local Organize messages The recipient communities circulation & mobility around the world WWW.PSFK.COM 190

psFK presents a Comm u nIt y oF a Comm u nIt y ContIn u e d CRe atIng Future oF heaLth Co n S u lt I n g We see the opportunity to make this real and tangible by translating an Created by: Lorenzo Marini & associates, New York existing situation into a visual, conceptual and physical community, applying team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon a simple “brand idea.” Cementing every single part and every person with Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it warmth, feelings, sharing opportunities, simple visual signs and worldwide more information: lorenzomarini.com recognition signs. this will help to create a simple and unified connection between the UNICeF organization and community healthcare workers, moreover it can bring to life a model where these people are connected to the people who are not on the field to receive from them advice, ideas and support. Conceptualization HEALTH CARE IN DISADVANTAGED AREAS as the environment iMAgE WARMTH as a key IDENTITY as a linking instrument WWW.PSFK.COM 191

psFK presents Future oF heaLth branD iDentity - Logo + concept Created by: Lorenzo Marini & associates, New York team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon the idea of the community led us to a simple concept. every day Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it community health workers wake up in local villages and communities, and more information: lorenzomarini.com their work is vital for the population. they are like sun. and also, they are like a shelter, a tent, a warm place to stay. Sun is light, life and hope. So the rays and the circle represent the sun. the tent is a shelter but it is to us also a remembrance of the protection of God not based upon our righteousness But upon his infinite mercy. a man under the tent represents the human aspect of the logo. their naming could be “the tent community”. *graphics are an exploration the community health worker’s community WWW.PSFK.COM

psFK presents Future oF heaLth Co n S u lt I n g eMpLoying a uniVersaL Language the tent community must be able to share ideas, feelings, advice world wide with other people speaking different languages. this is why we think they should be provided with a language. Using a very simple iconic code they could be able to communicate in an immediate and understandable way. Many codes can be employed, starting from emoticons, to ancient symbols, to city signs. WWW.PSFK.COM 193

psFK presents Future oF heaLth reaL LiFe ViDeo iDeas We could realize interviews around the world starring community health at the same time we will create “professional videos” starring people workers sharing their feelings, daily life, experiences. Interviews will be working live in communities. It will not be a training, but it will be a real life usable just to other community health workers and to them as a community professional situations portrait. they will be addressed. We will write a simple questionnaire, for example: How do you feel when you wake up in the morning? How do you stand sufferance and difficulties? What is the most important value in your life? Do you have a message for other people like you all over the world? We could subtitle answers with local languages or english. WWW.PSFK.COM 194

psFK presents Future oF heaLth Co n S u lt I n g giVing LiFe to a portaL For eMotion anD reason + creatiVe basKet portaL We could create a web portal also sharable as a software, where all the “FaQ” community health workers worldwide could get in touch one with the other. a series of frequently asked questions will be uploaded in the two areas the portal will be divided into two parts, as a human brain. “practical” and “emotional”. “Forums” emotional and rational. Here community health workers will be able to share easily their feelings and and three levels will be simply in hand to every access. experiences. “professional” and “Feelings”. “Video sharing” a symbolic language will be uploaded on the portal in order to help mutual the video interviews and real life situations will be uploaded in the two areas communications. CreatIVe BaSKet portaL “training” and “interviews” and will be downloadable on mobile phones. the portal will be a constant and unique point access for the rest of the Users will be able to leave comments and questions. world that wants to connect with community health workers – the tent community. Brands and sponsors will be able to leave ideas and stimulus, engaging the the community health worker’s community Creative Tent training interview video video practical emotional f.a.q. f.a.q. Connect with other community health works the community health worker’s community professional feelings forum forum click here WWW.PSFK.COM 195

PoRtal FoR e motIon and Re aSon ContIn u e d resources and brand ideas usually dedicated to a consumer market. Created by: Lorenzo Marini & associates, New York team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Marketers and creative of different industries will be able as well to leave Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it their advice and ideas into the basket. Moreover, people from all over the more information: lorenzomarini.com world will be able to use the portal as a connection with the community health workers around the world, to leave them messages, support, and emotional comprehension. Messages will be filtered by a webmaster. the community health worker’s community Creative training interview video video the community health worker’s community Creative Tent Contribute to the creative tent Have your own ideas? Share them with us training interview video video Name or Company practical email emotiona Contribute to the creative tent Have your own ideas? Share them with us f.a.q. f.a.q Message Name or Company practical email emotional f.a.q. f.a.q. Message professional feeling professional feelings forum forum forum forum WWW.PSFK.COM 196

psFK presents Future oF heaLth Co n S u lt I n g organiZing a transportation systeM Created by: Lorenzo Marini & associates, New York team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon the tent community will be connected with a transportation system. Some Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it “bus stops” will be placed near local communities and a simple timetable more information: lorenzomarini.com will show hours. according to local reliability, a tent community bus (this could be realized with any kind of transportation available, and with the colors of tent community) will be able to connect one village to the other, or people in serious need to hospitals. the driver will pick up people and bring necessities at the given time, either once per week or month. the idea of the tent bus stop can help people connect to others, and give a warm feeling of hope. shelter shelter WWW.PSFK.COM 197

psFK presents Future oF heaLth how to share FeeLings with no web - MaiLboX systeM/FrienDship post We will create a mailbox system with a title such as ‘Friendship post,’ setting up boxes with our brand image on it at bus stops along the transportation route. they will provide a medium for community health workers to share thoughts, concerns and ideas. If a health worker writes a message with their contact information (name, etc.), it can be brought to the next village the bus is traveling to and thus establish a system of written communication amongst volunteers. In the beginning, the people might be strangers but this idea will quickly establish a community, connection and friendship. this idea will connect with the organized transportation system as bus drivers will be in charge to pick up mail from a bus stop and bring it to other villages. *Note: the mailboxes do not only have to be in bus stops but also hospitals or places volunteers frequent. shelter WWW.PSFK.COM 198

psFK presents Future oF heaLth Co n S u lt I n g how to share FeeLings with no web - Created by: Lorenzo Marini & associates, New York team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon pubLication/newsLetter Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it Creating a low-cost publication to be sent out to community health workers more information: lorenzomarini.com as a means of both connecting with them and providing useful information. the newsletter could contain up-to-date information about UNICeF and their program, personal stories (contributed by health workers, detailing anything from projects they are involved with, good experiences, positive impact stories or various anecdotes about their life), upcoming events, ways to get in touch with each other (workers who want to share their contact information can submit it to the editor), letters to the editor, and advice. this would be especially beneficial for the program because it would function as a paper-based blog or forum for people residing in villages with low- connectivity. WWW.PSFK.COM 199

psFK presents Future oF heaLth how to share FeeLings with no web - eVent events (whether monthly or quarterly) can be scheduled in honor of the Created by: Lorenzo Marini & associates, New York community health workers, taking place in a tent in various locations so team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon as to maximize the number of volunteers in attendance. the events could Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it feature speakers (highlighted volunteers or other members of UNICeF) and more information: lorenzomarini.com create an atmosphere of motivation, socialization, bonding, personalization and professionalism. the community health worker’s community th eal ty y h ni nit mu mu com comer’s the ork w WWW.PSFK.COM 200

psFK presents Future oF heaLth Co n S u lt I n g how to share FeeLings with no web - coMMunity braceLet + caLenDar Bracelets are an exciting and multi-functional idea for the Community Health global awareness and increasing fundraising revenue. the bracelets (either Workers program. First, they are a way of identifying community health in a color representing UNICeF or flags of specific countries) can be sold workers and their supporters, creating a bond of camaraderie between on the web, with proceeds going to UNICeF Community Health Workers these volunteers all over the world. Second, they would have the practical program. function of assisting the people community health workers volunteer with in keeping track of their hospital appointments. Bracelets would be of different colors, each color representing a different time period. In addition to this there will be a strip of squares that can be torn off. each square represents a day; when all of them are torn it reminds the patient they need to go back for a check up appointment. Lastly, bracelets are a powerful way of creating 1 week 2 weeks 3 weeks 4 weeks WWW.PSFK.COM 201

Comm u nIt y b R aCe let + Cale ndaR ContIn u e d Created by: Lorenzo Marini & associates, New York team: Lilit Boninsegni, Gabriela Lalicato, Mariana Leon Contact: Lilit Boninsegni l.boninsegni@lorenzomarini.it more information: lorenzomarini.com Name: 2 months Name: 3 months WWW.PSFK.COM 202

psFK presents Future oF heaLth Co n S u lt I n g LittLe ViLLage boarD gaMe to educate children on basic information about food, water, health and you a point. (water point, food point, etc) sanitation, we have created a boardgame. the town needs: the kids will collectively build a village, with important questions earning - a well them the building blocks to do so. answering questions about water will help them build a well, answering questions about healthcare will add a - Sanitation hospital, and so on. Whoever answers the most questions correctly will not - a place to cook only contribute to building the village and educating the other children, he will be the one to collect points for the questions, creating an incentive to - a hospital learn. When the players accumulate enough points, they can add something to their village the game is over when the village is built. roll dice and answer questions right to get points. every right answer gives the winner will be whoever contributed most points. WWW.PSFK.COM 203

lIt tle vIll ag e boaRd game ContIn u e d the base of the game is made on a piece of blackboard. this will prevent Created by: people, Ideas & Culture pieces from missing and it can be played easily any time, anywhere. team: Miami ad School Contact: tatiana@pic-nyc.com the backside will allow certain tasks from the actioncards to be performed. more information: http://www.pic-nyc.com/ this could be drawing on the clock, figuring out equations, etc. iMAgE iMAgE WWW.PSFK.COM 204

psFK presents Future oF heaLth Co n S u lt I n g sMs birth registration In many developing nations, newborn babies are in a bit of a blind spot. parents use their phones and simply text: “Family Name” to [phone number] Difficulties in registrating births both for the parents and the state make it and a birth certificate will be created. this will be delivered along with the hard to keep check of the population. first visit of a health care worker, who will also provide a basic baby-kit. When the parents and their baby are in the database, they will receive automated texts with helpful information about parenthood, how much their But with the insight that people have great access to mobile phones and baby should weigh/eat/sleep, and will also have a link to UNICeF and baby networks (africa, for example), we’ve developed a service that allows the healthcare information. parents to register the birth of a child via their cellphone, and that also rewards them for doing so. Created by: people, Ideas & Culture team: Miami ad School Contact: tatiana@pic-nyc.com more information: http://www.pic-nyc.com/ WWW.PSFK.COM 205

psFK presents Future oF heaLth nutrition assessMent app to help assess nutritional needs in specific regions, community healthcare workers will have access to an app that compiles general dietary characteristics of villages and regions. 1. CHWs record dietary information of the average person in villages they work in. 2. Dietary information will be processed and measured against the framework of a suggested healthy diet to highlight nutritional deficiencies. WWW.PSFK.COM 206

psFK presents aSSeSSme nt aPP ContIn u e d n utRItIon Future oF heaLth Co n S u lt I n g 3. Villages and sub-regions can be assessed to improve strategies in sending Created by: people Ideas & Culture sustenance and supplements out. team: Miami ad School Contact: tatiana peck, tatiana@pic-nyc.com more information: www.pic-nyc.com iMAgE WWW.PSFK.COM 207

psFK presents Future oF heaLth heaLth paLs UNICeF and other organizations can only send so many healthcare workers Created by: people Ideas & Culture into areas with need. to aid them with spreading general, health-related team: Miami ad School knowledge we created “Healthpal.” this is a platform where qualified health- Contact: tatiana peck, tatiana@pic-nyc.com professionals and people from developing countries who have medical more information: www.pic-nyc.com questions can meet online. Since not every volunteer who likes to help can actually travel to the places where they would be needed, “Healthpal” brings them there via Skype-video chat. on the website, a simple click on a volunteer’s profile starts the conversation with any available helper world wide to leave no question unanswered. WWW.PSFK.COM

prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g ABOUT PSFK THE FUTURE OF HEALTH PROjECT TEAm pSFK is the go-to source for new ideas and inspiration for creative PRojECt DiRECtoR professionals around the world. We are a New York City based trends piers Fawkes research and innovation company that publishes a daily news site, provides piers@psfk.com trends research and innovation consultancy, manages a network of freelance 646.520.4672 experts and hosts idea-generating events. We aim to inspire our readers, our clients and our guests to make things better—whether that’s better products, better services, better lives or a better world. lEAD ConsultAnt Kyle Studstill WWW.PSFK.COM kyle.studstill@psfk.com PSFK CONSULTiNG BusinEss DEVEloPMEnt Jeff Weiner Leveraging a global network of scouts & experts, pSFK provides trends jeff.weiner@psfk.com research and innovation consultancy to leading international corporations. 646.520.4665 Since 2005, pSFK has worked with segment leading companies across automotive, Food & Beverage, FMCG, Media, retail and technology. Clients turn to pSFK for its global reach, access to local intelligence and our ability to REsEARCh & AnAlysis find lateral inspiration that informs marketing innovation, product and service Scott Lachut development. Francisco Hui Scott Mioduszewski peter Jacobson Yofred Moik Dan Gould antonio Varas Jamie Song Nate Graham FOR A dOwNLOAdABLE ContRiButoRs FRoM thE PsFk CoMMunity ruben Sun - www.rubensun.com Denise Lee Yohn - www.deniseleeyohn.com CONTACT COPy OF THiS REPORT, Nuppu Gävert - www.wevolve.fi Vicky profy - www.gdais.com Jeff weiner PLEASE viSiT: PhotogRAPhy Catalina Kulczar-Marin director, business development jeff.weiner@psfk.com +1 646.520.4665 www.catalinaphotography.com www.psfk.com/future-of-health 466 broome st. 2nd floor new york, ny 10013 usa www.psfk.com Creative Commons 2010 attribution Non-Commercial No Derivative Works 3.0 International Version 1.0, august 2010 WWW.PSFK.COM 209

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PSFK presents Future Of Health

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