Social Web Manager Overview
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An overview presentation of PSC Group, LLC's Social Web Manager product

An overview presentation of PSC Group, LLC's Social Web Manager product

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Social Web Manager Overview Presentation Transcript

  • 1. INTRODUCING Social Web Manager 2009 Property of PSC Group, LLC
  • 2. Social Introductions Agenda •Growth of Social Media •Fundamental Changes •Issues for the Enterprise •PSC’s Social Media Manager for Sharepoint •Features •Architecture •Screen Shots •Demo •Conversation 10/28/2009 2009 Property of PSC Group, LLC 2
  • 3. Social Media is Exploding….. 10/28/2009 2009 Property of PSC Group, LLC 4
  • 4. Social Media is Exploding….. Social Media is Popular From December 2007 to December 2008, social networks accounted for nearly 10% of all Internet time. “Member Communities” category of sites surpassed the email category in Internet popularity, measured by time on site. – Neilson Online “Social Media is the New Inbox” – Erik Qualman, author of Socialnomics “Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing.” 10/28/2009 2009 Property of PSC Group, LLC 5
  • 5. Social Media is Exploding….. Social Media is Mobile “As iPhones and other "true Web" capable mobile devices become a bigger part of how we consume and interact with the Web, so too will they become a greater part of how we consume and interact with social media specifically.” - Luis Gray “The dream of broadband mobile environment is within our finger tips. I know what an explosive catalyst this technology will be for our world.” - NowIsGone.com In a mobile world – context is everything. Social Networks are providing that context. 10/28/2009 2009 Property of PSC Group, LLC 6
  • 6. Social Media is Exploding….. Social Media is Transformational “As the Internet did in the late 90s, Social Media is about to change the world in ways we can anticipate but not predict with clarity. We are entering a period of significant change when creativity, new technologies, and investment will cause a burst of innovative tools and concepts” - SocialMediaToday.com 10/28/2009 2009 Property of PSC Group, LLC 7
  • 7. People  Respondents are confident that Web 2.0 is here to stay. POWER Accenture Media and Entertainment – Global Content Study 2008  66 % agree that that there is no likelihood of the ‘bubble’ bursting during the next 24 Months.  71 % do not see any risk in allowing their brands to be associated with social media.  68 % of executives see social media/ networking as a high growth opportunity.  “Vast majority” are convinced that social media is evolutionary (74 percent) and not a fad The Accenture Global Content Study - 2008 studied more than 100 leaders and decision-makers in the media and entertainment industry, spanning television, videogames, film, music, radio, publishing, interactive entertainment and advertising. 10/28/2009 2009 Property of PSC Group, LLC 8
  • 8. Make a Business Case . . . NOT NEW Nielson reports 78% of people Voice of Brand New trust their peers opinions the Awareness Distribution Customer Channels Customer Social Risk Service Mitigation Media Market NEW ? Research The peer network is at Customer Aquisition everyone’s fingertips 10/28/2009 2009 Property of PSC Group, LLC 9
  • 9. Make a Business Case … Everyone Else is 10/28/2009 2009 Property of PSC Group, LLC 10
  • 10. What’s the Attraction ? The Social Web is where the people are Average Adults Stay at Home Moms 50 % use Facebook 60 % use Facebook 34 % use MySpace 42 % use MySpace 17 % use Twitter 15% use Twitter TNS Media Intelligence Cymfony Study asked BUSINESS EXECUTIVES about the uses of social media, respondents endorsed it as a strategic tool to: gain consumer insights - 37% build brand awareness - 21% increase customer loyalty -18% 10/28/2009 2009 Property of PSC Group, LLC 11
  • 11. What’s the Hold Up ? Mis-Steps Domino’s Pizza Pampered Chef Bank of America Enterprise Readiness “ The leading barriers to social media adoption were the lack of both senior management commitment and best practices, followed by the absence of controls, standardization, time and resources. ” TNS Study 10/28/2009 2009 Property of PSC Group, LLC 12
  • 12. What is Happening to your web content? 10/28/2009 2009 Property of PSC Group, LLC 13
  • 13. Who is Minding your Store? 10/28/2009 2009 Property of PSC Group, LLC 14
  • 14. Yesterdays Web Content Management is Today’s Social Web Management 10/28/2009 2009 Property of PSC Group, LLC 15
  • 15. Introducing Social Web Manager 10/28/2009 2009 Property of PSC Group, LLC 16
  • 16. Social Web Manager - Features Secure & Simplify Outgoing Messages Integration with Corporate Directory Approval Work Flow Familiar Interface Participate in Conversations from one central place Measure and Track results of Social Media Campaigns Support multiple brands and campaigns Minimal Footprint within the Enterprise 10/28/2009 2009 Property of PSC Group, LLC 17
  • 17. Social Web Manager – Sample Screenshots 10/28/2009 2009 Property of PSC Group, LLC 18
  • 18. Social Web Manager – Examples Monitor Content Others Create Amount of Conversation Positive or Negative Instant Reaction Monitor Content you Create Who Published When Published Where Published 10/28/2009 2009 Property of PSC Group, LLC 19
  • 19. CONVERSATION – Let’s Talk About it. 10/28/2009 2009 Property of PSC Group, LLC 20