INTRODUCING
Social Web Manager
2009 Property of PSC Group, LLC

Social Introductions
Agenda
•Growth of Social Media
•Fundamental Changes
•Issues for the Enterprise
•PSC’s Social Media Manager for Sharepoint
•Features
•Architecture
•Screen Shots
•Demo
•Conversation
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Social Media is Exploding…..
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Social Media is Exploding…..
Social Media is Popular
From December 2007 to December 2008, social networks accounted for nearly 10% of all
Internet time. “Member Communities” category of sites surpassed the email category in
Internet popularity, measured by time on site. – Neilson Online
“Social Media is the New Inbox” – Erik Qualman, author of Socialnomics
“Social networking has become a fundamental part of the global online experience,”
commented John Burbank, CEO of Nielsen Online. “While two-thirds of the global online
population already accesses member community sites, their vigorous adoption and the
migration of time show no signs of slowing.”
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Social Media is Exploding…..
Social Media is Mobile
“As iPhones and other "true Web" capable mobile devices become a bigger part of how we
consume and interact with the Web, so too will they become a greater part of how we
consume and interact with social media specifically.” - Luis Gray
“The dream of broadband mobile environment is within our finger tips. I know what an
explosive catalyst this technology will be for our world.” - NowIsGone.com
In a mobile world – context is everything. Social Networks are providing that context.
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Social Media is Exploding…..
Social Media is Transformational
“As the Internet did in the late 90s, Social Media is about to change the world in ways we
can anticipate but not predict with clarity. We are entering a period of significant change
when creativity, new technologies, and investment will cause a burst of innovative tools and
concepts” - SocialMediaToday.com
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People
 Respondents are confident that Web 2.0 is here to stay. POWER
Accenture Media and Entertainment –
Global Content Study 2008
 66 % agree that that there is no likelihood of the ‘bubble’ bursting during the next 24 Months.
 71 % do not see any risk in allowing their brands to be associated with social media.
 68 % of executives see social media/ networking as a high growth opportunity.
 “Vast majority” are convinced that social media is evolutionary (74 percent) and not a fad
The Accenture Global Content Study - 2008 studied more than 100 leaders
and decision-makers in the media and entertainment industry, spanning television,
videogames, film, music, radio, publishing, interactive entertainment and advertising.
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Make a Business Case . . .
NOT NEW
Nielson reports 78% of people
Voice of
Brand New trust their peers opinions
the Awareness Distribution
Customer Channels
Customer Social Risk
Service Mitigation
Media
Market NEW
? Research
The peer network is at
Customer
Aquisition everyone’s fingertips
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Make a Business Case … Everyone Else is
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What’s the Attraction ?
The Social Web is where the people are
Average Adults Stay at Home Moms
50 % use Facebook 60 % use Facebook
34 % use MySpace 42 % use MySpace
17 % use Twitter
15% use Twitter
TNS Media Intelligence Cymfony Study asked BUSINESS EXECUTIVES about the uses
of social media, respondents endorsed it as a strategic tool to:
gain consumer insights - 37%
build brand awareness - 21%
increase customer loyalty -18%
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What’s the Hold Up ?
Mis-Steps
Domino’s Pizza
Pampered Chef
Bank of America
Enterprise Readiness
“ The leading barriers to social media adoption were the lack of both senior
management commitment and best practices, followed by the absence of controls,
standardization, time and resources. ”
TNS Study
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What is Happening to your web content?
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Who is Minding your Store?
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Yesterdays Web Content Management is
Today’s Social Web Management
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Introducing Social Web Manager
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Social Web Manager - Features
Secure & Simplify Outgoing Messages
Integration with Corporate Directory
Approval Work Flow
Familiar Interface
Participate in Conversations from one central place
Measure and Track results of Social Media Campaigns
Support multiple brands and campaigns
Minimal Footprint within the Enterprise
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Social Web Manager – Sample Screenshots
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Social Web Manager – Examples
Monitor Content Others Create
Amount of Conversation
Positive or Negative
Instant Reaction
Monitor Content you Create
Who Published
When Published
Where Published
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CONVERSATION – Let’s Talk About it.
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