Pitching New Products

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Presented by Andy Boyer, Co-Founder of Relaborate; John Jerome, President, Jerome & Associates and David Weidner, Founder, CEO, Clever Rain Technologies, Inc.

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  • http://entreprenista.com/2011/11/is-your-facebook-page-lonely/
  • http://www.ppchero.com/the-sweet-spot%E2%80%94bidding-smartest-not-hardest/http://weightlifting.teamusa.org/news/2011/02/01/usaw-board-welcomes-new-ideas/40782
  • http://www.taxi.com/transmitter/0812/2008-road-rally.htmlhttp://i74.photobucket.com/albums/i268/Itzlzha/applause.gif
  • http://thebln.com/2011/09/eric-ries-the-lean-startup-the-most-innovative-book-launch-ever-video-transcript-of-erics-talk-the-science-of-lean-startups-at-business-of-software-2010/
  • http://www.resolution-marketing.co.uk/services/online-surveys-and-focus-groups/
  • Pitching New Products

    1. 1. Pitching New Products
    2. 2. Brought to You By:• John Jerome – Jerome & Associates – NWEN First Look Forum Pitch Doctor• David Weidner – Clever Rain Technologies – Spring 2012 First Look Forum Competitor• Andy Boyer – Relaborate – Fall 2011 First Look Forum Top 5 Finalist
    3. 3. SELLING THE SIZZLE
    4. 4. Content• Problem• Solution• How It Works• Market• Target Audience• Competition• Traction• Financials• Team
    5. 5. Problem/SolutionTHINK BIG!
    6. 6. How It Works K.I.S.S.(Keep It Simple Stupid)
    7. 7. Market DO YOURHOMEWORK
    8. 8. Target AudienceKNOWLEDGEJust because you build it, doesn’t mean they’ll come
    9. 9. CompetitionBETTER, FASTER, CHEAPER If there is no competition, there is no market
    10. 10. TractionWILL THE DOGS EAT IT?
    11. 11. FinancialsTHE HOCKEYSTICK Big enough to matter, but not so big as to be unrealistic
    12. 12. TeamLIKE REALESTATE Only three things matter; the team, the team and the team
    13. 13. DON’T GUESSFIND SOMEONE WHO’S BEEN THERE AND DONE THAT
    14. 14. BE PASSIONATE You may not always be right, but you need to be convinced
    15. 15. NOTHING PAYS LIKE PERSISTENCE
    16. 16. CLEVER RAIN“Cool technology, I think, but it really needs to be sextified”
    17. 17. David Weidner – CEO425-247-6009david.weidner@cleverrain.com
    18. 18. THE PROBLEME-commerce shoppers, look but don’t buy – 25%-75% shopping cart abandonment – Only 2-3% actually purchase
    19. 19. THE SOLUTIONReal-Time Interactive AdvertisingVehicle Innovating Web Marketing
    20. 20. A DROPLET IS…• Interacting with Your Web Visitors Now – Analytics in Action – On Your Website – With Your Messaging, Video, Branding, or Forms – How and When You want to Engage • Geo-Location, Time, Date, Browsing Behavior
    21. 21. QUICK SHOW OF HANDS… Did you get it?
    22. 22. WE DON’T KNOW WHAT IT IS
    23. 23. …AND YOU GOT HERE..HOW?• Born From Irritation WHY U NO PROMO CODE ME?
    24. 24. …AND YOU BUILT WHAT?• Offer Engine – OTF Discounts and Incentives – Offer? Huh?• Positive Pop-Up – Conversational Web!!! – Seriously - I hate pop-ups!• UPS For Your Content – We Deliver – What can Brown Do For You?
    25. 25. FIRST LOOK FORUM!! HOW DO YOU PLAN TO MARKET AND SELL THIS?
    26. 26. EMOTION IN THE MESSAGE• Sexify? – Send me ALL the market research – Pop up effectiveness .. What the?• Conversational Web – Nordstrom style customer service• Next Generation of Pop-up Technology• The only web advertising that works
    27. 27. HAPPILY EVER AFTER? SORT OF…
    28. 28. MY TAKE AWAYS…
    29. 29. Check Out Droplet www.cleverrain.com
    30. 30. Launching RelaborateAndy Boyer
    31. 31. My 10 minutes with you today… How we used market research to identify a need and build a new product How we’ll market our new product to the people who asked for it
    32. 32. So you say you want toWe were a social media agency do some social media.
    33. 33. Good Social Media• A solid blog drives the whole Social Media Calendar• Creating original content enables sharing & syndication• Inbound links generate SEO traffic
    34. 34. Companies With Blogs Generate… • 434% more indexed pages, 97% more inbound links. • 88% (B2C) and 67% (B2B) more leads. • Plus: 57% of companies have acquired customers through their blog.
    35. 35. What the social media manager worries about:
    36. 36. I‘m not think ofdon’t I can’t a I Why won’t good anything interesting have time you blog? writer to write for this.Why Don’t You Blog? What should we do?
    37. 37. OptionsThesearen’t greatsolutions,but here’swhat I have $$$
    38. 38. There must be some product that will helpthem do these 3 things.1) Publish blog postson a schedule2) Involve the SubjectMatter Experts, even ifthey aren’t “bloggers”3) Leverage SEO bestpractices and tricks
    39. 39. Awesome. I want to Don’t tell anyone I Please add involve others as said this, but you an Editorial guest bloggers. must charge more. Calendar. PR Company: We get paid $2k per blog post. This is aI need this. terrible idea. Hey, why aren’t we wearing any clothes?
    40. 40. Sample Types of Blog Posts• Event Preview • Employee Profile• Article Reaction • Weekly Recap• Technical Definition • Executive Briefing• Event Recaps • Top 10 Lists• Product Reco • Job Posting• Comparisons • Breaking News• Content Sharing • Product Discovery• Recapping the Month • Guest Interview• Trendspotting • Tips and Tricks
    41. 41. Thanks!Taking emails for private alpha.www.Relaborate.comThen check back – We’ll start publishing our ownblog at Relaborate.com/blogEmail:Andy | Michael | Colin @ Relaborate.com
    42. 42. Appendix
    43. 43. Image sources• http://www.sync-blog.com/sync/2011/11/speed-up-your-computer-by-taking- control-of-programs-and-processes.html• http://entreprenista.com/2011/11/is-your-facebook-page-lonely/• http://monetizecontent.org/2011/10/article-farm-strategies/• http://www.ppchero.com/the-sweet-spot%E2%80%94bidding-smartest-not- hardest/• http://weightlifting.teamusa.org/news/2011/02/01/usaw-board-welcomes- new-ideas/40782• http://www.taxi.com/transmitter/0812/2008-road-rally.html• http://i74.photobucket.com/albums/i268/Itzlzha/applause.gif• http://thebln.com/2011/09/eric-ries-the-lean-startup-the-most-innovative- book-launch-ever-video-transcript-of-erics-talk-the-science-of-lean-startups-at- business-of-software-2010/• http://theconservativepost.com/WordPress/?attachment_id=3079• http://www.resolution-marketing.co.uk/services/online-surveys-and-focus- groups/• http://www.layoutsparks.com/1/191414/missing-richard-red-curtain.html

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