Brought to You By:• John Jerome – Jerome & Associates – NWEN First Look Forum Pitch Doctor• David Weidner – Clever Rain Technologies – Spring 2012 First Look Forum Competitor• Andy Boyer – Relaborate – Fall 2011 First Look Forum Top 5 Finalist
CLEVER RAIN“Cool technology, I think, but it really needs to be sextified”
David Weidner – CEO425firstname.lastname@example.org
THE PROBLEME-commerce shoppers, look but don’t buy – 25%-75% shopping cart abandonment – Only 2-3% actually purchase
THE SOLUTIONReal-Time Interactive AdvertisingVehicle Innovating Web Marketing
A DROPLET IS…• Interacting with Your Web Visitors Now – Analytics in Action – On Your Website – With Your Messaging, Video, Branding, or Forms – How and When You want to Engage • Geo-Location, Time, Date, Browsing Behavior
…AND YOU GOT HERE..HOW?• Born From Irritation WHY U NO PROMO CODE ME?
…AND YOU BUILT WHAT?• Offer Engine – OTF Discounts and Incentives – Offer? Huh?• Positive Pop-Up – Conversational Web!!! – Seriously - I hate pop-ups!• UPS For Your Content – We Deliver – What can Brown Do For You?
FIRST LOOK FORUM!! HOW DO YOU PLAN TO MARKET AND SELL THIS?
EMOTION IN THE MESSAGE• Sexify? – Send me ALL the market research – Pop up effectiveness .. What the?• Conversational Web – Nordstrom style customer service• Next Generation of Pop-up Technology• The only web advertising that works
I‘m not think ofdon’t I can’t a I Why won’t good anything interesting have time you blog? writer to write for this.Why Don’t You Blog? What should we do?
OptionsThesearen’t greatsolutions,but here’swhat I have $$$
There must be some product that will helpthem do these 3 things.1) Publish blog postson a schedule2) Involve the SubjectMatter Experts, even ifthey aren’t “bloggers”3) Leverage SEO bestpractices and tricks
Awesome. I want to Don’t tell anyone I Please add involve others as said this, but you an Editorial guest bloggers. must charge more. Calendar. PR Company: We get paid $2k per blog post. This is aI need this. terrible idea. Hey, why aren’t we wearing any clothes?