Mobile Marketing

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Presented by Jeff Hasen, CMO, Hipcricket, and Gus Swanson, Digital Program Director, Clear Channel - Seattle

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Mobile Marketing

  1. 1. Mobile MarketingDriving Engagement, Sales, and Loyalty
  2. 2. PresentersJeff Hasen Gus SwansonChief Marketing Officer, Author Digital Program Director@jeffhasen Mobile marketing pioneer & Hipcricket’s first customer
  3. 3. One Stop Mobile Marketing & Advertising LeaderHealthcare Consumer Broadcast and Retail Package Goods QSR Media Agencies /Pharma Events and Entertainment Miscellaneous
  4. 4. Mobile Helps Radio Build Tribes Short code 41061 Short code 49451 Short code 97373 Short code 52309
  5. 5. The First Mobile Phone?
  6. 6. Maxwell Smart Was The Trailblazer
  7. 7. From Get Smart To Get Smartphone
  8. 8. Never Too Young To Start
  9. 9. Never Too Old To Take Part
  10. 10. The Passive Has Become Interactive
  11. 11. Mobile Helps Radio Build Tribes Short code 41061 Short code 49451 Short code 97373 Short code 52309
  12. 12. Taking Radio To Heart
  13. 13. Clear Channel’s Innovative Mobile Efforts
  14. 14. Major Mobile Trends
  15. 15. Consumers See Value In Mobile Loyalty Clubs • 33% interested in joining mobile loyalty club, but the majority say they have yet to be approached • Significant interest in opting in via online social networking application such as one through Facebook -- Hipcricket survey
  16. 16. Fundamental Change at Retail • Mobile gives shoppers prices, product reviews, inventory information, and a megaphone to broadcast experience to network
  17. 17. The Questions We Answer• How fast you should go?• How do you sell mobile into your organizations?• How do you integrate mobile into your integrated marketing mix?• How do you measure success?
  18. 18. Two Final Thoughts
  19. 19. Mobile Can’t Sit On An Island A great marketing plan leverages mobile
  20. 20. They Really Are All Megaphones• Sales, loyalty and trial are being won and lost in large part by experiences “broadcast out” to networks• You can lose the battle for public opinion in minutes• Delivery at “Moments of Trust” customer touch points are critical
  21. 21. Questions
  22. 22. Contact InformationJeff Hasenjhasen@hipcricket.com425 452-1111@jeffhasenGus Swansongus@clearchannel.com206 494-2162

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