Marketing in an age of media disruption

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John Andrews, Collective Bias

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Marketing in an age of media disruption

  1. 1. Marketing in an Age of Media Disruption March 20, 2013 John Andrews, CEO Collective Bias @Katadhin TMTuesday, March 19, 13
  2. 2. TMTuesday, March 19, 13
  3. 3. Wikipedia, Bartholomew Roberts TMTuesday, March 19, 13
  4. 4. Wikipedia, Bartholomew Roberts TMTuesday, March 19, 13
  5. 5. First, What’s the Problem? TM 4Tuesday, March 19, 13
  6. 6. Disruption is Everywhere!   Jack Atley for The New York Times TMTuesday, March 19, 13
  7. 7. Media Disruption is at a Fever Pitch The China Post, Jan 1, 2013 TMTuesday, March 19, 13
  8. 8. Media Disruption is at a Fever Pitch The China Post, Jan 1, 2013 The Atlantic, Dec 19, 2012 TMTuesday, March 19, 13
  9. 9. Google > All Print Mashable, november 12, 2012 TMTuesday, March 19, 13
  10. 10. What Digital Media Drives Conversion? Technorati 2013 Digital Influence Report TMTuesday, March 19, 13
  11. 11. Second Screen? sixteen-nine blog, March 12, 2012 TMTuesday, March 19, 13
  12. 12. Curation is the new Edit Pinterest, John Andrews Art of Steel Board TMTuesday, March 19, 13
  13. 13. Keys to Marketing Now TMTuesday, March 19, 13
  14. 14. Keys to Marketing Now – Participate TMTuesday, March 19, 13
  15. 15. Keys to Marketing Now – Participate – Experiment TMTuesday, March 19, 13
  16. 16. Keys to Marketing Now – Participate – Experiment – Engage and build relationships with key advocates (and detractors) #RonR TMTuesday, March 19, 13
  17. 17. Keys to Marketing Now – Participate – Experiment – Engage and build relationships with key advocates (and detractors) #RonR – Measure things that matter TMTuesday, March 19, 13
  18. 18. Keys to Marketing Now – Participate – Experiment – Engage and build relationships with key advocates (and detractors) #RonR – Measure things that matter – Have some fun! TMTuesday, March 19, 13
  19. 19. Keys to Marketing Now – Participate – Experiment – Engage and build relationships with key advocates (and detractors) #RonR – Measure things that matter – Have some fun! TMTuesday, March 19, 13
  20. 20. Keys to Marketing Now – Participate – Experiment – Engage and build relationships with key advocates (and detractors) #RonR – Measure things that matter – Have some fun! TMTuesday, March 19, 13
  21. 21. Participate! Media is now a full contact sport! To understand new media tools, use them! TMTuesday, March 19, 13
  22. 22. Participate! Media is now a full contact sport! To understand new media tools, use them! TMTuesday, March 19, 13
  23. 23. Participate! Media is now a full contact sport! To understand new media tools, use them! TMTuesday, March 19, 13
  24. 24. Experiment Marketplace, Feb 8, 2012 Try different tools. There is life beyond Facebook and Twitter. TMTuesday, March 19, 13
  25. 25. Build Relationships #RonR New media requires engagement. You can’t automate the process or have technology carry the load. TMTuesday, March 19, 13
  26. 26. Measure Things That Matter Collective Bias/Mutual Mind Beauty Share of Voice by Channel, November, 2012 The goal of marketing ultimately remains the same. SMS - Sell More Stuff. Track results to measure the long term achievement of that goal. TMTuesday, March 19, 13
  27. 27. Have Some Fun! TMTuesday, March 19, 13
  28. 28. Q&A John Andrews johnandrews@collectivebias.com @Katadhin 919.810.5159 presentation: www.slideshare.com/katadhin TMTuesday, March 19, 13

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