The Story of the CheezburgerBen Huh, CEO and Founder of Cheezburger               @benhuh
@benhuh
From 1905   @benhuh
January 11, 2007      @benhuh
Sept. ’07: Buy ICHC       @benhuh
FAIL Blog added 4/08        @benhuh
60+ sites20,000 user-created sites          @benhuh
One of the world’s largest humor  destinations.       @benhuh
But WHY?  @benhuh
Earth   Sun              @benhuh
Media   Durty, nasty, dumb people                 @benhuh
GoogleFacebook Twitter  @benhuh
What do thesecompanies have in   common?       @benhuh
Users create more  content in 1 day thanthe media does in a year.          @benhuh
The Unwashed Masses       @benhuh
Internet Culture willproduce Rockstars of     Tomorrow.        @benhuh
Crap is now gold      @benhuh
Being weird doesn’tmean you’re alone.  Thx, Internet.       @benhuh
Damn it.  @benhuh
Stupid, Fad, Dumb,What’s wrong with    America?       @benhuh
The bigger you get...        @benhuh
Ignorers gonna... wut?         @benhuh
Finding success:It’s not a gold rush         @benhuh
It’s matchmaking      @benhuh
We are more likely toadvertise a business    for free than     ever before.        @benhuh
But they won’t tell   your story.They’ll tell theirs.        @benhuh
@benhuh
@benhuh
Diversity of:  SourcesPerspectivesEngagement    @benhuh
@benhuh
Institution ofpopular culture(Media-Driven)     @benhuh
Embodiment ofInternet Culture (User-Driven)      @benhuh
The Internet      vs.The Interwebs     @benhuh
@benhuh
I consume,therefore I Internet        (verb)        @benhuh
@benhuh
I participate,therefore I am the    Internets       (noun)       @benhuh
“I live in theIntertubes”     @benhuh
Money is only useful if you follow your      dreams.        @benhuh
Make the world happy     everyday.        @benhuh
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The Story of the Cheezburger

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  • Transcript of "The Story of the Cheezburger"

    1. 1. The Story of the CheezburgerBen Huh, CEO and Founder of Cheezburger @benhuh
    2. 2. @benhuh
    3. 3. From 1905 @benhuh
    4. 4. January 11, 2007 @benhuh
    5. 5. Sept. ’07: Buy ICHC @benhuh
    6. 6. FAIL Blog added 4/08 @benhuh
    7. 7. 60+ sites20,000 user-created sites @benhuh
    8. 8. One of the world’s largest humor destinations. @benhuh
    9. 9. But WHY? @benhuh
    10. 10. Earth Sun @benhuh
    11. 11. Media Durty, nasty, dumb people @benhuh
    12. 12. GoogleFacebook Twitter @benhuh
    13. 13. What do thesecompanies have in common? @benhuh
    14. 14. Users create more content in 1 day thanthe media does in a year. @benhuh
    15. 15. The Unwashed Masses @benhuh
    16. 16. Internet Culture willproduce Rockstars of Tomorrow. @benhuh
    17. 17. Crap is now gold @benhuh
    18. 18. Being weird doesn’tmean you’re alone. Thx, Internet. @benhuh
    19. 19. Damn it. @benhuh
    20. 20. Stupid, Fad, Dumb,What’s wrong with America? @benhuh
    21. 21. The bigger you get... @benhuh
    22. 22. Ignorers gonna... wut? @benhuh
    23. 23. Finding success:It’s not a gold rush @benhuh
    24. 24. It’s matchmaking @benhuh
    25. 25. We are more likely toadvertise a business for free than ever before. @benhuh
    26. 26. But they won’t tell your story.They’ll tell theirs. @benhuh
    27. 27. @benhuh
    28. 28. @benhuh
    29. 29. Diversity of: SourcesPerspectivesEngagement @benhuh
    30. 30. @benhuh
    31. 31. Institution ofpopular culture(Media-Driven) @benhuh
    32. 32. Embodiment ofInternet Culture (User-Driven) @benhuh
    33. 33. The Internet vs.The Interwebs @benhuh
    34. 34. @benhuh
    35. 35. I consume,therefore I Internet (verb) @benhuh
    36. 36. @benhuh
    37. 37. I participate,therefore I am the Internets (noun) @benhuh
    38. 38. “I live in theIntertubes” @benhuh
    39. 39. Money is only useful if you follow your dreams. @benhuh
    40. 40. Make the world happy everyday. @benhuh

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