Keynote: Becoming the Un-carrier - Andrew Sherrard

955 views

Published on

Andrew Sherrard's Keynote at MarketMix 2014

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
955
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Keynote: Becoming the Un-carrier - Andrew Sherrard

  1. 1. Becomingtheun-carrier Andrew Sherrard, SVP
  2. 2. NoiPhone 2012 NoLTE AT&T Break-up No Brand Differentiation
  3. 3. 2MillionCUSTOMERS LOST
  4. 4. 2013
  5. 5. WhydoweEXIST?
  6. 6. CHANGE WIRELESS FOR THE BETTER
  7. 7. SIMPLE FAIR GREATVALUE CUSTOMER FOCUSED
  8. 8. Astupid,broken, arrogantindustry
  9. 9. 1.0
  10. 10. Un-carrier 1.0 Unlimited data, no contract Un-carrier 2.0 Upgrade when you want Un-carrier 3.0 International Roaming Un-carrier 3.0 Part 2 Tablets unleashed Un-carrier 4.0 We’ll pay your early termination fees ETFs
  11. 11. YOUARE HERE WHOWANTS IN?
  12. 12. Whydo YOUexist?

×